

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

May 25, 2021 • 27min
Millennial Homebuying Regrets, Buying Leads + Cryptocurrency in RE | The Real Word 175
This week on The Real Word, Byron and Nicole discuss why millennial homebuyers have regrets, buying leads, and the first property in the nation to be paid in Dogecoin.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: Why do millennial homebuyers have regrets about their real estate purchase? https://www.cnbc.com/2021/05/17/64percent-of-millennials-have-regrets-about-buying-their-current-home.html
Racket 2: How buying leads could put your business in danger long-term: https://www.inman.com/2021/05/19/buying-leads-your-business-will-be-kaput-in-2-years/
Marketeer: Could cryptocurrency set buyers apart? https://www.inman.com/2021/05/21/property-sale-in-rhode-island-first-in-the-nation-to-be-paid-in-dogecoin/
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
TIMESTAMPS
00:00 - 02:17 INTRO
02:18 Racket 1
10:42 Racket 2
19:27 Racket 3

May 17, 2021 • 19min
NAR’s Address Proposal, Housing Inventory Shortage + Home Staging | The Real Word 174
This week on The Real Word, Byron and Nicole discuss the latest on NAR’s controversial address proposal, how long the housing shortage will last, and staging in a seller’s market.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: NAR votes to require addresses on MLS listings. How do you feel about this policy? https://www.inman.com/2021/05/14/nar-board-votes-to-require-addresses-on-mls-listings/
Racket 2: Some are saying it will take years before housing inventory meets the demand of buyers: https://www.inman.com/2021/05/14/nar-board-votes-to-require-addresses-on-mls-listings/
Marketeer: Do you need home staging during a competitive market? https://www.inman.com/2021/05/17/inman-handbook-home-staging-in-the-midst-of-a-red-hot-market/
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
00:00 - 00:54 INTRO
00:55 Racket 1
03:58 Racket 2
12:58 Racket 3

May 11, 2021 • 16min
A Controversial Proposal, $136M Montana Ranch + Knock Home Swap | The Real Word 173
This week on The Real Word, Byron and Nicole discuss NAR’s controversial proposal, the sale of Climbing Arrow Ranch, and an agent who tested out the Knock Home Swap.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: NAR’s proposal to require listings to include a property address upon submission to the MLS moves to the board of directors: https://www.inman.com/2021/05/10/controversial-proposal-to-require-addresses-on-mls-listings-clears-hurdle/
Racket 2: Less than one week after being listed, the Montana ranch featured in “A River Runs Through It” entered a bidding war and sold for around its $136.25 million asking price.
https://www.wsj.com/articles/following-bidding-war-montana-ranch-is-in-contract-for-around-136-25-million-ask-11620671654?st=soiwmn8twn1h53o&reflink=article_imessage_share
Marketeer: A Texas agent did the Knock Home Swap on her own home: https://www.inman.com/2021/05/10/this-agent-did-the-knock-home-swap-on-her-own-home-heres-what-happened/
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
TIMESTAMPS
00:00 - 01:10 INTRO
01:12 Racket 1
07:23 Racket 2
11:46 Racket 3

May 7, 2021 • 27min
Real Estate Success through Personality | The Real Word Confessionals Episode 5
Jeff Mays joins Byron and Nicole in this episode of The Real Word Confessionals to discuss real estate coaching, goal setting, and whether he prefers Android or iOS. Touching on subjects like objection handling and what Jeff considers to be the biggest fault to his success.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM...
Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told.
Jeff answers these 5 questions:
- What’s something that overwhelms you?
- What do you think about most often?
- How have your faults hindered your success?
- What is a business trend that you said would go one way that went the complete opposite direction?
- What is one thing you would change in the real estate industry?
Connect with Jeff on Instagram:
https://www.instagram.com/jeffmays_re
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
#JeffMays #RealEstateCoaching #BestSellingAuthor

May 5, 2021 • 22min
Rising Lumber Costs, Bidding War Tactics + YouTubers Driving Demand | The Real Word 172
This week on The Real Word, Byron and Nicole discuss how increasing lumber costs are affecting buyers, bidding war tactics, and how YouTubers are influencing the housing market.
In Racket 1 this week Byron & Nicole discuss how rising lumber costs are soaring for new home builds. This is having a profound effect on not only the new home construction industry but inflation of materials as a whole.
Racket 2 sees Byron and Nicole talking about 15 tactics that help you stand out as a seller in today's market. From Escalation Clauses to how much communication is too much communication they cover it all.
Closing out the show with Racket 3 Byron & Nicole highlight an Agent who is leveraging youtube talent to raise awareness around his luxury listings.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: Rising lumber costs have increased the cost of new homes by an average of $36,000:
https://www.inman.com/2021/05/03/rising-lumber-costs-add-36k-to-new-home-sales-prices/
Racket 2: Which bidding war strategies do you use for your buyers? https://www.inman.com/2021/05/02/buyers-in-bidding-war-15-tactics-to-help-them-stand-out-to-a-seller/
Marketeer: Social media influencers are shining a spotlight on the high-end luxury market: https://magazine.realtor/daily-news/2021/05/03/youtubers-spotlight-luxury-homes-help-drive-demand
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
TIMESTAMPS
00:00 - 00:53 Intro
00:54 Racket 1
09:25 Racket 2
18:34 Racket 3

