The Real Word

Byron Lazine and Nicole White discuss Homes.com competing with Zillow, the one photo that could make or break a sale, and a YouTube Short with Ryan Serhant advising people wanting to make $1M in real estate not to immediately become real estate investors. BAMx – Your go-to platform for on-demand real estate education: https://bamx.uscreen.io/pages/subscribe Check out BAM's free ebooks: https://nowbam.com/e-books/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://www.realestatenews.com/2023/04/29/homes-com-making-big-strides-in-portal-race-but-zillow-dominates https://nowbam.com/the-homes-com-response-will-surprise-you/ https://www.realtor.com/advice/sell/real-estate-photographers-reveal-the-one-listing-photo-that-can-make-or-break-a-sale/ https://youtube.com/shorts/hzC4poN4Np4?feature=share Timestamps: 00:00–01:40 Intro 01:40 Topic #1: “Homes.com making big strides in portal race” 08:56 The Homes.com response (BAM article by Ray Ellen) 13:50 How is Homes.com making money? 15:57 “Responsibility must be given; it can’t be taken.” 17:03 Topic #2: “The one photo that can make or break a sale” 21:28 Topic #3: Ryan Serhant video 23:00 What’s the quickest path to $1 million in real estate right now? #realestatewebsite #homesearch #realestatepodcast

Byron Lazine and Nicole White discuss what millennials and Gen Z think it might take for them to become a homeowner, the boomerang effect of real estate agents returning to their old brokerages, and advice from Monica Church on the type of videos agents should stop making. Get your ticket to an exclusive all-day Mastermind Golf Experience at the Tiburón Golf Club at The Ritz-Carlton Naples on Friday, May 5, 2023. Space is limited. Book your spot today: https://brokeagentmedia.lpages.co/bam-golf-mastermind/ Check out this week's episode of the Over Ask Podcast with Monica Church: https://www.youtube.com/watch?v=3KkErf4a1wo Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://nowbam.com/what-are-the-odds-winning-the-lottery-vs-homeownership/ https://www.inman.com/2023/04/25/meet-the-boomerang-agents-returning-to-their-old-brokerages/ https://youtube.com/shorts/Hhu6jnep0dY?feature=share Timestamps: 00:00–00:22 Intro 00:22 Topic #1: Winning the lottery vs homeownership 01:45 Chart: “Home price growth by months into the decade” (Case Shiller) 03:09 Gen Z & millennial perceptions on what it will take to afford a home 06:35 Big takeaways 09:09 Topic #2: Inman article on boomerang agents 11:39 Giving credit to Compass 14:00 Chart: “Percent change in agent count by quarter” 18:30 Big takeaways 23:57 Topic #3: What type of content agents should stop making 25:28 Nicole’s take 27:03 Byron’s take 29:14 Recommendations for (most) agents #realestatebrokerage #realestateagents #realestatepodcast

Byron Lazine and Nicole White discuss real estate advice and Friday firings by Shark Tank’s Barbara Corcoran, plus a BAM article on AI replacing real estate agents—and why Matt Lionetti believes you have nothing to worry about. Get your ticket to an exclusive all-day Mastermind Golf Experience at the Tiburón Golf Club at The Ritz-Carlton Naples on Friday, May 5, 2023. Space is limited. Book your spot today: https://brokeagentmedia.lpages.co/bam-golf-mastermind/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Twitter: https://www.twitter.com/ByronLazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://www.cnbc.com/2023/04/17/barbara-corcoran-buying-real-estate-advice.html https://fortune.com/2023/04/13/shark-tank-barbara-corcoran-loves-firing-negative-workers-on-fridays/ https://nowbam.com/yes-ai-will-replace-real-estate-agents-but-this-is-why-you-dont-have-to-worry/ Timestamps: 00:00–03:28 Intro 00:27 Elon Musk tagging news sources on Twitter 01:50 Update on last week’s invitation to Rachael Hite 03:28 Topic #1: Barbara Corcoran’s real estate advice (CNBC) 13:02 Is it always a good time to buy? 14:37 Chart: “Home price growth by months into the decade” 17:11 Topic #2: “I love firing (negative) people on Fridays” (Fortune) 19:43 “The Bare-Minimum Monday crowd…” 24:51 Topic #3: Will AI replace real estate agents? (BAM) 29:08 Some things AI will do better than (human) RE agents #barbaracorcoran #realestateinvesting #buyingahome

