

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Apr 19, 2022 • 28min
Shocking Future Housing Market Expectations Revealed by Household Survey | The Real Word Episode 218
Tomo will close 98% of loans on time - the industry average is just 40%
Learn More Here ➡️ https://hellotomo.com/?utm_source=other_campaign&utm_campaign=bam&utm_medium=sponsorship&utm_term=0&utm_content=podcast_general
On this episode, Byron and Nicole discuss the perception of future house prices and interest rates from both a Buyers and Builders perspective as well as agents using "Closing Guarantees" to Help Buyers Win Advantage.
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Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
This episode's sources:
lhttps://www.newyorkfed.org/newsevents/news/research/2022/20220418
https://www.inman.com/2022/04/18/builder-sentiment-falls-again-in-face-of-rising-interest-rates/
https://magazine.realtor/daily-news/2022/04/18/agents-use-closing-guarantees-to-help-buyers-win-advantage

Apr 13, 2022 • 25min
How Floor Plans Became ILLEGAL | The Real Word Episode 217
On this episode, Byron and Nicole discuss a court battle between NAR and the supreme court, whether or not banning foreign buyers will lower home prices and an April fools listing prank with a massive price tag!
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Connect with Byron:
Website: https://byronlazine.com
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Twitter: https://www.twitter.com/ByronLazine
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Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
Sources:
https://magazine.realtor/daily-news/2022/04/07/nar-urges-supreme-court-review-on-protection-for-use-of-floor-plans
https://www.nytimes.com/2022/04/09/world/canada/foreign-real-estate-buyer-ban.html
https://www.tiktok.com/@trevorbrownrealtor/video/7081679415771614510?_r=1&_t=8RQaKx2Z4Yw&social_sharing=v1
#housingcrash #Housingnews #foreignbuyers

Apr 5, 2022 • 28min
Exposing the Economics Shock Hitting the Housing Market | The Real Word Episode 216
On this episode, Byron and Nicole discuss The economic shock hitting the housing market, increased home offer competition and Home Features That Boost the Sales of your home.
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
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Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
#housingcrash #Housingnews #Housingmarket

Mar 31, 2022 • 16min
Tom Ferry's Advice for Brand Building in 2022 | The Real Word Episode 215
On this episode, Byron and Nicole are joined by special guest Tom Ferry to discuss home buying trends, one stop real estate shopping and the future of the 30 year fixed.
Sign up for Real Estate Email Marketing with BombBomb:
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
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Connect with Nicole White:
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#tomferry #realestatecoach #tomferrcoaching

Mar 22, 2022 • 24min
The Most Popular Time to Search for Homes | The Real Word Episode 214
On this episode, Byron and Nicole discuss The Most Popular Time to Search for Homes, the savagely unhealthy housing market and why the housing market is so competitive.
Sign up for Real Estate Email Marketing with BombBomb:
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor
This episode's sources:
https://www.housingwire.com/articles/the-housing-market-is-now-savagely-unhealthy/?utm_campaign=Newsletter%20-%20HWPlus%20Member%20Digest&utm_medium=email&_hsmi=207297211&_hsenc=p2ANqtz-8ay_qMkgfwgcYcCRCIR5j8HJNHLuSE0ZZiYv8YwrJ0sJ3_h0ZTdQJfa6cyGQ_TxCSQfOeEdtYEI6vX_p3xy4QIFtLwxg&utm_content=207297211&utm_source=hs_email
https://www.marketwatch.com/story/want-to-know-why-the-housing-market-is-so-competitive-look-at-this-one-metric-11646236871
https://magazine.realtor/daily-news/2022/03/18/the-most-popular-time-to-search-for-homes-online
#2022housingmarket #realestatenews #realestatepodcast

Mar 15, 2022 • 22min
New Bill that could DESTROY Homeownership | The Real Word Episode 213
Byron and Nicole discuss the flaws in California’s new potential law which makes it harder for homeowners to sell their house in the first few years of owning it. The second segment addresses housing wealth over the last decade and how to make a greater profit. Lastly, the duo praises Walmart for deciding to join the real estate game.
Racket 1: California is looking to release a law that taxes house flippers 25% of their profit
https://www.latimes.com/business/real-estate/story/2022-03-10/assembly-bill-would-tax-housing-speculation-flippers
Racket 2: housing wire homeowners gain $8.2 trillion in housing wealth over 10 years
https://www.housingwire.com/articles/homeowners-gain-8-2-trillion-in-housing-wealth-over-10-years/
Racket 3: Walmart is opening Mortgage offices in their stores
https://www.housingwire.com/articles/inside-the-walmart-mortgage-deal/
Racket 1: California is looking to release a law that taxes house flippers 25% of their profit
https://www.latimes.com/business/real-estate/story/2022-03-10/assembly-bill-would-tax-housing-speculation-flippers
Racket 2: housing wire homeowners gain $8.2 trillion in housing wealth over 10 years
https://www.housingwire.com/articles/homeowners-gain-8-2-trillion-in-housing-wealth-over-10-years/
Racket 3: Walmart is opening Mortgage offices in their stores
https://www.housingwire.com/articles/inside-the-walmart-mortgage-deal/
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Check Out BombBomb: https://bombbomb.grsm.io/realword
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link
#californiarealestate #realestatenews #realestatepodcast

