

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Feb 21, 2023 • 32min
Grant Cardone Says THIS Will Save Housing | The Real Word 261
Byron Lazine and Nicole White discuss the housing market correction, rising mortgage rates, little things that can undermine your real estate business, and Grant Cardone saying real estate investors will prevent a home price crash.
Get access to the recording for BAM’s ChatGPT workshop with Chris Smith (Thursday, February 16th). Click here to save 30% with the BAM discount: https://conv.codes/bam
Grab your FREE copy of BAM x The Conversion Club ebook, AI Tools for Real Estate Agents: https://brokeagentmedia.lpages.co/ai-...
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhite...
This episode's sources:
https://fortune.com/2023/02/20/housin...
https://www.cnbc.com/2023/02/18/home-...
https://www.inman.com/2023/02/20/gary...
https://nowbam.com/chasing-balloons-h...
https://www.businessinsider.com/real-...
00:00–02:22 Intro
02:22 Racket #1: Gary Keller’s Inman article
07:56 Nicole’s take on Gary Keller’s article
10:23 The huge silver lining
11:09 Where Byron disagrees with Keller
14:02 Racket #2: Grant Cardone saying he’ll “save the day”
18:24 “What he’s gonna do is make it more unaffordable for entry-level buyers.”
19:39 Racket #3: Are the “little things” undermining your business?
21:34 Ryan Serhant’s $250,000,000 listing

Feb 14, 2023 • 29min
The TRUTH About Realtor Dress Codes | The Real Word 260
Byron Lazine and Lisa Chinatti discuss the singles tax and how housing costs impacts move-in behavior, professional attire for real estate agents, and what we can expect from January’s 0.5% increase in inflation.
Sign up for BAM’s ChatGPT workshop with Chris Smith on Thursday, February 16th. Click here to save 30% with the BAM discount: https://conv.codes/bam
Grab your FREE copy of BAM x The Conversion Club ebook, AI Tools for Real Estate Agents: https://brokeagentmedia.lpages.co/ai-for-real-estate-agents/
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Lisa Chinatti: https://www.instagram.com/lisachinatti/
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://nowbam.com/the-cost-of-love-how-money-impacts-move-in-decisions/
https://www.inman.com/2023/02/13/im-an-agent-you-cant-tell-me-what-to-wear-on-the-job/
https://www.cnbc.com/2023/02/14/consumer-price-index-january-2023-.html
Timestamps:
00:00–01:22 Intro
01:22 Topic #2: “The Cost of Love” (BAM)
05:54 Millennials & Gen Z are going into debt for dating (& Valentine’s Day)
09:08 Topic #2: “I am an agent: You cannot tell me what to wear…” (Inman)
10:51 Is there a dress code of real estate?
18:58 Professionalism in attire is more inclusive (and respectful) than sloppiness
21:28 Left, Middle, Right: “Inflation rose 0.5% in January” (CNBC)
22:54 Why real estate agents need to take action now.
28:24 Sign up to join our ChatGPT workshop on Thursday with Chris Smith
#realestatepodcast #realestatenews #realestatecontent

Feb 7, 2023 • 29min
Why Mortgage Rates Are DAMAGING Affordability | The Real Word 259
Byron Lazine and Nicole White discuss homebuyers paying thousands up front to buy down their mortgage rate, three effective ways to spend $3,000 on your real estate business, and the test run of Biden’s reelection message in today’s State of the Union address.
Sign up for the BAM live cold calling event with four top agents on Wednesday, February 8th at 4pm EST: https://mailchi.mp/nowbam/circle-prospecting-live-event
Grab your FREE copy of BAM x The Conversion Club ebook, AI Tools for Real Estate Agents: https://brokeagentmedia.lpages.co/ai-for-real-estate-agents/
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://www.inman.com/2023/02/07/most-homebuyers-forking-out-big-bucks-to-buy-down-mortgage-rate/
https://www.realestatenews.com/2023/02/04/have-usd3000-here-are-3-ways-to-spend-it-on-your-business
https://www.cnn.com/2023/02/07/politics/president-biden-state-of-the-union-2023/index.html
Timestamps:
00:00–00:52 Intro
00:52 Topic #1: Most homebuyers forking out big bucks to buy down mortgage rate
03:25 Why does it make sense right now to buy down the mortgage rate?
11:57 Topic #2: 3 Ways to spend $3,000 on your real estate business
12:22 #1: Prospecting for new leads
13:32 Wake up call for agents & the best use for that $3K to get more leads
16:11 #2: Nurturing relationships with clients
18:10 What to do if you don’t have past clients: buyer seminars
20:02 #3 Upgrading your tech
21:36 “This is the biggest racket I’ve heard in a long time.”
22:43 Left, Middle, Right: Biden’s test run reelection message in his State of the Union address
23:30 Get the transcript to hear what Biden says on housing, curbing inflation, jobs, etc.
27:00 Get your free copy of BAM’s new ebook: AI Tools for Real Estate Agents
#mortgagerates #homebuyers #realestatepodcast

