

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Jun 20, 2023 • 30min
$10,000 Incentive Every Agent NEEDS To Know About | The Real Word 278
Byron Lazine and Nicole White discuss mortgage professionals living paycheck to paycheck, a new BAMx course by Tom Toole, how to overcome the top four seller objections, and the $10,000 incentive every agent needs to know about.
BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code REALWORD for 10% off your annual subscription!
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://nowbam.com/mortgage-professionals-living-paycheck-to-paycheck/
https://www.tiktok.com/@chasing_mastery/video/7206395398682889515?_op=1&_r=1&_t=8d9voDx5yDi&social_sharing=v2
https://docs.google.com/document/d/1iokntjRZtimnSSe5DCFwaOwCWmGQmyY1CDLquhhPLvU/edit
Listing bonuses: http://66highst.com/
Timestamps:
00:00–00:52 Intro
00:52 #1—Mortgage pros living paycheck to paycheck
04:30 Reacting to a TikTok video on real estate agents
10:31 #2—Handling top four seller objections (BAM) and Tom Toole’s new BAMx course
12:17 Objection #1: “The timing isn’t right.”
16:16 Objection #2: “The house isn’t ready.”
18:29 Objection #3: “I don’t know where to go.”
20:26 Objection #4: “We have an off-market sale in the works.”
22:29 #3—Listing bonuses: 66 High Street (nine units left) & why we’re offering a $10,000 bonus
#realestateobjections #luxurylistings #luxuryrealestate

Jun 13, 2023 • 33min
87% Of Consumers Ranked Homeownership More Important Than THIS | The Real Word 277
Byron Lazine and Nicole White discuss what living the good life means to consumers, a tweet by Aleksey Chernobelskiy on starting a “cold calling journal,” and a Graham Stephenson YouTube Short saying 99% of real estate agents will fail.
Get better at connecting with your past clients. Sign up for the BAM Live Cold Calling Event taking place tomorrow (Wednesday), June 14, at 4 pm ET.: https://mailchi.mp/nowbam/coldcallingpastclients
Sign up for BAMx to join us at the after-party, debrief, and Q&A in the BAMx Facebook group.
BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code REALWORD for 10% off your annual subscription!
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://nowbam.com/what-living-the-good-life-means-to-consumers/
https://twitter.com/chernobelskiy/status/1668283672435494912?s=46&t=bt4BWeBVW68zV3-uaGcKwg
https://www.youtube.com/shorts/ZmEoPR8g3LU
Timestamps:
00:00–01:57 Intro
01:57 #1: What does “living the good life” mean to consumers, apart from homeownership?
14:14 #2: Tweet by Aleksey Chernobelskiy asking for advice on starting a cold calling journal
23:30 #3: Graham Stephen YouTube Short: “99% of agents will fail.”
27:39 “If you think three or even six months is giving real estate a real try, you are are mistaken.”
#homeownership #homesales #realestatepodcast

Jun 6, 2023 • 27min
Home Depot’s Tiny Homes: Viable Solution For Affordable Housing? | The Real Word 276
Byron Lazine and Nicole White discuss a Home Depot tiny house for $43K and whether it's a viable solution for affordable housing, plus the hidden costs of homeownership, and a Walk Thru clip on what agents will do (and have done) to keep a deal alive.
BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code REALWORD for 10% off your annual subscription!
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://nypost.com/2023/06/02/would-you-pay-43k-for-this-home-depot-tiny-house/
https://twitter.com/thefrugalgay11/status/1663990631113412610
https://nowbam.com/hidden-costs-of-homeownership/
https://www.instagram.com/p/Cs_KBXioIIg/
Timestamps:
00:00–00:33 Intro
00:33 Topic #1: Home Depot offering a tiny home for $44K
04:38 “Is this a viable solution for affordable homes?”
09:53 Topic #2: Hidden costs of homeownership (BAM)
18:11 Topic #3: Reactions to a Walk Thru clip on keeping deals together
#tinyhome #homedepot #affordablehousing

