

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

May 17, 2022 • 26min
Tom Ferry's Advice to Agents on Housing Bubble, Politics and Marketing | The Real Word Episode 222
Tomo will close 98% of loans on time - the industry average is just 40%
Learn More Here ➡️ https://hellotomo.com/?utm_source=other_campaign&utm_campaign=bam&utm_medium=sponsorship&utm_term=0&utm_content=podcast_general
On this episode, Byron and Nicole are joined by Tom Ferry to discuss if we are in a housing bubble, Politics and his favorite marketeers.
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Connect with Byron:
Website: https://byronlazine.com
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Twitter: https://www.twitter.com/ByronLazine
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Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
Connect with Tom: https://www.instagram.com/tomferry/?hl=en
This episode's sources:
https://www.inman.com/2022/05/16/first-rule-of-housing-bubbles-dont-talk-about-them-economist-warns/
https://www.wsj.com/articles/biden-administration-targets-housing-supply-shortage-11652691600
#tomferry #tomferrycoaching #realestatecoach

May 10, 2022 • 33min
Exposing Realtor Association Spending Habits | The Real Word Episode 221
Tomo will close 98% of loans on time - the industry average is just 40%
Learn More Here ➡️ https://hellotomo.com/?utm_source=other_campaign&utm_campaign=bam&utm_medium=sponsorship&utm_term=0&utm_content=podcast_general
On this episode, Byron and Nicole discuss a $10 fee hike by Nation Association of Realtors and how much of that is going to the 7 figure salary of their CEO. Rounding out the episode the two discuss ShowingTimes new product that promises a massive time save for Agents.
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
This episode's sources:
https://www.inman.com/2022/05/10/much-needed-or-ridiculous-realtors-sound-off-on-nar-fee-hike/?utm_source=dailyheadlines&utm_medium=email&utm_campaign=localnewsletter&utm_content=915125_textlink_1_20220510&message_id=27656075.28577
https://projects.propublica.org/nonprofits/organizations/361520690 https://paddockpost.com/2021/04/15/executive-compensation-at-the-national-association-of-realtors-2018/
https://www.inman.com/2016/06/03/nar-spends-money-employee-compensation/
https://www.inman.com/2022/05/09/it-saves-an-absurd-amount-of-time-its-a-game-changer/ https://www.showingtime.com/offers/offer-manager-premium/?utm_source=advertising&utm_medium=industry_advertising&utm_campaign=inman_sponsored_content
#NAR #nationalassociatonofrealtors #realestatenews

May 3, 2022 • 23min
Fate of Housing Market in Fed's Hands | The Real Word Episode 220
Tomo will close 98% of loans on time - the industry average is just 40%
Learn More Here ➡️ https://hellotomo.com/?utm_source=other_campaign&utm_campaign=bam&utm_medium=sponsorship&utm_term=0&utm_content=podcast_general
On this episode, Byron and Nicole discuss New listings and interest rate lock ins, CoStar eyeing 'ambitious' investment in residential following banner Q1 as well as a style of Tiktok that every agent must be creating.
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Subscribe to this channel:
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
This episode's sources:
https://brokeagentmedia.com/new-listings-and-interest-rate-lock-in-the-challenge-for-the-season/
https://www.inman.com/2022/04/29/costar-eyes-ambitious-investment-in-residential-following-banner-q1/
https://vm.tiktok.com/ZTdqeT7V7/

Apr 26, 2022 • 23min
The Class Action Lawsuit Threatening All Realtors | The Real Word Episode 219
Tomo will close 98% of loans on time - the industry average is just 40%
Learn More Here ➡️ https://hellotomo.com/?utm_source=other_campaign&utm_campaign=bam&utm_medium=sponsorship&utm_term=0&utm_content=podcast_general
On this episode, Byron and Nicole discuss a massive class action lawsuit that puts agents commission in jeopardy, Zillow adjusts it's forecasts, and Ryan Serhant comments on your brand.
Subscribe to BAM Newsletter:
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Subscribe to this channel:
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
This episode's sources:
https://www.inman.com/2022/04/25/federal-commission-suit-now-a-class-action-nar-realogy-vow-to-appeal/
https://www.zillow.com/research/home-values-sales-forecast-march-2022-30971/
https://www.inman.com/2022/04/19/ryan-serhant-to-agents-find-the-and-in-your-personal-brand/
#zillow #housingnews #classactionlawsuit

