

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Mar 4, 2020 • 20min
Episode 110: RE Leader Traits, Costs for New Agents & Lowball Disorder
 This week on The Real Word, Byron and Nicole discuss top traits of real estate leaders, costs to expect as a new real estate agent, and a spoof gets the Marketeer spot.  
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: What are the top ten traits of real estate leaders? See if you agree with this list: bit.ly/realestateleadertraits
Racket 2: New agents need to prepare for costs associated with the first year. How much do you think is needed in year one? bit.ly/costsfornewreagents
Marketeer: Watch the full spoof from The Wolfe Team: bit.ly/fblowballdisorder
Do you have a Marketeer nomination? Let us know!
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets 

Feb 26, 2020 • 13min
Episode 109: iBuyer Segment Doubles, Priority of Homeownership & KW Consumer App
 This week on The Real Word, Byron and Nicole discuss the rise of consumers using iBuyers, American view of homeownership, and the Keller Williams consumer app. 
Racket 1: The iBuyer segment is growing rapidly. This OfferBarn software helps agents compare iBuyer offers for clients: bit.ly/compareibuyers. 
Mike DelPrete’s State of the Industry Report: bit.ly/stateofindustryreport
 
Racket 2: Americans are more confident in their real estate investment: 84% of people say homeownership is a priority. bit.ly/homeownerpriority
Marketeer: Keller Williams is releasing it’s consumer app this week, giving users a portal-like experience. bit.ly/consumerappkw
Do you have a Marketeer nomination? Let us know!
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets 

Feb 20, 2020 • 15min
Episode 108: Tip from a Self-made Millionaire, KW profit share, & tik tok Skills
 This week on The Real Word, Byron and Nicole discuss a Millennial mistake, the Keller Williams profit share program, and tik tok.
Racket 1: What is the number one mistake made by Millennials? This self-made millionaire says it’s not buying a home: bit.ly/rw_selfmademillionaire
Racket 2: Keller Williams is ending its profit share program for agents who join after April 1st: bit.ly/kwendsprogram
Marketeer: Have you tested out tik tok? Check out The Broke Agent for inspiration: tiktok.com/@thebrokeagent
Subscribe to our channel: http://bit.ly/realwordsubscribe
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets 

Feb 12, 2020 • 17min
Episode 107: RE Employee Model, Zillow is a Brokerage, & Marketing Compliance
 This week on The Real Word, Byron and Nicole discuss a trending shift in real estate, Zillow’s latest venture, and how to make sure your marketing complies with the code of ethics.
Racket 1: Will brokerages be turning toward an employee model? bit.ly/reemployee
Racket 2: Zillow is officially a licensed brokerage in New York. What does this mean for agents? bit.ly/zillowisabrokerage
Racket 3: Being a real estate agent means you must market your brand and your listings. But does your marketing comply with the real estate code of ethics? bit.ly/marketingcodeofethics
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets 

Feb 5, 2020 • 29min
Episode 106: CEO of SmartMLS Answers your Questions
 Kathy Elson, CEO of Connecticut’s statewide SmartMLS, joins Byron and Nicole on The Real Word this week. They discuss the new Clear Cooperation Policy, who it affects, and Kathy answers some questions about the new rule. 
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Kathy Elson:
facebook.com/kathy.elson
linkedin.com/in/kathyhelson/
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets 

Jan 29, 2020 • 18min
Episode 105: House Flippers & Clear Cooperation, Compass Layoffs, & Marketing in the Streets
 This week on The Real Word, Byron and Nicole discuss how the Clear Cooperation rule will affect flippers, Compass layoffs, and a broker protest. 
Racket 1: Investors, builders, and flippers build momentum by documenting their renovations. Will they be able to do this once the Clear Cooperation rule is implemented? bit.ly/mlscooprule
Racket 2: Compass is anticipating about 45 layoffs, but has over 300 job openings. What does the restructuring mean for Compass? bit.ly/compasslayoffs
Marketeer: Jay Glazer took marketing back to the streets: instagram.com/jayglazernyc/
Let us know your questions about the Clear Cooperation policy in the comments!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets 

Jan 22, 2020 • 18min
Episode 104: MLS Cooperation, Co-Living & RE TV
 This week on The Real Word, Byron and Nicole discuss the new MLS Cooperation policy, the rise of co-living, and RE TV - Network.
Racket 1: The new Clear Cooperation policy is going into effect on May 1, 2020. How do you feel about the new rule? bit.ly/mlscooprule
Racket 2: Co-living may be on the rise. Would you be willing to share communal spaces? bit.ly/riseofcoliving
Marketeer: RE TV is helping agents produce better video. Comment below if you want to be invited to this Facebook Group! bit.ly/REtvfb
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets 

Jan 15, 2020 • 18min
Episode 103: NAR's New Plan, Services to Eliminate & Cannabis Open House
 This week on The Real Word, Byron and Nicole discuss NAR’s approval of a new plan, services that agents can stop spending money on, and a new theme for an open house. 
Racket 1: NAR approves a new Fair Housing Action Plan, focusing on training for agents: bit.ly/narapproves
Racket 2: This opinion piece covers 4 things agents should stop spending money on. Do you agree with this? bit.ly/stopspendingmoney
Marketeer: Is this the beginning of a crossover between cannabis and luxury real estate? bit.ly/weedthemeoh
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets 

Jan 7, 2020 • 17min
Episode 102: Best Investments, Dr. Phil's Listing & Ryan Serhant's Offer
 This week on The Real Word, Byron and Nicole discuss the best investment of the decade, Dr. Phil’s house for sale, and Ryan Serhant’s shocking offer to agents.
Racket 1: Stocks or real estate? This Market Watch article gives a prediction on the single best investment for the next decade: bit.ly/investnextdecade
Racket 2: Dr. Phil has a house for sale in LA, and the interior is causing a lot of commotion on social media: bit.ly/drphilhouseforsale
Marketeer: Ryan Serhant offered up $50,000 to buyer agents. Is this unethical, or is he doing his job? bit.ly/50kcashoffer
What should we send Ryan Serhant for being the Marketeer of the Week?
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets 

Dec 31, 2019 • 4min
Best of 2019
 2019 brought new guests, a first-runner up award, some Marketeers, and plenty of laughs. 
What do you want to see in 2020? Let us know in the comments!
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets 