Mar 8, 2022 • 28min
Is this the end of Real Estate Love Letters? | The Real Word Episode 212
Real Estate Love Letters are back in the news again and Byron and Nicole are here to tell you why. Article two is a detailed breakdown of why so many people have decided to become Realtors over the last two years. Finally to round out the episode the pair discuss the top ways to optimize your body language during a negotiation.
Racket 1: Judge orders Oregon to pause its homebuyer love-letter ban
https://www.inman.com/2022/03/04/judge-orders-oregon-to-pause-its-homebuyer-love-letter-ban/
Racket 2: Why So Many People Became Real Estate Agents in the Pandemic
https://www.nytimes.com/2022/03/04/realestate/real-estate-agents-pandemic.html
Racket 3: Negotiate better without saying a word: 7 tips for real estate
https://www.inman.com/2022/03/07/negotiate-better-without-saying-a-word-7-tips-for-real-estate/
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Check Out BombBomb: https://bombbomb.grsm.io/realword
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link
#realestatelawsuit #inmannews #housingnews

Mar 1, 2022 • 21min
Is The Housing Market Crashing | The Real Word Episode 211
Byron and Nicole break down an article discussing a possible sales dip due to an anticipated retreat in demand. Article two is all about the current conflict in Europe and how it could affect the US housing market long term. Finally to round out the episode the pair go over 6 tips from Tom Toole on how to heat up chilly leads.
Racket 1: Pending home sales dip amid anticipated 'retreat' in demand
https://www.inman.com/2022/02/25/pending-home-sales-dip-amid-anticipated-retreat-in-demand/
Racket 2: How Russia-Ukraine War Could Affect U.S. Housing, Economy
https://magazine.realtor/daily-news/2022/02/25/how-russia-ukraine-war-could-affect-us-housing-economy
Racket 3: 6 creative ways to reboot a chilly lead
https://www.inman.com/2022/02/24/6-creative-ways-to-reboot-a-chilly-lead/
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Check Out BombBomb: https://bombbomb.grsm.io/realword
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link

Feb 22, 2022 • 32min
Are We in a Real Estate Bubble? | The Real Word Episode 210
Gary Keller calls 2022 ‘uncharted territory,’ but what do Byron and Nicole have to say about it?
Article 2 is all about how buying stocks like Zillow and Redfin perform against the SP500. Lastly, Byron and Nicole respond to South Park’s full blast on Real Estate Agents that had us rolling!
Racket 1: Gary Keller calls 2022 'uncharted territory' in Family Reunion speech
https://www.inman.com/2022/02/20/gary-keller-calls-2022-uncharted-territory-in-family-reunion-speech/
Racket 2: Online Real Estate Isn’t Worth the Chance
https://www.wsj.com/articles/online-real-estate-isnt-worth-the-chance-11645455782?st=z28lryxzdow14kz&reflink=article_copyURL_share
Racket 3: South Park City People
https://southpark.cc.com/episodes/pnkrck/south-park-city-people-season-25-ep-3
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Check Out BombBomb: https://bombbomb.grsm.io/realword
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link
How Much Will The Housing Market Slow in 2022 | The Real Word Episode 208
#zillownews #zillowhousing #irealestatepodcast

Feb 15, 2022 • 24min
Zillow's Plan To Double Agent Business by 2025 | The Real Word Episode 209
How audacious are Zillows plans to double agent business in 2025? Byron and Nicole weigh in.
Article 2 is all about Zillows 2022 Home Price Forecast and how off it is. Rounding out the episode is a throwback commercial from Rocket Homes featuring a world-famous toy.
Racket 1:Zillow's 'audacious' plan? Double Premier Agent business by 2025
https://www.inman.com/2022/02/14/zillows-audacious-plan-double-premier-agent-business-by-2025/
Racket 2: Zillow: Our 2022 housing forecast is way off—home prices now set to spike 16%
https://fortune.com/2022/02/07/zillow-our-2022-housing-forecast-is-way-off-home-prices-now-set-to-spike/
Racket 3: Rocket Homes and Rocket Mortgage | Super Bowl LVI | Dream House with Anna Kendrick and Barbie
https://www.youtube.com/watch?v=ukLeyxOA8uk
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Check Out BombBomb: https://bombbomb.grsm.io/realword
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link
How Much Will The Housing Market Slow in 2022 | The Real Word Episode 208


