

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Oct 2, 2020 • 29min
Episode 140: Zillow the Brokerage, The Social Dilemma + an Artificial Surf Park
This week on The Real Word, Byron and Nicole discuss Zillow’s latest announcement, Netflix’s docudrama, and America’s largest artificial surf park.
Racket 1: It’s happening: Zillow announced they will hire agents as employees: https://bit.ly/36kuwi0
Read Jay Thompson’s take: https://bit.ly/36kuDdq
Racket 2: Netflix’s new documentary discusses the dangers of social media. Here’s how it relates to your business: https://bit.ly/3kXPbfK
Marketeer: A new mixed-use development project in Florida could be the next ‘10x idea’ https://bit.ly/3jkT0es
Do you have a Marketeer nomination? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Sep 23, 2020 • 27min
Episode 139: Referral Fees, Markets in Trouble + TikTok for Business
This week on The Real Word, Byron and Nicole discuss disclosing referral fees, housing markets in trouble, and TikTok for your business.
Click here to watch the full episode -> bit.ly/realwordep139
Racket 1: Should agents be required to disclose their referral fees? We’d love your input on this one, comment below! http://bit.ly/agentreferralfees
Racket 2: The pandemic has affected markets in different ways. These 10 markets may be in trouble: http://bit.ly/10housingmarketsintrouble
For the rest of the country, is this a housing bubble that will eventually burst? http://bit.ly/Rebubble
Marketeer: TikTok may eventually become the new Instagram. Are you learning how to use it for business? http://bit.ly/tiktokforBusiness
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Sep 16, 2020 • 27min
Episode 138: Buyer Agent Behavior, Broadband + Cluttercore
This week on The Real Word, Byron and Nicole discuss buyer agent behavior that needs to stop, the importance of high-speed internet, and a new design trend.
Racket 1: Do you agree that these are buyer agent behaviors that need to stop? http://bit.ly/buyeragentbehaviors
Racket 2: Broadband speeds and cell phone service is impacting property values. Is this a priority for your buyers: http://bit.ly/broadbandinequeties
Marketeer: Is cluttercore a new design trend? http://bit.ly/cluttercore
Follow Nicole on The Social REdesign!
Facebook: https://www.facebook.com/thesocialredesignnw
Instagram: https://www.instagram.com/thesocialredesign/
Website: https://thesocialredesign.com/
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Sep 10, 2020 • 21min
Episode 137: Fall Market, Airbnb + Gen Blue
This week on The Real Word, Byron and Nicole discuss fall market activity, Airbnb bookings, and Coldwell Banker’s virtual conference.
Racket 1: With low mortgage rates and high buyer demand, is fall the new spring in real estate? http://bit.ly/fallisthenewspring
Racket 2: More people are blending living and travel, shown by an increase in Airbnb long term bookings. http://bit.ly/airbnblongtermbookings
Marketeer: Katie Day shares what is new for Gen Blue 2020, Coldwell Banker’s virtual conference. http://bit.ly/genblueconference
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Sep 3, 2020 • 23min
Episode 136: Bidding Wars + Negotiation
This week on The Real Word, Byron and Nicole discuss negotiations and strategies for winning bidding wars.
Watch the full episode ➡️ bit.ly/realwordep136
Racket 1: Bidding wars are on the rise in many rural areas. Make sure you know how to handle them: http://bit.ly/biddingwarstrategies
Racket 2: Do you avoid these words during a negotiation? http://bit.ly/negotiatingwordstoavoid
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Aug 26, 2020 • 26min
Episode 135: When to Walk Away, Buyer Beliefs + Jerry Seinfeld's Opinion Piece
This week on The Real Word, Byron and Nicole discuss when buyers should walk away from a property, buyer beliefs, and Jerry Seinfeld's thoughts on New York City.
Racket 1: Agents need to keep their clients' best interests in mind and know when it's time to walk away. http://bit.ly/whentowalk
Racket 2: Which of these buyer beliefs are not true? http://bit.ly/Buyerbeliefs
Marketeer: Jerry Seinfeld stands up for New York during a time when many are fleeing. http://bit.ly/jerryseinfeldnyc
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Aug 20, 2020 • 25min
Episode 134: Foreclosures, Seller Beliefs + Themed Airbnbs
This week on The Real Word, Byron and Nicole discuss mortgage delinquencies, outdated seller beliefs, and Blockbuster’s themed Airbnb.
Racket 1: As mortgage delinquencies climb, people are wondering if a rise of foreclosures will take place in 2021.
Bloomberg article: bit.ly/bloombergmortgagedeliquences
Realtor Magazine article: bit.ly/realtormortgagedeliquences
Racket 2: Do these eight seller beliefs hold true today?
bit.ly/8sellerbeliefs
Marketeer: Blockbuster’s last standing store may start a new trend with a themed Airbnb.
bit.ly/blockbusterairbnb
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor

Aug 12, 2020 • 23min
Episode 133: Brad Inman’s Keynote, Client Behavior + Instagram Reels
This week on The Real Word, Byron and Nicole share takeaways from the Inman Connect keynote speech, how client behavior is changing, and Instagram’s new feature.
Racket 1: Brad Inman gave a short but powerful speech to kick off Inman Connect last week. https://bit.ly/inmanconnectkeynote
Racket 2: New behaviors are emerging as buyers search for homes amidst the pandemic. https://bit.ly/buyerbehavior2020
Marketeer: Ryan Serhant shows how agents can use Instagram Reels: https://bit.ly/igreelsforrealtors
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Aug 5, 2020 • 23min
Episode 132: Inman Connect, Agent Traits + VR Deals
This week on The Real Word, Byron and Nicole discuss Brad Inman’s upcoming talk, traits real estate agents should possess, and a VR record deal in Aspen.
Racket 1: Brad Inman is kicking off Inman Connect with a talk from the heart. Join us next week to recap his speech! https://bit.ly/wasisnow
Racket 2: What are the most essential traits for real estate agents? https://bit.ly/reagenttraits
Marketeer: In Aspen, VR helped sell this record deal in record time. https://bit.ly/aspenrecorddeal
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Jul 29, 2020 • 27min
Episode 131: Future of Urban Living, As-Is Properties + Zoom Rooms
This week on The Real Word, Byron and Nicole discuss predictions for urban real estate, what to look for when buying as-is, and Zoom Rooms.
Racket 1: The CEO of The Raisner Group predicts urban real estate will reach new heights despite the pandemic. What are your thoughts? https://bit.ly/urbanre
Racket 2: With a competitive market, more buyers are willing to buy as-is. What should these clients know? https://bit.ly/buyingasis
Marketeer: More listing descriptions are highlighting ‘Zoom Rooms.’ Is this the new home office? https://bit.ly/Zoomrooms
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/


