Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

How to land LeBron James & Michael Phelps in your first 100 customers - Will Ahmed, Founder of Whoop

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Building a Brand and Surviving Near-Death Experiences

This chapter highlights the journey of the company, from working with high-profile customers to facing near-death experiences. It discusses the transition to a subscription-based business model and the emotional reaction to competition from Amazon. The chapter also emphasizes the importance of authenticity and addressing concerns about security and privacy.

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