The Real Word

This week on The Real Word, Byron and Nicole discuss Zillow’s acquisition of ShowingTime, Grant Cardone’s partnership with eXp Realty, and how The Weeknd’s Super Bowl performance relates to real estate. Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Zillow made their biggest move to date with the acquisition of ShowingTime. What does this mean for agents? https://www.inman.com/2021/02/10/zillow-to-acquire-showingtime-for-500m/ Racket 2: Grant Cardone is teaming up with eXp. The only question is, what will his role be? https://www.inman.com/2021/02/08/real-estate-mogul-grant-cardone-to-team-up-with-exp-realty/ Marketeer: The Weeknd paid $7 Million for his Super Bowl performance. Listen in for what this has to do with your real estate business. Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ TIMESTAMPS RACKET 1 00:55 RACKET 2 16:05 RACKET 3 27:03

This week on The Real Word, Byron and Nicole discuss how millennials are shaping the market, time-wasters, and utilizing IG Reels. Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Millennials may have waited longer to buy their first home, but now they are changing the housing market: https://www.bloomberg.com/news/articles/2021-02-01/millennials-are-changing-the-luxury-real-estate-market Racket 2: Which of these time-wasters are you guilty of? https://www.inman.com/2021/02/03/ticktock-8-time-wasters-agents-should-avoid/ Marketeer: Chris Kwon shows how to utilize IG Reels: https://www.instagram.com/reel/CK1SIUIjL4V/?igshid=hi92et8le0a1 Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ TIMESTAMPS: RACKET 1: 01:24 RACKET 2: 08:40 RACKET 3: 19:10

This week on The Real Word, Byron and Nicole discuss whether or not real estate agents should build their own brand, the 2021 market, and the sale of Tommy Hilfiger’s Connecticut estate. Racket 1: The author of this article thinks it’s a waste of time and money to build a personal brand. What are your thoughts? https://www.ypn.realtor/the-lounge/stop-building-your-own-real-estate-brand-youre-wasting-your-time-and-money/ Racket 2: What are you preparing your clients for in 2021? https://www.inman.com/2021/01/19/7-realities-your-buyers-and-sellers-should-prepare-for-in-2021/ Marketeer: Tommy Hilfiger sold his Connecticut estate for $45 Million. But his first wife is the real marketeer! https://www.architecturaldigest.com/story/tommy-hilfiger-sells-connecticut-estate-for-dollar45-million Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

→ The Real Word will no longer be on the One + Company channel! ← Subscribe to The Real Word Channel today: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ This week on The Real Word, Byron and Nicole discuss United Van Lines’ Migration Study, Greg Hague’s new venture, and 2021’s real estate events. Racket 1: United Van Lines released their 2020 National Migration Study. Were you surprised at the results? https://www.unitedvanlines.com/newsroom/movers-study-2020 Racket 2: Greg Hague, who was formerly working to ‘Stop Zillow’ started a new venture with 72 Sold. What are your thoughts on this new platform? https://72sold.com/ Marketeer: Inman released a comprehensive list of virtual and in-person real estate events taking place in 2021. Which ones are you attending? https://www.inman.com/2021/01/18/a-comprehensive-list-of-2021-real-estate-events-virtual-and-in-person/ Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

In Part 2 of the Swanepoel Trends Report: Real Word style, Byron and Nicole share the remaining five trends from this year’s report. Trend 05 - Real Estate’s Cloud-Based Brokerage Takes Flight Trend 04 - Revitalizing Real Estate’s Largest Franchisor and Brokerage Company Trend 03 - Managing Diversity and Inclusion Trend 02: The Lead Generation Focused Business Opportunity Trend 01: Real Estate in a Post-Pandemic: The New Normal Watch Part 1 here: https://www.youtube.com/watch?v=QG4_d4YvSYI&t=510s Swanepoel Trends Report: https://www.t360.com/store/swanepoel-trends-report/swanepoel-trends-report-2021/ Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

In Part 1 of the Swanepoel Trends Report: Real Word style, Byron and Nicole share four of the trends from this year’s report. Trend 09 - The Housing Affordability Reality Trend 08 - Inside The Clear Cooperation Policy Trend 07 - The Brokerage Ancillary Business Playbook Trend 06 - The Real Estate Franchising Landscape Tune in next week for Trends 1-5! Swanepoel Trends Report: https://www.t360.com/store/swanepoel-trends-report/swanepoel-trends-report-2021/ Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

In this bonus episode of The Real Word, Byron and Nicole review Brad Inman’s 2021 predictions. Which do you agree with? Let us know in the comments! Brad Inman’s 21 Predictions for ‘21: inman.com/2020/12/30/brad-inmans-21-predictions-for-21/ Subscribe to The Real Word Channel: youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ  Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss economists 2021 predictions, the sale of Michael Jackson’s Neverland Ranch, and the Swanepoel Trends Report.  Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ  Brad Inman’s predictions are coming! https://www.facebook.com/groups/RealEsateConnect/permalink/5597254803619776 Racket 1: Economists are predicting a hot market in 2021. Do you agree? https://www.inman.com/2020/12/24/a-super-hot-market-economists-weigh-in-on-what-to-expect-in-2021/ Racket 2: Michael Jackson’s Neverland Ranch, complete with 2,700 acres, sold for $22 Million. https://www.inman.com/2020/12/28/michael-jacksons-neverland-ranch-sells-for-22m/ Marketeer: A preview of the 200-page Swanepoel Trends Report.  https://www.t360.com/store/swanepoel-trends-report/swanepoel-trends-report-2021/  Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss last year’s predictions, how home design could change, and social media trends.  
 Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: We take a look back at Brad Inman’s predictions for 2020 to see which ones came into fruition: https://www.inman.com/2019/12/09/a-nar-name-change-retirements-and-a-big-ipo-my-2020-predictions/ Racket 2: Did 2020 change these home design trends? https://magazine.realtor/daily-news/2020/12/21/2020-has-killed-these-3-home-design-trends Marketeer: Take a look at the top social media trends for 2021:  https://www.inman.com/2020/12/20/top-9-social-media-trends-to-watch-in-2021/ Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss lead generation budget, HousingWire’s media move, and Netflix’s contribution to end systemic racism.  Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Where do you spend money on lead generation? https://www.inman.com/2020/12/15/7-tips-for-making-your-lead-generation-dollars-go-further-in-2021/ Racket 2: HousingWire is making moves with the acquisition of REAL Trends.  https://magazine.realtor/daily-news/2020/12/15/housingwire-eyes-media-dominance-with-real-trends-acquisition Marketeer: In an effort to help combat systemic racism in the real estate industry, Netflix will donate $25M to Enterprise Community Partners.  https://magazine.realtor/daily-news/2020/12/15/netflix-to-donate-25m-to-combat-racism-in-housing Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/