The Real Word

In Part 2 of the Swanepoel Trends Report: Real Word style, Byron and Nicole share the remaining five trends from this year’s report. Trend 05 - Real Estate’s Cloud-Based Brokerage Takes Flight Trend 04 - Revitalizing Real Estate’s Largest Franchisor and Brokerage Company Trend 03 - Managing Diversity and Inclusion Trend 02: The Lead Generation Focused Business Opportunity Trend 01: Real Estate in a Post-Pandemic: The New Normal Watch Part 1 here: https://www.youtube.com/watch?v=QG4_d4YvSYI&t=510s Swanepoel Trends Report: https://www.t360.com/store/swanepoel-trends-report/swanepoel-trends-report-2021/ Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

In Part 1 of the Swanepoel Trends Report: Real Word style, Byron and Nicole share four of the trends from this year’s report. Trend 09 - The Housing Affordability Reality Trend 08 - Inside The Clear Cooperation Policy Trend 07 - The Brokerage Ancillary Business Playbook Trend 06 - The Real Estate Franchising Landscape Tune in next week for Trends 1-5! Swanepoel Trends Report: https://www.t360.com/store/swanepoel-trends-report/swanepoel-trends-report-2021/ Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

In this bonus episode of The Real Word, Byron and Nicole review Brad Inman’s 2021 predictions. Which do you agree with? Let us know in the comments! Brad Inman’s 21 Predictions for ‘21: inman.com/2020/12/30/brad-inmans-21-predictions-for-21/ Subscribe to The Real Word Channel: youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ  Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss economists 2021 predictions, the sale of Michael Jackson’s Neverland Ranch, and the Swanepoel Trends Report.  Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ  Brad Inman’s predictions are coming! https://www.facebook.com/groups/RealEsateConnect/permalink/5597254803619776 Racket 1: Economists are predicting a hot market in 2021. Do you agree? https://www.inman.com/2020/12/24/a-super-hot-market-economists-weigh-in-on-what-to-expect-in-2021/ Racket 2: Michael Jackson’s Neverland Ranch, complete with 2,700 acres, sold for $22 Million. https://www.inman.com/2020/12/28/michael-jacksons-neverland-ranch-sells-for-22m/ Marketeer: A preview of the 200-page Swanepoel Trends Report.  https://www.t360.com/store/swanepoel-trends-report/swanepoel-trends-report-2021/  Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss last year’s predictions, how home design could change, and social media trends.  
 Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: We take a look back at Brad Inman’s predictions for 2020 to see which ones came into fruition: https://www.inman.com/2019/12/09/a-nar-name-change-retirements-and-a-big-ipo-my-2020-predictions/ Racket 2: Did 2020 change these home design trends? https://magazine.realtor/daily-news/2020/12/21/2020-has-killed-these-3-home-design-trends Marketeer: Take a look at the top social media trends for 2021:  https://www.inman.com/2020/12/20/top-9-social-media-trends-to-watch-in-2021/ Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss lead generation budget, HousingWire’s media move, and Netflix’s contribution to end systemic racism.  Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Where do you spend money on lead generation? https://www.inman.com/2020/12/15/7-tips-for-making-your-lead-generation-dollars-go-further-in-2021/ Racket 2: HousingWire is making moves with the acquisition of REAL Trends.  https://magazine.realtor/daily-news/2020/12/15/housingwire-eyes-media-dominance-with-real-trends-acquisition Marketeer: In an effort to help combat systemic racism in the real estate industry, Netflix will donate $25M to Enterprise Community Partners.  https://magazine.realtor/daily-news/2020/12/15/netflix-to-donate-25m-to-combat-racism-in-housing Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss the 2021 forecast from a chief economist, how to deal with overpriced listings, and what to look for when outsourcing marketing.  Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: 2021 Predictions from Windermere Chief Economist:  https://www.inman.com/2020/12/08/beyond-the-headlines-whats-in-store-for-2021/ Racket 2: How to persuade sellers to drop their listing price: https://www.inman.com/2020/12/02/overpriced-listing-how-to-persuade-clients-to-drop-that-number/ Marketeer: Questions to ask when outsourcing marketing: https://www.inman.com/2020/12/08/looking-for-marketing-help-3-questions-to-ask-before-you-make-a-hire/ Connect with jill@re3media.com for marketing proposals! Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss the listing video that made Brad Inman say WTF?, things the real estate industry should be grateful for, and CoStar’s acquisition. Subscribe to the Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Is this listing video brilliant marketing or missed the mark? Watch the two videos, and let us know your thoughts in the comments! Video 1: https://youtu.be/jejP1Gxo3EE Video 2: https://youtu.be/Xkkm1RdBdr8 Inman Coast to Coast FB Group: https://www.facebook.com/groups/RealEsateConnect/permalink/5466056900072901/ Racket 2: The real estate industry has a lot to be grateful for in 2020: https://magazine.realtor/daily-news/2020/11/25/what-real-estate-has-to-be-grateful-for-in-2020 Marketeer: CoStar acquired Homesnap. How will this change the industry? https://www.inman.com/2020/11/23/costar-group-acquires-homesnap-for-250m https://www.inman.com/2020/11/30/with-costar-in-the-game-a-new-real-estate-chessboard-emerges Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine https://www.instagram.com/nicolewhiterealtor #TheRealWord #BradInman #CoStar

This week on The Real Word, Byron and Nicole discuss why agents need to verify their sources, how to update a home, and Holiday emails.  Racket 1: A Mansion Global article put out real estate stats for Connecticut - only the numbers were incorrect. This is why you must verify your sources: https://www.mansionglobal.com/articles/an-end-of-the-summer-frenzy-for-the-u-s-housing-market-220444 Racket 2: Do these simple upgrades make a difference? https://www.inman.com/2020/11/15/10-simple-upgrades-that-can-transform-an-outdated-home/ Marketeer: We want to know: Do you send Holiday emails? If so, are they canned or original? Check out Nicole’s blog: https://thesocialredesign.com/2020/11/12/5-home-design-donts/ Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss how a vaccine might impact the housing market, and NAR’s new ethics changes.  Racket 1: With information coming out this week on vaccines, economists weigh in on how it could impact the housing market: https://www.inman.com/2020/11/16/what-a-vaccine-could-mean-for-the-us-housing-market-and-real-estate/ Racket 2: NAR put into place ethics changes on social media, which goes into effect immediately: https://www.inman.com/2020/11/13/nar-passes-ethics-changes-to-crack-down-on-social-media-harassment/ Tom Ferry’s podcast with Ivy Zelman: https://www.tomferry.com/podcast/experience-91/ The Real Word’s NEW YOUTUBE CHANNEL: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ/ Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/