The Real Word

Byron and Nicole breakdown a tweet from Keith Rabois calling out Opendoor’s main competitor Zillow. Topic 2 is all about ADU’s and the value that they bring to a home when listing it for sale. And lastly, the pair brings us “The Most Interesting Man in Real Estate.” Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Opendoor co-founder slams Zillow, calls portal's tech 'horrible' https://www.inman.com/2021/11/04/opendoor-co-founder-slams-zillow-calls-portals-tech-horrible/ Racket 2: ADUs Can Add 35% to Home’s Value https://magazine.realtor/daily-news/2021/11/04/study-adus-can-add-35-to-home-s-value Racket 3: The Most Interesting Man in Real Estate https://www.instagram.com/tv/CV6NPwNAlRE/?utm_medium=copy_link Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor

Byron and Nicole cover huge news as Zillow begins to sell massive amounts of the homes they recently purchased. Racket 2 sees them discussing a CNBC story about how 1 in 3 adults get financial support from their parents. Rounding out the episode is an inman story on winning strategies to grow your presence on Instagram. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Zillow sells 7000+ plus homes https://finance.yahoo.com/news/zillow-seeks-sell-7-000-184559654.html Racket 2: Nearly 1 in 3 adults get financial support from the bank of mom and dad https://www.cnbc.com/2021/10/30/nearly-1-in-3-adults-get-financial-help-from-their-parents-post-covid.html Racket 3: How to win referrals and leads on Instagram in 2021 https://www.inman.com/2021/09/30/how-to-win-referrals-and-leads-on-instagram-in-2021/ Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor

IIn this episode of The Real Word, Byron and Nicole discuss why desktop appraisals may become a permanent fixture within the industry. Next, they review how second home purchases, which soared during 2020, are now starting to slow as prices continue to climb. Finally, just in time for Halloween, the pair covers the listing for the home used in The Nightmare on Elm Street films and how you only have until the 31st to buy it. Sound off in the comments!⬇️ Do you think Desktop Appraisals to Becoming Permanent will disrupt the appraisal industry? Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: FHFA: Desktop Appraisals to Become a Permanent Option https://magazine.realtor/daily-news/2021/10/19/fhfa-desktop-appraisals-to-become-a-permanent-option Racket 2: Pacaso Second Home Market Report: Transactions have slowed, prices have soared https://www.pacaso.com/blog/second-home-market-report Marketeer: Inside the ‘Nightmare on Elm Street’ house: You have until Halloween to buy it https://nypost.com/2021/10/22/inside-freddy-kreugers-nightmare-on-elm-street-home/ Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor TIMESTAMPS into 00:00 - 03:17 racket 1 03:18 racket 2 14:19 racket 3 22:00

Byron and Nicole break down Zillow's surprising move to pause their recent mass purchasing of residential homes and what their next steps might be. The second article the pair discuss is a tragic story of a listing agent who was fatally shot by the man he sold the house to. Finally rounding out the episode on a lighter note, a viral story of an Agent who staged listing photos TOTALLY NUDE! Sound off in the comments!⬇️ Do you think the Nude photos were too far or genius marketing? Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Zillow Pauses Home Buying https://www.bloomberg.com/news/articles/2021-10-17/zillow-pauses-home-purchases-as-snags-hit-tech-powered-flipping Racket 2: Buyer, 84, Fatally Shoots Agent Over Home Dispute https://magazine.realtor/daily-news/2021/10/12/buyer-84-fatally-shoots-agent-over-home-dispute Marketeer: Realtor stars in ‘shocking’ NSFW full-frontal nude photos to promote LA listing https://nypost.com/2021/10/15/realtor-stars-in-nsfw-full-frontal-photos-to-promote-la-listing/ Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor #realestatenews #realestatepodcast #byronlazine TIMESTAMPS Intro 00:00 - 01:16 Racket 1 01:17 Racket 2 07:37 Racket 3 14:08

