

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Jul 18, 2023 • 24min
How Much Do Agents ACTUALLY Make? | The Real Word 281
Byron Lazine and Nicole White discuss the NAR 2023 Member Profile, highlighting inventory concerns, Realtor confidence, average incomes based on education level, the worst reason to switch brokerages, and what it takes to become a top performer (and top earner).
BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code REALWORD for 10% off your annual subscription!
Sign up for tomorrow’s BAM webinar on YouTube Strategy for Real Estate Agents with Tom Storey and The Broke Agent: https://us02web.zoom.us/webinar/register/WN_02VupyqyT3e-QOLs5ezGUQ#/registration
Join us in August at the TF Success Summit!! Use promo code PRBAMSS for $100 OFF!! https://www.tomferry.com/ssb
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's source:
https://nowbam.com/rising-sales-volume-repeat-clients-referrals-takeaways-from-nars-2023-member-profile/
Timestamps:
00:00–00:33 Intro
00:33 NAR’s 2023 Member Profile
01:29 Listing agents are struggling for business / 90% of mortgages under 6%
02:05 76% of Realtors are confident they’ll be staying at least two more years
03:18 Realtors are struggling even though income is up.
04:42 Decline in income for agents with 16 years of experience
06:33 Forbes article: median salary by education level
11:04 Different ways to look at the income levels
16:04 Splits are the worst reason to switch teams/brokerages
17:53 Big takeaways from the NAR 2023 Member Profile
19:30 What it takes to be a top performer
20:34 The potential (for six figure income) is there, but it requires sacrifice
21:45 The Over Ask Podcast
22:31 Interested in podcasting? Sign up for tomorrow’s YouTube webinar at 3 pm ET!
#realestatesales #realestatesalary #realestateagents

Jul 11, 2023 • 33min
Misleading Data That Is Costing Agents & Consumers | The Real Word 280
Byron Lazine and Nicole White discuss a report on a surfeit of agents---and marginal agents claiming a quarter of commissions in three markets---jealous home research, and what they think of Instagram's new Threads app.
BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code REALWORD for 10% off your annual subscription!
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://www.inman.com/2023/07/10/marginal-agents-with-fewer-sales-now-claim-quarter-of-commissions/
https://consumerfed.org/wp-content/uploads/2023/07/Real-Estate-Agent-Report-7-10-23.pdf
https://nowbam.com/jealous-home-research-the-impact-of-online-home-value-checking/
https://nowbam.com/threads-for-the-real-estate-industry-my-initial-thoughts-on-metas-new-app/
Timestamps:
00:00–00:45 Intro
00:45 #1—”A Surfeit of Real Estate Agents” (CFA Report)
13:54 Byron’s and Nicole’s reactions to the report
21:18 #2–”Jealous Home Research” (BAM)
25:07 #3–Reactions to the new Threads app (BAM article by The Broke Agent)
31:37 Advice for agents on Threads
#realestatecommission #realestateagent #realestatepodcast

Jun 27, 2023 • 23min
America's 4.3 MILLION Home Construction CRISIS | The Real Word 279
Byron Lazine and Nicole White discuss the housing inventory crisis, videos showing how billionaires act differently (with one by Ryan Serhant), and a TikTok with real estate tips from billion dollar real estate agents.
BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code REALWORD for 10% off your annual subscription!
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://nowbam.com/construction-crisis-u-s-needs-4-3-million-more-homes/
https://www.instagram.com/p/Ctt4pCMMoec/
https://www.youtube.com/shorts/GsFr4yVYgMc
https://www.tiktok.com/@vay.namae/video/70943res49187508194602?_op=1&_r=1&_t=8dUzWNpR1DC&social_sharing=v2
Timestamps:
00:00–00:26 Intro
00:26 #1—”Construction Crisis: The U.S. Needs 4.3 Million More Homes” (BAM)
06:35 #2—Reaction to Ryan Serhant IG Reel
09:05 Reaction to second clip
13:07 #3—Reacting to a TikTok with top tips from billion dollar agents

