

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Dec 13, 2022 • 27min
Zillow Just Changed Listing Photos FOREVER | The Real Word 251
Byron Lazine and Nicole White discuss Zillow’s acquisition of VRX Media, the hottest housing markets for 2023, the 10-year Treasury yield dropping below 3.5%, agents calling out San Antonio’s negative traits, and Twitter Blue’s relaunch with a steeper price for Apple users
PropStream is the leading real estate data and analytics platform, no matter what your real estate goals are. Get more listings, close more deals with PropStream.
Try PropStream now: https://bit.ly/PropStream-BAM
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
This episode's sources:
https://brokeagentmedia.com/zillow-group-acquires-vrx-media/
https://brokeagentmedia.com/will-these-be-the-hottest-housing-markets-in-2023/
https://www.cnbc.com/2022/12/13/treasury-yields-ahead-of-novembers-consumer-inflation-figures.html
https://therealdeal.com/texas/2022/12/09/agents-call-out-san-antonios-negative-traits-on-youtube/
https://www.cnbc.com/2022/12/12/twitter-blue-relaunches-with-steeper-price-for-apple-users-.html
Timestamps:
00:00–01:24 Intro
01:24 Topic #1 – Zillow Group Acquires VRX Media
04:40 Never underestimate Zillow
07:36 Following in PlanOmatic’s footsteps?
10:35 Topic #2 – Hottest Housing Markets for 2023
11:21 These are not major cities
12:37 They’re referencing affordability
15:47 Left, Middle, Right #1: 10 Yr Treasury Yields Drop
18:28 LMR #2: Agents call out San Antonio’s negative traits
22:22 LMR #3: CNBC – Twitter Blue relaunches

Dec 6, 2022 • 45min
Could This Cost Opendoor BILLIONS? | The Real Word 250
Byron Lazine and Nicole White discuss the existential crisis of Opendoor, a lawsuit involving a MV Realty, the fate of Biden’s student debt relief in the Supreme Court, and an update on the University of Idaho murders.
PropStream is the leading real estate data and analytics platform, no matter what your real estate goals are. Get more listings, close more deals with PropStream.
Try PropStream now: https://bit.ly/PropStream-BAM
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
This episode's sources:
https://www.inman.com/2022/12/05/opendoor-faces-existential-crisis-as-ibuying-fights-for-survival/ https://6abc.com/mv-realty-homeowner-benefit-program-selling-home-help-philadelphia-lawsuit/12529841/
https://www.cnbc.com/2022/12/05/supreme-court-tackles-biden-student-loan-plan.html
https://nypost.com/2022/11/28/university-of-idaho-murders-update-what-we-know-so-far/
Timestamps:
00:00–01:58 Intro
01:58 Topic #1: Opendoor faces existential crisis
25:41 Topic #2: MV Realty accused of deceptive practices
28:28 Clip of news coverage
32:49 Left, Middle, Right
33:09 Supreme Court likely to rule Biden's student debt relief program illegal
38:18 Update on the University of Idaho murders
#opendoornews #realestatenews #realestatepodcast

Nov 29, 2022 • 26min
"There's NO FIXING Compass" - Jason Oppenheim | The Real Word Episode 249
Byron Lazine and Nicole White discuss older generations living alone, Jason Oppenheim’s incendiary opinion on Compass, Elon Musk’s claim that Apple is threatening to remove the Twitter app, and Whole Foods angering—and endangering the livelihoods of—local lobstermen.
PropStream is the leading real estate data and analytics platform, no matter what your real estate goals are. Get more listings, close more deals with PropStream.
Try PropStream now: https://bit.ly/PropStream-BAM
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
This episode's sources:
https://www.nytimes.com/2022/11/27/us/living-alone-aging.html# .
https://www.inman.com/2022/11/28/jason-oppenheim-theres-no-fixing-compass-its-unfixable/
https://www.cnbc.com/2022/11/28/elon-musk-claims-apple-has-threatened-to-remove-the-twitter-app-.html
https://www.foxnews.com/media/maine-lobsterman-whole-foods-more-homework-pulling-lobsters-stores-rare-whale
Timestamps:
00:00–01:19 Intro
01:19 Topic #1: “More Older Americans Are Living By Themselves…” (NYT)
07:05 A growing percentage (over 30%) of people want their own space.
08:05 The increase in divorces is also a contributing factor
08:40 Topic #2 – “Jason Oppenheim: There’s No Fixing Compass…” (Inman)
12:40 A systemic problem with brokerages and a race to the bottom
16:20 Byron’s invitation to debate this one out on the BAM stage.
19:42 Left, Middle, Right #1 – “Elon Musk Claims Apple Has threatened to Remove the Twitter App.” (CNBC)
20:40 Elon needs to be careful.
21:53 Agents need to be on the Zillow platform.
22:30 LMR #2 – “Maine Lobsterman urges Whole Foods to Do Its Homework Before…”
23:28 Whole Foods(/Amazon) is green-washing.
24:43 Agents need to be the voice shouting out dependable local businesses

