

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Dec 28, 2021 • 37min
Brad Inman 2022 Real Estate Predictions | Real Word 202
Brad Inman has made his 2022 predictions on the housing market; Byron and Nicole weigh in. Topic two this week covers the top 10 most expensive celebrity home sales of 2021 (number 4 is mindblowing).
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: Brad Inman’s real estate predictions for 2022
https://www.inman.com/2021/12/15/brad-inmans-real-estate-predictions-for-2022-heres-to-a-sober-year/
Racket 2:
The 10 Most Expensive Celebrity Real Estate Transactions of 2021
https://www.architecturaldigest.com/story/most-expensive-celebrity-real-estate-2021
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link
#inmannews #realestatenews #realestatepodcast

Dec 22, 2021 • 31min
Better.com CEO Fail and Continued Crime Rate Removal | Real Word 201
Brad Inman has sounded off on Better.com and Zillows Misfire, Byron and Nicole break it down. Topic two covers Real Estate Site Trulia and its initiative to take down crime rates from its site. Closing out with this week’s Marketeer: Scott Betley who is crushing it on Tik Tok.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: Better, brawls and Zillow’s misfire: Brad Inman says it’s just the start
https://www.inman.com/2021/12/20/better-brawls-and-zillows-misfire-brad-inman-says-its-just-the-start/
Racket 2: Zillow-owned Trulia will ditch crime data beginning in 2022
https://www.inman.com/2021/12/21/zillow-owned-trulia-will-ditch-crime-data-beginning-in-2022/
Racket 3: That Mortgage Guy Whos Crushing Tik Tok
https://www.tiktok.com/@thatmortgageguy?_d=secCgYIASAHKAESPgo8UGQ02DPTlQN4RZcN6kBoN1Wr4zkj7YByTTggoKC0G96JPPr2skfkhMB2ONDGEMVEtJUgRQDAxOtP92RRGgA%3D&checksum=b3bbdbc53a533f9a2ac56a70970f0355c7861a1cbd5d45250f9098b38fd8838b&language=en&sec_uid=MS4wLjABAAAAgBztfXoefFXV-hcdw_u5RF2scZc45wgAh0ZTXVtpUs3WYEu48lk4TOyeB39avxZG&sec_user_id=MS4wLjABAAAA5NGcsooXGvpUA76n-GvwFoc62ztidDMUXe_dGm66MNnfpP_5_ZINaSTnnZopcE3a&share_app_id=1233&share_author_id=6729512987893171206&share_link_id=2E4F02DB-82EE-49A3-8ABF-84624F5DFC02&tt_from=copy&u_code=d7dl1708f567a9&user_id=6719133910398452742&utm_campaign=client_share&utm_medium=ios&utm_source=copy&source=h5_m&_r=1
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link

Dec 14, 2021 • 30min
What these lenders brawled over in Atlantic City | Real Word 200
A massive brawl broke out at a NJ Mortgage Lenders Conference, Byron and Nicole get into what happened. Topic two covers Real Estate Site Redfin and its push to drop crime ratings from its site. Closing out with this week’s Marketeer: Jay Thompson as he launches his new app for agents.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: When lenders go wild: Mortgage broker brawl goes viral
https://www.inman.com/2021/12/10/when-lenders-go-wild-triple-play-realtor-convention-brawl-goes-viral/
Racket 2: Redfin calls on real estate websites to drop crime data
https://www.inman.com/2021/12/13/redfin-calls-on-real-estate-websites-to-drop-crime-data/
Racket 3: Ex-Zillow exec Jay Thompson launches AgentLoop listing app
https://www.inman.com/2021/12/14/ex-zillow-exec-jay-thompson-launches-agentloop-listing-app/
Connect with Byron:
Website: https://byronlazine.com/
Instagram: https://instagram.com/byronlazine?utm_medium=copy_link
Twitter: https://twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/therealword
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://byronlazine.com/subscribe/
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiterealtor1/
Instagram: https://instagram.com/nicolewhiterealtor?utm_medium=copy_link
TIMESTAMPS
INTRO: 00:00 - 02:11
RACKET 1: 02:12
RACKET 2: 11:27
RACKET 3: 18:49

