The Real Word

Real estate from overseas! Byron and Nicole talk about Evergrande’s $300 billion debt and how it can impact more than China’s economy. Bringing the news back to America, Sarasota, FL real estate agent, Roger Pettingwell, and Coldwell Banker Realty get sued by a potential buyer and the property's seller. Finally, is ultra-white paint better than traditional air cooling? Researchers have found that white paint can be cooling for the home. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: China’s Faulted Developer https://www.cnbc.com/2021/09/17/china-developer-evergrande-debt-crisis-bond-default-and-investor-risks.html?utm_source=morning_brew Racket 2: Agent Sued For $4.8M https://amp.heraldtribune.com/amp/8361084002 Marketeer: Ultra-White Paint Over Air Conditioning https://magazine.realtor/daily-news/2021/09/20/ultra-white-paint-could-cool-homes-better-than-air-conditioning Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor

Inventory is scarce right now; we know this. Byron and Nicole have found that house flippers are taking high-interest loans to combat that. Follow along in this episode and learn about the 48% of renters who fear they won't find a home and the real estate agents using TikTok as a marketing tool. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Wall Street takes on Fixer-Uppers https://www.wsj.com/articles/wall-street-cant-get-enough-fixer-upper-houses-11631007001 Racket 2: 48% of renters, mainly Gen X and Millennials, are worried they won’t ever find a home https://www.cnbc.com/2021/09/07/48percent-of-renters-worry-they-wont-ever-be-able-to-buy-a-home.html?&qsearchterm=renters Marketeer: Agents are using the social media app TikTok as a marketing tool! https://www.inman.com/2021/09/13/agents-are-using-tiktoks-popular-chopping-dance-as-a-marketing-tool/ Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor

Chris Smith joins Byron and Nicole in this episode of The Real Word Confessionals to discuss Personal Branding on social media, Qualifying your clients through copy, and what his "perfect portfolio" looks like. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM...​ Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told. Chris answers these 5 questions: - What’s something that overwhelms you? - What do you think about most often? - How have your faults hindered your success? - What is a business trend that you said would go one way that went the complete opposite direction? - What is one thing you would change in the real estate industry? Connect with Chris on Instagram: https://www.instagram.com/chris_smth Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor

Need to know if you should fully commit to installing a fence around your property? Byron and Nicole go over new trends like fence renovations, living close to neighbors, and agents like Ryan Serhant building their brand in the real estate industry. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Buyers are looking for homes farther from neighbors https://magazine.realtor/daily-news/2021/09/03/survey-americans-want-distance-from-neighbors Racket 2: Should including a fence be part of your home improvement? https://magazine.realtor/home-and-design/feature/article/2021/08/do-fences-boost-curb-appeal Marketeer: Like a Shepherd that leads his sheep, Ryan Serhant builds up his brand while helping other agents develop their own. https://www.inman.com/2021/09/01/ryan-serhant-on-building-a-personal-brand-no-one-is-just-an-agent/ Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor

PlanOmatic CEO Kori Covrigaru joins Byron and Nicole in this episode of The Real Word Confessionals to discuss the responsibilities of scaling a company, Wall Street's Role in the Real Estate future, and whether it's better to work hard or play hard! Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM...​ Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told. Kori answers these 5 questions: - What’s something that overwhelms you? - What do you think about most often? - How have your faults hindered your success? - What is a business trend that you said would go one way that went the complete opposite direction? - What is one thing you would change in the real estate industry? Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor #Koricovrigaru #planOmatic #ByronLazine

You may not know it, but feedback doesn’t matter as much as it used to. Byron and Nicole go over how feedback can affect your chances of getting an offer as a buyer or make you look can bad as an agent. Learn about how businesses are resorting to short-term solutions like co-working spaces during covid. Finally, are you guilty of using cliches in a listing copy? Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Feedback Doesn’t Matter https://www.inman.com/2021/08/30/listing-feedback-doesnt-matter-stop-worrying-about-it/ Racket 2: Co-working Space During Covid https://magazine.realtor/daily-news/2021/08/26/co-working-spaces-surge-amid-return-to-office-uncertainty Marketeer: Calling you out on listing cliches https://www.inman.com/2021/08/31/pulse-the-biggest-listing-cliches-today/ Connect with Byron Lazine & Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

