Secret Leaders Pleo: The Startup That Became A Major European Company
Jul 14, 2020
Jeppe Rindom, co-founder and CEO of Pleo, transitioned from management consulting to revolutionizing financial management in Europe. He shares the journey of starting Pleo, focusing on tackling workplace issues and building a strong company culture. Jeppe emphasizes the significance of trust in financial data handling while navigating the challenges of securing funding and adapting leadership styles. The discussion also highlights the importance of personal happiness at work and Pleo’s future plans for growth and employee empowerment.
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Naming Pleo
- Pleo's name, meaning "more than you'd expect" in Latin, came from Nicollo Perra's wife.
- Initially, Googling Pleo showed dinosaurs due to a defunct AI dinosaur toy, but now Pleo ranks first.
Pleo's Origin
- Jeppe Rindom's experience as CFO at Tradeshift, where shared company cards created administrative headaches, inspired Pleo.
- Pleo aimed to combine employee spending enablement with simplified accounting.
Evolving Purpose
- Initially, Pleo focused on functional problem-solving, like saving time and reducing friction.
- Later, they realized Pleo fostered trust and empowerment within companies, becoming a culture enabler.