Apr 30, 2021 • 23min
How Biden’s Tax Proposals Affect RE, Zillow Zestimates + Leads Gone Cold | The Real Word 171
This week on The Real Word, Byron and Nicole discuss how Biden’s tax proposals could affect real estate, Zillow Zestimates in today’s housing market, and Matt Lionetti’s latest video on IG Reels.
Racket 1: What homeowners and investors need to know about Biden’s tax proposals: https://www.marketwatch.com/story/bidens-proposed-tax-hikes-could-be-a-double-edged-sword-for-real-estate-what-homeowners-and-investors-need-to-know-11619637245
Racket 2: Low inventory and new pricing highs widen the gap between Zillow Zestimates and MLS market data: https://www.inman.com/2021/04/27/zestimates-cant-keep-up-with-wild-housing-market-agents-say/
Marketeer: Matt Lionetti’s latest IG reel is iconic: https://www.instagram.com/reel/CON2VUxDNEC/?igshid=1r9xb1hc9xfks
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
TIMESTAMPS
00:00 - 00:24 INTRO
00:25 RACKET 1
15:25 RACKET 2
17:13 RACKET 3

Apr 20, 2021 • 35min
Climate Housing Crisis, Zillow’s New Ads + Social Media Secrets | The Real Word 170
This week on The Real Word, Byron and Nicole discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should be using on Facebook and Instagram.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: What is the Climate Real Estate Bubble? https://time.com/5953380/climate-housing-crisis/
Racket 2: Zillow’s ad campaign pulls at the heartstrings as it highlights multiple sides of moving: https://www.inman.com/2021/04/07/zillows-new-ad-campaign-highlights-two-sides-of-the-moving-journey/
Marketeer: 10 Facebook and Instagram features agents should be using: https://www.inman.com/2021/04/17/10-secret-instagram-and-facebook-features-most-agents-miss/
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Apr 13, 2021 • 22min
Vacation Homes, Pandemic Moves + Videos You Should Make | The Real Word 169
This week on The Real Word, Byron and Nicole discuss mortgage changes for vacation homes, how many Americans moved during the pandemic, and videos every agent should make.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: How will changes from Fannie Mae and Freddie Mac affect those who want to purchase vacation homes?
https://www.wsj.com/articles/vacation-home-buyers-propped-up-the-mortgage-market-now-they-face-a-test-11617269402
Racket 2: 11% of Americans moved last year. Learn which markets saw the biggest influx of home buyers: https://www.inman.com/2021/04/06/11-of-americans-moved-during-the-pandemic-zillow-survey/
Marketeer: Are you making videos yet? Here are 12 video ideas to get started: https://www.inman.com/2021/04/09/12-videos-every-agent-should-make/
RE3 Media: https://re3media.com/
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Apr 8, 2021 • 56min
#1 Real Estate Coach Reveals ALL | The Real Word Confessionals Episode 4
Tom Ferry, #1 ranked Real Estate Educator by Swanepoel Power 200 and the best-selling author of “Life! By Design” and “Mindset, Model and Marketing!”, joins Byron and Nicole on this week's Real Word CONFESSIONALS!
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM...
Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told.
Tom answers these 5 questions:
- What’s something that overwhelms you?
- What do you think about most often?
- How have your faults hindered your success?
- What is a business trend that you said would go one way that went the complete opposite direction?
- What is one thing you would change in the real estate industry?
Connect with Tom on Instagram:
https://www.instagram.com/tomferry
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
#TomFerry #RealEstateCoaching #BestSellingAuthor

Apr 6, 2021 • 27min
Office Space, End of the Exodus + a New Listing Video | The Real Word 168
This week on The Real Word, Byron and Nicole discuss the demand for office space, an end to the NYC exodus, and The Smith Group's new listing video.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: After a year, demand for office space is back to pre-pandemic levels: https://www.globest.com/2021/03/25/suddenly-demand-is-booming-for-office-space/
Racket 2: Experts predict the New York City exodus will end in April: https://nypost.com/2021/04/03/nyc-exodus-will-end-in-april-real-estate-analyst-predicts/
Marketeer: The Smith Group’s newest listing video highlights a California estate with humor: https://www.instagram.com/tv/CNLaubHhMpN/?igshid=1ober5zj2lyzs
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/


