The Real Word

This week on The Real Word, Byron and Nicole discuss how increasing lumber costs are affecting buyers, bidding war tactics, and how YouTubers are influencing the housing market. In Racket 1 this week Byron & Nicole discuss how rising lumber costs are soaring for new home builds. This is having a profound effect on not only the new home construction industry but inflation of materials as a whole. Racket 2 sees Byron and Nicole talking about 15 tactics that help you stand out as a seller in today's market. From Escalation Clauses to how much communication is too much communication they cover it all. Closing out the show with Racket 3 Byron & Nicole highlight an Agent who is leveraging youtube talent to raise awareness around his luxury listings. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Rising lumber costs have increased the cost of new homes by an average of $36,000: https://www.inman.com/2021/05/03/rising-lumber-costs-add-36k-to-new-home-sales-prices/ Racket 2: Which bidding war strategies do you use for your buyers? https://www.inman.com/2021/05/02/buyers-in-bidding-war-15-tactics-to-help-them-stand-out-to-a-seller/ Marketeer: Social media influencers are shining a spotlight on the high-end luxury market: https://magazine.realtor/daily-news/2021/05/03/youtubers-spotlight-luxury-homes-help-drive-demand Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ TIMESTAMPS 00:00 - 00:53 Intro 00:54 Racket 1 09:25 Racket 2 18:34 Racket 3

This week on The Real Word, Byron and Nicole discuss how Biden’s tax proposals could affect real estate, Zillow Zestimates in today’s housing market, and Matt Lionetti’s latest video on IG Reels. Racket 1: What homeowners and investors need to know about Biden’s tax proposals: https://www.marketwatch.com/story/bidens-proposed-tax-hikes-could-be-a-double-edged-sword-for-real-estate-what-homeowners-and-investors-need-to-know-11619637245 Racket 2: Low inventory and new pricing highs widen the gap between Zillow Zestimates and MLS market data: https://www.inman.com/2021/04/27/zestimates-cant-keep-up-with-wild-housing-market-agents-say/ Marketeer: Matt Lionetti’s latest IG reel is iconic: https://www.instagram.com/reel/CON2VUxDNEC/?igshid=1r9xb1hc9xfks Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ TIMESTAMPS 00:00 - 00:24 INTRO 00:25 RACKET 1 15:25 RACKET 2 17:13 RACKET 3

This week on The Real Word, Byron and Nicole discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should be using on Facebook and Instagram. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: What is the Climate Real Estate Bubble? https://time.com/5953380/climate-housing-crisis/ Racket 2: Zillow’s ad campaign pulls at the heartstrings as it highlights multiple sides of moving: https://www.inman.com/2021/04/07/zillows-new-ad-campaign-highlights-two-sides-of-the-moving-journey/ Marketeer: 10 Facebook and Instagram features agents should be using: https://www.inman.com/2021/04/17/10-secret-instagram-and-facebook-features-most-agents-miss/ Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss mortgage changes for vacation homes, how many Americans moved during the pandemic, and videos every agent should make. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: How will changes from Fannie Mae and Freddie Mac affect those who want to purchase vacation homes? https://www.wsj.com/articles/vacation-home-buyers-propped-up-the-mortgage-market-now-they-face-a-test-11617269402 Racket 2: 11% of Americans moved last year. Learn which markets saw the biggest influx of home buyers: https://www.inman.com/2021/04/06/11-of-americans-moved-during-the-pandemic-zillow-survey/ Marketeer: Are you making videos yet? Here are 12 video ideas to get started: https://www.inman.com/2021/04/09/12-videos-every-agent-should-make/ RE3 Media: https://re3media.com/ Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

