The Real Word

This week on The Real Word, Byron and Nicole discuss the 2021 forecast from a chief economist, how to deal with overpriced listings, and what to look for when outsourcing marketing.  Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: 2021 Predictions from Windermere Chief Economist:  https://www.inman.com/2020/12/08/beyond-the-headlines-whats-in-store-for-2021/ Racket 2: How to persuade sellers to drop their listing price: https://www.inman.com/2020/12/02/overpriced-listing-how-to-persuade-clients-to-drop-that-number/ Marketeer: Questions to ask when outsourcing marketing: https://www.inman.com/2020/12/08/looking-for-marketing-help-3-questions-to-ask-before-you-make-a-hire/ Connect with jill@re3media.com for marketing proposals! Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss the listing video that made Brad Inman say WTF?, things the real estate industry should be grateful for, and CoStar’s acquisition. Subscribe to the Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Is this listing video brilliant marketing or missed the mark? Watch the two videos, and let us know your thoughts in the comments! Video 1: https://youtu.be/jejP1Gxo3EE Video 2: https://youtu.be/Xkkm1RdBdr8 Inman Coast to Coast FB Group: https://www.facebook.com/groups/RealEsateConnect/permalink/5466056900072901/ Racket 2: The real estate industry has a lot to be grateful for in 2020: https://magazine.realtor/daily-news/2020/11/25/what-real-estate-has-to-be-grateful-for-in-2020 Marketeer: CoStar acquired Homesnap. How will this change the industry? https://www.inman.com/2020/11/23/costar-group-acquires-homesnap-for-250m https://www.inman.com/2020/11/30/with-costar-in-the-game-a-new-real-estate-chessboard-emerges Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine https://www.instagram.com/nicolewhiterealtor #TheRealWord #BradInman #CoStar

This week on The Real Word, Byron and Nicole discuss why agents need to verify their sources, how to update a home, and Holiday emails.  Racket 1: A Mansion Global article put out real estate stats for Connecticut - only the numbers were incorrect. This is why you must verify your sources: https://www.mansionglobal.com/articles/an-end-of-the-summer-frenzy-for-the-u-s-housing-market-220444 Racket 2: Do these simple upgrades make a difference? https://www.inman.com/2020/11/15/10-simple-upgrades-that-can-transform-an-outdated-home/ Marketeer: We want to know: Do you send Holiday emails? If so, are they canned or original? Check out Nicole’s blog: https://thesocialredesign.com/2020/11/12/5-home-design-donts/ Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss how a vaccine might impact the housing market, and NAR’s new ethics changes.  Racket 1: With information coming out this week on vaccines, economists weigh in on how it could impact the housing market: https://www.inman.com/2020/11/16/what-a-vaccine-could-mean-for-the-us-housing-market-and-real-estate/ Racket 2: NAR put into place ethics changes on social media, which goes into effect immediately: https://www.inman.com/2020/11/13/nar-passes-ethics-changes-to-crack-down-on-social-media-harassment/ Tom Ferry’s podcast with Ivy Zelman: https://www.tomferry.com/podcast/experience-91/ The Real Word’s NEW YOUTUBE CHANNEL: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ/ Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss NAR’s stance on school rankings, mistakes new agents make, and where sellers should put their TV. Racket 1: NAR is taking on steering based on schools and test scores: https://bit.ly/NARandschools Racket 2: What are the top mistakes new agents make? https://bit.ly/NewAgentMistakes Marketeer: Where should your seller put their TV? https://bit.ly/tvplacement Do you have a Marketeer nomination? Let us know! The Social Redesign: https://www.facebook.com/thesocialredesignnw https://www.instagram.com/thesocialredesign/ Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ #TheSocialREdesign #NAR #NewAgentMistakes

This week on The Real Word, Byron and Nicole discuss the company Zillow fears and why a viral video caused Corcoran to drop an agent.  Racket 1: CoStar hasn’t entered the residential side of real estate yet, but they could be Zillow’s biggest threat: http://bit.ly/threattozillow Racket 2: A video of a Corcoran agent trashing Biden signs is a reminder for all: http://bit.ly/corcorandropsagent Do you have a Marketeer nomination? Let us know! Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss a buyer who purchased a home with a robot, odd seller contingencies, and a ski-in, ski-out VRBO cabin.  Racket 1: Are bots replacing buyer agents? Tell us your thoughts on this! http://bit.ly/buyerbot Racket 2: What are the oddest contingencies you’ve seen? Let us know in the comments! http://bit.ly/oddestcontingencies Marketeer: VRBO is attracting attention with private mountain access and a 3-night stay at this cabin: http://bit.ly/skivrbo Do you have a Marketeer nomination? Let us know! Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss why agents need to disclose all costs to sellers, how buyers are using Airbnb rentals, and branded gifts.  Racket 1: Many sellers aren’t aware of all the costs associated with selling. Make sure you disclose costs up front: bit.ly/hiddencostsofselling One + Company Listing Packing with Net Sheet (page 14): oneandcompany.com/sellers Racket 2: Airbnb rentals allow buyers to test out new neighborhoods. Do you recommend this to buyers from out of town? bit.ly/testnewneighborhoods Marketeer: Branding gifts is a good idea, IF you have the extra money. bit.ly/9brandedgifts Do you have a Marketeer nomination? Let us know! Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/

**disclaimer: audio failure at 7:00 minute mark; just keeping it REal** This week on The Real Word, Byron and Nicole discuss why you shouldn’t ignore Zillow, how inbound moves have shifted, and Ryan Serhant’s new brokerage.  Racket 1: Some agents say you should ignore what Zillow is doing and focus on your own brand. Do you agree? http://bit.ly/zillowmegatrend Racket 2: Covid has changed everything - including where people are moving to.  http://bit.ly/topstatesforinboundmoves Marketeer: Ryan Serhant is the Marketeer once again, this time for the branding around his new brokerage. Take a look at the new website: https://www.serhant.com/ and The Real Deal article: http://bit.ly/serhantrealdeal Do you have a Marketeer nomination? Let us know! Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss NAR’s buyer commission lawsuit, working with out of state buyers, and a new trend in luxury real estate.  Racket 1: NAR’s motion to dismiss a buyer commission lawsuit has been denied. What are your thoughts on this? http://bit.ly/NARcommissionlawsuit Racket 2: How do you assist out of state buyers? http://bit.ly/outofstatebuyers Marketeer: The newest trend in luxury real estate is disinfection rooms. Are they here to stay? http://bit.ly/disinfectionrooms Do you have a Marketeer nomination? Let us know! Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/