Byron Lazine and Nicole White discuss Zillow’s new monthly payment search filter, the increase in property taxes, and an Inman opinion piece responding to Byron’s previous comments on the article, “I’m an agent. You can’t tell me what to wear on the job.” Get your ticket to an exclusive all-day Mastermind Golf Experience at the Tiburón Golf Club at The Ritz-Carlton Naples on Friday, May 5, 2023. Space is limited. Book your spot today: https://brokeagentmedia.lpages.co/bam-golf-mastermind/ BAM's ebook landing page: https://nowbam.com/e-books/ Get your free copy of BAM’s newest ebooks: “Video Gear for Every Budget”: https://brokeagentmedia.lpages.co/video-gear-for-every-budget/ “Mastering the Green Screen”: https://brokeagentmedia.lpages.co/how-to-green-screen/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Twitter: https://www.twitter.com/ByronLazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://nowbam.com/zillow-now-allows-home-buyers-to-search-based-on-monthly-payments/ https://nowbam.com/another-affordability-hurdle-property-taxes-are-up-across-the-u-s/ https://www.inman.com/2023/04/06/you-cant-tell-an-agent-what-to-wear-i-said-then-you-responded/ Timestamps: 00:00–01:02 Intro 01:02 #1: Zillow allows buyers to search based on monthly payments 07:58 #2: Property taxes are up across the country 18:32 #3: The Inman phone call & article 22:20 “Hey, are you mad at Rachael, who wrote ‘Bare Minimum Monday’ last week…?” 26:03 "We've got to have Rachael on this show.” 31:43 “52% of sellers in 2023 are Boomers…” #zillow #homebuyers #inman

Byron Lazine and Nicole White discuss a BAM post on three lessons from March Madness, plus news on the Trump indictment and the “Bare minimum Monday” TikTok Trend. Get your free copy of BAM’s newest ebooks: “Mastering the Green Screen”: https://brokeagentmedia.lpages.co/how-to-green-screen/ “Video Gear for Every Budget”: https://brokeagentmedia.lpages.co/video-gear-for-every-budget/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Twitter: https://www.twitter.com/ByronLazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://nowbam.com/3-lessons-from-march-madness-to-help-you-win-in-real-estate/ https://therealdeal.com/new-york/2023/04/03/trump-indictment-poses-risk-for-real-estate-empire https://www.inman.com/2023/04/01/bare-minimum-monday-how-this-tiktok-trend-could-change-your-work-week/ Timestamps: 00:00–00:50 Intro 00:50 Racket #1: “Three Lessons from March Madness” (BAM) 07:55 Racket #2: The Trump indictment and his real estate empire (The Real Deal) 12:01 Racket #3: “Bare Minimum Monday?” (Inman) 19:29 Reactions to the TikTok video #marchmadness #donaldtrump #realestatepodcast

Byron Lazine and Nicole White discuss agents losing leads to Homes.com, commercial real estate hitting a wall, and a Valuetainment YouTube video with Barry Habib on the challenges American home buyers face in today’s market. Get your free copy of BAM’s newest ebooks: “Mastering the Green Screen”: https://brokeagentmedia.lpages.co/how-to-green-screen/ “Video Gear for Every Budget”: https://brokeagentmedia.lpages.co/video-gear-for-every-budget/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Twitter: https://www.twitter.com/ByronLazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://nowbam.com/breaking-is-homes-com-using-your-name-to-steal-your-leads/ https://www.cnn.com/2023/03/27/investing/premarket-stocks-trading/index.html https://youtu.be/J6Ni0aZckwg Timestamps: 00:00–01:12 Intro 01:12 Topic #1: Is Homes.com using agent names to steal leads? 06:05 Byron discovers an Inman ad with his name on it 08:51 Response from Homes.com 13:21 “I don’t believe she has a case against Homes.com” 15:22 Topic #2: Commercial real estate is in trouble 22:29 Employers using webcams to track their remote employees 27:22 Topic #3: Valuetainment video: “Americans can’t afford to buy homes…” 31:01 Do you see affordability improving in 2023? #patrickbetdavid #housingaffordability #realestatepodcast