Jan 31, 2023 • 29min
Will Jason Oppenheim's Lawsuit Prediction Be The END Of NAR? | The Real Word 258
Byron Lazine and Nicole White discuss U.S. home seller profits in 2022, a warning from Jason Oppenheim about commission suits, the increase in Americans living paycheck to paycheck, and the impact of ice storms hitting the South and Midwest.
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
This episode's sources:
https://nowbam.com/u-s-home-seller-profits-in-2022/
https://www.inman.com/2023/01/30/jason-oppenheim-commission-suits-will-be-armageddon-for-real-estate/
https://www.cnbc.com/2023/01/31/share-of-americans-living-paycheck-to-paycheck-jumped-in-2022.html
https://www.cnn.com/us/live-news/ice-storm-central-southern-us-01-31-23/index.html
Timestamps:
00:00–03:13 Intro
03:13 Topic #1: U.S. Home Seller Profits in 2022
04:37 What does this mean for the market moving forward?
07:20 What Byron expects for homeowners in 2023
09:39 Why Nicole expects a decline in sales this year
13:13 Topic #2: Jason Oppenheim’s warning about commission lawsuits
15:33 Will the exodus happen, and what will that do to the industry?
17:08 Byron’s question for agents: Eliminate dual agency or leave things as they are?
19:05 If NAR loses this October lawsuit, they are done.
20:34 Left, Middle, Right #1: 64% of Americans are living paycheck to paycheck
23:18 LMR #2: Winter ice storms hitting the South and central U.S.
28:03 Nicole’s new Instagram account
#nationalassociationofrealtors #realestatenews #realestatepodcast

Jan 24, 2023 • 26min
it's over. Airbnb Flips the Housing Market in These 25 Cities | The Real Word 257
Byron Lazine and Nicole White discuss Airbnb restrictions, inflation’s impact on millennials, Microsoft’s multi-billion dollar investment in ChatGPT maker OpenAI, Americans leaving California and New York, and a new wealth tax that would include wealthy former CA residents.
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
This episode's sources:
https://nowbam.com/airbnb-restrictions-25-cities-cracking-down-on-short-term-rentals/
https://nowbam.com/92-of-millennials-say-inflation-has-altered-their-home-buying-plans/
https://www.cnbc.com/2023/01/23/microsoft-announces-multibillion-dollar-investment-in-chatgpt-maker-openai.html
https://www.foxbusiness.com/economy/new-york-california-suffer-biggest-blow-more-americans-flee-low-tax-states
https://nypost.com/2023/01/24/california-dems-consider-wealth-tax-including-for-people-who-moved-out-of-state/
Timestamps:
00:00–00:21 Intro
01:08 Topic #1: 25 Cities Cracking Down on AirBnB
07:33 Is AirBnB a good investment?
08:51 Advice for people investing in single-family homes for short-term rental use
12:20 Topic #2: 92% of Millennials Say Inflation Has Altered Their Home Buying Plans
13:48 How inflation has specifically changed home buying
18:20 All these bullet points could be email subject lines (and videos)
19:22 Left, Middle, Right #1: Multibillion dollar Microsoft investment in OpenAI
20:20 BAM’s live demonstration: using ChatGPT to create listing descriptions
21:37 BAM’s upcoming ebook with Chris Smith—an AI 101
22:01 LMR #2: Americans leaving New York & California for low-tax states
22:10 LMR #3: California democrats consider wealth tax including those who moved out of state
25:25 Live-stream with KCM at 3 pm ET
#airbnb #shorttermrentals #realestatepodcast

