Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

The Man Who Took Over Savile Row With Just $10,000

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Ambition on Savile Row

This chapter narrates the founders' bold decision to establish their clothing store on Savile Row amidst a recession in 1992, using a modest budget of £10,000. They reflect on their challenging journey, from facing cultural differences with tailors to sourcing unique materials and targeting a youthful clientele, ultimately striving to revitalize the traditional fashion scene.

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