

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Apr 2, 2021 • 46min
Learn from the Leader of the #1 Large Team in New Jersey | The Real Word Confessionals Episode 3
Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM...
On the second episode, Byron Lazine and Nicole White talk with Jill Biggs of the Jill Biggs Group in Hoboken, NJ.
Tune in to her answers to these five questions:
- What’s something that overwhelms you?
- What do you think about most often?
- How have your faults hindered your success?
- What is a business trend that you said would go one way that went the complete opposite direction?
- What is one thing you would change in the real estate industry?
Connect with Jill on Instagram:
https://www.instagram.com/jillkbiggs
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
#JillBiggsGroup #Cityliving #RealEstate

Mar 30, 2021 • 22min
76 All-Cash Offers, Roaming Cat + Eviction Ban | The Real Word 167
This week on The Real Word, Byron and Nicole discuss when the market is expected to cool down, a neighbor’s listing that revealed a roaming cat, and how landlords are dealing with the eviction ban.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: With properties receiving numerous offers, people are wondering when the market will slow down.
https://www.cnn.com/2021/03/29/success/when-will-housing-market-cool-off-feseries/index.html
Racket 2: A cat was spotted in a neighbor’s listing photos: https://www.wfla.com/news/animals/man-checks-neighbors-real-estate-listing-spots-his-cat-lounging-on-bed/
Marketeer: With the extension of the eviction ban, landlords are selling properties: https://www.cnbc.com/2021/03/29/covid-eviction-ban-forces-some-landlords-to-sell-properties.html
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
TIMESTAMPS:
INTRO 00:00 - 00:37
RACKET 1 00:38
RACKET 2 13:04
RACKET 3 16:19

Mar 25, 2021 • 39min
1.6 Million on TikTok: Zachary Foust | The Real Word Confessionals Episode 2
Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM...
On the second episode, Byron Lazine and Nicole White talk with Zachary Foust of Loft Realty based in Delaware.
Zachary Foust is absolutely killing it on social media, capitalizing on the TikTok algorithm and he shares his tips plus which platforms are important for you to use. He's a marketer who sells Real Estate. Read that again.
Tune in to their answers to these five questions:
- What’s something that overwhelms you?
- What do you think about most often?
- How have your faults hindered your success?
- What is a business trend that you said would go one way that went the complete opposite direction?
- What is one thing you would change in the real estate industry?
Connect with Zach on Instagram:
https://www.instagram.com/Zachary.loft
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
#ZacharyFoust #LoftRealty #RealEstate

Mar 23, 2021 • 35min
Agents as Employees, Generate Listings + TikTok | The Real Word 166
This week on The Real Word, Byron and Nicole discuss the status of real estate agents as independent contractors, how to generate more listings, and who's crushing TikTok.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
Racket 1: Will real estate agents remain independent contractors?
https://www.inman.com/2021/03/16/is-independent-contractor-status-for-real-estate-agents-coming-to-an-end/
Racket 2: We all know inventory is low. Here are 11 ideas to generate more listings: https://www.inman.com/2021/03/21/low-inventory-11-ways-to-generate-more-listings-asap/
Marketeer: Zachary Faust is one agent who is crushing TikTok: https://vm.tiktok.com/ZMeDj4MF1/
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Mar 19, 2021 • 53min
The Broke Agent and an Agent for Drake | The Real Word Confessionals Episode 1
Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told.
Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1
On the premiere episode, Byron Lazine and Nicole White talk with two powerhouse (and hilarious) content creators in the real estate industry: Eric Simon and Matt Lionetti.
You probably know Eric as The Broke Agent, whose memes are all too relatable for those in the industry. Matt is an award-winning real estate agent and content creator. Together, they host and produce the Over Ask Podcast.
Tune in to their answers to these five questions:
- What’s something that overwhelms you?
- What do you think about most often?
- How have your faults hindered your success?
- What is a business trend that you said would go one way that went the complete opposite direction?
- What is one thing you would change in the real estate industry?
Connect with Eric and Matt on Instagram:
- The Broke Agent: https://www.instagram.com/TheBrokeAgent/
- Matt Lionetti: https://www.instagram.com/matt.lionetti/
- Over Ask Podcast: https://www.instagram.com/overaskpodcast/
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
#OverAsk #Podcast #RealEstateMemes

Mar 16, 2021 • 19min
Rising Rents, Financing Alternatives + Becoming Drake's Agent | The Real Word 165
This week on The Real Word, Byron and Nicole discuss rising rent prices, alternative home financing, and how Matt Lionetti stands out from the crowd.
Racket 1: Rent prices continue to rise, even throughout the pandemic. What does this mean for the housing market? https://www.inman.com/2021/03/16/rent-prices-continue-to-soar-across-us-corelogic/
Racket 2: Home financing is changing. Are the alternatives better than a 30-year mortgage? https://www.inman.com/2021/03/16/a-sea-change-is-coming-to-home-financing/
Marketeer: A winner on and off the field: https://www.instagram.com/tv/CL4WNMOD0zo/?utm_source=ig_web_copy_link
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
TIME STAMPS
intro 00:00-02:09
Racket 1 02:10
Racket 2 07:53
Racket 3 14:15
#ctrealestate #therealword #byronlazine

