The Real Word

Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 On the premiere episode, Byron Lazine and Nicole White talk with two powerhouse (and hilarious) content creators in the real estate industry: Eric Simon and Matt Lionetti. You probably know Eric as The Broke Agent, whose memes are all too relatable for those in the industry. Matt is an award-winning real estate agent and content creator. Together, they host and produce the Over Ask Podcast. Tune in to their answers to these five questions: - What’s something that overwhelms you? - What do you think about most often? - How have your faults hindered your success? - What is a business trend that you said would go one way that went the complete opposite direction? - What is one thing you would change in the real estate industry? Connect with Eric and Matt on Instagram: - The Broke Agent: https://www.instagram.com/TheBrokeAgent/ - Matt Lionetti: https://www.instagram.com/matt.lionetti/ - Over Ask Podcast: https://www.instagram.com/overaskpodcast/ Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ #OverAsk #Podcast #RealEstateMemes

This week on The Real Word, Byron and Nicole discuss rising rent prices, alternative home financing, and how Matt Lionetti stands out from the crowd. Racket 1: Rent prices continue to rise, even throughout the pandemic. What does this mean for the housing market? https://www.inman.com/2021/03/16/rent-prices-continue-to-soar-across-us-corelogic/ Racket 2: Home financing is changing. Are the alternatives better than a 30-year mortgage? https://www.inman.com/2021/03/16/a-sea-change-is-coming-to-home-financing/ Marketeer: A winner on and off the field: https://www.instagram.com/tv/CL4WNMOD0zo/?utm_source=ig_web_copy_link Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ TIME STAMPS intro 00:00-02:09 Racket 1 02:10 Racket 2 07:53 Racket 3 14:15 #ctrealestate #therealword #byronlazine

Opendoor's Expansion Plans, Google Alerts + Viral Listings | The Real Word 164 This week on The Real Word, Byron and Nicole discuss Opendoor’s expansion plans, Google Alerts for your business, and a viral listing. Racket 1: Opendoor plans to double its total markets in 2021, and that’s just a start to their expansion plans: https://www.inman.com/2021/03/04/opendoor-reveals-ambitious-expansion-plans/ Racket 2: Are you using Google Alerts to stay on top of your business? https://www.inman.com/2021/03/10/how-google-alerts-can-help-you-stay-on-top-of-your-business/ Marketeer: This realtor took made ‘the worst house on the street’ go viral: https://www.tampabay.com/news/real-estate/2021/02/25/meet-the-tampa-realtor-behind-this-viral-honest-house-listing/ Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ TIME STAMPS intro 00:00 - 01:45 Racket 1 01:46 Racket 2 09:12 Racket 3 15:26

This week on The Real Word, Byron and Nicole discuss Zillow’s Shareholder Letter, Compass acquisitions, and direct mail. Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: The Zillow Shareholder Letter is further proof that the single agent is dead. https://s24.q4cdn.com/723050407/files/doc_financials/2020/q4/Exhibit-99.3.pdf Racket 2: Compass has grown rapidly over the past few years. Here’s what they paid to do so: https://www.inman.com/2021/03/02/heres-what-compass-paid-for-its-biggest-acquisitions/ Marketeer: Direct mail still works in the digital world, as long as you do it right. https://www.inman.com/2021/02/28/direct-mail-marketing-isnt-dead-heres-how-to-do-it-right/ Behind the Mastermind: https://www.facebook.com/jmlucki/videos/10106188394983659/ Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ TIMESTAMPS Intro 00:00-01:24 Dear shareholders From Zillow. 01:25 Zillow Acquisitions Revealed 12:07 Is Direct Mail Dead?! 19:19

Instashowing vs. ShowingTime, Redfin acquires RentPath + Kardashian-West Assets | The Real Word 162 This week on The Real Word, Byron and Nicole discuss the new showing platform Instashowing, Redfin’s acquisition of RentPath, and the Kim Kardashian - Kayne West divorce. Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Since Zillow acquired ShowingTime, some agents are looking for a new showing platform, and Instashowing is getting a lot of attention. https://www.inman.com/2021/02/12/interest-in-instashowing-soars-is-it-the-next-showingtime/ Racket 2: Redfin plans to acquire RentPath for $608 million, aiming to increase traffic and lead generation. https://www.housingwire.com/articles/redfin-makes-its-big-rental-play-with-rentpath-acquisition/ Marketeer: An inside look at Kim Kardashian and Kayne West’s assets. https://www.forbes.com/sites/maddieberg/2021/02/19/inside-the-assets-of-the-kim-kardashian-kanye-west-divorce/?sh=245cf90529a3 Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ Timestamps Instashowing interest soars. 01:34 Redfin Rental Play. 08:42 Kim & Kanye: Into the assets 15:45