Nov 23, 2021 • 31min
Love Letter Legal Trouble & Major Changes from the NAR | Real Word 199
Byron and Nicole dig into a lawsuit by Oregon Real Estate Agents fighting the ban on Love Letters. Topic two uncovers all the biggest industry changes from the NAR Conference. Closing out with this week’s Marketeer: Real Estate Creative.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: 'Love letter' ban to see day in court as First Amendment comes into play
https://www.inman.com/2021/11/22/love-letter-ban-to-see-day-in-court-thanks-to-first-amendment-group/
Racket 2: 5 ways NAR's annual conference changed the future of the real estate
https://www.inman.com/2021/11/22/love-letter-ban-to-see-day-in-court-thanks-to-first-amendment-group/
Racket 3: The Real Estate Creative
https://www.instagram.com/realestatecreative/?utm_medium=copy_link
Connect with Byron:
Website: https://www.byronlazine.com/
Instagram: https://www.instagram.com/byronlazine/
Twitter: https://twitter.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/channel/there...
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://www.byronlazine.com/subscribe
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiter...
Instagram: www.instagram.com/nicolewhiterealtor

Nov 9, 2021 • 22min
Opendoor vs Zillow & The Most Interesting Man in Real estate | Real Word 198
Byron and Nicole breakdown a tweet from Keith Rabois calling out Opendoor’s main competitor Zillow. Topic 2 is all about ADU’s and the value that they bring to a home when listing it for sale. And lastly, the pair brings us “The Most Interesting Man in Real Estate.”
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: Opendoor co-founder slams Zillow, calls portal's tech 'horrible'
https://www.inman.com/2021/11/04/opendoor-co-founder-slams-zillow-calls-portals-tech-horrible/
Racket 2: ADUs Can Add 35% to Home’s Value
https://magazine.realtor/daily-news/2021/11/04/study-adus-can-add-35-to-home-s-value
Racket 3: The Most Interesting Man in Real Estate
https://www.instagram.com/tv/CV6NPwNAlRE/?utm_medium=copy_link
Connect with Byron:
Website: https://www.byronlazine.com/
Instagram: https://www.instagram.com/byronlazine/
Twitter: https://twitter.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/channel/there...
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://www.byronlazine.com/subscribe
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiter...
Instagram: www.instagram.com/nicolewhiterealtor

Nov 2, 2021 • 24min
Massive Zillow Home Sales & The Bank of Mom and Dad | Real Word 197
Byron and Nicole cover huge news as Zillow begins to sell massive amounts of the homes they recently purchased. Racket 2 sees them discussing a CNBC story about how 1 in 3 adults get financial support from their parents. Rounding out the episode is an inman story on winning strategies to grow your presence on Instagram.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: Zillow sells 7000+ plus homes
https://finance.yahoo.com/news/zillow-seeks-sell-7-000-184559654.html
Racket 2: Nearly 1 in 3 adults get financial support from the bank of mom and dad
https://www.cnbc.com/2021/10/30/nearly-1-in-3-adults-get-financial-help-from-their-parents-post-covid.html
Racket 3: How to win referrals and leads on Instagram in 2021
https://www.inman.com/2021/09/30/how-to-win-referrals-and-leads-on-instagram-in-2021/
Connect with Byron:
Website: https://www.byronlazine.com/
Instagram: https://www.instagram.com/byronlazine/
Twitter: https://twitter.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/channel/there...
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://www.byronlazine.com/subscribe
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiter...
Instagram: www.instagram.com/nicolewhiterealtor

Oct 26, 2021 • 28min
Desktop Appraisals to Become Permanent & Second Home Purchases Slow | Real Word 196
IIn this episode of The Real Word, Byron and Nicole discuss why desktop appraisals may become a permanent fixture within the industry. Next, they review how second home purchases, which soared during 2020, are now starting to slow as prices continue to climb. Finally, just in time for Halloween, the pair covers the listing for the home used in The Nightmare on Elm Street films and how you only have until the 31st to buy it.
Sound off in the comments!⬇️
Do you think Desktop Appraisals to Becoming Permanent will disrupt the appraisal industry?
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: FHFA: Desktop Appraisals to Become a Permanent Option
https://magazine.realtor/daily-news/2021/10/19/fhfa-desktop-appraisals-to-become-a-permanent-option
Racket 2: Pacaso Second Home Market Report: Transactions have slowed, prices have soared
https://www.pacaso.com/blog/second-home-market-report
Marketeer: Inside the ‘Nightmare on Elm Street’ house: You have until Halloween to buy it
https://nypost.com/2021/10/22/inside-freddy-kreugers-nightmare-on-elm-street-home/
Connect with Byron:
Website: https://www.byronlazine.com/
Instagram: https://www.instagram.com/byronlazine/
Twitter: https://twitter.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/channel/there...
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://www.byronlazine.com/subscribe
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiter...
Instagram: www.instagram.com/nicolewhiterealtor
TIMESTAMPS
into 00:00 - 03:17
racket 1 03:18
racket 2 14:19
racket 3 22:00