Mar 10, 2021 • 21min
Opendoor's Expansion Plans, Google Alerts + Viral Listings | The Real Word 164
Opendoor's Expansion Plans, Google Alerts + Viral Listings | The Real Word 164
This week on The Real Word, Byron and Nicole discuss Opendoor’s expansion plans, Google Alerts for your business, and a viral listing.
Racket 1: Opendoor plans to double its total markets in 2021, and that’s just a start to their expansion plans:
https://www.inman.com/2021/03/04/opendoor-reveals-ambitious-expansion-plans/
Racket 2: Are you using Google Alerts to stay on top of your business?
https://www.inman.com/2021/03/10/how-google-alerts-can-help-you-stay-on-top-of-your-business/
Marketeer: This realtor took made ‘the worst house on the street’ go viral:
https://www.tampabay.com/news/real-estate/2021/02/25/meet-the-tampa-realtor-behind-this-viral-honest-house-listing/
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
TIME STAMPS
intro 00:00 - 01:45
Racket 1 01:46
Racket 2 09:12
Racket 3 15:26

Mar 3, 2021 • 28min
Zillow Shareholder Letter, Compass Acquisitions + Direct Mail | The Real Word 163
This week on The Real Word, Byron and Nicole discuss Zillow’s Shareholder Letter, Compass acquisitions, and direct mail.
Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ
Racket 1: The Zillow Shareholder Letter is further proof that the single agent is dead.
https://s24.q4cdn.com/723050407/files/doc_financials/2020/q4/Exhibit-99.3.pdf
Racket 2: Compass has grown rapidly over the past few years. Here’s what they paid to do so:
https://www.inman.com/2021/03/02/heres-what-compass-paid-for-its-biggest-acquisitions/
Marketeer: Direct mail still works in the digital world, as long as you do it right.
https://www.inman.com/2021/02/28/direct-mail-marketing-isnt-dead-heres-how-to-do-it-right/
Behind the Mastermind: https://www.facebook.com/jmlucki/videos/10106188394983659/
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
TIMESTAMPS
Intro 00:00-01:24
Dear shareholders From Zillow. 01:25
Zillow Acquisitions Revealed 12:07
Is Direct Mail Dead?! 19:19

Feb 23, 2021 • 22min
Instashowing vs. ShowingTime, Redfin acquires RentPath + Kardashian-West Assets | The Real Word 162
Instashowing vs. ShowingTime, Redfin acquires RentPath + Kardashian-West Assets | The Real Word 162
This week on The Real Word, Byron and Nicole discuss the new showing platform Instashowing, Redfin’s acquisition of RentPath, and the Kim Kardashian - Kayne West divorce.
Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ
Racket 1: Since Zillow acquired ShowingTime, some agents are looking for a new showing platform, and Instashowing is getting a lot of attention.
https://www.inman.com/2021/02/12/interest-in-instashowing-soars-is-it-the-next-showingtime/
Racket 2: Redfin plans to acquire RentPath for $608 million, aiming to increase traffic and lead generation.
https://www.housingwire.com/articles/redfin-makes-its-big-rental-play-with-rentpath-acquisition/
Marketeer: An inside look at Kim Kardashian and Kayne West’s assets. https://www.forbes.com/sites/maddieberg/2021/02/19/inside-the-assets-of-the-kim-kardashian-kanye-west-divorce/?sh=245cf90529a3
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
Timestamps
Instashowing interest soars. 01:34
Redfin Rental Play. 08:42
Kim & Kanye: Into the assets 15:45

Feb 18, 2021 • 23min
Stop blaming Zillow, Buyer's Regret + Buyer Letters | The Real Word 161
This week on The Real Word, Byron and Nicole discuss Brad Inman’s reaction to Zillow acquiring ShowingTime, buyer’s regret during the health crisis, and fair housing policy regarding buyer letters.
Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ
Racket 1: Everyone is talking about Zillow’s latest acquisition, including Brad Inman. He calls on people to stop blaming Zillow and start blaming broker-owners. https://www.inman.com/2021/02/15/dont-blame-zillow-blame-your-leaders/
Racket 2: The buyer’s market is competitive across the country. Is this causing people to rush their decisions? https://www.realtor.com/news/trends/these-people-rushed-to-buy-homes-during-covid-now-they-regret-it/
Marketeer: Buyers have been securing homes with letters to emotional sellers, but they could be a liability: https://www.nar.realtor/fair-housing-corner/love-letters-or-liability-letters
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
TIMESTAMPS
RACKET 1 01:20
RACKET 2 11:20
RACKET 3 17:14


