

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Jun 25, 2019 • 18min
Episode 077: Housing Shortage, Agent Summer Checklist, & Podcast Reviews
This week on The Real Word, Byron Lazine and Nicole White discuss a future housing shortage, a summer checklist for luxury agents, and podcast reviews.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: In a “homebody era,” some people are predicting there will be a housing shortage for years. Read the article here: bit.ly/homebodyhousingshortage
Racket 2: Byron and Nicole take a look at five tips for real estate agents during summer. What are your thoughts on the checklist? bit.ly/reagentsummerchecklist
Racket 3: Byron and Nicole will be reviewing industry podcasts leading up to the Inman Innovator Awards. Which real estate podcasts are a must watch? bit.ly/inmaninnovatorlist
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Jun 20, 2019 • 24min
Episode 076: Realtor Lawsuit Update, Single Family Zoning, & No Front Door
This week on the real word, Byron Lazine and Nicole White discuss the new amendments to the Realtor lawsuit, moving away from single-family zoning, and a house without a front door.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: The major class-action lawsuit against NAR, Realogy, KW, RE/MAX, and more has new amendments. Read what is new: bit.ly/relawsuittakesnewturn
More on the lawsuit from CNN: bit.ly/shrinkingcommissions, bit.ly/whypayrealtors
Racket 2: Do zoning regulations need to be altered? A single-family home used to be the American dream, but that may be a thing of the past. Read more here: bit.ly/singlefamilyzoning, bit.ly/nytimessinglefamilyzoning
Racket 3: A house without a front door hit the market in Atlanta for $1.25M. Is this a racket? bit.ly/nofrontdoor
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets

Jun 11, 2019 • 16min
Episode 075: Inman Innovator Awards, Realtor.com CEO Exits, & Retirement Savings
Byron Lazine and Nicole White share their word on current industry real estate topics and news.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Exciting news this week, as Byron and Nicole learned The Real Word is a 2019 Inman Innovator Award finalist! Let us know in the comments if you think The Real Word should win :)
Read more about the Inman Innovator Awards: bit.ly/inmaninnovatorfinalists
See the full list of finalists here: bit.ly/inmaninnovatorlist
Racket 2: After five years, the CEO of Move, Inc. (operator of realtor.com) is stepping down for a position in another industry. Read the article here: bit.ly/realtorceoexits
Racket 3: Is real estate a poor retirement investment? Byron and Nicole share their thoughts on this article: bit.ly/reretirementinvestment
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Jun 5, 2019 • 13min
Episode 074: Uber Drivers Scout Homes, Future is a Consumer Model, & Agent Signing Bonuses
Byron Lazine and Nicole White share their "word" on current industry real estate topics and news.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Real estate investors can hire drivers to look for leads on investment properties. Drivers pin properties with the potential for investors. Read more here: bit.ly/uberdriversfliphomes
Racket 2: The future of real estate is a consumer-based model. Find out what real estate professionals predicted at Inman Disconnect 2019: bit.ly/futureofreconsumers
Racket 3: Realogy CEO doesn’t believe in signing bonuses; is that because they are in massive debt? bit.ly/agentbonuses
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

May 29, 2019 • 19min
Episode 073: Homeownership Due to Rise, Wealthy Migration, & Realogy Stock
Byron Lazine and Nicole White share their "word" on current industry real estate topics and news.
Racket 1: With an aging population, homeownership is likely to rise. Will people living longer and more millennials buying create the perfect storm for homeownership? Read more here: bit.ly/homeownershiprising
Racket 2: As the wealthy move out of Northern States, Florida is benefitting from top economic gains. Find out which states are losing the most: bit.ly/fltopseconomicgains
Racket 3: Realogy’s stock has collapsed over the past five years. CEO is looking into reducing the biggest expense for the brokerage: office space for bit.ly/realogystock
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