May 30, 2023 • 26min
Elon Musk Tweets Home Price Meltdown Coming | The Real Word 275
Byron Lazine and Nicole White discuss Elon Musk's questionable Tweet on the housing market, agents wondering if the market will ever return to normal, and a Tom Ferry video on AI, and its (developing) impact on the role of the real estate professional.
BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code REALWORD for 10% off your annual subscription!
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://twitter.com/elonmusk/status/1663238551406772245?s=46&t=FPVOkFKGsFsKaRxPA8pSVQ
https://twitter.com/newslambert/status/1663369686606544898?s=12&t=FPVOkFKGsFsKaRxPA8pSVQ
https://www.housingwire.com/articles/real-estate-agents-wonder-if-inventory-levels-will-ever-return-to-normal/
https://www.youtube.com/shorts/umf8f9OuRFI
Timestamps:
00:00–01:23 Intro
01:23 Topic #1: Elon Musk’s questionable housing statement
03:30 “What would you consider a housing value meltdown?”
13:11 Topic #2: “Will the market ever return to normal?”
18:13 Topic #3: Tom Ferry video on AI and the role of the real estate professional
#elonmusk #housingmarketforecast #homeprices

May 23, 2023 • 24min
The TRUTH Behind Agents Getting Out Of Business | The Real Word 274
Byron Lazine and Nicole White discuss Byron’s NBC segment on Bare Minimum Mondays, NAR losing members, whether it's worth it to get your real estate license in 2023, a commercial broker’s advice to young people, and how handling your emotions can make you rich.
BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code REALWORD for 10% off your annual subscription!
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://nowbam.com/from-social-media-to-nbc-byron-lazine-discusses-the-bare-minimum-monday-trend/
https://cdn.nar.realtor/sites/default/files/documents/monthly-membership-04-2023.pdf
https://www.youtube.com/shorts/OKuMtBkiCHo
https://www.youtube.com/shorts/bFnlLPuGoIM
https://www.youtube.com/shorts/TQR3TSVzMLA
Timestamps:
00:00–00:34 Intro
00:34 Topic #1 Byron’s NBC segment on the Bare Minimum Monday trend
06:42 Topic #2 NAR is losing members
11:12 Topic #3 Video #1—”Is it worth getting your real estate license in 2023?”
15:30 Video #2—”Commercial real estate broker’s advice to young people”
17:45 Video #3—”Handling your emotions can make you rich”
#realestateagents #realestatebusiness #realestatepodcast

May 16, 2023 • 29min
How Mortgage Brokers Can Earn Agents' Business & Barstool Admits Defeat | The Real Word 273
Byron Lazine and Nicole White discuss last night’s BAM vs Barstool debate, Matt Lionetti’s open letter to mortgage brokers, Gen Zers becoming real estate investors, and a special discount code to BAMx.
Use discount code REALWORD for 10% off your annual BAMx subscription: https://bamx.uscreen.io/pages/subscribe — Your go-to platform for on-demand real estate education.
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://nowbam.com/bam-vs-barstool-sports-real-estate-debate/
https://nowbam.com/an-open-letter-to-mortgage-brokers/
https://fortune.com/2023/05/15/gen-zers-are-tipping-their-toes-into-the-housing-market-real-estate-investing/?utm_source=Iterable&utm_medium=email&utm_campaign=fortune-daily&tpcc=dailydigest&tpcc=NL_Marketing
Timestamps:
00:00–01:28 Intro
01:28 Topic #1—BAM vs Barstool Debate
07:47 Topic #2—An open letter to mortgage brokers
17:15 Topic #3—Bare Minimum Monday vs Maximum Monday
26:28 Discount code to BAMx
#mortgagebroker #realestateagents #barstool

May 9, 2023 • 27min
Barstool Sports Calls Out Real Word With UNHINGED Clip | The Real Word 272
Byron Lazine and Nicole White discuss an attack on The Real Word by Dave Culllinane of Barstool Sports, their reactions to Patrick Bet David’s take on home price declines, and a BAM post showing 72% of renters believe homeownership will never happen for them.
BAMx – Your go-to platform for on-demand real estate education: https://bamx.uscreen.io/pages/subscribe
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://podcasts.apple.com/us/podcast/the-kirk-minihane-show/id1467438756?i=1000611906906
https://www.youtube.com/watch?v=Nnd_pGcQ9JY
https://nowbam.com/
Timestamps:
00:00–01:04 Intro
01:04 Topic #1—The podcast reaction
05:43 Byron’s response to Dave Cullinane
11:21 Topic #2—Reaction clip: Patrick Bet-David
15:26 The difference between home sales and home values
19:58 Topic #3—”72% of Renters Believe Homeownership Will Never Happen” (BAM)
#barstoolsports #barstool #patrickbetdavid