Tom Ferry, #1 ranked Real Estate Educator by Swanepoel Power 200 and the best-selling author of “Life! By Design” and “Mindset, Model and Marketing!”, joins Byron and Nicole on this week's Real Word CONFESSIONALS! Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM...​ Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told. Tom answers these 5 questions: - What’s something that overwhelms you? - What do you think about most often? - How have your faults hindered your success? - What is a business trend that you said would go one way that went the complete opposite direction? - What is one thing you would change in the real estate industry? Connect with Tom on Instagram: https://www.instagram.com/tomferry Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/​ https://www.instagram.com/nicolewhiterealtor/ #TomFerry #RealEstateCoaching #BestSellingAuthor

This week on The Real Word, Byron and Nicole discuss the demand for office space, an end to the NYC exodus, and The Smith Group's new listing video. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: After a year, demand for office space is back to pre-pandemic levels: https://www.globest.com/2021/03/25/suddenly-demand-is-booming-for-office-space/ Racket 2: Experts predict the New York City exodus will end in April: https://nypost.com/2021/04/03/nyc-exodus-will-end-in-april-real-estate-analyst-predicts/ Marketeer: The Smith Group’s newest listing video highlights a California estate with humor: https://www.instagram.com/tv/CNLaubHhMpN/?igshid=1ober5zj2lyzs Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM...​ On the second episode, Byron Lazine and Nicole White talk with Jill Biggs of the Jill Biggs Group in Hoboken, NJ. Tune in to her answers to these five questions: - What’s something that overwhelms you? - What do you think about most often? - How have your faults hindered your success? - What is a business trend that you said would go one way that went the complete opposite direction? - What is one thing you would change in the real estate industry? Connect with Jill on Instagram: https://www.instagram.com/jillkbiggs​ Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/​ https://www.instagram.com/nicolewhiterealtor/ #JillBiggsGroup #Cityliving #RealEstate

This week on The Real Word, Byron and Nicole discuss when the market is expected to cool down, a neighbor’s listing that revealed a roaming cat, and how landlords are dealing with the eviction ban. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: With properties receiving numerous offers, people are wondering when the market will slow down. https://www.cnn.com/2021/03/29/success/when-will-housing-market-cool-off-feseries/index.html Racket 2: A cat was spotted in a neighbor’s listing photos: https://www.wfla.com/news/animals/man-checks-neighbors-real-estate-listing-spots-his-cat-lounging-on-bed/ Marketeer: With the extension of the eviction ban, landlords are selling properties: https://www.cnbc.com/2021/03/29/covid-eviction-ban-forces-some-landlords-to-sell-properties.html Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ TIMESTAMPS: INTRO 00:00 - 00:37 RACKET 1 00:38 RACKET 2 13:04 RACKET 3 16:19

Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM...​ On the second episode, Byron Lazine and Nicole White talk with Zachary Foust of Loft Realty based in Delaware. Zachary Foust is absolutely killing it on social media, capitalizing on the TikTok algorithm and he shares his tips plus which platforms are important for you to use. He's a marketer who sells Real Estate. Read that again. Tune in to their answers to these five questions: - What’s something that overwhelms you? - What do you think about most often? - How have your faults hindered your success? - What is a business trend that you said would go one way that went the complete opposite direction? - What is one thing you would change in the real estate industry? Connect with Zach on Instagram: https://www.instagram.com/Zachary.loft​ Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/​ https://www.instagram.com/nicolewhiterealtor/ #ZacharyFoust #LoftRealty #RealEstate

This week on The Real Word, Byron and Nicole discuss the status of real estate agents as independent contractors, how to generate more listings, and who's crushing TikTok.  Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Will real estate agents remain independent contractors? https://www.inman.com/2021/03/16/is-independent-contractor-status-for-real-estate-agents-coming-to-an-end/ Racket 2: We all know inventory is low. Here are 11 ideas to generate more listings: https://www.inman.com/2021/03/21/low-inventory-11-ways-to-generate-more-listings-asap/ Marketeer: Zachary Faust is one agent who is crushing TikTok: https://vm.tiktok.com/ZMeDj4MF1/ Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/