May 21, 2019 • 21min
Episode 072: RE/MAX & Redfin Ending, Best Places to be an Agent & Amazon's Tiny Home
Byron Lazine and Nicole White share their "word" on current industry real estate topics and news.
Racket 1: Just two months after partnering up, RE/MAX and Redfin have ended their deal. This came after Redfin announced their new Redfin Direct Service that will let consumers make offers without an agent. Read more here: bit.ly/endofpartnership
Racket 2: Do you live in one of the best places to be a real estate agent? WalletHub compared more than 170 cities across 19 indicators of a healthy real-estate environment. Find out if your location made the list: bit.ly/bestplacesforagents
Racket 3: Amazon has a do-it-yourself tiny home that instantly sold out. Would you live in a tiny house? bit.ly/amazontinyhome
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets

May 14, 2019 • 25min
Episode 071: T3 Summit, Redfin CEO's Letter to Agents, Home Leaseback Startup
Byron and Nicole give their word on three current real estate topics. Which are rackets?
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Back from the T3 Summit, Byron gives a summary of the event, including what all seven main speakers agree upon for the future of real estate. Find out more about the summit: t360.com
Racket 2: Redfin’s CEO wrote a letter to buyer’s agents about Redfin Direct, which enables buyers to make offers on the Redfin website without the help of an agent. Read more here: bit.ly/ceolettertoagents
Racket 3: Byron and Nicole talk about the EasyKnock, the startup that lets homeowners sell and then rent the house as they search for a new place. bit.ly/homeleasebackstartup
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets

Apr 30, 2019 • 21min
Episode 070: Boomerang Buyers, Charging for Leads, & Airbnb Pushing into Hotel Space
Byron and Nicole are back for episode 070, discussing three current topics in real estate. Which topics are Rackets?
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Boomerang Buyers are Americans who lost their homes in a foreclosure or short sale during the housing market crash and are ready to buy again. Byron and Nicole discuss their first experiences as homeowners and how buyers are coming back from the crash. Read more here: bit.ly/reboomerangbuyers
Racket 2: Responding to question from a viewer, Byron and Nicole discuss whether or not it is a racket for Realtor.com to charge for leads on your own listing. Do you have any Rackets you want us to discuss? Send them our way!
Racket 3: Airbnb is moving into the hotel space in New York. When you travel, do you prefer hotels or Airbnb properties? Read more about the NY collaboration here: bit.ly/airbnbhotel
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Apr 16, 2019 • 21min
Episode 069: RE/MAX Should Buy Redfin, What Your Car Says about You, & Making Time for Conferences
Byron and Nicole are back for episode 069, discussing three current topics in real estate. Which topics are Rackets?
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: RE/MAX Should Buy Redfin: bit.ly/remaxshouldbuyredfin
RE/MAX and Redfin are partnering up, and some think it’s just a matter of time before the bigger brokerage buys Redfin.
Racket 2: Does it matter what car you drive to your listing appointment? bit.ly/reagentcars
Depending on your marketplace, the car you drive could help or hurt your connection with the seller. Showing up in a clean, well-maintained car is a must.
Racket 3: Should you make time for conferences? bit.ly/maketimeforconferences
Conferences may not come at the most convenient times, but they allow you to expand your mindset, learn new strategies, and connect with other agents.
Do you have any Rackets you want us to discuss? Send them our way!
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets

Apr 9, 2019 • 20min
Episode 068: Zestimates will be Live Offers, Lawsuit over Text Messages, & 50 Cent Sells Estate
Byron and Nicole are back for episode 068, discussing three current topics in real estate.
Is it a Racket?
Racket 1️⃣ : Every Zestimate will be a Live Offer
* Zestimates put Zillow on the map. Now, every Zestimate will be a Live Offer. How will this change the role of real estate agents? http://bit.ly/zestimateliveoffer
Racket 2️⃣ : Lawsuit Filed Over Automated Text Message Campaigns
* Two brokerages have been sued for their use of sending mass automated text messages. Byron and Nicole agree this type of shortcut is never a good solution. Read more here: http://bit.ly/lawsuitovertexts
Racket 3️⃣ : 50 Cent FINALLY Sells 52 Room Estate
*After being on the market for over a decade, 50 Cent’s estate sold for a steep discount: http://bit.ly/50centsellshouse
Do you have any Rackets you want us to discuss? Send them our way!
***Disclaimer: We had an audio interface issue while recording this week. This will be resolved for next week's episode!***
Subscribe to our channel: http://bit.ly/realwordsubscribe
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
https://www.instagram.com/therackets


