Secret Leaders with Dan Murray-Serter & Chris Donnelly

Discover how Burger King ingeniously targeted customers inside McDonald's, leading to an astonishing 1.5 million app downloads in just a week! The conversation dives into the clever Whopper Detour campaign that turned McDonald's strengths into weaknesses. Alongside humorous anecdotes about skiing and travel mishaps, the speakers highlight the importance of competitive strategies in the fast-food industry and the value of maintaining focus in entrepreneurship. Get ready for insights on personal branding and the cyclical nature of business trends!

Discover how a neuroscientist turned dopamine junkie transformed his life by breaking free from phone and alcohol addiction. Learn about the D.O.S.E framework and its impact on motivation, stress reduction, and sleep improvement. Explore practical strategies like the 30-minute rule to enhance focus and creativity while combating the temptation of instant gratification. Dive into the importance of balancing ambition with emotional well-being, mindful family interactions, and the role of nutrition in mental health.

Imagine losing 8,000 Bitcoins—now worth over half a billion pounds—because someone threw out your hard drive.In this episode of Leaders Chat, Dan and Chris dive into this jaw-dropping story, dissect Tony Khan’s daring strategy to keep AEW a family-run powerhouse, and dish out must-know entrepreneurial tips for aspiring business owners.What’s your opinion on family businesses—smart move or risky gamble?Hit subscribe and drop your thoughts in the comments!_______________Sign up to Wise Business banking:https://wise.com/uk/business/Join Vanta and receive $1000 off:http://vanta.com/secretleaders

Sean Dixon, founder of the high-end tailoring brand Richard James on Savile Row, shares his inspiring journey from a modest £10,000 investment to dressing A-list celebrities. He discusses the unique challenges of entering a prestigious market amidst a recession and the blend of traditional craftsmanship with modern style. From crafting iconic suits for figures like Sir Alex Ferguson to navigating the evolving demands of luxury menswear, Sean highlights pivotal moments that shaped his brand's success and the allure of bespoke experiences in today’s fashion world.

Has anyone seen how CASUAL Elon Musk's text messages were when trying to convince billionaire to invest in X?We will be discussing how common this actually is as well as how Elon's Grok 3 has emerged has the top AI platform despite behind 5 years behind ChatGPTThen Dan and Chris finish of by answering some of your business questions to help you on your entrepreneurial journey_______________Sign up to Wise Business banking:https://wise.com/uk/business/Join Vanta and receive $1000 off:http://vanta.com/secretleaders

Want to build a killer marketing campaign?Look no further than our interview with PR expert Emily Austen who does exactly that for global giants Red Bull.She takes us some through some of the most successful PR campaigns ever including how Barbie and Oppenheimer clashed on purpose?! and the powerful hacks that you can start using right now to make your campaigns go viral and stand out from the crowd._______________Sign up to Wise Business banking:https://wise.com/uk/business/Join Vanta and receive $1000 off:http://vanta.com/secretleaders

Discover the intriguing world of Rolex, a brand worth $11 billion yet making zero profit! Explore its unusual business model rooted in philanthropy and a visionary approach from founder Hans Wilsdorf. The brand operates with a non-profit ownership structure, emphasizing long-term goals over immediate gains. This unique ethos not only redefines luxury but sets a potential standard for corporate responsibility. Learn how Rolex continues to thrive in the competitive watch industry without traditional profit motives!

Danny Buck, founder of CRAFTD London, shares his extraordinary journey from car boot sales to a $100 million brand. He opens up about navigating $300k in debt and the emotional rollercoaster of entrepreneurship. Buck emphasizes the significance of strategic decision-making, resilient branding, and the nuances of e-commerce marketing. He discusses the impact of the pandemic on luxury sales and offers insights on balancing growth with profitability. Prepare to be inspired by his candid reflections on leadership and the e-commerce landscape!

Did you know Domino’s once gave away Rolex watches to franchise owners? The discussion dives into bizarre employee perks, like LEGO's gold bricks and Airbnb’s travel credits. There's a humorous critique of cringe-worthy CEO moments on social media. Personal health assessments are analyzed too, along with contrasting fitness journeys. Plus, insights into the struggles of entrepreneurship and the emotional toll that comes with competition provide a fascinating glimpse into the business world.

Scott Davies, a former bricklayer turned entrepreneur, shares his incredible journey of building a $40 million honey empire after a life-changing injury. He discusses the struggles of launching his business, including challenges in beekeeping and a crucial moment of encouragement from family. Scott reveals how resilience and strategic networking led to a partnership with Tesco, where his honey is now stocked. He also touches on the complexities of product recalls and the importance of adapting branding as he expands his company internationally.