

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Apr 15, 2020 • 23min
Episode 116: Luxury Auctions, April Rent + Zillow’s Virtual Open Houses
This week on The Real Word, Byron and Nicole discuss an option for luxury homeowners, tenant rent payments, and Zillow’s options for Virtual Open Houses.
Racket 1: Luxury homeowners who are ready to sell are turning to auctions: bit.ly/autionssurge
Racket 2: As of April 5, a third of tenants had not paid rent: bit.ly/tenantsnotpayingrent
Marketeer: Real estate agents can add a virtual open house link to listings on Zillow: bit.ly/virtualopenhouselink
Who else is innovating in these times? Let us know!
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor

Apr 8, 2020 • 18min
Episode 115: Top Ten Cities, NAR Offerings + Virtual Scavenger Hunts
This week on The Real Word, Byron and Nicole discuss the cities best prepared for a fallout, what NAR is doing for its members, and an innovative way to get people involved in 3D home tours.
Racket 1: These 10 cities are best prepared to handle an economic storm: bit.ly/bestpreparedcities
Racket 2: NAR is funding two months of TeleHealth for members in need. Learn more here: bit.ly/narfundstelemedicine
Marketeer: Broker James Jensen is turning 3D virtual tours into scavenger hunts: bit.ly/homescavengerhunt
Who else is innovating in these times? Let us know!
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/

Apr 2, 2020 • 30min
Episode 114: How Mortgage Guidelines changed this week
This week on The Real Word, Byron and Nicole are joined by Brian Faye, mortgage lender. The three discuss changes in the real estate and mortgage industries over the past few days.
Inman articles:
Let’s Officially Cancel April Fools’ Day: bit.ly/cancelaprilfools
Feds say real estate is an ‘essential business’: bit.ly/REessential
66 High Street 3D Tour: 66highst.com
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron Lazine + Nicole White on Instagram: instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Connect with Brian Faye:
Website: nehmloans.com
Facebook: facebook.com/brian.faye.58

Mar 25, 2020 • 22min
Episode 113: Delayed Mortgage Payments, Zillow Offers & KCM's Marketing
This week on The Real Word, Byron and Nicole discuss options for homeowners to delay payments, Zillow pressing pause on iBuying, and the message KCM is sharing.
Racket 1: If you are a homeowner affected by the situation, you may be able to delay mortgage payments for up to a year. Learn more about what Fannie Mae and Freddie Mac are doing to help ease the financial burden: bit.ly/defermortgagepayments
Racket 2: Zillow, along with Opendoor and Redfin, is suspending homebuying for the time being. Is this for the safety of consumers or to preserve capital? bit.ly/zillowsuspendshomebuying
Marketeer: In the midst of fear-based messages, KCM is sharing reassuring news: bit.ly/kcmmessage
Do you have a Marketeer nomination? Let us know!
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor

Mar 18, 2020 • 25min
Episode 112: Culture Change, Gary Keller's Advice & How to market during shifting times
This week on The Real Word, Byron and Nicole discuss the global pandemic, how it is affecting the real estate industry, and how to support your local community.
Racket 1: New restrictions across the country are creating a culture change in the industry: bit.ly/cvculturechange
Racket 2: Gary Keller gives four pieces of advice to navigate the changes in the market: bit.ly/garykellersadvice
Marketeer: Be aware of your messaging during the coming months. What are you doing to support the local community?
BombBomb is offering its video platform to teachers for free: bit.ly/bombbombforteachers
The Residences at 66 High Street: 66highst.com/
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/

Mar 11, 2020 • 14min
Episode 111: Noisy Homes, Zestimates & a Grease Parody
This week on The Real Word, Byron and Nicole discuss a new feature to identify noisy homes, the listing price of a former Zillow CEO’s property, and a listing parody.
Racket 1: Realtor.com is introducing a new feature to gauge noise levels for individual properties. Do you think this is a racket? bit.ly/noisyhomes
Racket 2: Spencer Rascoff, former Zillow CEO listed his Los Angeles home for nearly $8M above the Zestimate. bit.ly/zestimatevslisting
Racket 3: With 50 shares and over 15,000 views, this Grease parody is the Marketeer of the week: bit.ly/greaseparody
Do you have a Marketeer nomination? Let us know!
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Mar 4, 2020 • 20min
Episode 110: RE Leader Traits, Costs for New Agents & Lowball Disorder
This week on The Real Word, Byron and Nicole discuss top traits of real estate leaders, costs to expect as a new real estate agent, and a spoof gets the Marketeer spot.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: What are the top ten traits of real estate leaders? See if you agree with this list: bit.ly/realestateleadertraits
Racket 2: New agents need to prepare for costs associated with the first year. How much do you think is needed in year one? bit.ly/costsfornewreagents
Marketeer: Watch the full spoof from The Wolfe Team: bit.ly/fblowballdisorder
Do you have a Marketeer nomination? Let us know!
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets

Feb 26, 2020 • 13min
Episode 109: iBuyer Segment Doubles, Priority of Homeownership & KW Consumer App
This week on The Real Word, Byron and Nicole discuss the rise of consumers using iBuyers, American view of homeownership, and the Keller Williams consumer app.
Racket 1: The iBuyer segment is growing rapidly. This OfferBarn software helps agents compare iBuyer offers for clients: bit.ly/compareibuyers.
Mike DelPrete’s State of the Industry Report: bit.ly/stateofindustryreport
Racket 2: Americans are more confident in their real estate investment: 84% of people say homeownership is a priority. bit.ly/homeownerpriority
Marketeer: Keller Williams is releasing it’s consumer app this week, giving users a portal-like experience. bit.ly/consumerappkw
Do you have a Marketeer nomination? Let us know!
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Feb 20, 2020 • 15min
Episode 108: Tip from a Self-made Millionaire, KW profit share, & tik tok Skills
This week on The Real Word, Byron and Nicole discuss a Millennial mistake, the Keller Williams profit share program, and tik tok.
Racket 1: What is the number one mistake made by Millennials? This self-made millionaire says it’s not buying a home: bit.ly/rw_selfmademillionaire
Racket 2: Keller Williams is ending its profit share program for agents who join after April 1st: bit.ly/kwendsprogram
Marketeer: Have you tested out tik tok? Check out The Broke Agent for inspiration: tiktok.com/@thebrokeagent
Subscribe to our channel: http://bit.ly/realwordsubscribe
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets

Feb 12, 2020 • 17min
Episode 107: RE Employee Model, Zillow is a Brokerage, & Marketing Compliance
This week on The Real Word, Byron and Nicole discuss a trending shift in real estate, Zillow’s latest venture, and how to make sure your marketing complies with the code of ethics.
Racket 1: Will brokerages be turning toward an employee model? bit.ly/reemployee
Racket 2: Zillow is officially a licensed brokerage in New York. What does this mean for agents? bit.ly/zillowisabrokerage
Racket 3: Being a real estate agent means you must market your brand and your listings. But does your marketing comply with the real estate code of ethics? bit.ly/marketingcodeofethics
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets


