
Secret Leaders with Dan Murray-Serter & Chris Donnelly
Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen.Sponsored by Wise Business and Vanta.Contact: hello@secretleaders.com
Latest episodes

4 snips
Apr 15, 2025 • 1h 4min
Business Lessons From Youngest Self-Made Female Billionaire in America |Christina Cacioppo, Vanta
Christina Cacioppo, the founder and CEO of Vanta, is a remarkable entrepreneur who transitioned from a venture capitalist to leading a $2.5B startup. She shares her unexpected journey from Stanford to building Vanta, emphasizing the importance of self-learning and overcoming imposter syndrome. Christina discusses challenges in her early days, her unique strategy of waiting until achieving $10M ARR before raising funds, and the transformative role of AI in her company. Her insights into navigating the tech world and staying passionate in entrepreneurship are genuinely inspiring.

10 snips
Apr 8, 2025 • 1h 26min
The Millionaire Chef Who HUSTLED His Way To A $50M Empire|Tom Kerridge
In this engaging discussion, chef Tom Kerridge, known for his two Michelin stars and a thriving £40M hospitality empire, shares his inspiring journey from washing dishes to culinary success. He candidly reveals the harsh realities of restaurant economics, why many establishments fail, and the crucial leadership lessons learned in high-pressure kitchens. Additionally, Tom emphasizes the importance of passion in turning culinary dreams into profitable ventures, and the challenges of balancing personal wellness with the demands of entrepreneurship.

8 snips
Apr 4, 2025 • 15min
How One Simple AT&T Ad Changed Internet History Forever
Discover how AT&T's iconic banner ad in 1994 revolutionized digital advertising with a staggering 44% click-through rate. Uncover the rise of Google AdWords and its transformative effects on search ads. Delve into Facebook's targeting techniques that reshaped political landscapes. Explore the evolution of mobile and programmatic ads that track user behavior. Finally, glimpse into the future of ad-powered payments with insights from Philip Belamant of Zilch, promising a more efficient approach to commerce.

14 snips
Apr 1, 2025 • 1h 20min
The CEO on a Mission to end Your Credit Card Debt|Philip Belamant, Zilch
Philip Belamant, the founder and CEO of Zilch, is on a mission to disrupt the credit card industry. He reveals the shocking reality that the average UK citizen takes 16 years to pay off credit card debt. Zilch's innovative model offers interest-free payments and funds debt relief through a unique advertising approach. Belamant discusses the potential of replacing traditional credit systems and the role of fintech in reshaping financial practices in the UK. His entrepreneurial journey and early tech inspirations add depth to the conversation.

Mar 28, 2025 • 11min
Why Toxic Men Become CEOs (and How to Stop It)
Explore the unsettling world of leadership where toxic masculinity thrives among CEOs. Discover how traits like dominance and emotional disconnection are often rewarded, creating a toxic corporate culture. Hear insights on overcoming systemic biases that hinder empathetic leaders, particularly women. Dive into an interview with Sam Conniff, who challenges outdated notions of masculinity and leadership. Learn practical ways to identify toxicity in yourself and others, paving the way for a more compassionate workplace.

19 snips
Mar 25, 2025 • 1h 19min
The Truth about Masculinity: Have we really created weak & Toxic Men? & How to fix it - Sam Conniff
Sam Conniff, an entrepreneur and best-selling author behind the Hard as Nails campaign, tackles the pressing crisis of modern masculinity. He discusses how societal norms have led to a generation of men struggling with toxic influences, including the controversial teachings of figures like Andrew Tate. Sam emphasizes the importance of redefining strength through empathy and vulnerability, illustrating the need for healthier masculine role models. He advocates for a transformation in leadership that fosters connection and personal growth for the next generation.

6 snips
Mar 21, 2025 • 25min
McDonald's vs Burger King: How One Campaign Hijacked Millions of Customers
Discover how Burger King ingeniously targeted customers inside McDonald's, leading to an astonishing 1.5 million app downloads in just a week! The conversation dives into the clever Whopper Detour campaign that turned McDonald's strengths into weaknesses. Alongside humorous anecdotes about skiing and travel mishaps, the speakers highlight the importance of competitive strategies in the fast-food industry and the value of maintaining focus in entrepreneurship. Get ready for insights on personal branding and the cyclical nature of business trends!

Mar 18, 2025 • 1h 29min
Dopamine Expert: This 30 minute Rule Will Fix Your Dopamine Addiction
Discover how a neuroscientist turned dopamine junkie transformed his life by breaking free from phone and alcohol addiction. Learn about the D.O.S.E framework and its impact on motivation, stress reduction, and sleep improvement. Explore practical strategies like the 30-minute rule to enhance focus and creativity while combating the temptation of instant gratification. Dive into the importance of balancing ambition with emotional well-being, mindful family interactions, and the role of nutrition in mental health.

Mar 14, 2025 • 29min
$500M Bitcoin Lost Because Of An Angry Ex
Imagine losing 8,000 Bitcoins—now worth over half a billion pounds—because someone threw out your hard drive.In this episode of Leaders Chat, Dan and Chris dive into this jaw-dropping story, dissect Tony Khan’s daring strategy to keep AEW a family-run powerhouse, and dish out must-know entrepreneurial tips for aspiring business owners.What’s your opinion on family businesses—smart move or risky gamble?Hit subscribe and drop your thoughts in the comments!_______________Sign up to Wise Business banking:https://wise.com/uk/business/Join Vanta and receive $1000 off:http://vanta.com/secretleaders

16 snips
Mar 11, 2025 • 59min
The Man Who Took Over Savile Row With Just $10,000
Sean Dixon, founder of the high-end tailoring brand Richard James on Savile Row, shares his inspiring journey from a modest £10,000 investment to dressing A-list celebrities. He discusses the unique challenges of entering a prestigious market amidst a recession and the blend of traditional craftsmanship with modern style. From crafting iconic suits for figures like Sir Alex Ferguson to navigating the evolving demands of luxury menswear, Sean highlights pivotal moments that shaped his brand's success and the allure of bespoke experiences in today’s fashion world.
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