The Real Word

This week on The Real Word, Byron Lazine and Nicole White share their thoughts on Redfin publishing buyer agent commissions, agents leaving Coldwell Banker, a Marketeer and a Not-so Marketeer. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Redfin is now publishing buyer agent commissions with its listings. Is this transparency a benefit? Read more here: bit.ly/publishedcommissions Racket 2: If a brokerage isn’t willing to get behind its agents' brands, then the agents will leave. Just ask Coldwell Banker: bit.ly/agentsleavecb Marketeer: These brokerages are becoming ingrained in their local communities: bit.ly/brokerageincommunity Not-so Marketeer: A sex photo mishap? This realtor got his pictures mixed up: bit.ly/realtorpics Do you have a marketing piece we should know about? Let us know! Connect with Byron + Nicole on Instagram: instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron Lazine and Nicole White discuss the resale of “Fixer Upper” houses, a Beverly Hills agent accused of burglarizing homes, and agents who find homes for puppies (as well as people). Subscribe to our channel: hbit.ly/realwordsubscribe Racket 1: Chip and Joanna’s “Fixer Upper” is massively popular, making homeowners believe they can mark up the price when they list the house for sale - as much as 75% above market value. Read more about why these homes are proving difficult to sell: bit.ly/fixerupperprices Racket 2: Do you know who is entering the houses you list for sale? This Beverly Hills agent is being accused of burglarizing homes and taking more than $500,000 from celebrity homes. bit.ly/agentburglarizinghomes Marketeer: If you love something, make it your niche! These dog-loving agents teamed up with an Animal Adoption Agency and are bringing foster dogs to showings. bit.ly/agentsfindpuppies Do you have a marketing piece we should know about? Let us know! Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine instagram.com/nicolewhiterealtor Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron Lazine and Nicole White discuss two rackets and this week’s Marketeer.  Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: With talk about a recession looming, agents and clients alike are wondering what will happen to property prices. Byron and Nicole take a look at the data from the past four recessions and discuss how a recession differs from a housing crisis. Read more here: bit.ly/reineconomicslowdown Racket 2: Keller Williams partners up with Offerpad to roll out Keller Offers, an iBuyer platform that will allow agents to represent both sides of the deal. bit.ly/offerpadandkelleroffers Marketeer: Sean Cochran created a Realtor Parody that is going viral, showing that creating a brand is part of the real estate industry. Read about it here: bit.ly/agentparodyremag  Watch the video: facebook.com/watch/?v=675416146218728 Do you have a marketing piece we should know about? Let us know! Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron Lazine and Nicole White discuss why Zillow is not in trouble despite losing money on homes sold, why iBuyer platforms cost sellers money, and Oregon’s stance on single-family zoning.  Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Zillow lost $2,916 on every home it sold in Q2, on average. But this is a small price to pay for what they are gaining. Read more here: bit.ly/zillowlosingmoney Racket 2: A new study shows that using an iBuyer platform can cost sellers up to 15% of the home value - more than it costs to use an agent. bit.ly/ibuyerscostsellers Racket 3: Oregon is the first state in the country to get rid of single-family zoning. What could this mean for housing in cities? bit.ly/ORendssinglefamzoning Magical Marketing Moment: The House that Social Media Built! With the completion of the 7th house, The House that Social Media Built threw an incredible Mega Open House. facebook.com/thehousethatsocialmediabuilt Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron Lazine and Nicole White discuss a new lawsuit against NAR, real estate coaching, and homebuilders entering rent-only communities.  Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: A former RPR property database contractor is suing NAR. Is NAR spending too much time and money on building software? bit.ly/narcontractorlawsuit Racket 2: Is real estate coaching broken? bit.ly/recoachingbroken Racket 3: More homebuilders are focusing on single-family rental homes. Read about Taylor Morrison’s move into this type of development here: bit.ly/homebuildertrends. Take a look at Taylor Morrison’s Instagram: instagram.com/taylormorrisonhomes **Bonus Marketing Win: bit.ly/zillowhousefire Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron Lazine and Nicole White discuss Amazon’s partnership with Realogy, the accuracy of Zillow Zestimates, and the top cities for bachelors. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: It was only a matter of time. Amazon and Realogy have partnered up to introduce TurnKey, a new platform for buyers. Learn more about the partnership here: bit.ly/amazonandrealogy Racket 2: When is the last time you looked at your Zestimate? Glennda Baker LeBlanc shared her thoughts on Zillow Zestimates, and why the numbers change: bit.ly/zillowzestimatesgames Racket 3: Not a final contender on the Bachelorette? No problem. Here are the top cities for bachelors, according to Realtor Magazine:  bit.ly/topcitiesforbachelors Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron Lazine and Nicole White discuss the bold statement made by Baird & Warner CEO, a big shift in numbers for millennial homeowners, and the remaining podcast reviews.  Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Steve Baird, CEO of the 160-year-old brokerage based in Chicago, made a bold statement: ‘The buyer should pay the buyer agent.’ We wonder how agents at Baird & Warner feel about this. Read more: bit.ly/bairdwarnerceo Racket 2: More millennials are becoming homeowners without the help of parents or roommates, according to a survey conducted by Redfin. Take a look at the change in numbers here: bit.ly/millennialhomebuyer Racket 3: Finishing up the last of the podcast reviews before the Inman Innovator Awards are announced this week! For a full list of the finalists, go here: bit.ly/inmaninnovatorlist Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron Lazine and Nicole White discuss the lawsuit Realogy filed against Compass, an iBuyer partnership between Redfin and Opendoor, and a bad market shift for buyers. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Realogy filed a complaint against Compass over unfair business practices and illegal schemes. Are there too many assumptions in this lawsuit? bit.ly/realogysuescompass Racket 2: The newest iBuyer partnership is between Redfin and Opendoor. Read about their plans here: bit.ly/redfinpartnerswopendoor Racket 3: It is predicted the housing market is about to shift in a bad way for buyers. Byron and Nicole discuss what they are seeing in their own market. What is happening in yours? bit.ly/badmarketshift Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron Lazine and Nicole White discuss the downfall of Purplebricks, life outside of real estate, and a review of the Tom Ferry Podcast Experience. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: The US market officially broke Purplebricks. Former employees speak about the downfall here: bit.ly/usbrokepurplebricks Racket 2: Real estate agents often feel like they can never turn off. Byron and Nicole take a look at ten ideas for self-care. Find the full list here: bit.ly/10stepsforbalance Podcast Review: Byron and Nicole review the Tom Ferry Podcast Experience as part of their Inman Innovator Awards finalist reviews: bit.ly/tfpodcastexp Find the full list of Inman Innovator Award finalists here: bit.ly/inmaninnovatorlist Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine instagram.com/nicolewhiterealtor Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron Lazine and Nicole White review three nominees from the Inman Innovator Awards finalists. Listing Bits with Greg Robertson: bit.ly/listingbitspodcast 
 Gradually...Then, suddenly! With Russ Cofano: bit.ly/graduallysuddenlypodcast 
 Kevin and Fred’s NEXT LEVEL Podcast: bit.ly/kevinfredpodcast Find the full list of finalists here: bit.ly/inmaninnovatorlist Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine instagram.com/nicolewhiterealtor Watch The Rackets on Instagram: instagram.com/therackets