

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Mar 8, 2022 • 28min
Is this the end of Real Estate Love Letters? | The Real Word Episode 212
Real Estate Love Letters are back in the news again and Byron and Nicole are here to tell you why. Article two is a detailed breakdown of why so many people have decided to become Realtors over the last two years. Finally to round out the episode the pair discuss the top ways to optimize your body language during a negotiation.
Racket 1: Judge orders Oregon to pause its homebuyer love-letter ban
https://www.inman.com/2022/03/04/judge-orders-oregon-to-pause-its-homebuyer-love-letter-ban/
Racket 2: Why So Many People Became Real Estate Agents in the Pandemic
https://www.nytimes.com/2022/03/04/realestate/real-estate-agents-pandemic.html
Racket 3: Negotiate better without saying a word: 7 tips for real estate
https://www.inman.com/2022/03/07/negotiate-better-without-saying-a-word-7-tips-for-real-estate/
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Check Out BombBomb: https://bombbomb.grsm.io/realword
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link
#realestatelawsuit #inmannews #housingnews

Mar 1, 2022 • 21min
Is The Housing Market Crashing | The Real Word Episode 211
Byron and Nicole break down an article discussing a possible sales dip due to an anticipated retreat in demand. Article two is all about the current conflict in Europe and how it could affect the US housing market long term. Finally to round out the episode the pair go over 6 tips from Tom Toole on how to heat up chilly leads.
Racket 1: Pending home sales dip amid anticipated 'retreat' in demand
https://www.inman.com/2022/02/25/pending-home-sales-dip-amid-anticipated-retreat-in-demand/
Racket 2: How Russia-Ukraine War Could Affect U.S. Housing, Economy
https://magazine.realtor/daily-news/2022/02/25/how-russia-ukraine-war-could-affect-us-housing-economy
Racket 3: 6 creative ways to reboot a chilly lead
https://www.inman.com/2022/02/24/6-creative-ways-to-reboot-a-chilly-lead/
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Check Out BombBomb: https://bombbomb.grsm.io/realword
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link

Feb 22, 2022 • 32min
Are We in a Real Estate Bubble? | The Real Word Episode 210
Gary Keller calls 2022 ‘uncharted territory,’ but what do Byron and Nicole have to say about it?
Article 2 is all about how buying stocks like Zillow and Redfin perform against the SP500. Lastly, Byron and Nicole respond to South Park’s full blast on Real Estate Agents that had us rolling!
Racket 1: Gary Keller calls 2022 'uncharted territory' in Family Reunion speech
https://www.inman.com/2022/02/20/gary-keller-calls-2022-uncharted-territory-in-family-reunion-speech/
Racket 2: Online Real Estate Isn’t Worth the Chance
https://www.wsj.com/articles/online-real-estate-isnt-worth-the-chance-11645455782?st=z28lryxzdow14kz&reflink=article_copyURL_share
Racket 3: South Park City People
https://southpark.cc.com/episodes/pnkrck/south-park-city-people-season-25-ep-3
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Check Out BombBomb: https://bombbomb.grsm.io/realword
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link
How Much Will The Housing Market Slow in 2022 | The Real Word Episode 208
#zillownews #zillowhousing #irealestatepodcast

Feb 15, 2022 • 24min
Zillow's Plan To Double Agent Business by 2025 | The Real Word Episode 209
How audacious are Zillows plans to double agent business in 2025? Byron and Nicole weigh in.
Article 2 is all about Zillows 2022 Home Price Forecast and how off it is. Rounding out the episode is a throwback commercial from Rocket Homes featuring a world-famous toy.
Racket 1:Zillow's 'audacious' plan? Double Premier Agent business by 2025
https://www.inman.com/2022/02/14/zillows-audacious-plan-double-premier-agent-business-by-2025/
Racket 2: Zillow: Our 2022 housing forecast is way off—home prices now set to spike 16%
https://fortune.com/2022/02/07/zillow-our-2022-housing-forecast-is-way-off-home-prices-now-set-to-spike/
Racket 3: Rocket Homes and Rocket Mortgage | Super Bowl LVI | Dream House with Anna Kendrick and Barbie
https://www.youtube.com/watch?v=ukLeyxOA8uk
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Check Out BombBomb: https://bombbomb.grsm.io/realword
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link
How Much Will The Housing Market Slow in 2022 | The Real Word Episode 208

Feb 8, 2022 • 37min
How Much Will The Housing Market Slow in 2022 | The Real Word Episode 208
Will the housing market begin to slow in 2022 Ivy Zelman thinks so Byron and Nicole weigh in.
Article 2 is all about American Homebuyer Persepction about the current state of the market. Rounding out the episode is a feud between metaverse investors and real estate agents.
Racket 1: Housing market 'could see a pretty substantial slowing': Zelman & Associates CEO
https://finance.yahoo.com/video/housing-market-could-see-pretty-181102791.html
Racket 2: Homebuyer sentiment hits new low in Fannie Mae's National Housing Survey
https://www.inman.com/2022/02/07/homebuyer-sentiment-hits-new-low-in-fannie-maes-national-housing-survey/
Racket 3: Metaverse investors to real estate agents: Butt out
https://www.inman.com/2022/02/07/do-metaverse-land-buyers-even-want-agents-this-ceo-is-skeptical/
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Check Out BombBomb: https://bombbomb.grsm.io/realword
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link
#realestatenews #realestatepodcast #ivyzelman