Jan 17, 2023 • 29min
Keller Williams Cold Calling Lawsuit & What Agents Need To Know | The Real Word 256
Byron Lazine and Nicole White discuss the Keller Williams cold call class action lawsuit, insights on home price cuts jumping from 7.1% to 13.6%, and China’s first population decline in 60 years.
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
This episode's sources:
https://www.inman.com/2023/01/13/keller-williams-to-pay-40m-to-settle-cold-call-class-action-lawsuit/
https://www.marketwatch.com/picks/the-percentage-of-homes-with-price-cuts-jumped-from-7-1-in-december-to-13-6-this-year-so-we-asked-7-economists-and-real-estate-pros-is-now-the-time-to-buy-before-the-spring-rush-hits-01673635377?mod=mortgage-rates
https://www.cnn.com/2023/01/16/economy/china-population-decline-sixty-years-intl-hnk/index.html
Timestamps:
00:00–00:35 Intro
00:35 Topic #1: The Keller Williams $40 million settlement and task force
01:03 Another BAM cold calling event!
05:42 “Nicole, what I don’t want to happen here…”
12:10 Big takeaways for agents
14:26 Topic #2: MarketWatch article on the jump in home price cuts
15:06 A better question to ask (and answer)
16:15 Predictions from economists and RE professionals (True or False)
23:14 Left, Middle, Right: “China records first population decline in 60 years” (CNN)
25:16 Population and the economy
26:26 Long-term projections for China
#kellerwilliams #coldcalling #realestatepodcast

Jan 10, 2023 • 32min
The eXp CEO Just Blamed THIS On The Housing Market | The Real Word 255
Byron Lazine and Nicole White discuss statements by eXp Realty founder Glenn Sanford and Compass CEO Robert Reffkin, the rise in consumer confidence, Jamie Dimon’s confidence in the U.S. consumer, and the redevelopment of unused office space as housing.
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
This episode's sources:
https://www.cnbc.com/2023/01/09/consumer-confidence-in-housing-rises-as-prices-fall.html
https://www.inman.com/2023/01/09/exps-sanford-speaks-out-on-lull-in-agent-growth-executive-shakeup/
https://www.foxbusiness.com/real-estate/us-real-estate-monumental-opportunity-solve-housing-crisis-2023-expert
https://www.foxbusiness.com/economy/jpmorgans-jamie-dimon-more-optimistic-us-consumer
Timestamps:
00:00–02:33 Intro
02:33 Racket #1—eXp Founder Glenn Sanford Speaks Out on “Lull” (Inman)
07:08 Why has eXp’s agent count growth stopped?
14:29 Any CEO that blames the market…
15:08 Racket #2: Consumer confidence rises as prices drop (CNBC)
19:21 Despite mortgage rates around 6%, two out of five people still want to buy a home.
21:33 It all comes down to inventory.
24:16 Left, Middle, Right
24:33 #1—”Monumental opportunity to solve housing crisis in 2023” (Fox Business)
26:28 The issues involved in turning office space into housing
28:38 LMR #2—Jamie Dimon optimistic about the U.S. consumer (Fox Business)
29:06 The biggest argument against the consumer
#realestatenews #realestatepodcast #realestateupdates

Jan 3, 2023 • 43min
The TRUTH About Being A Part Time Real Estate Agent | The Real Word 254
Byron Lazine and Nicole White discuss expired listings, BAM’s live cold-calling event, part-time agents and their place in the industry—with some surprising words from Byron—and the widely-varying predictions on the value of bitcoin in 2023.
Listen in for an EPIC LIVE Expired Listings Call with Byron Lazine, Tom Toole & Dan Oneil
Wednesday, January 4, 2023 at 4PM EST
https://mailchi.mp/1b8d03499988/calling-expired-listings-live
Click The Bell Icon to be notified when the calls go live!
https://www.youtube.com/watch?v=vCH7tF5seHI
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
This episode's sources:
https://brokeagentmedia.com/expired-listings-are-a-goldmine/
https://brokeagentmedia.com/you-might-be-a-part-time-agent-if/
https://www.cnbc.com/2023/01/02/the-boldest-bitcoin-price-predictions-for-2023.html
Timestamps:
00:00–01:36 Intro
01:36 Topic #1: Expired Listings Are a Goldmine” (BAM)
03:51 The BAM live cold-calling event (January 4th)
04:52 How important are expireds, and why do so many agents hate them?
11:35 The beautiful thing about expired listings
13:45 Topic #2: Part-Time Agents (BAM)
24:21 Byron re-evaluates his assessment of PT agents and their place in the industry
29:46 “This is just a continuation of who you are.”
35:31 Content from Byron to help PT agents compete with FT ones.
36:37 Left, Middle, Right: “Bitcoin calls for 2023 are out…” (CNBC article)
40:00 Focus on the main things.
#realestateagent #realestatenews #realestatepodcast

