Why Dominos gave away free Rolex’s & reacting to cringe CEOs

In 'The Happiness Hypothesis,' Jonathan Haidt delves into the nature of happiness, fulfillment, and meaning. He discusses the division of the self into two parts: the primitive limbic system and the rational neocortex, using the metaphor of a rider and an elephant to explain the relationship between conscious and unconscious processes. Haidt examines 'Great Ideas' from ancient thinkers like Plato, Buddha, and Jesus, and evaluates them in light of contemporary psychological research. He argues that happiness is influenced by both internal and external factors, including biological set points, life conditions, and voluntary activities. The book also explores the importance of social relationships, the role of adversity in personal growth, and the concept of 'vital engagement' in work and life[2][3][5].