The Real Word

Byron Lazine and Nicole White discuss the terms of the Anywhere and RE/Max settlements, NAR’s reversal on zero-percent buyer agent commission, NAR membership in the next 12–24 months, and what it will mean for businesses that depend on NAR’s chokehold on the industry. Tell us your thoughts on NAR in this 3-minute survey: https://wss.pollfish.com/link/bd78433b-8053-4afc-bb00-8e92882e6aa5 Join us for tomorrow’s Business Planning webinar (Wednesday, October 11 at 3 pm ET): https://us02web.zoom.us/webinar/register/4516964490807/WN_Fr2WbVsORESwOY4-LUGrZA#/registration Last week’s pod: https://www.youtube.com/watch?v=tmNv9i05IeY Episode with Rob Hahn aka “Notorious R.O.B.”: https://www.youtube.com/watch?v=SDI7SZctMUg Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://nowbam.com/details-from-anywhere-and-re-max-settlements-no-nar-membership-needed/ https://nowbam.com/nar-changes-its-stance-and-allows-listings-with-0-buyer-commission/ https://nowbam.com/redfin-announces-it-is-leaving-nar/ Timestamps: 00:00–00:40 Intro 00:40 Recap of last week’s episode: Redfin & NAR news 02:38 NAR flip-flop—now allowing 0%/$0 buyer agent compensation 03:40 Here’s what NAR is failing at 04:56 The terms of Anywhere--RE/Max settlements 12:58 Byron’s projection on NAR membership over the next 12–24 months 14:01 “NAR has yet to show their value” – Take the survey linked below 15:14 Extreme disruption in businesses tied to NAR 18:13 “Is this an admission of wrongdoing in any way?” 23:31 “It’s really all about transparency.” ——— BAM PARTNERS 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 ——— #nationalassociationofrealtors #remax #nar

Byron Lazine and Nicole White discuss Redfin CEO Glenn Kelman’s statement announcing the company’s decision to leave NAR, the reasons behind this move, Zillow’s all-in support of NAR, Realtor.com’s stance, and some interesting comments on the @nowbam Instagram. Watch episode #289 with Rob Hahn aka Notorious R.O.B.: https://www.youtube.com/watch?v=SDI7SZctMUg Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://nowbam.com/redfin-announces-it-is-leaving-nar/ Timestamps: 00:00–02:04 Intro 02:04 Redfin is leaving NAR 02:41 Reason #1—NAR’s required fee for buyer comp in every listing 04:04 Reason #2—NAR’s “pattern of sexual harassment” 05:14 Meanwhile, Zillow has been doubling down on their support of NAR 08:12 Byron’s and Nicole’s takes on Redfin’s decision and its overall impact 10:27 Comments on the @nowbam Instagram ——— BAM PARTNERS 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 ——— #redfin #nationalassociationofrealtors #nar

Byron Lazine and Nicole White discuss an anonymous letter from NAR staff sent to NAR leadership with a list of demands—and Tracey Kasper’s response---as well as NAR's removal from the Great Place to Work list. Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! FUBCON 2023: Use promo code “bam_vip30” for 30% off your first ticket. Each additional ticket is 55% off, so buy for your friends who are also looking to scale next year! → https://www.fubcon.com/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://nowbam.com/anonymous-group-of-nar-staff-sends-list-of-demands-to-nar-leadership/ https://nowbam.com/nar-removed-from-great-place-to-work-list/ Timestamps: 00:00–00:40 Intro 00:40 Anonymous group of NAR staff sends letter with demands to NAR leadership 05:36 The list of demands 09:35 Tracey Kasper’s response 10:21 “What I don’t like… “ 13:28 An anonymous email survey at BAM Camp (for BAM Camp 2024) ——— BAM PARTNERS 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 ——— #nationalassociationofrealtors #nar #realestatenews

