The Real Word

This week on The Real Word, Byron and Nicole discuss NAR’s stance on school rankings, mistakes new agents make, and where sellers should put their TV. Racket 1: NAR is taking on steering based on schools and test scores: https://bit.ly/NARandschools Racket 2: What are the top mistakes new agents make? https://bit.ly/NewAgentMistakes Marketeer: Where should your seller put their TV? https://bit.ly/tvplacement Do you have a Marketeer nomination? Let us know! The Social Redesign: https://www.facebook.com/thesocialredesignnw https://www.instagram.com/thesocialredesign/ Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ #TheSocialREdesign #NAR #NewAgentMistakes

This week on The Real Word, Byron and Nicole discuss the company Zillow fears and why a viral video caused Corcoran to drop an agent.  Racket 1: CoStar hasn’t entered the residential side of real estate yet, but they could be Zillow’s biggest threat: http://bit.ly/threattozillow Racket 2: A video of a Corcoran agent trashing Biden signs is a reminder for all: http://bit.ly/corcorandropsagent Do you have a Marketeer nomination? Let us know! Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss a buyer who purchased a home with a robot, odd seller contingencies, and a ski-in, ski-out VRBO cabin.  Racket 1: Are bots replacing buyer agents? Tell us your thoughts on this! http://bit.ly/buyerbot Racket 2: What are the oddest contingencies you’ve seen? Let us know in the comments! http://bit.ly/oddestcontingencies Marketeer: VRBO is attracting attention with private mountain access and a 3-night stay at this cabin: http://bit.ly/skivrbo Do you have a Marketeer nomination? Let us know! Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss why agents need to disclose all costs to sellers, how buyers are using Airbnb rentals, and branded gifts.  Racket 1: Many sellers aren’t aware of all the costs associated with selling. Make sure you disclose costs up front: bit.ly/hiddencostsofselling One + Company Listing Packing with Net Sheet (page 14): oneandcompany.com/sellers Racket 2: Airbnb rentals allow buyers to test out new neighborhoods. Do you recommend this to buyers from out of town? bit.ly/testnewneighborhoods Marketeer: Branding gifts is a good idea, IF you have the extra money. bit.ly/9brandedgifts Do you have a Marketeer nomination? Let us know! Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/

**disclaimer: audio failure at 7:00 minute mark; just keeping it REal** This week on The Real Word, Byron and Nicole discuss why you shouldn’t ignore Zillow, how inbound moves have shifted, and Ryan Serhant’s new brokerage.  Racket 1: Some agents say you should ignore what Zillow is doing and focus on your own brand. Do you agree? http://bit.ly/zillowmegatrend Racket 2: Covid has changed everything - including where people are moving to.  http://bit.ly/topstatesforinboundmoves Marketeer: Ryan Serhant is the Marketeer once again, this time for the branding around his new brokerage. Take a look at the new website: https://www.serhant.com/ and The Real Deal article: http://bit.ly/serhantrealdeal Do you have a Marketeer nomination? Let us know! Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss NAR’s buyer commission lawsuit, working with out of state buyers, and a new trend in luxury real estate.  Racket 1: NAR’s motion to dismiss a buyer commission lawsuit has been denied. What are your thoughts on this? http://bit.ly/NARcommissionlawsuit Racket 2: How do you assist out of state buyers? http://bit.ly/outofstatebuyers Marketeer: The newest trend in luxury real estate is disinfection rooms. Are they here to stay? http://bit.ly/disinfectionrooms Do you have a Marketeer nomination? Let us know! Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss Zillow’s latest announcement, Netflix’s docudrama, and America’s largest artificial surf park.  Racket 1: It’s happening: Zillow announced they will hire agents as employees: https://bit.ly/36kuwi0 Read Jay Thompson’s take: https://bit.ly/36kuDdq Racket 2: Netflix’s new documentary discusses the dangers of social media. Here’s how it relates to your business: https://bit.ly/3kXPbfK Marketeer: A new mixed-use development project in Florida could be the next ‘10x idea’ https://bit.ly/3jkT0es Do you have a Marketeer nomination? Let us know! Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss disclosing referral fees, housing markets in trouble, and TikTok for your business.  Click here to watch the full episode -> bit.ly/realwordep139 Racket 1: Should agents be required to disclose their referral fees? We’d love your input on this one, comment below! http://bit.ly/agentreferralfees Racket 2: The pandemic has affected markets in different ways. These 10 markets may be in trouble:  http://bit.ly/10housingmarketsintrouble For the rest of the country, is this a housing bubble that will eventually burst? http://bit.ly/Rebubble Marketeer: TikTok may eventually become the new Instagram. Are you learning how to use it for business? http://bit.ly/tiktokforBusiness Subscribe to our channel: http://bit.ly/realwordsubscribe Do you have a Marketeer nomination? Let us know! Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss buyer agent behavior that needs to stop, the importance of high-speed internet, and a new design trend.  Racket 1: Do you agree that these are buyer agent behaviors that need to stop? http://bit.ly/buyeragentbehaviors Racket 2: Broadband speeds and cell phone service is impacting property values. Is this a priority for your buyers: http://bit.ly/broadbandinequeties Marketeer: Is cluttercore a new design trend? http://bit.ly/cluttercore Follow Nicole on The Social REdesign!  Facebook: https://www.facebook.com/thesocialredesignnw Instagram: https://www.instagram.com/thesocialredesign/ Website: https://thesocialredesign.com/ Subscribe to our channel: http://bit.ly/realwordsubscribe Do you have a Marketeer nomination? Let us know! Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss fall market activity, Airbnb bookings, and Coldwell Banker’s virtual conference.  Racket 1: With low mortgage rates and high buyer demand, is fall the new spring in real estate? http://bit.ly/fallisthenewspring Racket 2: More people are blending living and travel, shown by an increase in Airbnb long term bookings. http://bit.ly/airbnblongtermbookings Marketeer: Katie Day shares what is new for Gen Blue 2020, Coldwell Banker’s virtual conference. http://bit.ly/genblueconference Subscribe to our channel: http://bit.ly/realwordsubscribe Do you have a Marketeer nomination? Let us know! Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/