Secret Leaders with Dan Murray-Serter & Chris Donnelly
How to land LeBron James & Michael Phelps in your first 100 customers - Will Ahmed, Founder of Whoop
Apr 12, 2021
Will Ahmed, Founder of Whoop, discusses his journey from training for the Harvard squash team to founding a billion-dollar wearable tech startup. He shares insights on building a resilient mindset, securing brand partnerships, overcoming competition from Amazon, and persuading mega stars like LeBron James to use his product.
50:50
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Quick takeaways
- Building strong relationships and partnerships with influential people is crucial for the success of a startup in the wearable tech industry.
- Transitioning from a one-time purchase business model to a subscription-based model can provide recurring revenue and improve the customer experience for a wearable tech company.
Deep dives
Building a Company on Authenticity and Relationships
The founder of WOOB, a wearable tech startup, discusses how authenticity, building relationships, and focusing on security have played a crucial role in the success of their company. The founder emphasizes the importance of staying true to core values and beliefs while navigating the challenges of the industry dominated by big tech companies. By focusing on building a product that delivers value and prioritizing relationships with influential people such as trainers of professional athletes, WOOB has gained traction and partnerships with top athletes from various sports.
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