Byron Lazine and Nicole White discuss the warning by Million Dollar Listing star Josh Altman, the tug of war between millennials and boomers, what Zillow CEO Rich Barton is saying with his prediction for the housing market and what “back to the basics” really means. Learn more about the Turn On Event here: https://nowbam.com/turn-on-a-fusion-of-creativity-and-business/ Get your free copy of BAM’s newest ebook: “Video Gear for Every Budget”: https://brokeagentmedia.lpages.co/video-gear-for-every-budget/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Twitter: https://www.twitter.com/ByronLazine TikTok: https://www.tiktok.com/@byronlazine 5AM Call Sign-up: https://www.5amcall.com Newsletter here: https://byronlazine.com/subscribe Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://www.foxbusiness.com/real-estate/million-dollar-listing-star-warns-ca-mansion-tax-deliver-hardest-hit-since-2007 https://www.inman.com/2023/03/20/the-tug-of-war-between-millennials-and-boomers-heats-up-this-spring/ https://www.inman.com/2023/03/17/zillow-ceo-rich-barton-the-real-pain-is-probably-coming/ Timestamps: 00:00–02:55 Intro 02:55 Topic #1: California mansion tax 08:17 Thoughts on the mansion tax 11:27 Thoughts on property taxes and how they’ll impact inventory 16:22 Topic #2: The tug-of-war between millennials and boomers 23:00 Why the new market won’t save homebuyers 25:26 Topic #3: Zillow CEO Rich Barton says “The real pain is probably coming” 29:14 What “back to the basics” really means #millennials #interestrates #realestatepodcast

Byron Lazine and Nicole White discuss the importance of Silicon Valley Bank (SVB), the Plunk app and Plunk’s recent partnerships with three tech startups, and Elon Musk’s planned Texas fiefdom. Get your free copy of BAM’s newest ebook: “Video Gear for Every Budget”: https://brokeagentmedia.lpages.co/video-gear-for-every-budget/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Twitter: https://www.twitter.com/ByronLazine TikTok: https://www.tiktok.com/@byronlazine 5AM Call Sign-up: https://www.5amcall.com Newsletter here: https://byronlazine.com/subscribe Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://www.inman.com/2023/03/13/silicon-valley-bank-was-part-of-an-ecosystem-that-sped-up-innovation/?utm_source=inbriefnonselect&utm_medium=email&utm_campaign=inbrief&utm_content=965183_dek_0_20230313&message_id=30820768.37860 https://nowbam.com/plunk-partners-with-3-tech-startups-to-shake-up-the-real-estate-industry/ https://www.bloomberg.com/news/articles/2023-03-13/elon-musk-s-planned-texas-fiefdom-is-a-billionaire-tradition?cmpid=BBD031323_CUS&utm_medium=email&utm_source=newsletter&utm_term=230313&utm_campaign=closeamericas&leadSource=uverify%20wall Timestamps: 00:00–02:30 Intro 02:30 Racket #1: SVB Bank sped up innovation (Inman) 04:01 60 years of SVB and the 2nd biggest bank collapse in U.S. history 07:56 High-risk moves made by SVB 10:42 How important are regional banks for residential real estate? 14:26 Racket #2: Plunk shakes up the real estate industry 15:43 What Nicole likes about Plunk 17:53 Byron’s take on Plunk as a disruptor 19:43 Racket #3: Elon Musk’s planned Texas fiefdom 21:54 Could this be the future of how we build infrastructure in other towns? #inman #siliconvalleybank #realestatepodcast