Notorious R.O.B. joins Byron Lazine and Nicole White to discuss two Realtor association scandals, the possible impact of the Anywhere and RE/MAX settlements on the industry, the NAR membership requirement, and the possibility of buyer commission financing by the FHFA. Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! FUBCON 2023: Use promo code “bam_vip30” for 30% off your first ticket. Each additional ticket is 55% off, so buy for your friends who are also looking to scale next year! → https://www.fubcon.com/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ Connect with Notorious R.O.B.: —Substack: https://notoriousrob.substack.com/ —Instagram: https://www.instagram.com/notorious_rob_blog/ —Twitter: https://twitter.com/robhahn?lang=en —YouTube: https://youtube.com/channel/UCvkcWxxBT9q0HXOMtZuTeHQ This episode's sources: https://notoriousrob.substack.com/p/revealed-priorities-of-realtor-politics Industry Relations Podcast: https://www.youtube.com/watch?v=NtK8ILGY5uw&t=0s Timestamps: 00:00–02:02 Intro & welcome to Notorious R.O.B. 02:02 Starting with Byron’s “arena” comment 10:10 Press attention for NAR’s sexual harassment scandal vs SDAR corruption 13:58 SDAR corruption for 10 years and its impact on other corporate leaders 18:53 Kenny Parcell vs. SDAR board members (who are still employed) 22:09 "If you want to be a CT Realtor, you have to be in NAR; is that not a tie-in agreement?" 24:24 “I think the MLS and the Realtor association need to get divorced….” 25:21 Roughly 70% of Realtors joined the association just to get MLS access. 27:13 Will settlements nix the NAR membership requirement for Anywhere & RE/MAX agents? 2925 Could there be a new association to replace NAR? 32:31 Do we believe this is sexual harassment…? 37:57 If Kenny Parcell was innocent, wouldn’t he be fighting to prove his innocence? 41:39 Why is Kenny Parcell described as a volunteer when he was making $300K/year? 43:33 Will FHFA finance buyer commissions? “My one thing about that….” 46:47 “I would argue that it might be better for agents if that were not the case….” 49:38 “Every settlement like this creates more incentive for copycat lawsuits.” ——— BAM PARTNERS 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 ——— #nationalassociationofrealtors #realestatenews #realestatepodcast

Byron Lazine and Nicole White discuss the video put out by NAR president Tracey Kasper, a lawyer letter on NAR’s internal harassment probe, a new committee for NAR members to pay for, and a YouTube podcast video by next week’s TRW guest, Notorious Rob. Join us at BAM Camp on September 20th for an unforgettable all-day event in Naples, Florida! https://brokeagentmedia.lpages.co/bam-camp/ Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! FUBCON 2023: Use promo code “bam_vip30” for 30% off your first ticket. Each additional ticket is 55% off, so buy for your friends who are also looking to scale next year! → https://www.fubcon.com/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's source: https://www.nar.realtor/magazine/real-estate-news/tracy-kasper-realtors-are-hurting-but-we-have-hope https://www.inman.com/2023/09/08/lawyers-letter-offers-glimpse-into-nars-internal-harassment-probe/ https://www.youtube.com/watch?v=NtK8ILGY5uw Timestamps: 00:00–00:32 Intro 00:32 Next week’s TRW guest: Notorious R.O.B. 03:47 NAR President’s call to action video 04:39 Video: A Message from NAR President Tracey Kasper 06:36 “We totally should have turned that into a drinking game….” 08:43 “NAR is trying to put the pacifier in your mouth…” 09:15 “If you want to be authentic….” (Dos and don’ts) 10:11 Number one: outside experts — “They’ve already done and they swept it under the rug.” 12:02 “Number two, they’re going to re-evaluate how leaders are selected.” 13:43 Another committee for NAR members to pay for 15:43 NAR hasn’t been challenged. 24:20 Notorious R.O.B.’s podcast—and his viewpoint on NAR’s sexual harassment scandal Notorious R.O.B.’s podcast: https://www.youtube.com/watch?v=NtK8ILGY5uw ——— BAM PARTNERS 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 ——— #nationalassociationofrealtors #traceykasper #nar

Byron Lazine and Nicole White discuss NAR's continuing support of its CEO Bob Goldberg, the Accountability Project, a blog on the priorities of Realtor politics—and why it strikes the wrong note—and the case for optional NAR membership. Join us at BAM Camp on September 20th for an unforgettable all-day event in Naples, Florida! https://brokeagentmedia.lpages.co/bam-camp/ BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's source: https://nowbam.com/nar-stands-behind-ceo-bob-goldberg/ https://nowbam.com/nar-accountability-project-agents-driving-industry-reform/ https://notoriousrob.substack.com/p/revealed-priorities-of-realtor-politics?utm_medium=web Timestamps: 00:00–00:56 Intro 00:56 #1 NAR stands behind CEO Bob Goldberg 02:40 NAR’s new president, Tracey Kasper, is part of the club 04:31 Jason Haber’s Change.org petition and the Accountability Project 06:53 Tracey Kasper’s statement (“These are all just words.”) 07:45 Only nine of the complaints were about Parcell. “Who are the other ten for?” 08:12 Rob Hahn: “Revealed priorities of Realtor politics” 19:40 “1.5 million members would be cut in half if….” 22:46 Byron’s take on Rob’s blog — “What fires me up….” 23:11 Nicole’s take — “It’s like talking shit about another agent to make yourself look better.” ——— BAM PARTNERS 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 ——— #bobgoldberg #nationalassociationofrealtors #kennyparcell

Byron Lazine and Nicole White discuss the New York Times exposé of NAR president Kenny Parcell, his subsequent resignation, and the response of the real estate industry. Join us at BAM Camp! Sign up now for early bird pricing, which ends at midnight (12 am ET 8/16) https://brokeagentmedia.lpages.co/bam-camp/ BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's source: https://nowbam.com/nar-accused-of-sexual-harassment-discrimination-and-intimidation/ Timestamps: 00:00–00:37 Intro 00:37 NAR president resigns after multiple accusations 02:00 The New York Times exposé (with 29 women recounting their experiences) 11:16 Comments on the NY Times article & Parcell’s resignation statement 20:49 NAR marketing spend 21:51 Is NAR a Ponzi scheme? 23:57 Paying million$ for tone-deaf marketing 25:04 “We deserve betteR” — where those dues should be going 28:40 “We deserve betteR” merch & the BAM merch store soft-launch ——— BAM PARTNERS 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 ——— #nationalassociationofrealtors #kennyparcell #realestatenews

Byron Lazine and Nicole White discuss a BAM article highlighting some key takeaways from a collaborative survey with 1000Watt, including agent optimism about the future, confidence in their ability to convert leads, and dissatisfaction with lead providers. Join us in August at the TF Success Summit!! Use promo code PRBAMSS for $100 OFF!! https://www.tomferry.com/ssb Join us at BAM Camp! Sign up now for early bird pricing, which ends at midnight (12 am ET 8/16) https://brokeagentmedia.lpages.co/bam-camp/ BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's source: https://nowbam.com/83-of-agents-confident-in-lead-conversion-yet-46-are-unsatisfied-with-providers/ Timestamps: 00:00–00:46 Intro 00:46 The BAM–1000Watt survey 01:24 What stood out 01:55 Who was surveyed? 04:12 “How do you view the future of your real estate business?” 08:52 What Byron has observed over the summer 10:14 Agent confidence in their ability to convert leads 14:16 Team leader confidence vs that of agents not in leadership positions 17:35 BAM Camp — early bird pricing will expire at midnight (12 am ET, 8/16) ——— BAM Partner: The most accurate, powerful, and effective lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/referral/bam/ #realestateagents #realestatemarket #realestateleadgeneration

Byron Lazine and Nicole white discuss a BAM article on a New York listing that went viral, providing context and sharing the real story behind the hate mail over a passion project that became a target of a myopic and inflammatory TikTok. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Join us in August at the TF Success Summit!! Use promo code PRBAMSS for $100 OFF!! https://www.tomferry.com/ssb Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's source: https://nowbam.com/from-passion-project-to-hate-mail-the-real-story-behind-the-new-york-listing-that-went-viral-on-tiktok/ Timestamps: 00:00–00:28 Intro 00:28 “From Passion Project to Hate Mail” (BAM) 03:18 Byron’s and Nicole’s reaction to the TikTok video 12:58 Props to the agent and to Factioned ——— BAM Partner: The most accurate, powerful, and effective lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/referral/bam/ #realestatelisting #realestatetiktok #realestatepodcast

Byron Lazine and Nicole White discuss why it’s critical to understand what the consumer has experienced up until they meet you, whether you need to have experience with buying, selling, or investing to best serve your clients, and how to add value throughout the buying/selling process. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Join us in August at the TF Success Summit!! Use promo code PRBAMSS for $100 OFF!! https://www.tomferry.com/ssb Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's source: https://nowbam.com/do-you-really-understand-the-consumer-experience/ Timestamps: 00:00–00:36 Intro 00:36 “Do you really understand the consumer experience?” (BAM) 02:36 The best way to serve a consumer on Zillow or Realtor.com 04:01 “They’re not pleasant because you’re annoying the hell out of them.” 08:13 Do you need to have experience with buying, selling, investing, or flipping to really understand what your client needs from you? #realestateagents #realestatecareer #realestatepodcast