Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

Bloom & Wild: building world’s fastest growing flower company with Co-Founder & CEO Aron Gelbard

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Sustainability and Innovation in the Flower Industry

They discuss the sustainability aspect of their business, encouraging customers to replant their Christmas trees and tulips, selling Christmas trees without decorations, and choosing packaging that promotes sustainability. They also highlight the importance of innovation in the flower industry, including the life cycle of flowers and customer satisfaction.

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