The Real Word

This week on The Real Word, Byron and Nicole discuss Zillow’s report on home sales, tips for agents who hate sales, and the newest hire for a Florida real estate firm.  Racket 1: Zillow’s weekly market survey reports homes are selling at the fastest rate ever: bit.ly/OC_fastesthomesales Racket 2: Sales is part of real estate. Here are some basic tips for those who hate it: bit.ly/salestipsforagents Marketeer: This real estate firm is trying out a new hire: a doctor. bit.ly/refirmhiresdoctor Subscribe to our channel: bit.ly/realwordsubscribe Do you have a Marketeer nomination? Let us know! Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine instagram.com/nicolewhiterealtor

This week on The Real Word, Byron and Nicole discuss the importance of Zillow’s agent profiles, a possible increase in property taxes, and why you should still be posting on social medai. Racket 1: Zillow’s agent profiles are the most useful for clients: https://bit.ly/zillowagentprofiles Racket 2: Governments are considering increasing property taxes to fill budget holes: https://bit.ly/propertytaxesmaybeincreased How Money Walks: https://bit.ly/howmoneywalks Marketeer: This article outlines 11 ways to avoid social media trouble: https://bit.ly/avoidtroubleonsocialmedia Subscribe to our channel: http://bit.ly/realwordsubscribe Do you have a Marketeer nomination? Let us know! Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole are joined by Matt Burrus, Chief Communications Officer at Houston Association of REALTORS®.  Matt clears up confusion on headline news about master bedroom terminology and shares what HAR is doing to educate the real estate community on fair housing practices. Plus, they discuss iBuying, leads, and how HAR has managed to stay ahead of Zillow in their market.  Houston Association of REALTORS®: https://www.har.com/ Subscribe to our channel: http://bit.ly/realwordsubscribe Do you have a Marketeer nomination? Let us know! Connect with Byron Lazine + Nicole White on Instagram: instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss two topics: the safety of agents at open houses and the issue around master bedrooms.  Racket 1: A Keller Williams agent in Virginia was recently attacked at an open house. Should this be a call to end public open houses? https://bit.ly/endopenhouses Racket 2 & Marketeer: Houston Association of Realtor is calling for change to the term master bedrooms. But does this fix the problem? https://bit.ly/masterbedroomchange https://bit.ly/fixtheproblem Subscribe to our channel: http://bit.ly/realwordsubscribe Do you have a Marketeer nomination? Let us know! Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss working with divorced couples, ways to increase agent productivity, and REAL Trends results.  Racket 1: Should divorced couples have a different process for selecting a real estate agent? https://bit.ly/reagentdivorce Racket 2: Do competitions make agents more productive? bit.ly/agentcompetitions Marketeer: REAL Trends has adjusted its ranking system, changing its classification for single agents and teams. bit.ly/realtrendsadjusts REAL Trends: realtrends.com Subscribe to our channel: bit.ly/realwordsubscribe Do you have a Marketeer nomination? Let us know! Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine instagram.com/nicolewhiterealtor

This week on The Real Word, Byron and Nicole discuss the move that iBuyers are making, markets around big cities, and The Gift Card Project. Racket 1: Opendoor and Offerpad are launched traditional brokerage services, including listing homes for sale. https://bit.ly/ibuyerorbroker Racket 2: New Yorkers are looking for second homes outside of the city, but they aren’t paying luxury prices. https://bit.ly/newyorkersmoving Marketeer: Our very own Nicole White helped launch The Gift Card Project, which directly supports local businesses and people in the community: https://bit.ly/thegiftcardproject Subscribe to our channel: http://bit.ly/realwordsubscribe Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole reflect on current events and how changes can be implemented in the real estate industry.  Racket 1: A 3-year Newsday Investigation revealed unequal treatment by real estate agents on Long Island: bit.ly/OC_newsdayinvestigation Racket 2: Coldwell Banker CEO speaks about the future of office space: bit.ly/OC_officespace Marketeer: Katie Lance, Kendall Bonner and Victoria Kennedy provide timely insights on where to find resources and why your marketing should look different right now: bit.ly/OC_marketingchanges Subscribe to our channel: bit.ly/realwordsubscribe Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine instagram.com/nicolewhiterealtor

This week on The Real Word, Byron and Nicole discuss why agents should be worried about Offerpad’s new service, why buyers should have representation with new construction, and the Broke Agent’s meme templates.  Racket 1: Offerpad is now providing listing services. Tune in for why this differs from discount brokerage offerings: bit.ly/OC_offerpadlistings Racket 2: The article spoke to how agents can make sure they don’t lose out on a buyer. We spoke about why representation benefits the buyer. bit.ly/OC_buyerrep Marketeer: The Broke Agent is know for his memes. Now, he is offering template for memes, blogs, and more. Check it out: bit.ly/BAmemetemplates Know someone who deserves to be a Marketeer? Let us know! Subscribe to our channel: bit.ly/realwordsubscribe Connect with Byron + Nicole on Instagram: instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole share what the Coldwell Banker CEO told CNBC, the shift in property features, and how Bigfoot is getting eyes on a listing. Racket 1: Coldwell Banker CEO Ryan Gorman told CNBC about trends his brokerage is currently seeing: bit.ly/OC_retransition Racket 2: Outdoor living space is becoming increasingly more important for buyers: bit.ly/OC_outdoorspaces Marketeer: Daniel Oster Real Estate played to what’s trending and used Bigfoot to gain attention for this listing: bit.ly/OC_bigfootinhouse Know someone who deserves to be a Marketeer? Let us know! Subscribe to our channel: bit.ly/realwordsubscribe Connect with Byron + Nicole on Instagram: instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/

This week on The Real Word, Byron and Nicole discuss investing in real estate, a record loss for SoftBank, and using the basics to produce video.  Racket 1: Real estate investment during the pandemic isn’t much different than investing during other times: bit.ly/OC_reinvestment Racket 2: SoftBank, an investor for Compass and OpenDoor, among other companies, reported a record loss of $8.8 billion: bit.ly/OC_SBrecordloss Marketeer: 74% of real estate agents reported that they have never done a listing video. This article gives a simple approach to get you started: bit.ly/OC_listingvideos Know someone who deserves to be a Marketeer? Let us know! Subscribe to our channel: bit.ly/realwordsubscribe Connect with Byron + Nicole on Instagram: instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/