Byron Lazine and Nicole White discuss the biggest regrets of first-time sellers, the 1.25M drop in million dollar homes, and a sneak peak into Re/Max strategy for 2023 with CEO Nick Bailey. Sign up for the All Things Instagram Q&A event, sponsored by BoomTown, where Matt Lionetti, Brooks Landry, and The Broke Agent spill their secrets and answer your burning questions: https://us02web.zoom.us/webinar/register/5616781057809/WN_RnG3026wQ8OC86exf3FQlQ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Twitter: https://www.twitter.com/ByronLazine TikTok: https://www.tiktok.com/@byronlazine 5AM Call Sign-up: https://www.5amcall.com Newsletter here: https://byronlazine.com/subscribe Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://nowbam.com/biggest-regrets-of-first-time-sellers/ https://www.inman.com/2023/03/06/theres-1-25-million-fewer-million-dollar-homes-in-america-in-2023/ https://www.inman.com/2023/03/03/re-max-ceo-nick-bailey-agents-who-ignore-tech-will-be-replaced/ Byron Lazine Podcast episode with Nick Bailey & Tom Toole: https://nowbam.com/meet-the-remax-ceo-of-142000-agents-in-118-countries/ Chris Smith episode: “The Marketing Advice All Agents Must Hear”: https://nowbam.com/the-marketing-advice-all-agents-must-hear/ Timestamps: 00:00–00:56 Intro 00:56 Racket #1: Biggest regrets of first-time sellers 09:48 Regret #4: Not making home improvements 14:18 Racket #2: There’s 1.25M fewer million dollar homes in the U.S. in 2023 27:03 Racket #3: Re/Max CEO’s sneak peek for 2023 35:56 “Consistency is undefeated” (Jared James) #milliondollarlistings #realestatemarket #realestatepodcast

Byron Lazine and Nicole White discuss the rise of lawsuits against real estate professionals, the top legal issues for real estate agents, a NAR ad on building relationships, and the rollout of NAR’s fifth “That’s Who We Are” campaign after their latest fee hike. Stop leaving money on the table. Sign up to join tomorrow’s BAM + Formations panel on “Top Strategies Before Your 2022 Filing”: https://mailchi.mp/nowbam/top-strategies-for-2022-filing Get access to the recording for BAM’s ChatGPT workshop with Chris Smith (Thursday, February 16th). Click here to save 30% with the BAM discount: https://conv.codes/bam Grab your FREE copy of BAM x The Conversion Club ebook, AI Tools for Real Estate Agents: https://brokeagentmedia.lpages.co/ai-for-real-estate-agents/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Twitter: https://www.twitter.com/ByronLazine TikTok: https://www.tiktok.com/@byronlazine 5AM Call Sign-up: https://www.5amcall.com Newsletter here: https://byronlazine.com/subscribe Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://nowbam.com/lawsuits-against-real-estate-professionals-are-on-the-rise/ https://nowbam.com/the-top-5-legal-issues-every-real-estate-agent-needs-to-know/ https://www.nar.realtor/magazine/real-estate-news/sales-marketing/build-relationships-that-last-through-good-bad-markets https://www.inman.com/2023/02/24/nar-rolls-out-5th-thats-who-we-r-ad-campaign-after-fee-hike/ https://www.youtube.com/@realtors6724/videos Timestamps: 00:00–01:45 Intro 01:45 Racket #1: Lawsuits against real estate professionals (BAM) 03:41 Inspection waivers and poorly-trained agents 05:43 You need to be upfront and honest about market conditions 08:25 Follow-up emails with deadlines—and why NOT to use the word “assume” 11:14 Racket #2: Build relationships that last through good/bad markets” (Realtor Magazine) 13:41 What great agents are doing: Giving great, trustworthy, transparent advice 17:47 Racket #3: NAR’s 5th ad campaign (Inman) 20:21 Byron and Nicole react to three of the new NAR ads #realestatenews #realestateagent #realestatepodcast