The Real Word

Tom Ferry, the #1 Ranked Real Estate Coach, joins Byron and Nicole on episode 067 of The Real Word. The three discuss a variety of topics (and rackets!) including Zillow’s role in the real estate industry, listing agents vs. buyer agents, how Tom would build a brokerage (disclosure: he’s NOT planning on it), and advice for agents. Whether you are a brand new agent or have years of experience in the industry, Tom provides insight on how to stay motivated, reach the next step in your journey, and stay positive throughout the process. Connect with Tom Ferry: Website: https://www.tomferry.com/ Facebook: https://www.facebook.com/TomFerry Instagram: https://www.instagram.com/tomferry Subscribe to our channel: http://bit.ly/realwordsubscribe Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: https://www.instagram.com/therackets Check out the Byron Lazine Podcast for more on Real Estate topics: http://bit.ly/ByronLazinePodcast

Byron and Nicole give their first book review. Plus, they discuss their thoughts on Coldwell Banker’s new logo and the Redfin-RE/MAX Alliance. Racket 1: The Broke Agent/Author: Book Review * The Broke Agent released a book, Commission: Impossible, Rogue Agent. If you haven’t heard of The Broke Agent, check him out on Instagram:
 * @thebrokeagent: instagram.com/thebrokeagent * @BAdrealestatepics: instagram.com/badrealestatepics Racket 2: New Coldwell Banker Logo * The new logo has left Byron and Nicole unimpressed. What are your thoughts? See it here: bit.ly/newcoldwelllogo
 Racket 3: Redfin and RE/MAX Alliance * RE/MAX agents have exclusive access to Refin’s referral program in parts of the United States and Canada. Could this be a new model for online referral sites? Read more here: bit.ly/redfinremax
 Subscribe to our channel: bit.ly/realwordsubscribe Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets Check out the Byron Lazine Podcast for more on Real Estate topics: bit.ly/ByronLazinePodcast

Byron and Nicole turn their attention to three new topics, including what Byron states is “the biggest racket in America right now.” Racket 1: Is college the biggest racket in America? Some real estate executives are among those being charged in the college fraud scheme to get kids into top schools. While this topic is all over the news, Byron and Nicole discuss whether or not college itself is a racket, which accounts for insurmountable debt. Read more on Inman: bit.ly/reexecscharged Racket 2: Teams are exploding, Brokers don’t know what to do Are you a single agent or on a team? Nicole has seen real estate teams go through big changes, with many now focusing on how to train and benefit agents. With team production growing at a rapid pace, brokers aren’t sure how to handle it. We think it’s a good thing - teams add value to every transaction. Read more here: bit.ly/reteamsgrowing Racket 3: NAR responds to an op-ed on WSJ Byron and Nicole do agree that buyer brokers have value, but do they agree on why? They discuss an article where NAR defends the value of REALTORS®. What are your thoughts? Read more: bit.ly/NARdefendsagents Subscribe to our channel: bit.ly/realwordsubscribe Connect with Byron Lazine + Nicole White on Instagram: instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets Check out the Byron Lazine Podcast for more on Real Estate topics: bit.ly/ByronLazinePodcast

Byron and Nicole are back discussing two big topics in the real estate industry. Racket #1: Will this lawsuit unravel the industry?: bit.ly/reindustrylawsuit The first topic is a lawsuit by a seller against NAR, Realogy, Home Services of America, RE/MAX, and Keller Williams. This seller states that they were forced to pay for the commission of the buyer’s agent. This raises a lot of questions including, does the real estate industry need to change its processes? Racket #2: Millennial Homeowners have Regrets: bit.ly/millennialhomebuyersregret Up to 63% of millennials have regrets about purchasing a home, according to a poll conducted by Bankrate. The top regret? Millennials were not fully prepared for all of the costs that come along with homeownership. Homeowners, tell us your thoughts: Do you have regrets about buying your home? Subscribe to our channel: bit.ly/realwordsubscribe Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets Check out the Byron Lazine Podcast for more on Real Estate topics: bit.ly/ByronLazinePodcast

