

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Jan 15, 2019 • 22min
Episode 057: Next Generation of Wealth, Shutdown Impact on Real Estate and more
Subscribe to our channel: http://bit.ly/realwordsubscribe
A lot is happening in the real estate industry this week! Byron and Nicole go through three topics and discuss: Is it a racket or not?
The Rackets:
The Next Generation of Wealth: http://bit.ly/nextgenofwealth
How to get Buyer Couples to Agree: http://bit.ly/disagreeablebuyercouples
Government Shutdown Impact on Real Estate: http://bit.ly/shutdownimpactonre
Are you feeling any changes from the shutdown? Let us know in the comments below.
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine
https://www.instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
https://www.instagram.com/therackets

Jan 8, 2019 • 13min
Episode 056: Agent vs. Client Centric, Zillows Client Data, and Man Posing as Realtor
Subscribe to our channel: http://bit.ly/realwordsubscribe
Byron and Nicole start off 2019 with a new format and plenty to discuss!
The Rackets:
Is Agent-Centric the Wrong Brokerage Approach?: http://bit.ly/agentcentricapproach
Zillow Quietly Removes Client Data from Contract: http://bit.ly/zillowremovesdata
Man Posed as Realtor to Steal Millions: http://bit.ly/posedtosteal
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
https://www.instagram.com/therackets
Comment below for topics you want to be covered in 2019!

Dec 18, 2018 • 25min
Episode 055: The Real Estate Transaction Dream and What Real Estate Pros Wish They Knew
Subscribe to our channel: http://bit.ly/realwordsubscribe
Byron and Nicole discuss Trend 7 from the 2019 Swanepoel Trends Report: The digital end-to-end real estate transaction dream.
Get a copy of the report here: http://bit.ly/2019swanepoeltrends
The Rackets: Nicole and Byron run down a list of 13 tips from real estate professionals about what they wish they knew when they started.
Find the article here: http://bit.ly/13retips
What do you wish you knew when you first started in the real estate industry? Drop your tips below!
Connect with Byron Lazine & Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Dec 11, 2018 • 23min
Episode 054: Swanepoel Trends Report, NRT Launches Marketing Concierge, and Co-Working Offices
Subscribe to our channel: http://bit.ly/realwordsubscribe
The 2019 Swanepoel Trends Report is out. Do you have any trends you’d like Byron and Nicole to discuss next week? Let us know in the comments!
The Rackets of the week are:
Real Estate Company Starts Marketing Concierge: http://bit.ly/nrtlaunchesmarketingconcierge
Is the next big brokerage being built in a Co-Working office?: http://bit.ly/realestatecoworking
The most popular day to search for a home is..: http://bit.ly/populartimeforhomesearch
Connect with Byron Lazine & Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Dec 4, 2018 • 31min
Episode 053: Zillow brings back Unvetted Leads, Airbnb's New Venture, and Death of Home Appraisals
Subscribe to our channel: bit.ly/realwordsubscribe
Zillow is bringing back unvetted leads. Byron and Nicole discuss how there are mixed reviews from agents about this move. Tell us what you think in the comments.
Read more about this topic:
http://bit.ly/zillowbringsbackunvettedleads
http://bit.ly/zillowunvettedleads
The Rackets of the week are:
Should Dual Agency be Allowed?: http://bit.ly/nodualagency
Airbnb will Start Designing Homes in 2019: http://bit.ly/airbnbtodesign
Death of Home Appraisals?: http://bit.ly/deathtoappraisal
Connect with Byron Lazine & Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Nov 27, 2018 • 21min
Episode 052: Airbnb Hack, Architects Causing Obesity, Baby Boomer Bathroom Trends, & Homie Update
Subscribe to our channel: bit.ly/realwordsubscribe
Byron and Nicole discuss a topic suggested by J.D. Manning. There’s a new Airbnb hack in real estate. People are asking to lease with an option to buy in six months, and be able to rent the property on Airbnb while leasing.
Connect with J.D.: https://www.instagram.com/jd.manning....
The rackets this week include an article blaming architectural design for obesity, the baby boomer bathroom trend, and an update on Homie for Senate.
Racket 1: http://bit.ly/architecturaldesignaids...
Racket 2: http://bit.ly/boomerbathroomtrend
Racket 3: http://bit.ly/homieupdate
Watch episode 047 for our first segment on Homie for Senate: http://bit.ly/therealword047
Have a topic you want covered? Let us know in the comments!
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhite...