Feb 1, 2022 • 29min
Are Men or Women buying More Real Estate? | The Real Word Episode 207
65% of women would buy a home without being married first Byron and Nicole discuss the recent home buyer stat. Article 2 is all about an IP dispute between Real Estate ain't Zillow and VHT Photographers. Rounding out the episode Ryan Serhants pushes into the metaverse space with his new virtual real estate hub universe.
Racket 1: 65% of women would buy a home without being married first
https://www.cnbc.com/2022/01/29/65-percent-of-women-would-buy-a-home-without-being-married-first-these-tips-can-help.html
Racket 2:Zillow ordered to pay VHT $2M
https://www.inman.com/2022/01/28/zillow-ordered-to-pay-vht-2m-as-listing-photo-saga-concludes/
Racket 3: Into the Serhantverse
https://www.wsj.com/articles/interior-design-trick-wallpapering-closet-11642542780
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link

Jan 25, 2022 • 24min
US Migration Patterns REVEALED | Real Word 206
Which State saw the most people leave in 2021? Byron and Nicole break down all the migration data from united van lines. Article 2 is all about the rising price of homes and whether or not buyers will be priced out in the coming months. Rounding out the episode Byron and Nicole discuss a wild new design trend, Closet Wallpaper
Racket 1: United Van Lines
https://www.unitedvanlines.com/newsroom/movers-study-2021
Racket 2: Many homebuyers will be priced out of the market in 2022
https://www.inman.com/2022/01/19/many-homebuyers-will-be-priced-out-of-the-market-in-2022-fannie-mae/
Racket 3: A Secret Interior Design Trick: Wallpapering a Closet
https://www.wsj.com/articles/interior-design-trick-wallpapering-closet-11642542780
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhit

Jan 18, 2022 • 18min
Ryan Serhant Predicts Crypto Future for Real Estate | Real Word 205
Is Conducting business on the blockchain the future of real estate? Ryan Serhant seems to think so but what do Byron & Nicole think? Article 2 gets into New data showing the fear of a ‘Foreclosure Tsunami’ is totally Unfounded. Finally rounding out the episode is bombbomb’s video marketing bombshell.
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link
Racket 1: Ryan Serhant to clients: Half of all homes will be purchased with crypto
https://www.inman.com/2022/01/12/ryan-serhant-to-clients-half-of-all-homes-will-be-purchased-with-crypto/?utm_source=dailyheadlines&utm_medium=email&utm_campaign=localnewsletter&utm_content=894319_textlink_1_20220113&message_id=26348087.31237
Racket 2: ‘Foreclosure Tsunami’ Fears Unfounded, New Data Shows
https://magazine.realtor/daily-news/2022/01/14/foreclosure-tsunami-fears-unfounded-new-data-shows
Racket 3: Dear {first_name}: A business case against digital pollution - Trailer (2022)
https://www.youtube.com/watch?v=fH2JMbhrKkw

Jan 11, 2022 • 22min
People Moved from these States the MOST in 2021 | Real Word 204
The 2021 U-Haul growth index is in and you won’t believe which state ranked number 1! Topic two is all about Gary Keller being named the most powerful person in real estate. Finally rounding out the episode the pair discuss whether or not chandeliers are the next big home design craze for 2022.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: U-Haul Growth Index
https://www.uhaul.com/Articles/About/U-Haul-Growth-Index-Texas-Is-The-No-1-Growth-State-Of-2021-26380/
Racket 2: Gary Keller named the most powerful person in real estate
https://www.inman.com/2021/12/28/for-sale-by-owner-homes-hit-40-year-low-is-it-even-worth-the-effort/
Racket 3: Are Massive Chandeliers in Homes the Next (Really) Big Thing?
https://www.wsj.com/articles/massive-chandeliers-home-decor-11641571819?wsj_native_webview=iphone&ace_config=%7B%22wsj%22:%7B%22djcmp%22:%7B%22propertyHref%22:%22https://wsj.ios.app%22%7D%7D%7D
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link
TIMESTAMPS
Intro 00:00 - 00:47
Racket 1 00:48
Racket 2 08:02
Racket 3 16:09

Jan 6, 2022 • 25min
Renting vs Owning, Which is Cheaper in 2022? | Real Word 203
For Sale By Owner Homes are the lowest they’ve been in 40 years; Byron and Nicole have A LOT to say about it. Topic two is all about how even in 2022 the cost of homeownership is still much lower than renting. PLUS, 10 out of the box marketing ideas to get more eyes on your business.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: 'For sale by owner' homes hit 40-year low. Is it even worth the effort?
https://www.inman.com/2021/12/28/for-sale-by-owner-homes-hit-40-year-low-is-it-even-worth-the-effort/
Racket 2: Homeownership remains cheaper than renting, except in biggest cities
https://www.inman.com/2021/12/28/for-sale-by-owner-homes-hit-40-year-low-is-it-even-worth-the-effort/
Racket 3: https://www.inman.com/2022/01/05/10-highly-creative-ways-to-market-your-business-in-2022/
https://www.inman.com/2022/01/05/10-highly-creative-ways-to-market-your-business-in-2022/
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link
#inmannews #realestatenews #realestatepodcast
Racket 1 00:00:36
Racket 2 10:23:09
Racket 3 15:54:15


