

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Jul 6, 2021 • 20min
Remote Life is Ending, iBuying Activity & IG Prioritizes Video | The Real Word 181
This week on The Real Word, Byron and Nicole discuss how an end to remote work is impacting real estate markets, iBuying activity, and Instagram’s new focus.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: With remote life ending for many employers, homebuyers are heading closer to their offices. Will this lead to an increase in inventory? https://www.inman.com/2021/07/06/changing-work-from-home-rules-are-rattling-buyers-and-their-agents/
Racket 2: iBuying activity is picking back up: https://magazine.realtor/daily-news/2021/07/01/ibuying-activity-returns-to-pre-pandemic-levels
Marketeer: Instagram will begin to prioritize videos over photos - which means real estate agents will need to focus even more on video:
https://www.entrepreneur.com/article/376386
Connect with Byron:
Website: https://www.byronlazine.com/
Instagram: https://www.instagram.com/byronlazine/
Twitter: https://twitter.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
The Real Word: https://www.youtube.com/channel/there...
5AM Call Sign-up: https://www.5amcall.com/
Newsletter here: https://www.byronlazine.com/subscribe
Connect with Nicole:
https://www.instagram.com/nicolewhiterealtor/
#realestatenews #realestatepodcast #byronlazine
Connect with Nicole White on Instagram
https://www.instagram.com/nicolewhiterealtor/
TIMESTAMPS
INTRO 00:00 - 01:13
Racket 1 01:15
Racket 2 09:25
Racket 3 13:28

Jun 29, 2021 • 21min
Coming Soon Statuses, Affordable Beach Towns & IG Reels | The Real Word 180
This week on The Real Word, Byron and Nicole discuss the largest MLS in Ohio ditching ‘Coming Soon,’ affordable beach towns, and @rayzorback’s Instagram Reel.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: Ohio’s largest MLS gets rid of the ‘Coming Soon’ status: https://www.inman.com/2021/06/24/ohios-largest-mls-ditches-coming-soon-status/
Racket 2: Here are the 10 most affordable beach towns: https://www.foxbusiness.com/real-estate/10-most-affordable-beach-towns
Marketeer: Have you seen the best deal on the market? https://www.instagram.com/reel/CQoadEFlN4U/?utm_medium=copy_link
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
TIME STAMPS
00:00 - 01:32 Intro
01:33 Racket 1
13:42 Racket 2
18:00 Racket 3

Jun 22, 2021 • 31min
$6 Billion Deal, Nightmare Houses & Real Trends Rankings | The Real Word 179
This week on The Real Word, Byron and Nicole discuss signs the housing market will stay hot, nightmare houses, and 2021 Agent Rankings from Real Trends.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: Blackstone Group Inc. is buying a company that buys and rents single-family homes in a $6 billion deal: https://www.wsj.com/articles/blackstone-bets-6-billion-on-buying-and-renting-homes-11624359600
Racket 2: With today’s inventory shortage, even nightmare houses are selling: https://magazine.realtor/daily-news/2021/06/21/even-600k-nightmare-house-fetches-multiple-offers
Marketeer: Real Trends: America’s Best Real Estate Professionals: https://www.realtrends.com/agent-rankings/
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/ '
TIME STAMPS
Intro 00:00 - 01:34
Racket 1 01:36
Racket 2 12:18
Racket 3 21:09

Jun 15, 2021 • 50min
2 Industry Controversies + a Webby Winner | The Real Word 178
This week on The Real Word, Byron and Nicole invite Warren Sumner on to discuss the appraisal process, plus Dave Ramsey vs. eXp, and a property website that was awarded a Webby Honoree.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: Appraiser Warren Sumner joins us to continue the appraisal discussion from last week’s show:
Watch episode 177: https://www.youtube.com/watch?v=0UTOUaMeyQA&t=895s
Read more here:
https://www.housingwire.com/articles/appraisal-process-bias-color-blind-opinion/
Racket 2: Ramsey Solutions surprised agents by saying they will no longer be working with eXp agents: https://www.inman.com/2021/06/11/ramsey-vs-exp-the-coaching-company-takes-aim-at-the-brokerage/
Marketeer: A website for an apartment property will be awarded as a 2021 Webby Honoree: https://www.inman.com/2021/06/15/jacksonville-apartment-property-website-wins-webby-honor/
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
TIMESTAMPS
00:00 - 00:57 INTRO
00:58 Racket 1
33:11 Racket 2
42:52 Racket 3

Jun 8, 2021 • 32min
Race-Based Bias in RE, NAR’s 2020 Profile, + Generating over $100K on TikTok | The Real Word 177
This week on The Real Word, Byron and Nicole discuss racial discrimination in home buying, NAR’s Profile of Home Buyers and Sellers, and using TikTok as a real estate agent.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: How can leaders work to eliminate racial discrimination in the home buying process? https://www.housingwire.com/articles/appraisal-process-bias-color-blind-opinion/
Racket 2: NAR’s Profile of Home Buyers and Sellers: https://cdn.nar.realtor/sites/default/files/documents/2020-profile-of-home-buyers-and-sellers-11-11-2020.pdf
Marketeer: How Glennda Baker generated over $100K on TikTok so far this year: https://www.inman.com/2021/06/04/heres-how-this-agent-generated-108k-on-tiktok-in-2021-so-far/
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
TIMESTAMPS:
00:00 - 00:59 Intro
01:00 Rakcet 1
13:15 Racket 2
20:49 Racket 3