Compass takes over the CRM Contactually. Contactually users - does this make you nervous? Also, Zillow is facing a lawsuit from a seller who states misinformation on their site has caused devaluation. And, let us know what you think of NAR’s new ad! The Rackets: The Compass Take Over: bit.ly/compasstakeover Bad Zillow Info: bit.ly/badzillowinfo NAR’s New Ads: bit.ly/NARsnewads Subscribe to our channel: bit.ly/realwordsubscribe Connect with Byron Lazine + Nicole White on Instagram: instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets Check out the Byron Lazine Podcast for more on Real Estate topics: bit.ly/ByronLazinePodcast

Another big week of news in the real estate industry! Byron and Nicole discuss changes happening with Zillow, including a new CEO and why this has caused their stock to go up. Plus, how agents can win the iBuyer game and why things are looking bad for discount brokerage Purplebricks. The Rackets: 1. Zillow CEO is OUT, shares UP: http://bit.ly/zillowceoout 2 .Agents will be the real winners in iBuyer Game: http://bit.ly/agentswinibuyergame 3. Looks bad for Purplebricks: http://bit.ly/badforpurplebricks Subscribe to our channel: bit.ly/realwordsubscribe Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: https://www.instagram.com/therackets Check out the Byron Lazine Podcast for more on Real Estate topics: http://bit.ly/ByronLazinePodcast

Byron and Nicole revisit two hot topics: GaryVee and Amazon. Gary Vaynerchuk adds clarification and context to his thoughts about homeownership. We’ve linked his video and blog below for more details. With Amazon’s announcement to pull out of the New York headquarters location, agents are reacting. What are your thoughts on Amazon’s decision? Plus, Keller Williams has announced a new app that will compete with Zillow. KW agents: what is your take on this? Will you utilize the app? The Rackets: GaryVee’s Added Thoughts on Homeownership Blog: http://bit.ly/garyveehomeownershipblog Video: http://bit.ly/garyveehomeownershipvideo Agents React to Amazon Abandoning New York: http://bit.ly/agentsreacttoamazon Keller Williams’ would-be Zillow killer: http://bit.ly/kwzillowkiller Subscribe to our channel: http://bit.ly/realwordsubscribe Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: https://www.instagram.com/therackets Check out the Byron Lazine Podcast for more on Real Estate topics: http://bit.ly/ByronLazinePodcast

Subscribe to our channel: http://bit.ly/realwordsubscribe The big topic this week is the value of homeownership. Byron and Nicole share their insights on when it is beneficial to buy a home and when might be a good time to put your money elsewhere. What do you think of Gary Vaynerchuk’s comments on homeownership? Let us know in the comments! The Rackets: Gary Vaynerchuk Slams Homeownership: http://bit.ly/garyvslamshomeownership Yelp Hides Reviews for Opendoor and Offerpad: http://bit.ly/yelphidesreviews Sex Basement in Home for Sale: http://bit.ly/sexbasementamenity Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: https://www.instagram.com/therackets Check out the Byron Lazine Podcast for more on Real Estate topics: http://bit.ly/ByronLazinePodcast

Subscribe to our channel: http://bit.ly/realwordsubscribe Byron and Nicole have differing opinions about when the spring market starts. What do you think: after the Super Bowl or not until March? Plus, they discuss their thoughts on a single MLS nationwide, and how to not be annoying on social media. The Rackets: The Spring Market Starts When?: bit.ly/remythsdebunked Should there be one Nationwide MLS?: bit.ly/nationalmls Tips for Not Annoying People on Social Media: bit.ly/tipsfornotannoying What’s annoying you on social media right now? Tell us in the comments! Connect with Byron Lazine + Nicole White on Instagram: instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets Check out the Byron Lazine Podcast for more on Real Estate topics: bit.ly/ByronLazinePodcast

Subscribe to our channel: bit.ly/realwordsubscribe Byron and Nicole are back after a week off. They discuss technology as a form of lead generation, how to recruit top agents to your brokerage, and what the most expensive home in America sold for. The Rackets: Technology is Never the Solution: bit.ly/techisnotthesolution How to Recruit Top Talent: bit.ly/recruittoptalent Most Expensive Home in America: bit.ly/mostexpensivehome Check out the Byron Lazine Podcast for more on Real Estate topics: bit.ly/ByronLazinePodcast Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: https://www.instagram.com/therackets Want us to cover an article? Let us know in the comments!