

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Sep 3, 2020 • 23min
Episode 136: Bidding Wars + Negotiation
This week on The Real Word, Byron and Nicole discuss negotiations and strategies for winning bidding wars.
Watch the full episode ➡️ bit.ly/realwordep136
Racket 1: Bidding wars are on the rise in many rural areas. Make sure you know how to handle them: http://bit.ly/biddingwarstrategies
Racket 2: Do you avoid these words during a negotiation? http://bit.ly/negotiatingwordstoavoid
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Aug 26, 2020 • 26min
Episode 135: When to Walk Away, Buyer Beliefs + Jerry Seinfeld's Opinion Piece
This week on The Real Word, Byron and Nicole discuss when buyers should walk away from a property, buyer beliefs, and Jerry Seinfeld's thoughts on New York City.
Racket 1: Agents need to keep their clients' best interests in mind and know when it's time to walk away. http://bit.ly/whentowalk
Racket 2: Which of these buyer beliefs are not true? http://bit.ly/Buyerbeliefs
Marketeer: Jerry Seinfeld stands up for New York during a time when many are fleeing. http://bit.ly/jerryseinfeldnyc
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Aug 20, 2020 • 25min
Episode 134: Foreclosures, Seller Beliefs + Themed Airbnbs
This week on The Real Word, Byron and Nicole discuss mortgage delinquencies, outdated seller beliefs, and Blockbuster’s themed Airbnb.
Racket 1: As mortgage delinquencies climb, people are wondering if a rise of foreclosures will take place in 2021.
Bloomberg article: bit.ly/bloombergmortgagedeliquences
Realtor Magazine article: bit.ly/realtormortgagedeliquences
Racket 2: Do these eight seller beliefs hold true today?
bit.ly/8sellerbeliefs
Marketeer: Blockbuster’s last standing store may start a new trend with a themed Airbnb.
bit.ly/blockbusterairbnb
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor

Aug 12, 2020 • 23min
Episode 133: Brad Inman’s Keynote, Client Behavior + Instagram Reels
This week on The Real Word, Byron and Nicole share takeaways from the Inman Connect keynote speech, how client behavior is changing, and Instagram’s new feature.
Racket 1: Brad Inman gave a short but powerful speech to kick off Inman Connect last week. https://bit.ly/inmanconnectkeynote
Racket 2: New behaviors are emerging as buyers search for homes amidst the pandemic. https://bit.ly/buyerbehavior2020
Marketeer: Ryan Serhant shows how agents can use Instagram Reels: https://bit.ly/igreelsforrealtors
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Aug 5, 2020 • 23min
Episode 132: Inman Connect, Agent Traits + VR Deals
This week on The Real Word, Byron and Nicole discuss Brad Inman’s upcoming talk, traits real estate agents should possess, and a VR record deal in Aspen.
Racket 1: Brad Inman is kicking off Inman Connect with a talk from the heart. Join us next week to recap his speech! https://bit.ly/wasisnow
Racket 2: What are the most essential traits for real estate agents? https://bit.ly/reagenttraits
Marketeer: In Aspen, VR helped sell this record deal in record time. https://bit.ly/aspenrecorddeal
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Jul 29, 2020 • 27min
Episode 131: Future of Urban Living, As-Is Properties + Zoom Rooms
This week on The Real Word, Byron and Nicole discuss predictions for urban real estate, what to look for when buying as-is, and Zoom Rooms.
Racket 1: The CEO of The Raisner Group predicts urban real estate will reach new heights despite the pandemic. What are your thoughts? https://bit.ly/urbanre
Racket 2: With a competitive market, more buyers are willing to buy as-is. What should these clients know? https://bit.ly/buyingasis
Marketeer: More listing descriptions are highlighting ‘Zoom Rooms.’ Is this the new home office? https://bit.ly/Zoomrooms
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Jul 22, 2020 • 15min
Episode 130: Fastest Homes Sales on Record, Sales Tips + A New Hire
This week on The Real Word, Byron and Nicole discuss Zillow’s report on home sales, tips for agents who hate sales, and the newest hire for a Florida real estate firm.
Racket 1: Zillow’s weekly market survey reports homes are selling at the fastest rate ever: bit.ly/OC_fastesthomesales
Racket 2: Sales is part of real estate. Here are some basic tips for those who hate it: bit.ly/salestipsforagents
Marketeer: This real estate firm is trying out a new hire: a doctor. bit.ly/refirmhiresdoctor
Subscribe to our channel: bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor

Jul 19, 2020 • 28min
Episode 129: Zillow Agent Profiles, Property Taxes + Social Media
This week on The Real Word, Byron and Nicole discuss the importance of Zillow’s agent profiles, a possible increase in property taxes, and why you should still be posting on social medai.
Racket 1: Zillow’s agent profiles are the most useful for clients: https://bit.ly/zillowagentprofiles
Racket 2: Governments are considering increasing property taxes to fill budget holes: https://bit.ly/propertytaxesmaybeincreased
How Money Walks: https://bit.ly/howmoneywalks
Marketeer: This article outlines 11 ways to avoid social media trouble: https://bit.ly/avoidtroubleonsocialmedia
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Jul 8, 2020 • 28min
Episode 128: Houston Association of Realtors sets the record straight
This week on The Real Word, Byron and Nicole are joined by Matt Burrus, Chief Communications Officer at Houston Association of REALTORS®.
Matt clears up confusion on headline news about master bedroom terminology and shares what HAR is doing to educate the real estate community on fair housing practices. Plus, they discuss iBuying, leads, and how HAR has managed to stay ahead of Zillow in their market.
Houston Association of REALTORS®: https://www.har.com/
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/

Jul 1, 2020 • 25min
Episode 127: Issues with Open Houses & Master Bedrooms
This week on The Real Word, Byron and Nicole discuss two topics: the safety of agents at open houses and the issue around master bedrooms.
Racket 1: A Keller Williams agent in Virginia was recently attacked at an open house. Should this be a call to end public open houses? https://bit.ly/endopenhouses
Racket 2 & Marketeer: Houston Association of Realtor is calling for change to the term master bedrooms. But does this fix the problem? https://bit.ly/masterbedroomchange
https://bit.ly/fixtheproblem
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have a Marketeer nomination? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/


