Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

Secret Leaders with Dan Murray-Serter & Chris Donnelly

Bloom & Wild: building world’s fastest growing flower company with Co-Founder & CEO Aron Gelbard

Mar 29, 2021
Aron Gelbard, Co-Founder & CEO of Bloom & Wild, shares how they became the leading flower company by focusing on customer trust and good reviews. They discuss European expansion, sustainability efforts, challenges as a founder, and potential for further company growth.
50:10

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Bloom & Wild focused on building trust by prioritizing good customer reviews and actively seeking feedback from senders and recipients.
  • Bloom & Wild aims to scale their success in other European countries by adapting their proposition and navigating cultural differences.

Deep dives

Starting a scrappy flower company and early growth

Aaron Gelbard started Bloom & Wild in 2013 with the goal of delivering bouquets directly through letterboxes. They started with a small, uninspiring office and relied on word of mouth to gain customers. They even stood in public places and offered free flowers to people to build awareness. The company experienced its first significant growth during Mother's Day, processing a thousand orders. They also formed partnerships with platforms like Not On The High Street to expand their reach.

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