Apr 19, 2022 • 28min
Shocking Future Housing Market Expectations Revealed by Household Survey | The Real Word Episode 218
Tomo will close 98% of loans on time - the industry average is just 40%
Learn More Here ➡️ https://hellotomo.com/?utm_source=other_campaign&utm_campaign=bam&utm_medium=sponsorship&utm_term=0&utm_content=podcast_general
On this episode, Byron and Nicole discuss the perception of future house prices and interest rates from both a Buyers and Builders perspective as well as agents using "Closing Guarantees" to Help Buyers Win Advantage.
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Subscribe to this channel:
https://www.youtube.com/channel/UCnIX8Sa_qObx2GFZhZ0maOA?sub_confirmation=1
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
This episode's sources:
lhttps://www.newyorkfed.org/newsevents/news/research/2022/20220418
https://www.inman.com/2022/04/18/builder-sentiment-falls-again-in-face-of-rising-interest-rates/
https://magazine.realtor/daily-news/2022/04/18/agents-use-closing-guarantees-to-help-buyers-win-advantage

Apr 13, 2022 • 25min
How Floor Plans Became ILLEGAL | The Real Word Episode 217
On this episode, Byron and Nicole discuss a court battle between NAR and the supreme court, whether or not banning foreign buyers will lower home prices and an April fools listing prank with a massive price tag!
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
Sources:
https://magazine.realtor/daily-news/2022/04/07/nar-urges-supreme-court-review-on-protection-for-use-of-floor-plans
https://www.nytimes.com/2022/04/09/world/canada/foreign-real-estate-buyer-ban.html
https://www.tiktok.com/@trevorbrownrealtor/video/7081679415771614510?_r=1&_t=8RQaKx2Z4Yw&social_sharing=v1
#housingcrash #Housingnews #foreignbuyers

Apr 5, 2022 • 28min
Exposing the Economics Shock Hitting the Housing Market | The Real Word Episode 216
On this episode, Byron and Nicole discuss The economic shock hitting the housing market, increased home offer competition and Home Features That Boost the Sales of your home.
Sign up for Real Estate Email Marketing with BombBomb:
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Subscribe to this channel:
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
#housingcrash #Housingnews #Housingmarket

Mar 31, 2022 • 16min
Tom Ferry's Advice for Brand Building in 2022 | The Real Word Episode 215
On this episode, Byron and Nicole are joined by special guest Tom Ferry to discuss home buying trends, one stop real estate shopping and the future of the 30 year fixed.
Sign up for Real Estate Email Marketing with BombBomb:
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Subscribe to this channel:
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
#tomferry #realestatecoach #tomferrcoaching

Mar 22, 2022 • 24min
The Most Popular Time to Search for Homes | The Real Word Episode 214
On this episode, Byron and Nicole discuss The Most Popular Time to Search for Homes, the savagely unhealthy housing market and why the housing market is so competitive.
Sign up for Real Estate Email Marketing with BombBomb:
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Subscribe to this channel:
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
This episode's sources:
https://www.housingwire.com/articles/the-housing-market-is-now-savagely-unhealthy/?utm_campaign=Newsletter%20-%20HWPlus%20Member%20Digest&utm_medium=email&_hsmi=207297211&_hsenc=p2ANqtz-8ay_qMkgfwgcYcCRCIR5j8HJNHLuSE0ZZiYv8YwrJ0sJ3_h0ZTdQJfa6cyGQ_TxCSQfOeEdtYEI6vX_p3xy4QIFtLwxg&utm_content=207297211&utm_source=hs_email
https://www.marketwatch.com/story/want-to-know-why-the-housing-market-is-so-competitive-look-at-this-one-metric-11646236871
https://magazine.realtor/daily-news/2022/03/18/the-most-popular-time-to-search-for-homes-online
#2022housingmarket #realestatenews #realestatepodcast

Mar 15, 2022 • 22min
New Bill that could DESTROY Homeownership | The Real Word Episode 213
Byron and Nicole discuss the flaws in California’s new potential law which makes it harder for homeowners to sell their house in the first few years of owning it. The second segment addresses housing wealth over the last decade and how to make a greater profit. Lastly, the duo praises Walmart for deciding to join the real estate game.
Racket 1: California is looking to release a law that taxes house flippers 25% of their profit
https://www.latimes.com/business/real-estate/story/2022-03-10/assembly-bill-would-tax-housing-speculation-flippers
Racket 2: housing wire homeowners gain $8.2 trillion in housing wealth over 10 years
https://www.housingwire.com/articles/homeowners-gain-8-2-trillion-in-housing-wealth-over-10-years/
Racket 3: Walmart is opening Mortgage offices in their stores
https://www.housingwire.com/articles/inside-the-walmart-mortgage-deal/
Racket 1: California is looking to release a law that taxes house flippers 25% of their profit
https://www.latimes.com/business/real-estate/story/2022-03-10/assembly-bill-would-tax-housing-speculation-flippers
Racket 2: housing wire homeowners gain $8.2 trillion in housing wealth over 10 years
https://www.housingwire.com/articles/homeowners-gain-8-2-trillion-in-housing-wealth-over-10-years/
Racket 3: Walmart is opening Mortgage offices in their stores
https://www.housingwire.com/articles/inside-the-walmart-mortgage-deal/
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Check Out BombBomb: https://bombbomb.grsm.io/realword
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link
#californiarealestate #realestatenews #realestatepodcast