Nov 20, 2018 • 21min
Episode 051: Amazon in NYC, Marijuana & Real Estate, and Holiday Listings
Subscribe to our channel: http://bit.ly/realwordsubscribe
New York is not happy about being selected for Amazon’s second headquarters. Do you agree that this is a racket? Read more here: http://bit.ly/nycrejectsamazon
The Rackets
Byron and Nicole talk about marijuana and real estate, buying Zillow stock, and why you should leave your house on the market during the holiday season.
Racket 1: http://bit.ly/mjandrealestate
Racket 2: http://bit.ly/zillowsellerleads
Racket 3: http://bit.ly/leaveyourlistingon
What do you want us to discuss next week? Comment below! 👇
Connect with Byron Lazine & Nicole White:
www.instagram.com/byronlazine/
www.instagram.com/nicolewhiterealtor/

Nov 13, 2018 • 21min
Episode 050: California Fires, the Most Realtors Ever & Chip and Joanna Gaines
Subscribe to our channel: http://bit.ly/realwordsubscribe
Byron and Nicole discuss the devastating fires in California, and are moved by real estate agents, among others, who are stepping up to offer support, supplies, and donations to those in need.
Inman Article: http://bit.ly/inmancafires
Donate to First Responders: http://bit.ly/SupportLAFD
The Rackets
Byron and Nicole talk about the number of realtors reaching an all time high. Plus, a Connecticut realtor was arrested for stealing money at an open house, and Chip and Joanna Gaines have a new television network.
Racket 1: http://bit.ly/inmanhighnumberofrealtors
Racket 2: http://bit.ly/inmanrealtorarrested
Racket 3: http://bit.ly/gainesdiscoverynetwork
How long have you been watching the Real Word? What’s your favorite memory? Tell us in the comments!
Connect with Byron Lazine & Nicole White:
www.instagram.com/byronlazine/
www.instagram.com/nicolewhiterealtor/

Nov 6, 2018 • 20min
Episode 049: VR Showrooms, Ad Tools & Emotions at work
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have topics you’d like us to cover in Episode 50? Comment below!
This week, Byron and Nicole’s main topic was about a possible revamp of National Association of Realtors’ venture capital arm: http://bit.ly/NARvcfunding
The Rackets
Byron and Nicole discuss whether brokerages should invest in a VR showroom, realtor.com’s agent ad tool, and emotions in the workplace. Byron shares his thoughts about how having a morning routine can help you maintain composure with your colleagues. Learn more about this at http://bit.ly/5amcallest.
Racket 1: http://bit.ly/VRshowroom
Racket 2: http://bit.ly/realtoragentad
Racket 3: http://bit.ly/emotionsinworkplace
Connect with Byron Lazine & Nicole White:
www.instagram.com/byronlazine/
www.instagram.com/nicolewhiterealtor/

Nov 2, 2018 • 23min
Episode 048: Elections, Millennials, Pocket Listings & Location
Subscribe to our channel: bit.ly/realwordsubscribe
This week on The Real Word, Byron and Nicole discuss the money NAR spends on lobbying. From there, they discuss trends in the future of real estate with all three rackets, including: influencers as agents, pocket listings, and how important location will be once driverless cars are mainstream.
Main Topic
NAR spent over $14M on Midterm Elections: bit.ly/narspends14m
Watch Episode 27 to hear about how some people would give up their right to vote to own a home: bit.ly/realword027
The Rackets
Racket 1: Millennials Prefer Influencers over Agents: bit.ly/millennialspreferinfluencers
Racket 2: Will a shifting market kill off pocket listings?: bit.ly/willpocketlistingsdie
Racket 3: Is Focus on Location a Thing of the Past?: bit.ly/nomorelocation
Connect with The House that Social Media Built: bit.ly/connectTHTSMB
Connect with Byron Lazine & Nicole White:
www.instagram.com/byronlazine/
www.instagram.com/nicolewhiterealtor/