This week on The Real Word, Byron and Nicole discuss Brad Inman’s reaction to Zillow acquiring ShowingTime, buyer’s regret during the health crisis, and fair housing policy regarding buyer letters. Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Everyone is talking about Zillow’s latest acquisition, including Brad Inman. He calls on people to stop blaming Zillow and start blaming broker-owners. https://www.inman.com/2021/02/15/dont-blame-zillow-blame-your-leaders/ Racket 2: The buyer’s market is competitive across the country. Is this causing people to rush their decisions? https://www.realtor.com/news/trends/these-people-rushed-to-buy-homes-during-covid-now-they-regret-it/ Marketeer: Buyers have been securing homes with letters to emotional sellers, but they could be a liability: https://www.nar.realtor/fair-housing-corner/love-letters-or-liability-letters Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ TIMESTAMPS RACKET 1 01:20 RACKET 2 11:20 RACKET 3 17:14

This week on The Real Word, Byron and Nicole discuss Zillow’s acquisition of ShowingTime, Grant Cardone’s partnership with eXp Realty, and how The Weeknd’s Super Bowl performance relates to real estate. Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Zillow made their biggest move to date with the acquisition of ShowingTime. What does this mean for agents? https://www.inman.com/2021/02/10/zillow-to-acquire-showingtime-for-500m/ Racket 2: Grant Cardone is teaming up with eXp. The only question is, what will his role be? https://www.inman.com/2021/02/08/real-estate-mogul-grant-cardone-to-team-up-with-exp-realty/ Marketeer: The Weeknd paid $7 Million for his Super Bowl performance. Listen in for what this has to do with your real estate business. Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ TIMESTAMPS RACKET 1 00:55 RACKET 2 16:05 RACKET 3 27:03

This week on The Real Word, Byron and Nicole discuss how millennials are shaping the market, time-wasters, and utilizing IG Reels. Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Millennials may have waited longer to buy their first home, but now they are changing the housing market: https://www.bloomberg.com/news/articles/2021-02-01/millennials-are-changing-the-luxury-real-estate-market Racket 2: Which of these time-wasters are you guilty of? https://www.inman.com/2021/02/03/ticktock-8-time-wasters-agents-should-avoid/ Marketeer: Chris Kwon shows how to utilize IG Reels: https://www.instagram.com/reel/CK1SIUIjL4V/?igshid=hi92et8le0a1 Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ TIMESTAMPS: RACKET 1: 01:24 RACKET 2: 08:40 RACKET 3: 19:10

This week on The Real Word, Byron and Nicole discuss whether or not real estate agents should build their own brand, the 2021 market, and the sale of Tommy Hilfiger’s Connecticut estate. Racket 1: The author of this article thinks it’s a waste of time and money to build a personal brand. What are your thoughts? https://www.ypn.realtor/the-lounge/stop-building-your-own-real-estate-brand-youre-wasting-your-time-and-money/ Racket 2: What are you preparing your clients for in 2021? https://www.inman.com/2021/01/19/7-realities-your-buyers-and-sellers-should-prepare-for-in-2021/ Marketeer: Tommy Hilfiger sold his Connecticut estate for $45 Million. But his first wife is the real marketeer! https://www.architecturaldigest.com/story/tommy-hilfiger-sells-connecticut-estate-for-dollar45-million Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

→ The Real Word will no longer be on the One + Company channel! ← Subscribe to The Real Word Channel today: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ This week on The Real Word, Byron and Nicole discuss United Van Lines’ Migration Study, Greg Hague’s new venture, and 2021’s real estate events. Racket 1: United Van Lines released their 2020 National Migration Study. Were you surprised at the results? https://www.unitedvanlines.com/newsroom/movers-study-2020 Racket 2: Greg Hague, who was formerly working to ‘Stop Zillow’ started a new venture with 72 Sold. What are your thoughts on this new platform? https://72sold.com/ Marketeer: Inman released a comprehensive list of virtual and in-person real estate events taking place in 2021. Which ones are you attending? https://www.inman.com/2021/01/18/a-comprehensive-list-of-2021-real-estate-events-virtual-and-in-person/ Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/