Jun 1, 2021 • 27min
Buying Homes Sight Unseen, Communal Living + Winning Bidding Wars | The Real Word 176
This week on The Real Word, Byron and Nicole discuss buying a home sight unseen, cohousing, and how to win bidding wars.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: During the pandemic, buying a home sight unseen became more mainstream. Will it continue? https://www.inman.com/2021/05/29/5-reasons-buying-sight-unseen-isnt-as-risky-as-you-think/
Racket 2: Some architects believe communal living is the way of the future. Do you agree? https://www.cnn.com/style/article/cohousing-helen-hard-venice-biennale/index.html
Marketeer: The topic that everyone is talking about: how to win bidding wars. https://www.nytimes.com/2021/05/29/realestate/homes-bidding-wars.html
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/ This week on The Real Word, Byron and Nicole discuss buying a home sight unseen, cohousing, and how to win bidding wars.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: During the pandemic, buying a home sight unseen became more mainstream. Will it continue? https://www.inman.com/2021/05/29/5-reasons-buying-sight-unseen-isnt-as-risky-as-you-think/
Racket 2: Some architects believe communal living is the way of the future. Do you agree? https://www.cnn.com/style/article/cohousing-helen-hard-venice-biennale/index.html
Marketeer: The topic that everyone is talking about: how to win bidding wars. https://www.nytimes.com/2021/05/29/realestate/homes-bidding-wars.html
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/ This week on The Real Word, Byron and Nicole discuss buying a home sight unseen, cohousing, and how to win bidding wars.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: During the pandemic, buying a home sight unseen became more mainstream. Will it continue? https://www.inman.com/2021/05/29/5-reasons-buying-sight-unseen-isnt-as-risky-as-you-think/
Racket 2: Some architects believe communal living is the way of the future. Do you agree? https://www.cnn.com/style/article/cohousing-helen-hard-venice-biennale/index.html
Marketeer: The topic that everyone is talking about: how to win bidding wars. https://www.nytimes.com/2021/05/29/realestate/homes-bidding-wars.html
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
#realestatepodcast #realestatenews #byronlazine
TIMESTAMPS
00:00 - 01:13 INTRO
1:15 Racket 1
10:42 Racket 2
19:50 Racket 3

May 25, 2021 • 27min
Millennial Homebuying Regrets, Buying Leads + Cryptocurrency in RE | The Real Word 175
This week on The Real Word, Byron and Nicole discuss why millennial homebuyers have regrets, buying leads, and the first property in the nation to be paid in Dogecoin.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: Why do millennial homebuyers have regrets about their real estate purchase? https://www.cnbc.com/2021/05/17/64percent-of-millennials-have-regrets-about-buying-their-current-home.html
Racket 2: How buying leads could put your business in danger long-term: https://www.inman.com/2021/05/19/buying-leads-your-business-will-be-kaput-in-2-years/
Marketeer: Could cryptocurrency set buyers apart? https://www.inman.com/2021/05/21/property-sale-in-rhode-island-first-in-the-nation-to-be-paid-in-dogecoin/
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
TIMESTAMPS
00:00 - 02:17 INTRO
02:18 Racket 1
10:42 Racket 2
19:27 Racket 3

May 17, 2021 • 19min
NAR’s Address Proposal, Housing Inventory Shortage + Home Staging | The Real Word 174
This week on The Real Word, Byron and Nicole discuss the latest on NAR’s controversial address proposal, how long the housing shortage will last, and staging in a seller’s market.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: NAR votes to require addresses on MLS listings. How do you feel about this policy? https://www.inman.com/2021/05/14/nar-board-votes-to-require-addresses-on-mls-listings/
Racket 2: Some are saying it will take years before housing inventory meets the demand of buyers: https://www.inman.com/2021/05/14/nar-board-votes-to-require-addresses-on-mls-listings/
Marketeer: Do you need home staging during a competitive market? https://www.inman.com/2021/05/17/inman-handbook-home-staging-in-the-midst-of-a-red-hot-market/
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
00:00 - 00:54 INTRO
00:55 Racket 1
03:58 Racket 2
12:58 Racket 3

May 11, 2021 • 16min
A Controversial Proposal, $136M Montana Ranch + Knock Home Swap | The Real Word 173
This week on The Real Word, Byron and Nicole discuss NAR’s controversial proposal, the sale of Climbing Arrow Ranch, and an agent who tested out the Knock Home Swap.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: NAR’s proposal to require listings to include a property address upon submission to the MLS moves to the board of directors: https://www.inman.com/2021/05/10/controversial-proposal-to-require-addresses-on-mls-listings-clears-hurdle/
Racket 2: Less than one week after being listed, the Montana ranch featured in “A River Runs Through It” entered a bidding war and sold for around its $136.25 million asking price.
https://www.wsj.com/articles/following-bidding-war-montana-ranch-is-in-contract-for-around-136-25-million-ask-11620671654?st=soiwmn8twn1h53o&reflink=article_imessage_share
Marketeer: A Texas agent did the Knock Home Swap on her own home: https://www.inman.com/2021/05/10/this-agent-did-the-knock-home-swap-on-her-own-home-heres-what-happened/
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
TIMESTAMPS
00:00 - 01:10 INTRO
01:12 Racket 1
07:23 Racket 2
11:46 Racket 3

May 7, 2021 • 27min
Real Estate Success through Personality | The Real Word Confessionals Episode 5
Jeff Mays joins Byron and Nicole in this episode of The Real Word Confessionals to discuss real estate coaching, goal setting, and whether he prefers Android or iOS. Touching on subjects like objection handling and what Jeff considers to be the biggest fault to his success.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM...
Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told.
Jeff answers these 5 questions:
- What’s something that overwhelms you?
- What do you think about most often?
- How have your faults hindered your success?
- What is a business trend that you said would go one way that went the complete opposite direction?
- What is one thing you would change in the real estate industry?
Connect with Jeff on Instagram:
https://www.instagram.com/jeffmays_re
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
#JeffMays #RealEstateCoaching #BestSellingAuthor


