

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Sep 2, 2021 • 45min
The Responsibilities of Scaling a Company | The Real Word Confessionals Episode 7
PlanOmatic CEO Kori Covrigaru joins Byron and Nicole in this episode of The Real Word Confessionals to discuss the responsibilities of scaling a company, Wall Street's Role in the Real Estate future, and whether it's better to work hard or play hard!
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM...
Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told.
Kori answers these 5 questions:
- What’s something that overwhelms you?
- What do you think about most often?
- How have your faults hindered your success?
- What is a business trend that you said would go one way that went the complete opposite direction?
- What is one thing you would change in the real estate industry?
Connect with Byron:
Website: https://www.byronlazine.com/
Instagram: https://www.instagram.com/byronlazine/
Twitter: https://twitter.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/channel/there...
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://www.byronlazine.com/subscribe
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiter...
Instagram: www.instagram.com/nicolewhiterealtor
#Koricovrigaru #planOmatic #ByronLazine

Aug 31, 2021 • 24min
Feedback Doesn’t Matter, Co-Working In Covid & Today’s Listing Cliches | Real Word 189
You may not know it, but feedback doesn’t matter as much as it used to. Byron and Nicole go over how feedback can affect your chances of getting an offer as a buyer or make you look can bad as an agent. Learn about how businesses are resorting to short-term solutions like co-working spaces during covid. Finally, are you guilty of using cliches in a listing copy?
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: Feedback Doesn’t Matter
https://www.inman.com/2021/08/30/listing-feedback-doesnt-matter-stop-worrying-about-it/
Racket 2: Co-working Space During Covid
https://magazine.realtor/daily-news/2021/08/26/co-working-spaces-surge-amid-return-to-office-uncertainty
Marketeer: Calling you out on listing cliches
https://www.inman.com/2021/08/31/pulse-the-biggest-listing-cliches-today/
Connect with Byron Lazine & Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Aug 27, 2021 • 35min
Eviction Crisis, HOA Condo Boards For Business & MTV 'Cribs' Real Word 188 Audio
Byron and Nicole go over how the eviction crisis is more click bait than we may think. They also give their thoughts on how HOA and Condo Boards may or may not be better for business. Plus, an MTV show is making a comeback.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: “Eviction Crisis” is an overstatement.
https://www.inman.com/2021/08/17/the-looming-eviction-crisis-is-overblown-heres-why/
Racket 2: Are HOA/Condo boards better for business?
https://www.inman.com/2021/08/17/agent-broker-perspective-will-serving-on-a-condo-board-help-my-business/
Marketeer: MTV 'Cribs' makes a return:
https://www.inman.com/2021/08/20/mtv-cribs-once-king-of-real-estate-tv-returns-to-the-air/
Connect with Byron:
Website: www.byronlazine.com/
Instagram: www.instagram.com/byronlazine/
Twitter: twitter.com/byronlazine
TikTok: www.tiktok.com/@byronlazine
The Real Word: www.youtube.com/channel/there...
5AM Call Sign-up: www.5amcall.com/
Newsletter here: www.byronlazine.com/subscribe
Connect with Nicole White:
Facebook: www.facebook.com/nicolewhiter...
Instagram: www.instagram.com/nicolewhiterealtor

Aug 17, 2021 • 33min
Zillow Creates Competition, A Sales To-Do List & Advice from Kim K. | The Real Word 187
In this episode, Bryon and Nicole go over how Zillow is potentially becoming a monopoly in the real estate business, give a list of things to do BEFORE you begin to sell, and receive real estate advice from Kim Kardashian?!
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: Lawmakers try to level competition by looking into Zillow’s ShowingTime.
https://www.inman.com/2021/08/16/lawmakers-urge-investigation-into-zillow-acquisition-of-showingtime/
Racket 2: 10 things you should check off your list when preparing to sell your home:
https://www.inman.com/2021/08/17/10-must-do-sale-preparation-tasks-regardless-of-market/?utm_source=dailyheadlines&utm_medium=email&utm_campaign=localnewsletter&utm_content=870249_textlink_2_20210817&message_id=24761480.43891
Marketeer: Kim Kardashian shares lessons learned in real estate.
https://www.inman.com/2021/08/16/6-real-estate-marketing-lessons-from-kim-kardashian/
Connect with Byron:
Website: https://www.byronlazine.com/
Instagram: https://www.instagram.com/byronlazine/
Twitter: https://twitter.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/channel/there...
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://www.byronlazine.com/subscribe
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiter...
Instagram: www.instagram.com/nicolewhiterealtor

Aug 10, 2021 • 24min
Cops at Showing, Zillow Profits Slip & NCAA Brings Competition | The Real Word 186
This week on The Real Word, Byron and Nicole discuss a Black real estate agent handcuffed while showing a home, Zillow sees profits slip, and real estate agents paying NCAA athletes.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: Real estate showing gone bad:
https://www.nbcnews.com/news/nbcblk/black-real-estate-agent-clients-handcuffed-outside-michigan-home-they-n1276216
Racket 2: Zillow receives $1.3B in net, but saw profits slip:
https://www.inman.com/2021/08/05/zillow-rakes-in-1-3b-revenue-in-second-quarter-but-sees-profits-slip/
Marketeer: Just like the changes made in the NCAA, it’s time you start promoting your brand as a realtor to get ahead of the game!
https://www.inman.com/2021/07/28/real-estate-agents-who-pay-ncaa-athletes-will-win-heres-why/
Connect with Byron:
Website: https://www.byronlazine.com/
Instagram: https://www.instagram.com/byronlazine/
Twitter: https://twitter.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/channel/there...
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://www.byronlazine.com/subscribe
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiter...
Instagram: www.instagram.com/nicolewhiterealtor

Aug 3, 2021 • 33min
Listing Spy Cams, Market Shifts & Liz Novello’s Social Strategy | The Real Word 185
This week on The Real Word, Byron and Nicole discuss a growing number of sellers who use spy cams during showings, the slowing down of bidding wars, and Liz Vaynerchuk Novello’s simple strategy that makes a big difference.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: Almost one-third of sellers admit to using spy cams during open houses and showings. What are your thoughts on this?
https://magazine.realtor/daily-news/2021/07/30/nearly-one-third-of-sellers-admit-using-spy-cams-during-showings
Racket 2: Are you ready for a shift in the market? https://www.inman.com/2021/08/03/bidding-wars-are-cooling-off-how-to-prepare-for-a-shift-2/
Marketeer: Liz Vaynerchuk Novello is this week’s marketeer - for one simple action that very few people do: respond to all comments.
Connect with Byron:
Website: https://www.byronlazine.com/
Instagram: https://www.instagram.com/byronlazine/
Twitter: https://twitter.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/channel/there...
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://www.byronlazine.com/subscribe
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiter...
Instagram: www.instagram.com/nicolewhiterealtor

Jul 29, 2021 • 34min
Finding Balance in a Fast Paced Industry | The Real Word Confessionals Episode 6
Liz Vaynerchuk-Novello joins Byron and Nicole in this episode of The Real Word Confessionals to discuss work-life balance, the merits of a virtual assistant, and whether or not mayo belongs on Lobster Rolls!
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM...
Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told.
Liz answers these 5 questions:
- What’s something that overwhelms you?
- What do you think about most often?
- How have your faults hindered your success?
- What is a business trend that you said would go one way that went the complete opposite direction?
- What is one thing you would change in the real estate industry?
Connect with Liz on Instagram:
https://www.instagram.com/liznovello/?hl=en
Connect with Byron:
Website: https://www.byronlazine.com/
Facebook: https://www.facebook.com/ByronLazine/
Instagram: https://www.instagram.com/byronlazine/
Twitter: https://twitter.com/byronlazine
Tik Tok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/channel/there...
5AM Call Sign-up: https://www.5amcall.com/
YouTube: http://bit.ly/sub2byronlazine
Subscribe to Byron’s newsletter here: https://www.byronlazine.com/subscribe
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiter...
Instagram: www.instagram.com/nicolewhiterealtor
#lizvaynerchuck #RealEstateAgent #Vaynerchuck

Jul 27, 2021 • 34min
New RE Team Law, Recognizing Client Conflict & Inman’s Acquirer | The Real Word 184
This week on The Real Word, Byron and Nicole discuss a new law put into place that affects Connecticut real estate teams, how telling a couple to get counseling led to more deals for one agent, and Brad Inman’s big announcement.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: An email from the Connecticut Association of Realtors details a new law for real estate teams. What are your thoughts on this new ruling?
Racket 2: How well do you recognize conflict? This agent gained four deals for suggesting a couple go to counseling:
https://www.inman.com/2021/07/27/how-telling-a-couple-to-get-counseling-led-to-4-more-deals-together/
Marketeer: Beringer Capital is acquiring Inman:
https://www.inman.com/2021/07/26/inman-is-being-acquired-by-beringer-capital/
Connect with Byron:
Website: https://www.byronlazine.com/
Facebook: https://www.facebook.com/ByronLazine/
Instagram: https://www.instagram.com/byronlazine/
Twitter: https://twitter.com/byronlazine
Tik Tok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/channel/there...
5AM Call Sign-up: https://www.5amcall.com/
YouTube: http://bit.ly/sub2byronlazine
Subscribe to Byron’s newsletter here: https://www.byronlazine.com/subscribe
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiter...
Instagram: www.instagram.com/nicolewhiterealtor
#Realestate #realestatenews #realestatepodcast
TIMESTAMPS
INTRO 00:00- 01:06
Racket 1 : 01:07
Racket 2 : 23:36
Racket 3 : 31.07

Jul 20, 2021 • 26min
Biden’s Executive Order, Why Singles Move & Opendoor’s New Program | The Real Word 183
This week on The Real Word, Byron and Nicole discuss Biden’s executive order, why singles are moving, and Opendoor’s new referral rewards program.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: An executive order from early July could impact licensing and continuing education requirements on a national basis: https://www.inman.com/2021/07/20/did-biden-just-upend-licensing-and-education-requirements-nationally/
Racket 2: A NAR study shows reasons why singles opt to move to new cities or states: https://magazine.realtor/daily-news/2021/07/19/study-singles-leave-cities-where-they-lost-out-on-love
Marketeer: Opendoor launched a new program for agents to earn rewards from seller transactions: https://www.inman.com/2021/07/19/opendoor-launches-new-referral-rewards-program-for-agents/
Connect with Byron:
Website: https://www.byronlazine.com/
Facebook: https://www.facebook.com/ByronLazine/
Instagram: https://www.instagram.com/byronlazine/
Twitter: https://twitter.com/byronlazine
Tik Tok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/channel/there...
5AM Call Sign-up: https://www.5amcall.com/
YouTube: http://bit.ly/sub2byronlazine
Subscribe to Byron’s newsletter here: https://www.byronlazine.com/subscribe
Connect with Nicole White:
Facebook: https://www.facebook.com/nicolewhiter...
Instagram: www.instagram.com/nicolewhiterealtor
#Bidenexecutiveorder #realestatenews #realestatepodcast
TIMESTAMPS
INTRO 00:00- 01:06
Racket 1 : 01:12
Racket 2 : 12:53
Racket 3 : 17:43

Jul 12, 2021 • 28min
DOJ vs. NAR battle continues, Buyer Love Letters & Listing Photos | The Real Word 182
This week on The Real Word, Byron and Nicole discuss The DOJ withdrawing it's settlement offer to NAR, the first state in the US to ban homebuyer love letters, and a study that shows the majority of real estate listings are lacking
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: The Justice Department backed out last week of a proposed settlement with the National Association of Realtors. What does this move mean for the housing industry?
https://www.wsj.com/articles/warning-to-the-real-estate-cartel-11625783854
https://www.inman.com/2021/07/06/why-the-ongoing-doj-vs-nar-battle-matters/
https://www.inman.com/2021/07/09/nar-cut-a-deal-with-trump-doj-to-undermine-commission-suits-cfa/
Racket 2: Oregon becomes first US state to ban homebuyer love letters. Should they be banned everywhere?
https://www.inman.com/2021/07/07/oregon-becomes-first-us-state-to-ban-homebuyer-love-letters/
Marketeer: The vast majority of real estate listings lack good visuals. Are you surprised?
https://www.inman.com/2021/07/08/vast-majority-of-real-estate-listings-lack-good-visuals-study/
Connect with Byron Lazine & Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
#realestatenews #realestatepodcast #byronlazine
TIMESTAMPS:
INTRO 00:00 - 00:54
Racket 1 00:55
Racket 2 16:34
Racket 3 21:09


