

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Jul 19, 2022 • 31min
Why Homebuilder Sentiment Is Plummeting, Here's Why | The Real Word Episode 231
Byron Lazine and Nicole White discuss plunging homebuilder sentiment and five truths every agent should know about the shifting market.
Join us in August at the biggest party ever at the Tom Ferry Success Summit! 🎉 https://bit.ly/TF-BAM-Summit2022
Use code PR-BAM-SUMMIT for $100 OFF!
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Connect with Byron:
Website: https://byronlazine.com
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Connect with Nicole White:
https://www.instagram.com/nicolewhite
VirtuDesk link: https://bit.ly/VD-BAM
This episode's sources:
1. https://www.cnbc.com/2022/07/18/homebuilder-sentiment-takes-historic-plunge-in-july.html
2. https://www.inman.com/2022/07/17/5-truths-every-agent-should-know-about-shifting-markets/
00:00 - 2:20 Intro
2:21 Home Builder Sentiment Plunges In July
16:02 5 Truths Agents Should Know About Shifting Markets
#realestatenews #realestatemarket #realestatepodcast

Jul 12, 2022 • 26min
Why 60,000 Home Buyer Contracts Were Cancelled In June | The Real Word Episode 230
Byron and Nicole discuss homebuyers canceling deals, the high cost of moving, and being a finalist for the Inman Innovator Awards 2022.
Tomo Lock & Shop lets you lock in your interest rate for up to 120 days while you find a home. If rates fall, you can lower your rate via a one-time float down.
Learn More Here ➡️ https://go.hellotomo.com/lockandshop
Join us in August at the biggest party ever at the Tom Ferry Success Summit! ➡️ https://bit.ly/TF-BAM-Summit2022
Use code PR-BAM-SUMMIT for $100 OFF!
Subscribe to this channel:
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhite...
This episode's sources:
#1 – (CNBC) “Homebuyers are canceling deals at highest rate since start of COVID”: https://www.cnbc.com/2022/07/11/homebuyers-are-canceling-deals-at-highest-rate-since-start-of-covid.html
#2 – (Magazine.realtor) ”Study: It’s the Most Expensive Year to Move Ever”: https://magazine.realtor/daily-news/2022/07/11/study-it-s-the-most-expensive-year-to-move-ever
#3 – (Inman.com) “Here are the Finalists for the 2022 Inman Innovator Awards”: https://www.inman.com/2022/07/11/here-are-the-finalists-for-the-2022-inman-innovator-awards/
00:00 - 1:48 Intro
1:49 Racket 1 Homebuyers Are Canceling Deals
11:48 Racket 2 It's The Most Expensive Year To Move
16:25 Racket 3 2022 Inman Innovator Awards Finalists
#realestatemarket #inman #realestatepodcast

Jul 5, 2022 • 27min
8 Mistakes Agents Must Avoid | The Real Word Episode 229
Byron and Nicole discuss the biggest agent mistakes, preparing for a recession, and Colin Schindler’s viral Blink 182 parody.
Tomo will close 98% of loans on time - the industry average is just 40%
Learn More Here ➡️ https://go.hellotomo.com/lockandshop
Join us in August at the biggest party ever at the Tom Ferry Success Summit! ➡️ https://bit.ly/TF-BAM-Summit2022 Use code PR-BAM-SUMMIT for $100 OFF!
Subscribe to this channel:
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhite...
This episode's sources:
“The heat is on! 8 mistakes agents make when competing” (Inman)
“74% of consumers are concerned about a recession: 5 steps you can take now to prepare” (CNBC)
“RE/MAX agent strikes social media gold with Blink-182 parody” (Inman)
#housingcrash #realestatepodcast #realestatenews
TIMESTAMPS:
00:00 - 00:45: INTRO
00:46 - 11:38: 8 AGENT MISTAKES WHEN COMPETING
13:10 - 20:53: 5 STEPS TO PREPARE FOR RECESSION
20:54 - 26:16: BLINK-182 PARODY

Jun 28, 2022 • 25min
Bidding Wars Have Driven Up Rents THIS MUCH | The Real Word Episode 228
Renters join the bidding war, the housing market impacts global commerce, and content creators cash in on Zillow listings. Byron and Nicole discuss.
Tomo will close 98% of loans on time - the industry average is just 40%
Learn More Here :arrow_right: https://bit.ly/TryTomopod
Subscribe to this channel:
https://www.youtube.com/channel/UCnIX...
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhite...
This episode's sources:
“Bidding Wars Overheated the Home-Buyer Market, Now They’re Coming for Renters” (WSJ)
“The Housing Market Slowdown is Showing Up in Shipping Data From China” (CNBC)
“Don’t Fear the Content Creators: Why Zillow Gone Wild Isn’t Bad for Agents” (Inman)
#realestatepodcast #rentalmarket #realestatepodcast
TIMESTAMPS
00:00 - 00:41
00:42 BIDDING WARS ARE
HEADING FOR RENTERS NEXT
07:48 NEW DATA
=
HOUSING MARKET SLOWDOWN
17:37 DO NOT FEAR
THE CONTENT CREATORS

Jun 21, 2022 • 28min
Fannie Mae's SHOCKING 2023 Housing Prediction | The Real Word Episode 227
Tomo will close 98% of loans on time - the industry average is just 40%
Learn More Here ➡️ https://go.hellotomo.com/lockandshop
This week on The Real Word podcast, Byron Lazine and Nicole White discuss Fannie Mae’s downgraded home sales expectations, along with seven things every agent should do as summer 2022 kicks off, and seven things that need to decrease for your business to grow.
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Subscribe to this channel:
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
This episode's sources:
https://www.inman.com/2022/06/16/fannie-mae-downgrades-home-sales-expectations-for-2022-and-2023/
https://www.inman.com/2022/06/18/7-things-every-agent-should-do-as-summer-kicks-off/
https://www.inman.com/2022/06/17/7-things-that-must-decrease-for-your-business-to-increase
00:25 FANNIE MAE DOWNGRADES
HOME SALE EXPECTATIONS FOR 2022
11:26 SEVEN THINGS AGENTS MUST
DO THIS SUMMER
16:25 SEVEN THINGS TO DECREASE
FOR INCREASED BUSINESS
#housingmarket #realestatepodcast #realestatenews

Jun 14, 2022 • 31min
Will Mortgage Rates IMPLODE The Housing Market? | The Real Word Episode 226
Tomo will close 98% of loans on time - the industry average is just 40%
Learn More Here ➡️ https://bit.ly/TryTomopod
Byron and Nicole break sit down to discuss the surge in mortgage rates and what that means for the housing market, why wealthy homebuyers are stepping away from the US market right now and what the best platform is to stay connected with potential clients.
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Subscribe to this channel:
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
This episode's sources:
https://www.inman.com/2022/06/13/mortgage-rates-surge-past-6-on-fears-of-fed-tightening/
https://www.wsj.com/articles/even-deep-pocketed-buyers-are-starting-to-back-away-from-the-u-s-housing-market-11654806570
https://www.inman.com/2022/06/10/call-text-email-and-hope-to-still-get-drinks-how-agents-connect-in-2022/
TIMESTAMPS:
00:00 - 01:00 Intro
01:01 MORTGAGE RATES SURGE
PAST 6%
12:23 LUXURY BUYERS STEPPING AWAY
FROM US HOUSING MARKET
22:33 CALL, TEXTS, EMAILS
AND HOPE TO STILL GET DRINKS
#mortgagerates #realestatenews #realestatepodcast