Byron and Nicole Recap all the key takeaways from the Tom Ferry Summit 2021, Including drilling down on the basics of business and going all-in on video. Racket 2 sees them talking about the massive war chest amassed by Opendoor as it seeks to compete with Zillow in the residential Real Estate Game. Finally, The Marketeer of the week from Inman news is all about if your brokerage should be a "One Stop Shop". Sound off in the comments!⬇️ Do you think your brokerage should be a "One Stop Shop"? Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1:Tom Ferry Summit 2021 Takeaways Racket 2: Opendoor Builds $9 Billion Debt War Chest to Buy U.S. Homes https://www.bloomberg.com/news/articles/2021-10-05/opendoor-builds-9-billion-debt-war-chest-to-purchase-u-s-homes Marketeer: Does your brokerage need to be a one-stop shop? https://www.inman.com/2021/10/08/last-chance-sale-extension-ends-tonight-for-inman-connect-lv-and-ny-2/ Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor TIMESTAMPS Intro 00:00 - 01:50 Racket 1 01:52 Racket 2 17:33 Racket 3 23:08

Byron and Nicole cover the latest viral TikTok video! Zillow gets put on blast for manipulating buyers and sellers. The two also touch on what sacrifices buyers are willing to pay to buy a home. Finally, something that’ll give you the chills. The original haunted farmhouse from the 2013 horror film, “The Conjuring,” has gone up for sale in Rhode Island. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: TikTok video puts Zillow on blast! https://www.marketwatch.com/story/a-viral-tiktok-accuses-zillow-and-its-competitors-of-manipulating-the-housing-market-heres-whats-really-going-on-11632511943 Racket 2: Americans are making sacrifices to buy a home. https://magazine.realtor/daily-news/2021/09/24/what-americans-will-sacrifice-to-buy-a-home Marketeer: The original home from the 2013 film “The Conjuring” is up for sale. https://www.cnn.com/style/article/conjuring-house-sale-intl-scli/index.html Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor

Real estate from overseas! Byron and Nicole talk about Evergrande’s $300 billion debt and how it can impact more than China’s economy. Bringing the news back to America, Sarasota, FL real estate agent, Roger Pettingwell, and Coldwell Banker Realty get sued by a potential buyer and the property's seller. Finally, is ultra-white paint better than traditional air cooling? Researchers have found that white paint can be cooling for the home. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: China’s Faulted Developer https://www.cnbc.com/2021/09/17/china-developer-evergrande-debt-crisis-bond-default-and-investor-risks.html?utm_source=morning_brew Racket 2: Agent Sued For $4.8M https://amp.heraldtribune.com/amp/8361084002 Marketeer: Ultra-White Paint Over Air Conditioning https://magazine.realtor/daily-news/2021/09/20/ultra-white-paint-could-cool-homes-better-than-air-conditioning Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor

Inventory is scarce right now; we know this. Byron and Nicole have found that house flippers are taking high-interest loans to combat that. Follow along in this episode and learn about the 48% of renters who fear they won't find a home and the real estate agents using TikTok as a marketing tool. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Wall Street takes on Fixer-Uppers https://www.wsj.com/articles/wall-street-cant-get-enough-fixer-upper-houses-11631007001 Racket 2: 48% of renters, mainly Gen X and Millennials, are worried they won’t ever find a home https://www.cnbc.com/2021/09/07/48percent-of-renters-worry-they-wont-ever-be-able-to-buy-a-home.html?&qsearchterm=renters Marketeer: Agents are using the social media app TikTok as a marketing tool! https://www.inman.com/2021/09/13/agents-are-using-tiktoks-popular-chopping-dance-as-a-marketing-tool/ Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor

Chris Smith joins Byron and Nicole in this episode of The Real Word Confessionals to discuss Personal Branding on social media, Qualifying your clients through copy, and what his "perfect portfolio" looks like. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM...​ Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told. Chris answers these 5 questions: - What’s something that overwhelms you? - What do you think about most often? - How have your faults hindered your success? - What is a business trend that you said would go one way that went the complete opposite direction? - What is one thing you would change in the real estate industry? Connect with Chris on Instagram: https://www.instagram.com/chris_smth Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor

Need to know if you should fully commit to installing a fence around your property? Byron and Nicole go over new trends like fence renovations, living close to neighbors, and agents like Ryan Serhant building their brand in the real estate industry. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Buyers are looking for homes farther from neighbors https://magazine.realtor/daily-news/2021/09/03/survey-americans-want-distance-from-neighbors Racket 2: Should including a fence be part of your home improvement? https://magazine.realtor/home-and-design/feature/article/2021/08/do-fences-boost-curb-appeal Marketeer: Like a Shepherd that leads his sheep, Ryan Serhant builds up his brand while helping other agents develop their own. https://www.inman.com/2021/09/01/ryan-serhant-on-building-a-personal-brand-no-one-is-just-an-agent/ Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor