

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Oct 23, 2018 • 22min
Episode 047: Trelora Tells Buyers to Ditch Agents
Subscribe to our channel: http://bit.ly/realwordsubscribe
This week on The Real Word, Byron and Nicole stick up for the real estate agent. With online services telling buyers to ditch agents, the National Association of Realtors sending out vague warnings, and agents being fired over building a side business, Realtors need to be strategic about how they move forward in the industry.
Main Topic: Trelora Tells Buyers to Ditch Agents: http://bit.ly/trelorasaysditchagents
Rackets of the Week
Racket 1: Homie for Senate: http://bit.ly/homiesigns, http://bit.ly/homieforsenate, http://bit.ly/voteforhomie
Racket 2: NAR warns government may crack down on teams: http://bit.ly/NARwarnings
Racket 3: Keller Williams Agents fired over Alexa Skill: http://bit.ly/kwagentsfired
Connect with Byron Lazine & Nicole White:
www.instagram.com/byronlazine/
www.instagram.com/nicolewhiterealtor/

Oct 18, 2018 • 33min
Episode 046: Premier Agent 4 Unreleased Info
Subscribe to our channel: https://bit.ly/2fthN4n
Byron and Nicole discuss PA4 notes from Zillow’s President of Media & Marketplace. Plus, Compass CEO regrets his arrogant marketing techniques, Warren Buffett finally sold his home, and an agent sold a family house that was formerly a meth lab.
Main Topic: Premier Agent 4: http://bit.ly/premieragent4
This week on "The Racket":
Compass CEO Regrets Arrogant Marketing: http://bit.ly/compassarrogantmarketing
Warren Buffett's CA House Finally Sells: http://bit.ly/warrenbuffetsellshome
Family accuses agent of selling them former meth lab: http://bit.ly/sellingformermethlab
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Oct 9, 2018 • 20min
Episode 045: Redfin Estimate Tool, Jay Thompson Returns & Teach Me How to Duffy
Subscribe to our channel: https://bit.ly/2fthN4n
Byron and Nicole discuss Redfins new Estimate tool, a couple crazy realtor confessions and another music video used to sell a listing. Teach me how to Duffy!
Inman Article: Redfin Estimate Tool:
http://bit.ly/RedfinEstimates
This week on "The Racket":
Zillow Haters Guide: Jay Thompson Returns: http://bit.ly/ZillowHatersGuide
Crazy Realtor Confessions: http://bit.ly/RealtorConfessions
Teach Me How to Duffy: http://bit.ly/Teachmehowtoduffy
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Oct 2, 2018 • 21min
Episode 044: Money & Mortgages
Subscribe to our channel: bit.ly/2fthN4n
Byron and Nicole discuss realtor commission and money in real estate. What can agents write off, are networking events tax deductible? Also, will prices decrease while mortgage rates surge to a 7-year high after fed hike?
Inman Article: There’s too much money in Real Estate:
bit.ly/Moneyinrealestate
This week on "The Racket":
Realtor Tax Deductions: bit.ly/realtortaxdeductions
Indie Brokerages Dying: bit.ly/indiebrokeragesdying
Fed Hike Raises Mortgage Rates: bit.ly/mortgageratesrise
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Sep 25, 2018 • 23min
Episode 043: The Opendoor Advantage
Subscribe to our channel: bit.ly/2fthN4n
Byron and Nicole discuss how Minnesota Brokers are using Opendoor to their advantage, real estate photography expectations, and marketing houses with original country songs. What unique way do you market your listings?
Inman Article: Minnesota Brokerage using Opendoor: bit.ly/minnesotabroker
This week on "The Racket":
Listing Photos on Zillow: bit.ly/Listingphotos
Only 9% buyers find Agents Online: bit.ly/findagentsonline
Country Song to Sell Listing: bit.ly/countrysongseller
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor

Sep 18, 2018 • 25min
Episode 042: The World of the PayPal Mafia
Subscribe to our channel: bit.ly/2fthN4n
Byron and Nicole discuss the role of "The PayPal" mafia in the real estate industry. What does this mean for the future of the industry?
Inman Article: Real estate's new disruptors: The 'PayPal Mafia: bit.ly/PayPalMafia
This week on "The Racket":
Opendoor Buys Brokerage: bit.ly/OpendoorBuysBrokerage
Zillow Referrals: bit.ly/ZillowReferrals
Delayed Marriage Benefits: bit.ly/DelayedMarriageBenefits
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor

Sep 18, 2018 • 30min
Episode 041: Why Agents Will Never Be Obsolete
Subscribe to our channel: bit.ly/2fthN4n
Byron and Nicole discuss the reasons why real estate agents will never go out of business. With all the disruptors in the industry today, how is your future so secure? Byron and Nicole will tell you.
Inman Article: Why real estate agents will be in business forever:
bit.ly/AgentsInBusinessForever
This week on "The Racket":
YouTube Lead Generator: bit.ly/YouTubeLeadGenerator
Agent Arrested Part 1: bit.ly/AgentArrestedPart1
Agent Arrested Part 2: bit.ly/AgentArrestedPart2
The Future of U.S. Housing: bit.ly/USHousingFuture
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Aug 28, 2018 • 25min
Episode 040: Facebook Ads Follow Up
Subscribe to our channel: bit.ly/2fthN4n
Byron and Nicole revisit HUD's Facebook complaint, and how the social network recently removed over 5000 options from their ads manager platform. What will this mean for how you market your listings on Facebook?
Facebook Removes Ad Options After HUD Complaint: http://bit.ly/FacebookRemovesAds
This week on "The Racket":
Lingering Listing Photos: http://bit.ly/LingeringListingPhotos
Realtor Body Cams: http://bit.ly/RealtorBodyCams
Hospital Invests in Real Estate: http://bit.ly/HospitalInvestsInRealEstate
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Aug 21, 2018 • 20min
Episode 039: Expansion and Virtual Brokerages
Subscribe to our channel: bit.ly/2fthN4n
Byron and Nicole discuss the idea of "virtual brokerages" and what an agent must do first before they expand outside of their geographic location. Are you thinking of expanding?
Main Topic: bit.ly/VirtualBrokerages
This week on "The Racket":
Northeast iBuyers: bit.ly/NortheastiBuyers
HUD Facebook Discrimination: bit.ly/HUDFacebookDiscrimination
Offerpad Partnership: bit.ly/OfferpadPartnership
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor

Aug 14, 2018 • 21min
Episode 038: Zillow's Mortgage Acquisition
Subscribe to our channel: bit.ly/2fthN4n
Byron and Nicole discuss Zillow's update to their "Zillow Offers" plan and their recent mortgage company acquisition. What does this mean for Zillow's future and yours?
Zillow Premier Agent Blog: bit.ly/ZillowOffersUpdate
This week on "The Racket":
The College Connection: bit.ly/TheCollegeConnection
Average Home Size Increase: bit.ly/AverageHomeSizeIncrease
Lance Bass Brady Bunch: bit.ly/LanceBassBradyBunch
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/