May 2, 2023 • 30min
Homes.com VS Realtor.com - The Real Estate Portal Race | The Real Word 271
Byron Lazine and Nicole White discuss Homes.com competing with Zillow, the one photo that could make or break a sale, and a YouTube Short with Ryan Serhant advising people wanting to make $1M in real estate not to immediately become real estate investors.
BAMx – Your go-to platform for on-demand real estate education: https://bamx.uscreen.io/pages/subscribe
Check out BAM's free ebooks: https://nowbam.com/e-books/
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://www.realestatenews.com/2023/04/29/homes-com-making-big-strides-in-portal-race-but-zillow-dominates
https://nowbam.com/the-homes-com-response-will-surprise-you/
https://www.realtor.com/advice/sell/real-estate-photographers-reveal-the-one-listing-photo-that-can-make-or-break-a-sale/
https://youtube.com/shorts/hzC4poN4Np4?feature=share
Timestamps:
00:00–01:40 Intro
01:40 Topic #1: “Homes.com making big strides in portal race”
08:56 The Homes.com response (BAM article by Ray Ellen)
13:50 How is Homes.com making money?
15:57 “Responsibility must be given; it can’t be taken.”
17:03 Topic #2: “The one photo that can make or break a sale”
21:28 Topic #3: Ryan Serhant video
23:00 What’s the quickest path to $1 million in real estate right now?
#realestatewebsite #homesearch #realestatepodcast

Apr 25, 2023 • 37min
The Escalating Brokerage Battle For Ultimate Agent Count | The Real Word 270
Byron Lazine and Nicole White discuss what millennials and Gen Z think it might take for them to become a homeowner, the boomerang effect of real estate agents returning to their old brokerages, and advice from Monica Church on the type of videos agents should stop making.
Get your ticket to an exclusive all-day Mastermind Golf Experience at the Tiburón Golf Club at The Ritz-Carlton Naples on Friday, May 5, 2023. Space is limited. Book your spot today: https://brokeagentmedia.lpages.co/bam-golf-mastermind/
Check out this week's episode of the Over Ask Podcast with Monica Church: https://www.youtube.com/watch?v=3KkErf4a1wo
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://nowbam.com/what-are-the-odds-winning-the-lottery-vs-homeownership/
https://www.inman.com/2023/04/25/meet-the-boomerang-agents-returning-to-their-old-brokerages/
https://youtube.com/shorts/Hhu6jnep0dY?feature=share
Timestamps:
00:00–00:22 Intro
00:22 Topic #1: Winning the lottery vs homeownership
01:45 Chart: “Home price growth by months into the decade” (Case Shiller)
03:09 Gen Z & millennial perceptions on what it will take to afford a home
06:35 Big takeaways
09:09 Topic #2: Inman article on boomerang agents
11:39 Giving credit to Compass
14:00 Chart: “Percent change in agent count by quarter”
18:30 Big takeaways
23:57 Topic #3: What type of content agents should stop making
25:28 Nicole’s take
27:03 Byron’s take
29:14 Recommendations for (most) agents
#realestatebrokerage #realestateagents #realestatepodcast

Apr 18, 2023 • 38min
Why Barbara Corcoran Says You Should Buy a Home RIGHT NOW | The Real Word 269
Byron Lazine and Nicole White discuss real estate advice and Friday firings by Shark Tank’s Barbara Corcoran, plus a BAM article on AI replacing real estate agents—and why Matt Lionetti believes you have nothing to worry about.
Get your ticket to an exclusive all-day Mastermind Golf Experience at the Tiburón Golf Club at The Ritz-Carlton Naples on Friday, May 5, 2023. Space is limited. Book your spot today: https://brokeagentmedia.lpages.co/bam-golf-mastermind/
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
http://eepurl.com/hZU-Vn
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Twitter: https://www.twitter.com/ByronLazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://www.cnbc.com/2023/04/17/barbara-corcoran-buying-real-estate-advice.html
https://fortune.com/2023/04/13/shark-tank-barbara-corcoran-loves-firing-negative-workers-on-fridays/
https://nowbam.com/yes-ai-will-replace-real-estate-agents-but-this-is-why-you-dont-have-to-worry/
Timestamps:
00:00–03:28 Intro
00:27 Elon Musk tagging news sources on Twitter
01:50 Update on last week’s invitation to Rachael Hite
03:28 Topic #1: Barbara Corcoran’s real estate advice (CNBC)
13:02 Is it always a good time to buy?
14:37 Chart: “Home price growth by months into the decade”
17:11 Topic #2: “I love firing (negative) people on Fridays” (Fortune)
19:43 “The Bare-Minimum Monday crowd…”
24:51 Topic #3: Will AI replace real estate agents? (BAM)
29:08 Some things AI will do better than (human) RE agents
#barbaracorcoran #realestateinvesting #buyingahome