Nov 15, 2022 • 29min
Why So Many Agents Are Leaving Real Estate | The Real Word Episode 248
Byron Lazine and Nicole White discuss the mass exodus of real estate agents, lead conversion myths and facts, and two articles where the worlds of cryptocurrency and real estate intersect.
PropStream is the leading real estate data and analytics platform, no matter what your real estate goals are. Get more listings, close more deals with PropStream.
Try PropStream now: https://bit.ly/PropStream-BAM
Subscribe to this channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
This episode's sources:
https://brokeagentmedia.com/the-mass-exodus-of-the-real-estate-industry-has-begun/
https://www.inman.com/2022/11/14/which-do-you-believe-lead-conversion-myths-and-facts/
https://www.theblock.co/post/186386/ftx-spent-74-million-on-real-estate-in-the-bahamas-this-year-exclusive
https://www.nar.realtor/magazine/real-estate-news/technology/after-collapse-does-cryptocurrency-still-hold-promise-for-real-estate
Timestamps:
00:00–00:22 Intro
00:41 Topic #1 – “The Mass Exodus of the Real Estate Industry Has Begun” (BAM)
07:17 Not a new thing for the real estate industry
09:15 Maybe it’s time to pivot
10:03 Topic #2 – “Which Do You Believe: Lead Conversion Myths & Facts” (Inman)
16:00 No such thing as a bad lead
17:22 Keep reaching out
19:13 Left, Middle, Right: Two articles on crypto + real estate
23:20 When people get money, they spend it on something with lasting value
24:20 12% of Millennial homebuyers sold crypto to fund their down payment.

Nov 8, 2022 • 41min
Is This THE END of iBuying? | The Real Word Episode 247
Byron Lazine and Nicole White discuss pet rent and Opendoor, along with three hot-button issues on Midterm Ballots this year – marijuana, gambling, and taxing the rich.
PropStream is the leading real estate data and analytics platform, no matter what your real estate goals are. Get more listings, close more deals with PropStream.
Try PropStream now: https://bit.ly/PropStream-BAM
Subscribe to this channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
This episode's sources:
https://www.marketwatch.com/story/landlords-are-charging-tenants-pet-rent-and-600-fees-some-pet-owners-already-under-pressure-from-rising-rents-are-not-happy-11665500711
https://www.inman.com/2022/11/07/opendoor-is-where-zillow-offers-was-a-year-ago-mike-delprete/
https://www.wsj.com/articles/midterm-elections-2022-results-ballot-measures-referenda-11667864143?reflink=integratedwebview_share
https://www.cnbc.com/2022/11/07/recreational-marijuana-legalization-is-on-the-ballot-in-these-states.html
https://brokeagentmedia.com/69-of-americans-would-buy-a-home-within-a-1-mile-radius-of-a-cannabis-dispensary/
Timestamps:
00:00–01:51 Intro
02:07 Topic #1: Landlords are charging tenants “pet rent’
05:15 Giving dogs animal names instead of human ones
22:33 Topic #2 – Zillow & Opendoor
25:00 The (predictable) result of selling too many houses at a loss
31:10 Left, Middle, Right: Gambling, Marijuana & Taxing the Rich on Midterm Ballots
32:30 Referencing BAM article
#opendoornews #ibuyer #realestatenews

Nov 1, 2022 • 34min
Paying Your Rent Will NEVER Be The Same | The Real Word Episode 246
On this week’s Real Word, Byron Lazine and Nicole White discuss drops in pending sales and a disruption to rent checks. The two also cover the upcoming mid-term election in this week’s Left, Middle, Right segment.
PropStream is the leading real estate data and analytics platform, no matter what your real estate goals are. Get more listings, close more deals with PropStream.
Try PropStream now: https://bit.ly/PropStream-BAM
Subscribe to this channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
This episode's sources:
https://brokeagentmedia.com/big-drops-in-pending-home-sales-and-home-showing-traffic/
https://www.cnbc.com/2022/10/31/jpmorgan-chase-unveils-payments-platform-for-landlords-and-tenants.html
https://www.redfin.com/news/relocation-red-purple-counties-pandemic-election/
https://www.nar.realtor/magazine/real-estate-news/sales-marketing/when-clients-talk-politics-stay-above
Timestamps:
00:00-00:22 Intro
00:23 Racket #1—Drop in Pending Sales and Showings
07:51 The downward pressure is real
12:38 Racket #2—JPMorgan Chase wants to disrupt the rent check
17:45 Use technology to collect rent
20:18 LMF #1—Americans Flocked to Red and Purple Counties in Key Race States
26:03 Understand who came and who left your market
27:09 LMF #2—When clients talk politics…
29:45 Should agents post their beliefs?
#realestatepodcast #realestatenews #housingnews

