

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Sep 9, 2022 • 32min
Goldman Sachs Predicts Housing DOOM | The Real Word Episode 238
Byron Lazine and Nicole White discuss the Goldman Sachs prediction on falling home sales, the return of the 40-year fixed mortgage, California blackout risks, and Apple’s iPhone 14 event.
Win a 30 Minute Zoom with Byron & Nicole https://bit.ly/WinWithTRW
PropStream is the leading real estate data and analytics platform, no matter what your real estate goals are. Get more listings, close more deals with PropStream. https://bit.ly/PropStream-BAM
Subscribe to this channel:
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM. Link: https://bit.ly/KCM-BAM
This episode's sources:
https://www.inman.com/2022/09/01/home-sales-have-so-much-further-to-fall-in-2023-goldman-sachs-says/
https://www.inman.com/2022/09/02/newrez-returns-to-playbook-brings-back-40-year-fixed-rate-mortgage/
https://www.wsj.com/articles/california-blackout-risks-intensify-amid-soaring-temperatures-wildfires-11662404359
https://www.cnbc.com/2022/08/29/apple-iphone-14-event-preview-september-2022.html
Timestamps:
0:00–1:14 Intro
01:14: Topic 1 Goldman Sachs is not bullish.
07:40 They’re not expecting prices to drop…
14:56 Topic 2 The 40-year fixed rate mortgage is back!
18:20 Is the 40-year a good product, or should the mortgage be capped at 30 years?
23:10 Left, Middle, Right
23:17 California blackout risks intensify
21:12 Apple’s big iPhone 14 event
#housingmarket #housingcollapse #realestatepodcast

Aug 30, 2022 • 30min
The TRUTH About Zillow's ShowingTime Acquisition | The Real Word Episode 237
Byron Lazine and Nicole White discuss Zillow’s acquisition of ShowingTime, 'housing recesssion' hype, shrinkflation worries, and consumer struggles with utility bills.
Win a 30 Minute Zoom with Byron & Nicole https://bit.ly/WinWithTRW
PropStream is the leading real estate data and analytics platform, no matter what your real estate goals are. Get more listings, close more deals with PropStream. https://bit.ly/PropStream-BAM
Subscribe to this channel:
https://www.youtube.com/channel/UCnIX...
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhite...
Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM. Link: https://bit.ly/KCM-BAM
This episode's sources:
https://www.inman.com/2022/08/29/watch-a-zillow-executive-reveals-what-sparked-the-showingtime-buy-2/
https://www.inman.com/2022/08/29/what-does-housing-recession-even-mean-economists-dont-really-know/
https://www.cnbc.com/2022/08/29/64percent-of-consumers-worry-about-shrinkflation-heres-what-to-watch-for.html
https://www.foxbusiness.com/economy/more-than-20-million-households-behind-utility-bills
Timestamps:
0:00–3:11 Intro
3:11 Topic #1—Zillow bought ShowingTime
15:07 Topic #2—What does ‘housing recession’ mean?
20:40 Left, Middle, Right
20:57 #1—CNBC article: 64% of consumers worried about shrinkflation
24:27 #2—Fox Business: More than 20 million U.S. households are behind on utility bills
#realestatepodcast #realestatenews #zillownews

Aug 23, 2022 • 26min
The WORST Home Appraisal of All Time | The Real Word Episode 236
Byron Lazine and Nicole White discuss the appraisal process, slashed recruitment incentives, President Biden’s infrastructure bill, and fears around student loan forgiveness.
Join us in August at the biggest party ever at the Tom Ferry Success Summit! :tada: https://bit.ly/TF-BAM-Summit2022
Use code PR-BAM-SUMMIT for $100 OFF!
ALSO, for a limited time, we’re giving away two free tickets to the Tom Ferry Summit. Enter here to win: https://brokeagentmedia.com/enter-to-win-tickets-to-the-tom-ferry-success-summit/
Subscribe to this channel:
https://www.youtube.com/channel/UCnIX...
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhite...
Virtudesk link: https://bit.ly/VD-BAM
Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM. Link: https://bit.ly/KCM-BAM
This episode's sources:
https://www.nytimes.com/2022/08/18/realestate/housing-discrimination-maryland.html
https://www.inman.com/2022/08/17/incentives-slashed-downlines-dropped-time-to-sell-real-estate/
https://www.cnn.com/2022/08/22/politics/biden-administration-tries-to-sell-infrastructure-projects/index.html
https://www.cnbc.com/2022/08/22/americans-are-concerned-student-loan-forgiveness-will-worsen-inflation.html
Timestamps:
00:00 - 2:38 Intro
1:48: “The appraisal process is an absolute joke in this industry”
2:39: Topic #1: New York Times: Appraisal company undervalued home based on homeowner’s race
11:22: Topic #2: Incentives Slashed, downlines dropped. Time to sell real estate
17:40: Left, Middle, Right
17:55: Biden's infrastructure law and projects underway
21:44: "59% of Americans worry student loan forgiveness will make inflation worse."
#realestatepodcast #realestatenews #realestatemarketing

