Secret Leaders How to land LeBron James & Michael Phelps in your first 100 customers - Will Ahmed, Founder of Whoop
4 snips
Apr 12, 2021 
Will Ahmed, Founder of Whoop, discusses his journey from training for the Harvard squash team to founding a billion-dollar wearable tech startup. He shares insights on building a resilient mindset, securing brand partnerships, overcoming competition from Amazon, and persuading mega stars like LeBron James to use his product.
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Whoop's Origin
- Will Ahmed overtrained as a Harvard squash player, leading to recurring breakdowns.
- This sparked his research into human physiology and recovery, eventually leading to Whoop's creation.
Tech Vision
- Will Ahmed foresaw the transition of technology moving from desks to pockets and ultimately onto the body.
- This, coupled with his physiological research, fueled his commitment to starting Whoop.
Early Investor Skepticism
- Early investors doubted Whoop's focus on professional athletes, a small, cost-averse market.
- They also questioned the need for proprietary hardware and the product's scalability.