Oct 25, 2022 • 36min
Gary Kellers 2023 WARNING To Agents | The Real Word Episode 245
Byron Lazine and Nicole White discuss the 2022 real estate technology landscape, a timely Gary Keller quote, Adidas cutting ties with rapper Ye, and the impact of midterms on the market.
PropStream is the leading real estate data and analytics platform, no matter what your real estate goals are. Get more listings, close more deals with PropStream.
Try PropStream now: https://bit.ly/PropStream-BAM
Subscribe to this channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
This episode's sources:
https://www.inman.com/2022/10/24/expect-more-mergers-acquisitions-consolidations-and-liquidations-mike-delprete/
https://www.realestatenews.com/2022/10/23/focus-on-a-career-not-a-year-gary-keller-on-working-through-a-downturn
https://www.cnbc.com/2022/10/25/adidas-terminates-partnership-with-ye-following-rappers-antisemitic-remarks.html
https://www.inman.com/2022/10/24/mid-term-elections-impact-real-estate-vote/
Timestamps:
00:00–00:22 Intro
00:22 Topic #1 – Expect more mergers, acquisitions and liquidations
08:53 2022 Real Estate Technology landscape
15:10 Topic #2 – RealEstateNews.com article quoting Gary Keller
22:10 Why you need to be making those calls
24:23 LMR #1 – CNBC article: “Adidas terminates its contract with Ye (Kanye West)...”
26:24 Faux-authenticity and what it can cost you
30:00 LMR #2 – Midterm elections impact the real estate market. Vote.
31:48 Midterms have a direct impact on your community
#garykeller #housingmarket2022 #realestatepodcast

Oct 18, 2022 • 29min
#1 Complaint Appraisers Have About Agents | The Real Word Episode 244 | The Real Word Episode 244
Byron Lazine and Nicole White discuss appraiser challenges on this week’s The Real Word, along with Realtor.com’s new campaign and why you should pay attention to Kanye West’s acquisition of Parler.
PropStream is the leading real estate data and analytics platform, no matter what your real estate goals are. Get more listings, close more deals with PropStream.
Try PropStream now: https://bit.ly/PropStream-BAM
Subscribe to this channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
This episode's sources:
https://www.nar.realtor/magazine/real-estate-news/commentary/why-appraisers-say-we-have-targets-on-our-backs
https://www.realtor.com/hw?cid=aff_pressrelease_housewhisperer-launch
https://www.cnn.com/2022/10/17/tech/kanye-west-ye-parler/index.html
#realestatepodcast #realestatemarketing #realestatenews
Timestamps
00:00 - 01:40 Intro
01:41 Why Appraisers Say, ‘We Have Targets on Our Backs’
18:53 The House Whisperer
22:41 Left, Middle, Right: Kayne West acquires Parler

Oct 11, 2022 • 22min
6 Negotiating Tactics All Agents Should Know About | The Real Word Episode 243
How does America’s Peloton obsession relate to real estate? Byron Lazine and Nicole White discuss this, along with the worst advice you can give your clients, COLA increases for Social Security, and the high cost of dating.
PropStream is the leading real estate data and analytics platform, no matter what your real estate goals are. Get more listings, close more deals with PropStream.
Try PropStream now: https://bit.ly/PropStream-BAM
Subscribe to this channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
This episode's sources:
https://www.inman.com/2022/10/07/what-our-peloton-obsession-has-in-common-with-the-us-housing-boom/
https://www.inman.com/2022/09/28/deals-will-hinge-on-negotiations-this-fall-heres-how-buyers-agents-win/
https://www.foxbusiness.com/money/social-security-cola-update-coming-week-could-be-huge
https://www.cnbc.com/2022/10/10/millennials-going-into-debt-from-dating-lendingtree.html
#realestatepodcast #realestatemarketing #negotiatingtactics

Oct 4, 2022 • 24min
Florida Housing Crisis Post Hurricane Ian | The Real Word Episode 242
Byron Lazine and Nicole White sit down to discuss Hurricane Ian, the seven biggest listing
description mistakes, and what agents should know about CNN’s article on the stock market.
Disaster Relief Fund Donation Form | Florida Realtors:
https://www.floridarealtors.org/about/charities/disaster-relief-fund/donate
PropStream is the leading real estate data and analytics platform, no matter what your real
estate goals are. Get more listings, close more deals with PropStream.
Try PropStream now: https://bit.ly/PropStream-BAM
Subscribe to this channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website:https://byronlazine.com
Instagram:https://www.instagram.com/byronlazine
Twitter:https://www.twitter.com/ByronLazine
TikTok:https://www.tiktok.com/@byronlazine
5AM Call Sign-up:https://www.5amcall.com
Newsletter here:https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
This episode's sources:
https://www.nytimes.com/2022/10/04/us/florida-hurricane-housing-crisis.html
https://www.inman.com/2021/07/13/5-listing-description-mistakes-youre-probably-making/
https://www.cnn.com/2022/10/04/investing/dow-stock-market-today/index.html
Timestamps:
00:00–02:10 Intro
00:40 Hurricane Ian relief fund
02:10 Topic #1 – NYT article on Hurricane Ian
09:45 Less than 20% of homes have flood insurance
12:28 Death toll in the 100s
15:03 Topic #2 – 7 listing description mistakes
17:40 Most critical mistake
18:55 Failing to proofread
19:15 Left, Middle, Right
20:35 Ricky Carruth’s comments
21:20 There’s a lot more pain coming
#hurricaneian #realestatepodcast #realestatenews