Dec 27, 2022 • 30min
What Falling Home Prices Mean For The 2023 Market | The Real Word 253
Byron Lazine and Nicole White discuss the Case-Schiller update for December 2022, a great Twitter follow for real estate agents, a BAM article on marketing trends that won’t make it to 2023, and the pitfalls of the quiet quitting trend for employees.
PropStream is the leading real estate data and analytics platform, no matter what your real estate goals are. Get more listings, close more deals with PropStream.
Try PropStream now: https://bit.ly/PropStream-BAM
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
This episode's sources:
https://www.marketwatch.com/story/home-price-growth-falls-in-october-as-market-feels-effect-of-high-mortgage-rates-11672149882
https://brokeagentmedia.com/these-marketing-trends-arent-making-it-to-2023/
https://www.foxbusiness.com/lifestyle/workplace-quiet-quitting-trend-pitfalls-employees
Timestamps:
00:00–00:42 Intro
00:42 Topic #1: Case-Schiller update & Tweet thread
00:57 Twitter follow: Lance Lambert
06:43 Optimism and the housing market
10:57 The Fed is doing everything it can to fight inflation, but…
12:43 Topic #2: BAM article: “These Marketing Trends Are Not Making It to 2023.”
13:11 #1: Celebrity endorsements
15:42 #2: Curated IG Feeds.
17:24 #3: Audio Spaces (versus Twitter Spaces)
19:47 #4: Long-Form Videos
23:23 LMR: Quiet Quitting Trend & Pitfalls
24:12 Here’s where it relates to real estate agents

Dec 20, 2022 • 37min
Team Structures Are RUINING Real Estate Rankings | The Real Word 252
Byron Lazine and Nicole White discuss team structures (and why they’re a train wreck), the rising need for down payment assistance, what it means when really wealthy people start unloading their real estate, and dollar stores leading the surge in retail store openings.
PropStream is the leading real estate data and analytics platform, no matter what your real estate goals are. Get more listings, close more deals with PropStream.
Try PropStream now: https://bit.ly/PropStream-BAM
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
TikTok: https://www.tiktok.com/@byronlazine
5AM Call Sign-up: https://www.5amcall.com
Newsletter here: https://byronlazine.com/subscribe
Connect with Nicole White:
https://www.instagram.com/nicolewhiterealtor/
This episode's sources:
https://www.inman.com/2022/12/20/team-structures-are-a-trainwreck-heres-why-its-ruining-rankings/
https://brokeagentmedia.com/over-1-million-searched-for-down-payment-assistance-last-year/
https://www.wsj.com/articles/casino-mogul-steve-wynn-is-betting-on-the-luxury-market-as-he-unloads-300-million-in-personal-real-estate-11671484843
https://www.wsj.com/articles/dollar-stores-lead-a-surge-in-new-retail-openings-11671532203
Timestamps:
00:00–00:50 Intro
00:50 Topic #1: “Team Structures are a Train Wreck”
03:44 Agents paying for top ranking
12:35 I don’t believe a team could be in multiple states.
21:32 Topic #2: “Over one million searched for down payment assistance”
25:05 Directing potential buyers to the right places for assistance
28:08 Telling the consumer what it [really] costs to buy a home
29:39 LMR #1: “Casino mogul Steve Wynn is betting on the luxury market.”
31:21 An indicator of what’s to come?
32:00 LMR #2: (WSJ) “Dollar stores lead the surge in retail openings.”
33:05 If you're an agent who serves in an underserved rural area...