Byron and Nicole go over how the eviction crisis is more click bait than we may think. They also give their thoughts on how HOA and Condo Boards may or may not be better for business. Plus, an MTV show is making a comeback. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: “Eviction Crisis” is an overstatement. https://www.inman.com/2021/08/17/the-looming-eviction-crisis-is-overblown-heres-why/ Racket 2: Are HOA/Condo boards better for business? https://www.inman.com/2021/08/17/agent-broker-perspective-will-serving-on-a-condo-board-help-my-business/ Marketeer: MTV 'Cribs' makes a return: https://www.inman.com/2021/08/20/mtv-cribs-once-king-of-real-estate-tv-returns-to-the-air/ Connect with Byron: Website: www.byronlazine.com/​​ Instagram: www.instagram.com/byronlazine/​​ Twitter: twitter.com/byronlazine​​ TikTok: www.tiktok.com/@byronlazine The Real Word: www.youtube.com/channel/there​​... 5AM Call Sign-up: www.5amcall.com/​​ Newsletter here: www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor

In this episode, Bryon and Nicole go over how Zillow is potentially becoming a monopoly in the real estate business, give a list of things to do BEFORE you begin to sell, and receive real estate advice from Kim Kardashian?! Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Lawmakers try to level competition by looking into Zillow’s ShowingTime. https://www.inman.com/2021/08/16/lawmakers-urge-investigation-into-zillow-acquisition-of-showingtime/ Racket 2: 10 things you should check off your list when preparing to sell your home: https://www.inman.com/2021/08/17/10-must-do-sale-preparation-tasks-regardless-of-market/?utm_source=dailyheadlines&utm_medium=email&utm_campaign=localnewsletter&utm_content=870249_textlink_2_20210817&message_id=24761480.43891 Marketeer: Kim Kardashian shares lessons learned in real estate. https://www.inman.com/2021/08/16/6-real-estate-marketing-lessons-from-kim-kardashian/ Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor

This week on The Real Word, Byron and Nicole discuss a Black real estate agent handcuffed while showing a home, Zillow sees profits slip, and real estate agents paying NCAA athletes. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Real estate showing gone bad: https://www.nbcnews.com/news/nbcblk/black-real-estate-agent-clients-handcuffed-outside-michigan-home-they-n1276216 Racket 2: Zillow receives $1.3B in net, but saw profits slip: https://www.inman.com/2021/08/05/zillow-rakes-in-1-3b-revenue-in-second-quarter-but-sees-profits-slip/ Marketeer: Just like the changes made in the NCAA, it’s time you start promoting your brand as a realtor to get ahead of the game! https://www.inman.com/2021/07/28/real-estate-agents-who-pay-ncaa-athletes-will-win-heres-why/ Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor

This week on The Real Word, Byron and Nicole discuss a growing number of sellers who use spy cams during showings, the slowing down of bidding wars, and Liz Vaynerchuk Novello’s simple strategy that makes a big difference. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Almost one-third of sellers admit to using spy cams during open houses and showings. What are your thoughts on this? https://magazine.realtor/daily-news/2021/07/30/nearly-one-third-of-sellers-admit-using-spy-cams-during-showings Racket 2: Are you ready for a shift in the market? https://www.inman.com/2021/08/03/bidding-wars-are-cooling-off-how-to-prepare-for-a-shift-2/ Marketeer: Liz Vaynerchuk Novello is this week’s marketeer - for one simple action that very few people do: respond to all comments. Connect with Byron: Website: https://www.byronlazine.com/​​ Instagram: https://www.instagram.com/byronlazine/​​ Twitter: https://twitter.com/byronlazine​​ TikTok: https://www.tiktok.com/@byronlazine The Real Word: https://www.youtube.com/channel/there​​... 5AM Call Sign-up: https://www.5amcall.com/​​ Newsletter here: https://www.byronlazine.com/subscribe​​ Connect with Nicole White: Facebook: https://www.facebook.com/nicolewhiter... Instagram: www.instagram.com/nicolewhiterealtor