Jun 10, 2022 • 24min
The TV Show Changing An ENTIRE Housing Market | The Real Word Episode 225
Tomo will close 98% of loans on time - the industry average is just 40%
Learn More Here ➡️ https://bit.ly/TryTomopod
Byron & Nicole sit down to discuss how Real estate agents received billions in PPP loans during the pandemic, Housing Wealth Gaining $1.2 Trillion Dollars and how native Montana residents may be getting priced out of the market all because of the hit TV show.
Subscribe to BAM Newsletter:
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Subscribe to this channel:
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
This episode's sources:
https://www.inman.com/2022/06/06/real-estate-agents-received-billions-in-ppp-loans-during-the-pandemic/
https://www.cnbc.com/2022/06/06/housing-wealth-sets-unprecedented-gain-but-signs-suggest-market-is-cooling.html
https://www.cnbc.com/2022/06/07/yellowstone-boom-pits-lifetime-montana-residents-against-wealthy-newcomers.html
#yellowstone #realestatenews #housingnews

May 31, 2022 • 30min
The Shifting Real Estate Market | The Real Word Episode 224
Tomo will close 98% of loans on time - the industry average is just 40%
Learn More Here ➡️ https://bit.ly/TryTomopod
Byron and Nicole break sit down to discuss the recent jump in the number of home listings, how joining a mastermind helped a team close 13,400 transaction sides and a brand new book by best selling author Chris Smith all about helping you crack the code to more conversions.
Subscribe to BAM Newsletter:
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Subscribe to this channel:
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
This episode's sources:
https://www.cnbc.com/2022/05/26/home-listings-suddenly-spike-as-sellers-worry-theyll-miss-out-on-red-hot-market.html
https://www.inman.com/2022/05/26/how-masterminds-helped-this-office-close-13400-transaction-sides-in-2021/
The Conversion Code: https://www.amazon.com/Conversion-Code-Chasing-Attracting-Clients/dp/1119875803/ref=asc_df_1119875803/?tag=hyprod-20&linkCode=df0&hvadid=564832755269&hvpos=&hvnetw=g&hvrand=14059683928420114259&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1014739&hvtargid=pla-1435943315416&psc=1
#chrissmith #realestatenews #realestatemarketing

May 24, 2022 • 29min
The Truth About Real Estate Reality TV | The Real Word Episode 223
Tomo will close 98% of loans on time - the industry average is just 40%
Learn More Here ➡️ https://bit.ly/TryTomopod
On this episode, Byron and Nicole discuss a debate between @Ryan Serhant and Bess Freedman over Real Estate Reality TV and it's effect on the industry, a google trends spike in people searching for "Housing Bubble" and finally NAR rebranding it's annual event to "NXT".
Subscribe to BAM Newsletter:
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Subscribe to this channel:
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
This episode's sources:
https://www.inman.com/2022/05/20/things-just-got-real-ryan-serhant-bess-freedman-spar-over-reality-tv/
https://www.inman.com/2022/05/23/google-searches-for-housing-bubble-have-been-spiking-since-march/
https://www.inman.com/2022/05/20/nar-rebrands-annual-event-to-nxt-boosts-spending-to-make-it-iconic/
#ryanserhant #milliondollarlisting #sellingsunset

May 17, 2022 • 26min
Tom Ferry's Advice to Agents on Housing Bubble, Politics and Marketing | The Real Word Episode 222
Tomo will close 98% of loans on time - the industry average is just 40%
Learn More Here ➡️ https://hellotomo.com/?utm_source=other_campaign&utm_campaign=bam&utm_medium=sponsorship&utm_term=0&utm_content=podcast_general
On this episode, Byron and Nicole are joined by Tom Ferry to discuss if we are in a housing bubble, Politics and his favorite marketeers.
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Subscribe to this channel:
https://www.youtube.com/channel/UCnIX8Sa_qObx2GFZhZ0maOA?sub_confirmation=1
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
Connect with Tom: https://www.instagram.com/tomferry/?hl=en
This episode's sources:
https://www.inman.com/2022/05/16/first-rule-of-housing-bubbles-dont-talk-about-them-economist-warns/
https://www.wsj.com/articles/biden-administration-targets-housing-supply-shortage-11652691600
#tomferry #tomferrycoaching #realestatecoach


