Secret Leaders with Dan Murray-Serter & Chris Donnelly The Man Who Took Over Savile Row With Just $10,000
22 snips
Mar 11, 2025 Sean Dixon, founder of the high-end tailoring brand Richard James on Savile Row, shares his inspiring journey from a modest £10,000 investment to dressing A-list celebrities. He discusses the unique challenges of entering a prestigious market amidst a recession and the blend of traditional craftsmanship with modern style. From crafting iconic suits for figures like Sir Alex Ferguson to navigating the evolving demands of luxury menswear, Sean highlights pivotal moments that shaped his brand's success and the allure of bespoke experiences in today’s fashion world.
AI Snips
Chapters
Transcript
Episode notes
Humble Beginnings
- Sean Dixon and Richard James started Richard James with a £10,000 overdraft during a recession.
- Initially, they struggled to attract customers, with their small Savile Row store often empty.
Revitalizing Savile Row
- Richard James aimed to revitalize Savile Row by introducing more color and unique fabrics.
- They targeted creative professionals but found a wider audience, including younger men embracing formal wear.
Early Struggles
- Early days were challenging, with few customers and the founders needing additional income streams.
- The store's main visitors were people seeking change for parking meters.