

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Feb 5, 2020 • 29min
Episode 106: CEO of SmartMLS Answers your Questions
Kathy Elson, CEO of Connecticut’s statewide SmartMLS, joins Byron and Nicole on The Real Word this week. They discuss the new Clear Cooperation Policy, who it affects, and Kathy answers some questions about the new rule.
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Kathy Elson:
facebook.com/kathy.elson
linkedin.com/in/kathyhelson/
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets

Jan 29, 2020 • 18min
Episode 105: House Flippers & Clear Cooperation, Compass Layoffs, & Marketing in the Streets
This week on The Real Word, Byron and Nicole discuss how the Clear Cooperation rule will affect flippers, Compass layoffs, and a broker protest.
Racket 1: Investors, builders, and flippers build momentum by documenting their renovations. Will they be able to do this once the Clear Cooperation rule is implemented? bit.ly/mlscooprule
Racket 2: Compass is anticipating about 45 layoffs, but has over 300 job openings. What does the restructuring mean for Compass? bit.ly/compasslayoffs
Marketeer: Jay Glazer took marketing back to the streets: instagram.com/jayglazernyc/
Let us know your questions about the Clear Cooperation policy in the comments!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets

Jan 22, 2020 • 18min
Episode 104: MLS Cooperation, Co-Living & RE TV
This week on The Real Word, Byron and Nicole discuss the new MLS Cooperation policy, the rise of co-living, and RE TV - Network.
Racket 1: The new Clear Cooperation policy is going into effect on May 1, 2020. How do you feel about the new rule? bit.ly/mlscooprule
Racket 2: Co-living may be on the rise. Would you be willing to share communal spaces? bit.ly/riseofcoliving
Marketeer: RE TV is helping agents produce better video. Comment below if you want to be invited to this Facebook Group! bit.ly/REtvfb
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets

Jan 15, 2020 • 18min
Episode 103: NAR's New Plan, Services to Eliminate & Cannabis Open House
This week on The Real Word, Byron and Nicole discuss NAR’s approval of a new plan, services that agents can stop spending money on, and a new theme for an open house.
Racket 1: NAR approves a new Fair Housing Action Plan, focusing on training for agents: bit.ly/narapproves
Racket 2: This opinion piece covers 4 things agents should stop spending money on. Do you agree with this? bit.ly/stopspendingmoney
Marketeer: Is this the beginning of a crossover between cannabis and luxury real estate? bit.ly/weedthemeoh
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Jan 7, 2020 • 17min
Episode 102: Best Investments, Dr. Phil's Listing & Ryan Serhant's Offer
This week on The Real Word, Byron and Nicole discuss the best investment of the decade, Dr. Phil’s house for sale, and Ryan Serhant’s shocking offer to agents.
Racket 1: Stocks or real estate? This Market Watch article gives a prediction on the single best investment for the next decade: bit.ly/investnextdecade
Racket 2: Dr. Phil has a house for sale in LA, and the interior is causing a lot of commotion on social media: bit.ly/drphilhouseforsale
Marketeer: Ryan Serhant offered up $50,000 to buyer agents. Is this unethical, or is he doing his job? bit.ly/50kcashoffer
What should we send Ryan Serhant for being the Marketeer of the Week?
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets

Dec 31, 2019 • 4min
Best of 2019
2019 brought new guests, a first-runner up award, some Marketeers, and plenty of laughs.
What do you want to see in 2020? Let us know in the comments!
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Dec 10, 2019 • 20min
Episode 101: 2020 Predictions & How to Crush Market Updates
This week on The Real Word, Byron and Nicole discuss housing market predictions, industry changes coming in 2020, and a Marketeer who crushes monthly market updates.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Six economists predict the 2020 housing market. Read more here: bit.ly/2020housingpredictions
Racket 2: Brad Inman shares his foresight for the real estate industry. What do you think will happen in 2020? bit.ly/2020industrychanges
Marketeer: Monthly Market Reports don’t have to be boring! Bob Hamrick and producer Tamara Foote prove this with the monthly Las Vegas Real Estate Report. Watch it here: bit.ly/marketeer101
Who else deserves to be a Marketeer? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Dec 6, 2019 • 17min
Episode 100: The 100th Episode Special
This week on The Real Word, Byron and Nicole celebrate 100 episodes with questions from viewers and former guests.
Ful the full show, including a take on the newlywed game (Racket style), watch on YouTube: http://bit.ly/therealword100
Thank you to the following who sent in videos for the show!
The Broke Agent: https://www.instagram.com/thebrokeagent/
Harry Moore: https://www.facebook.com/HarryMooreRealtor/
Melannie Hay:https://www.instagram.com/melanniehay/
Tom Ferry: https://www.instagram.com/tomferry/
Shout Outs:
Thanks for the trophy, Coach Jason Farris! https://www.instagram.com/jasonjfarris/
Tom Toole, Philadelphia Realtor & Team Lead https://www.instagram.com/tomtoole3rd/
Josh Rubin, NYC RE Broker & Team Lead https://www.instagram.com/joshsellsny/
Suave, cameraman behind the scenes http://bit.ly/suave_ski
Thank you to all who watch, comment and share. Stay tuned for the next 100!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
https://www.instagram.com/therackets

Nov 26, 2019 • 24min
Episode 099: Zillow's Dream Experience, Baby Boomers Sell Homes + a new Marketeer
This week on The Real Word, Byron and Nicole discuss Rich Barton’s dream, an influx of baby boomers selling homes, and a new Marketeer.
Racket 1: Rich Barton discussed Zillow’s vision of creating a home trade-in experience. Read more here: bit.ly/hometradeinzillow
Racket 2: With baby boomers expected to sell homes in the coming years, are millennials prepared to buy? bit.ly/babyboomerssellhomes
Marketeer: Byron and Nicole announce the winner of last week’s vote, and introduce a new Marketeer, Ben Nemec. Watch his videos: bit.ly/rwmarketeerbn
Last week’s Marketeer videos:
Old Town Realtor Rap: bit.ly/realtorrap
Chi Actually: bit.ly/chiactually
Who else deserves to be a Marketeer? Let us know!
Check out Suave’s work!
bit.ly/suave_ski
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Nov 20, 2019 • 20min
Episode 098: New Pocket Listing Policy, Future of Open Houses + a Marketeer Vote!
This week on The Real Word, Byron and Nicole discuss the policy the NAR overwhelmingly approved, the future of open houses, and two new marketeers.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: The Clear Cooperation Policy requires brokers to list properties within one day of marketing to the public. Is this NAR vs. Compass? Check out these links for more info:
Inman article: bit.ly/narapprovespocketlisting
MRED Infogram: bit.ly/mredinfogram
Interview with BrightMLS Chairman: bit.ly/brightmlsinterview
Racket 2: Agents have differing opinions about holding open houses. Will future technology eliminate the need to visit the house? bit.ly/futureofopenhouse
Marketeers: Two Marketeers this week! Both of these videos were sent to us. which do you like best? Watch them here:
Old Town Realtor Rap: bit.ly/realtorrap
Chi Actually: bit.ly/chiactually
Who else deserves to be a Marketeer? Let us know!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets


