Secret Leaders

Matchroom CEO on Business of Conor Benn v Chris Eubank Jr & Signing Anthony Joshua | Frank Smith

Apr 23, 2025
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ANECDOTE

Frank Smith's Humble Start

  • Frank Smith started at Matchroom Boxing as a 14-year-old doing work experience, delivering teas, coffees, and pizzas.
  • Over years, he worked through the business, proving his work ethic and persistence to become CEO.
ADVICE

Hands-On Leadership Style

  • Understand your team's roles by working hands-on across all levels.
  • Lead firmly but with empathy; avoid shouting and focus on learning from mistakes promptly.
INSIGHT

Darts: Matchroom's Hidden Giant

  • Darts is the biggest revenue and viewership driver for Matchroom, ranking second most-watched UK sport after football.
  • Owning a sport outright, like darts or snooker, provides huge long-term growth opportunities unlike fragmented boxing.
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