Aug 16, 2022 • 42min
Could This IMPLODE The Housing Market? | The Real Word Episode 235
Byron Lazine and Nicole White discuss recession and Inman’s “Industry Blueprint for a Changing Market,” along with steep water cuts, teacher shortages, and defunding the police.
Join us in August at the biggest party ever at the Tom Ferry Success Summit! 🎉 https://bit.ly/TF-BAM-Summit2022
Use code PR-BAM-SUMMIT for $100 OFF!
Subscribe to this channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhite
Virtudesk link: https://bit.ly/VD-BAM
Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM.
Link: https://bit.ly/KCM-BAM
This episode's sources:
https://www.cnbc.com/2022/08/15/dangerous-territory-recession-is-spreading-warns-peter-boockvar.html
https://www.inman.com/blueprint/
https://www.wsj.com/articles/u-s-school-districts-facing-teacher-shortages-get-creative-11660642201
https://www.cnn.com/2022/08/16/us/colorado-river-water-cuts-lake-mead-negotiations-climate/index.html
https://www.foxnews.com/us/san-francisco-defunded-police-reversing-course-next-year-calls-accountability
Timestamps:
00:00 - 1:44 Intro
1:45 Racket #1 Builder Confidence Plunges To New Low
14:33 Racket #2 Inman Industry Blueprint
27:10 Left Middle Right
#inman #coloradoriver #realestatenews

Aug 9, 2022 • 30min
The Real Estate Partnership SHOCKING The Industry | The Real Word Episode 234
Byron Lazine and Nicole White discuss the Zillow and Opendoor partnership, sinking consumer confidence, and the new third segment: Left-Middle-Right.
Join us in August at the biggest party ever at the Tom Ferry Success Summit! 🎉 https://bit.ly/TF-BAM-Summit2022
Use code PR-BAM-SUMMIT for $100 OFF!
ALSO, for a limited time, we’re giving away two free tickets to the Tom Ferry Summit. Enter here to win: https://brokeagentmedia.com/enter-to-win-tickets-to-the-tom-ferry-success-summit/
Subscribe to this channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhite...
Virtudesk link: https://bit.ly/VD-BAM
Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM.
Link: https://bit.ly/KCM-BAM
This episode's sources:
https://brokeagentmedia.com/zillow-opens-the-door-to-ibuying-again/
https://www.cnbc.com/2022/08/08/consumer-confidence-in-housing-market-hits-lowest-in-over-a-decade.html
https://www.forbes.com/sites/robertwood/2022/08/08/irs-has-guns-inflation-reduction-act-will-unleash-tough-irs-on-taxes/?sh=58fb190c5d20
https://www.wsj.com/articles/climate-and-tax-bill-is-big-win-for-serial-green-home-remodelers-11659971356
https://www.wsj.com/articles/market-rout-sends-state-and-city-pension-funds-to-worst-year-since-2009-11660009928
https://www.wsj.com/articles/softbank-reports-23-billion-quarterly-loss-as-tech-downturn-hits-11659940047
Timestamps:
00:00 - 2:53 Intro
2:54 Opendoor Partnership With Zillow
10:03 Consumer Confidence Reaches Lowest Point
17:50 New Segment: Left-Middle-Right
#opendoor #zillow #realestatenews

Aug 2, 2022 • 14min
Exposing Opendoor's MASSIVE Legal Trouble | The Real Word Episode 233
Byron Lazine is going solo this week to discuss the FTC crack-down on Opendoor and a misleading report on the 10 states where homes (allegedly) take the longest to sell.
Join us in August at the biggest party ever at the Tom Ferry Success Summit! https://bit.ly/TF-BAM-Summit2022
Use code PR-BAM-SUMMIT for $100 OFF!
Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM.https://bit.ly/KCM-BAM
Virtudesk affords you the opportunity to focus on what you do best. Spend more time on revenue-earning activities and less time on things you can delegate. https://bit.ly/Virtudesk-BAM
Subscribe to this channel:
https://www.youtube.com/channel/UCnIX...
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
This episode's sources:
https://www.ftc.gov/news-events/news/press-releases/2022/08/ftc-takes-action-stop-online-home-buying-firm-opendoor-labs-inc-cheating-potential-sellers
https://www.inman.com/2022/08/02/these-are-the-10-states-where-homes-are-taking-the-longest-to-sell/
Timestamps:
00:00 - 00:35 Intro
00:36 FTC takes action against Opendoor Labs, Inc.
06:50 Tangerine.ca report on 10 states where homes take the longest to sel
#opendoor #realestatepodcast #realestatenews