Jun 20, 2023 • 30min
$10,000 Incentive Every Agent NEEDS To Know About | The Real Word 278
Byron Lazine and Nicole White discuss mortgage professionals living paycheck to paycheck, a new BAMx course by Tom Toole, how to overcome the top four seller objections, and the $10,000 incentive every agent needs to know about.
BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code REALWORD for 10% off your annual subscription!
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://nowbam.com/mortgage-professionals-living-paycheck-to-paycheck/
https://www.tiktok.com/@chasing_mastery/video/7206395398682889515?_op=1&_r=1&_t=8d9voDx5yDi&social_sharing=v2
https://docs.google.com/document/d/1iokntjRZtimnSSe5DCFwaOwCWmGQmyY1CDLquhhPLvU/edit
Listing bonuses: http://66highst.com/
Timestamps:
00:00–00:52 Intro
00:52 #1—Mortgage pros living paycheck to paycheck
04:30 Reacting to a TikTok video on real estate agents
10:31 #2—Handling top four seller objections (BAM) and Tom Toole’s new BAMx course
12:17 Objection #1: “The timing isn’t right.”
16:16 Objection #2: “The house isn’t ready.”
18:29 Objection #3: “I don’t know where to go.”
20:26 Objection #4: “We have an off-market sale in the works.”
22:29 #3—Listing bonuses: 66 High Street (nine units left) & why we’re offering a $10,000 bonus
#realestateobjections #luxurylistings #luxuryrealestate

Jun 13, 2023 • 33min
87% Of Consumers Ranked Homeownership More Important Than THIS | The Real Word 277
Byron Lazine and Nicole White discuss what living the good life means to consumers, a tweet by Aleksey Chernobelskiy on starting a “cold calling journal,” and a Graham Stephenson YouTube Short saying 99% of real estate agents will fail.
Get better at connecting with your past clients. Sign up for the BAM Live Cold Calling Event taking place tomorrow (Wednesday), June 14, at 4 pm ET.: https://mailchi.mp/nowbam/coldcallingpastclients
Sign up for BAMx to join us at the after-party, debrief, and Q&A in the BAMx Facebook group.
BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code REALWORD for 10% off your annual subscription!
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://nowbam.com/what-living-the-good-life-means-to-consumers/
https://twitter.com/chernobelskiy/status/1668283672435494912?s=46&t=bt4BWeBVW68zV3-uaGcKwg
https://www.youtube.com/shorts/ZmEoPR8g3LU
Timestamps:
00:00–01:57 Intro
01:57 #1: What does “living the good life” mean to consumers, apart from homeownership?
14:14 #2: Tweet by Aleksey Chernobelskiy asking for advice on starting a cold calling journal
23:30 #3: Graham Stephen YouTube Short: “99% of agents will fail.”
27:39 “If you think three or even six months is giving real estate a real try, you are are mistaken.”
#homeownership #homesales #realestatepodcast

Jun 6, 2023 • 27min
Home Depot’s Tiny Homes: Viable Solution For Affordable Housing? | The Real Word 276
Byron Lazine and Nicole White discuss a Home Depot tiny house for $43K and whether it's a viable solution for affordable housing, plus the hidden costs of homeownership, and a Walk Thru clip on what agents will do (and have done) to keep a deal alive.
BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code REALWORD for 10% off your annual subscription!
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://nypost.com/2023/06/02/would-you-pay-43k-for-this-home-depot-tiny-house/
https://twitter.com/thefrugalgay11/status/1663990631113412610
https://nowbam.com/hidden-costs-of-homeownership/
https://www.instagram.com/p/Cs_KBXioIIg/
Timestamps:
00:00–00:33 Intro
00:33 Topic #1: Home Depot offering a tiny home for $44K
04:38 “Is this a viable solution for affordable homes?”
09:53 Topic #2: Hidden costs of homeownership (BAM)
18:11 Topic #3: Reactions to a Walk Thru clip on keeping deals together
#tinyhome #homedepot #affordablehousing

May 30, 2023 • 26min
Elon Musk Tweets Home Price Meltdown Coming | The Real Word 275
Byron Lazine and Nicole White discuss Elon Musk's questionable Tweet on the housing market, agents wondering if the market will ever return to normal, and a Tom Ferry video on AI, and its (developing) impact on the role of the real estate professional.
BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code REALWORD for 10% off your annual subscription!
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://twitter.com/elonmusk/status/1663238551406772245?s=46&t=FPVOkFKGsFsKaRxPA8pSVQ
https://twitter.com/newslambert/status/1663369686606544898?s=12&t=FPVOkFKGsFsKaRxPA8pSVQ
https://www.housingwire.com/articles/real-estate-agents-wonder-if-inventory-levels-will-ever-return-to-normal/
https://www.youtube.com/shorts/umf8f9OuRFI
Timestamps:
00:00–01:23 Intro
01:23 Topic #1: Elon Musk’s questionable housing statement
03:30 “What would you consider a housing value meltdown?”
13:11 Topic #2: “Will the market ever return to normal?”
18:13 Topic #3: Tom Ferry video on AI and the role of the real estate professional
#elonmusk #housingmarketforecast #homeprices

May 23, 2023 • 24min
The TRUTH Behind Agents Getting Out Of Business | The Real Word 274
Byron Lazine and Nicole White discuss Byron’s NBC segment on Bare Minimum Mondays, NAR losing members, whether it's worth it to get your real estate license in 2023, a commercial broker’s advice to young people, and how handling your emotions can make you rich.
BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code REALWORD for 10% off your annual subscription!
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://nowbam.com/from-social-media-to-nbc-byron-lazine-discusses-the-bare-minimum-monday-trend/
https://cdn.nar.realtor/sites/default/files/documents/monthly-membership-04-2023.pdf
https://www.youtube.com/shorts/OKuMtBkiCHo
https://www.youtube.com/shorts/bFnlLPuGoIM
https://www.youtube.com/shorts/TQR3TSVzMLA
Timestamps:
00:00–00:34 Intro
00:34 Topic #1 Byron’s NBC segment on the Bare Minimum Monday trend
06:42 Topic #2 NAR is losing members
11:12 Topic #3 Video #1—”Is it worth getting your real estate license in 2023?”
15:30 Video #2—”Commercial real estate broker’s advice to young people”
17:45 Video #3—”Handling your emotions can make you rich”
#realestateagents #realestatebusiness #realestatepodcast

May 16, 2023 • 29min
How Mortgage Brokers Can Earn Agents' Business & Barstool Admits Defeat | The Real Word 273
Byron Lazine and Nicole White discuss last night’s BAM vs Barstool debate, Matt Lionetti’s open letter to mortgage brokers, Gen Zers becoming real estate investors, and a special discount code to BAMx.
Use discount code REALWORD for 10% off your annual BAMx subscription: https://bamx.uscreen.io/pages/subscribe — Your go-to platform for on-demand real estate education.
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://nowbam.com/bam-vs-barstool-sports-real-estate-debate/
https://nowbam.com/an-open-letter-to-mortgage-brokers/
https://fortune.com/2023/05/15/gen-zers-are-tipping-their-toes-into-the-housing-market-real-estate-investing/?utm_source=Iterable&utm_medium=email&utm_campaign=fortune-daily&tpcc=dailydigest&tpcc=NL_Marketing
Timestamps:
00:00–01:28 Intro
01:28 Topic #1—BAM vs Barstool Debate
07:47 Topic #2—An open letter to mortgage brokers
17:15 Topic #3—Bare Minimum Monday vs Maximum Monday
26:28 Discount code to BAMx
#mortgagebroker #realestateagents #barstool

May 9, 2023 • 27min
Barstool Sports Calls Out Real Word With UNHINGED Clip | The Real Word 272
Byron Lazine and Nicole White discuss an attack on The Real Word by Dave Culllinane of Barstool Sports, their reactions to Patrick Bet David’s take on home price declines, and a BAM post showing 72% of renters believe homeownership will never happen for them.
BAMx – Your go-to platform for on-demand real estate education: https://bamx.uscreen.io/pages/subscribe
Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://podcasts.apple.com/us/podcast/the-kirk-minihane-show/id1467438756?i=1000611906906
https://www.youtube.com/watch?v=Nnd_pGcQ9JY
https://nowbam.com/
Timestamps:
00:00–01:04 Intro
01:04 Topic #1—The podcast reaction
05:43 Byron’s response to Dave Cullinane
11:21 Topic #2—Reaction clip: Patrick Bet-David
15:26 The difference between home sales and home values
19:58 Topic #3—”72% of Renters Believe Homeownership Will Never Happen” (BAM)
#barstoolsports #barstool #patrickbetdavid