Oct 19, 2021 • 20min
Zillow Pumps the Breaks on Home Buying & Realtor Bares all in Crazy Listing Photos. | Real Word 195
Byron and Nicole break down Zillow's surprising move to pause their recent mass purchasing of residential homes and what their next steps might be. The second article the pair discuss is a tragic story of a listing agent who was fatally shot by the man he sold the house to. Finally rounding out the episode on a lighter note, a viral story of an Agent who staged listing photos TOTALLY NUDE!
Sound off in the comments!⬇️
Do you think the Nude photos were too far or genius marketing?
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: Zillow Pauses Home Buying
https://www.bloomberg.com/news/articles/2021-10-17/zillow-pauses-home-purchases-as-snags-hit-tech-powered-flipping
Racket 2: Buyer, 84, Fatally Shoots Agent Over Home Dispute
https://magazine.realtor/daily-news/2021/10/12/buyer-84-fatally-shoots-agent-over-home-dispute
Marketeer: Realtor stars in ‘shocking’ NSFW full-frontal nude photos to promote LA listing
https://nypost.com/2021/10/15/realtor-stars-in-nsfw-full-frontal-photos-to-promote-la-listing/
Connect with Byron:
Website: https://www.byronlazine.com/
Instagram: https://www.instagram.com/byronlazine/
Twitter: https://twitter.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/channel/there...
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://www.byronlazine.com/subscribe
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiter...
Instagram: www.instagram.com/nicolewhiterealtor
#realestatenews #realestatepodcast #byronlazine
TIMESTAMPS
Intro 00:00 - 01:16
Racket 1 01:17
Racket 2 07:37
Racket 3 14:08

Oct 12, 2021 • 30min
Tom Ferry Summit 2021 Recap, OpenDoors Warchest & One Stop Shop Brokerages | Real Word 194
Byron and Nicole Recap all the key takeaways from the Tom Ferry Summit 2021, Including drilling down on the basics of business and going all-in on video. Racket 2 sees them talking about the massive war chest amassed by Opendoor as it seeks to compete with Zillow in the residential Real Estate Game. Finally, The Marketeer of the week from Inman news is all about if your brokerage should be a "One Stop Shop".
Sound off in the comments!⬇️
Do you think your brokerage should be a "One Stop Shop"?
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1:Tom Ferry Summit 2021 Takeaways
Racket 2: Opendoor Builds $9 Billion Debt War Chest to Buy U.S. Homes
https://www.bloomberg.com/news/articles/2021-10-05/opendoor-builds-9-billion-debt-war-chest-to-purchase-u-s-homes
Marketeer: Does your brokerage need to be a one-stop shop?
https://www.inman.com/2021/10/08/last-chance-sale-extension-ends-tonight-for-inman-connect-lv-and-ny-2/
Connect with Byron:
Website: https://www.byronlazine.com/
Instagram: https://www.instagram.com/byronlazine/
Twitter: https://twitter.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/channel/there...
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://www.byronlazine.com/subscribe
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiter...
Instagram: www.instagram.com/nicolewhiterealtor
TIMESTAMPS
Intro 00:00 - 01:50
Racket 1 01:52
Racket 2 17:33
Racket 3 23:08

Sep 28, 2021 • 33min
Zillow Gets Exposed, Buyers Make Sacrifices & Haunted House For Sale | Real Word 193
Byron and Nicole cover the latest viral TikTok video! Zillow gets put on blast for manipulating buyers and sellers. The two also touch on what sacrifices buyers are willing to pay to buy a home. Finally, something that’ll give you the chills. The original haunted farmhouse from the 2013 horror film, “The Conjuring,” has gone up for sale in Rhode Island.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: TikTok video puts Zillow on blast!
https://www.marketwatch.com/story/a-viral-tiktok-accuses-zillow-and-its-competitors-of-manipulating-the-housing-market-heres-whats-really-going-on-11632511943
Racket 2: Americans are making sacrifices to buy a home.
https://magazine.realtor/daily-news/2021/09/24/what-americans-will-sacrifice-to-buy-a-home
Marketeer: The original home from the 2013 film “The Conjuring” is up for sale.
https://www.cnn.com/style/article/conjuring-house-sale-intl-scli/index.html
Connect with Byron:
Website: https://www.byronlazine.com/
Instagram: https://www.instagram.com/byronlazine/
Twitter: https://twitter.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/channel/there...
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://www.byronlazine.com/subscribe
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiter...
Instagram: www.instagram.com/nicolewhiterealtor