Jul 26, 2022 • 24min
Did Congress Just DOOM The Housing Market? | The Real Word Episode 232
Byron Lazine and Nicole White discuss NAR’s appeal to Congress and the biggest real estate transactions of 2022.
Join us in August at the biggest party ever at the Tom Ferry Success Summit! 🎉 https://bit.ly/TF-BAM-Summit2022
Use code PR-BAM-SUMMIT for $100 OFF!
Subscribe to this channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhite
VirtuDesk link: https://bit.ly/VD-BAM
This episode's sources:
https://magazine.realtor/daily-news/2022/07/21/yun-to-lawmakers-market-won-t-improve-without-action-on-supply
https://www.inman.com/2022/07/08/the-20-biggest-residential-real-estate-transactions-of-2022-so-far/
00:00 - 2:49 Intro
2:50 Racket #1 “Testified on Capitol Hill”
10:03 Racket #2 Inman article: 20 Biggest Transactions of 2022
#realestatepodcast #luxuryrealestate #nationalassociationofrealtors

Jul 19, 2022 • 31min
Why Homebuilder Sentiment Is Plummeting, Here's Why | The Real Word Episode 231
Byron Lazine and Nicole White discuss plunging homebuilder sentiment and five truths every agent should know about the shifting market.
Join us in August at the biggest party ever at the Tom Ferry Success Summit! 🎉 https://bit.ly/TF-BAM-Summit2022
Use code PR-BAM-SUMMIT for $100 OFF!
Subscribe to this channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhite
VirtuDesk link: https://bit.ly/VD-BAM
This episode's sources:
1. https://www.cnbc.com/2022/07/18/homebuilder-sentiment-takes-historic-plunge-in-july.html
2. https://www.inman.com/2022/07/17/5-truths-every-agent-should-know-about-shifting-markets/
00:00 - 2:20 Intro
2:21 Home Builder Sentiment Plunges In July
16:02 5 Truths Agents Should Know About Shifting Markets
#realestatenews #realestatemarket #realestatepodcast

Jul 12, 2022 • 26min
Why 60,000 Home Buyer Contracts Were Cancelled In June | The Real Word Episode 230
Byron and Nicole discuss homebuyers canceling deals, the high cost of moving, and being a finalist for the Inman Innovator Awards 2022.
Tomo Lock & Shop lets you lock in your interest rate for up to 120 days while you find a home. If rates fall, you can lower your rate via a one-time float down.
Learn More Here ➡️ https://go.hellotomo.com/lockandshop
Join us in August at the biggest party ever at the Tom Ferry Success Summit! ➡️ https://bit.ly/TF-BAM-Summit2022
Use code PR-BAM-SUMMIT for $100 OFF!
Subscribe to this channel:
https://www.youtube.com/channel/UCnIX...
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhite...
This episode's sources:
#1 – (CNBC) “Homebuyers are canceling deals at highest rate since start of COVID”: https://www.cnbc.com/2022/07/11/homebuyers-are-canceling-deals-at-highest-rate-since-start-of-covid.html
#2 – (Magazine.realtor) ”Study: It’s the Most Expensive Year to Move Ever”: https://magazine.realtor/daily-news/2022/07/11/study-it-s-the-most-expensive-year-to-move-ever
#3 – (Inman.com) “Here are the Finalists for the 2022 Inman Innovator Awards”: https://www.inman.com/2022/07/11/here-are-the-finalists-for-the-2022-inman-innovator-awards/
00:00 - 1:48 Intro
1:49 Racket 1 Homebuyers Are Canceling Deals
11:48 Racket 2 It's The Most Expensive Year To Move
16:25 Racket 3 2022 Inman Innovator Awards Finalists
#realestatemarket #inman #realestatepodcast

Jul 5, 2022 • 27min
8 Mistakes Agents Must Avoid | The Real Word Episode 229
Byron and Nicole discuss the biggest agent mistakes, preparing for a recession, and Colin Schindler’s viral Blink 182 parody.
Tomo will close 98% of loans on time - the industry average is just 40%
Learn More Here ➡️ https://go.hellotomo.com/lockandshop
Join us in August at the biggest party ever at the Tom Ferry Success Summit! ➡️ https://bit.ly/TF-BAM-Summit2022 Use code PR-BAM-SUMMIT for $100 OFF!
Subscribe to this channel:
https://www.youtube.com/channel/UCnIX...
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhite...
This episode's sources:
“The heat is on! 8 mistakes agents make when competing” (Inman)
“74% of consumers are concerned about a recession: 5 steps you can take now to prepare” (CNBC)
“RE/MAX agent strikes social media gold with Blink-182 parody” (Inman)
#housingcrash #realestatepodcast #realestatenews
TIMESTAMPS:
00:00 - 00:45: INTRO
00:46 - 11:38: 8 AGENT MISTAKES WHEN COMPETING
13:10 - 20:53: 5 STEPS TO PREPARE FOR RECESSION
20:54 - 26:16: BLINK-182 PARODY


