

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Nov 12, 2019 • 12min
Episode 097: Realogy to Sell Cartus & Airbnb's New Safety Measures
This week on The Real Word, Byron and Nicole discuss Realogy’s decision involving Cartus and Airbnb’s new security measures.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Realogy is set to sell Cartus fro $400M in efforts to streamline the company. How will this affect agents? bit.ly/realogysellscartus
Racket 2: A house party shooting is causing Airbnb to make major safety changes. Read about the changes here: bit.ly/airbnbsafetychanges
Who deserves a Marketeer shoutout? Let us know!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Nov 5, 2019 • 22min
Episode 096: Your Zillow Unlock Comments, Opendoor Security, & 2019 Stats
This week on The Real Word, Byron and Nicole discuss agent comments about Zillow Unlock from episode 095, security issues with Opendoor listings, and T360’s 2019 Q3 Highlights.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: We dive into some of the discussions agents started having about Zillow Unlock from episode 095. Watch now: bit.ly/therealword095
Racket 2: An Opendoor listing in Phoenix was the site of a drive-by shooting, where five teenagers were shot. Read the article here: bit.ly/opendoordriveby
2019 Stats: T360 released statistics for the first three quarters of 2019. The total funding for 2019 has already surpassed 2017 and 2018 by over 20%.
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Oct 30, 2019 • 20min
Episode 095: Zillow Unlock & Rich Barton's Reasoning behind iBuyer
Rich Barton, Co-founder and CEO of Zillow, discusses the innovative strategies and customer-centric decisions behind Zillow Offers on The Real Word podcast. Topics include Zillow Unlock takeaways, creating a better client experience, and the impact on buyer's and listing agents.

Oct 22, 2019 • 20min
Episode 094: Agent Cutting, American Dream Mall, & Compass' Marketeer Moment
This week on The Real Word, Byron and Nicole discuss some of the top problems in the real estate industry, the American Dream Mall’s main attraction, and the new bridge loan program with Compass.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: This Inman article discusses some of the most significant issues in real estate today, including agent cutting. Read more here: bit.ly/agentcutting
Racket 2: The American Dream Mall is utilizing more of the 3-million square feet for entertainment than for retail stores. bit.ly/americandreammall
Marketeer: Compass is offering a bridge loan program so homeowners can buy a new house before selling their current one. bit.ly/compassloanprogram
Who deserves a Marketeer shoutout? Let us know!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Oct 15, 2019 • 21min
Episode 093: Softbank CEO Embarrassed, iRenting Startup, & Bieber FSBO
This week on The Real Word, Byron and Nicole discuss a CEO who is embarrassed by tech investments, an iRenting startup, and Bieber’s Marketeer move.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Softbank CEO states he is embarrassed by past tech investments. This article started a debate between Byron and Compass friends. Read it here: bit.ly/ceoembarassed
Racket 2: Will iRenting become a thing? This startup is looking to make it happen. bit.ly/irenting
Marketeer: Justin Bieber utilizes Instagram to see if there are any potential buyers for his $8.5M mansion. bit.ly/bieberfsbo
Which real estate agents deserve a Marketeer shoutout? Let us know!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Oct 8, 2019 • 19min
Episode 092: Zillow iBuying, Home Flippers, & Fill this House
This week on The Real Word, Byron and Nicole discussed untested novelties in real estate, the future for home flippers, and a Marketeer who goes nostalgic.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Real Estate innovations, including Zillow iBuyer, change how the industry works. Which ones are untested? Read more here: bit.ly/realestatenovelties
Racket 2: Remodeling costs are rising, which means that home flippers are seeing less profit. Returns are at their lowest level since 2011. Read the article here: bit.ly/homeflippersfuture
Racket 3: We know you remember the intro for this iconic TV show! The Marketeer of the week make it his own with ‘Fill this House.’ Watch it here: bit.ly/fillthishouse
Do you have a marketing piece we should know about? Let us know!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Oct 1, 2019 • 27min
Episode 091: How to Price Properties, Is Compass in Trouble? & Zillow 2.0
This week on The Real Word, Byron and Nicole discuss rules for pricing properties, Compass, WeWork, and Zillow.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Are the rules for pricing properties changing? According to this article, prices should end in multiples of $10K. Read more here: bit.ly/pricingproperties
Racket 2: Will Compass become a publicly-traded company or follow the same fate as WeWork? bit.ly/compasswework
Marketeer: Is it any surprise that Zillow would be named a Marketeer of the Week? Byron and Nicole share notes from a private meeting.
Do you have a marketing piece we should know about? Let us know!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Sep 24, 2019 • 18min
Episode 090: Open Houses, Best Week to Buy a Home & iPhone 11 Review
This week on The Real Word, Byron and Nicole share their thoughts on open houses, the best time of year to buy a home, and the iPhone 11.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Are open houses worth your time? Byron and Nicole discuss the value of both mega open houses and regular weekend open houses. Read more: bit.ly/areopenhousesworthit
Racket 2: Some say this week is the best week to buy a home. But that may depend on whether you are looking for a great deal or more inventory. Read the article: bit.ly/realestateblackfriday
Marketeer: This week’s Marketeer is not a person or team…it’s the newest iPhone.
Do you have a marketing piece we should know about? Let us know!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Sep 17, 2019 • 31min
Episode 089: Exiting Real Estate, Offerpad's New Program, Luxury Marketing
This week on The Real Word, Byron Lazine and Nicole White take a quiz to see if they are ready to exit real estate (hint: they have some work to do). They also discuss Offerpad’s new program to expedite closings, and new rules for marketing luxury properties.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Are you psychologically ready to leave real estate? Take this quiz on Inman to find out: bit.ly/exitingrealestate
Racket 2: Offerpad is piloting a program that will allow cash buyers to close in 24 hours: bit.ly/closein24hours
Marketeer: This week’s marketeer breaks down how to market luxury real estate: bit.ly/luxuryremarketing
Do you have a marketing piece we should know about? Let us know!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Sep 10, 2019 • 18min
Episode 088: Wall Street and Real Estate, Game Day Rents, & "Duffy" House Record Sale
This week on The Real Word, Byron Lazine and Nicole White share their thoughts on the relationship between Wall Street and Real Estate, places charging high game day rents, and a listing video that helped close a record sale.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: The relationship between Wall Street and Real Estate is a rocky one, according to Brad Inman. Read more here: bit.ly/wallstreetrealestate
Racket 2: People are willing to pay more for rents on game day. Find out the top seven places with the highest game day rents: bit.ly/gamedayrents
Marketeer: Tim Smith produced the video of the year in real estate with “Teach Me How to Duffy.” Not only that, but it helped secure a record-breaking sale: bit.ly/duffyhousesells
Do you have a marketing piece we should know about? Let us know!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets


