The Real Word

Byron Lazine and Nicole White discuss a BAM article highlighting some key takeaways from a collaborative survey with 1000Watt, including agent optimism about the future, confidence in their ability to convert leads, and dissatisfaction with lead providers. Join us in August at the TF Success Summit!! Use promo code PRBAMSS for $100 OFF!! https://www.tomferry.com/ssb Join us at BAM Camp! Sign up now for early bird pricing, which ends at midnight (12 am ET 8/16) https://brokeagentmedia.lpages.co/bam-camp/ BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's source: https://nowbam.com/83-of-agents-confident-in-lead-conversion-yet-46-are-unsatisfied-with-providers/ Timestamps: 00:00–00:46 Intro 00:46 The BAM–1000Watt survey 01:24 What stood out 01:55 Who was surveyed? 04:12 “How do you view the future of your real estate business?” 08:52 What Byron has observed over the summer 10:14 Agent confidence in their ability to convert leads 14:16 Team leader confidence vs that of agents not in leadership positions 17:35 BAM Camp — early bird pricing will expire at midnight (12 am ET, 8/16) ——— BAM Partner: The most accurate, powerful, and effective lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/referral/bam/ #realestateagents #realestatemarket #realestateleadgeneration

Byron Lazine and Nicole white discuss a BAM article on a New York listing that went viral, providing context and sharing the real story behind the hate mail over a passion project that became a target of a myopic and inflammatory TikTok. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Join us in August at the TF Success Summit!! Use promo code PRBAMSS for $100 OFF!! https://www.tomferry.com/ssb Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's source: https://nowbam.com/from-passion-project-to-hate-mail-the-real-story-behind-the-new-york-listing-that-went-viral-on-tiktok/ Timestamps: 00:00–00:28 Intro 00:28 “From Passion Project to Hate Mail” (BAM) 03:18 Byron’s and Nicole’s reaction to the TikTok video 12:58 Props to the agent and to Factioned ——— BAM Partner: The most accurate, powerful, and effective lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/referral/bam/ #realestatelisting #realestatetiktok #realestatepodcast

Byron Lazine and Nicole White discuss why it’s critical to understand what the consumer has experienced up until they meet you, whether you need to have experience with buying, selling, or investing to best serve your clients, and how to add value throughout the buying/selling process. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Join us in August at the TF Success Summit!! Use promo code PRBAMSS for $100 OFF!! https://www.tomferry.com/ssb Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's source: https://nowbam.com/do-you-really-understand-the-consumer-experience/ Timestamps: 00:00–00:36 Intro 00:36 “Do you really understand the consumer experience?” (BAM) 02:36 The best way to serve a consumer on Zillow or Realtor.com 04:01 “They’re not pleasant because you’re annoying the hell out of them.” 08:13 Do you need to have experience with buying, selling, investing, or flipping to really understand what your client needs from you? #realestateagents #realestatecareer #realestatepodcast

Byron Lazine and Nicole White discuss the NAR 2023 Member Profile, highlighting inventory concerns, Realtor confidence, average incomes based on education level, the worst reason to switch brokerages, and what it takes to become a top performer (and top earner). BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Sign up for tomorrow’s BAM webinar on YouTube Strategy for Real Estate Agents with Tom Storey and The Broke Agent: https://us02web.zoom.us/webinar/register/WN_02VupyqyT3e-QOLs5ezGUQ#/registration Join us in August at the TF Success Summit!! Use promo code PRBAMSS for $100 OFF!! https://www.tomferry.com/ssb Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's source: https://nowbam.com/rising-sales-volume-repeat-clients-referrals-takeaways-from-nars-2023-member-profile/ Timestamps: 00:00–00:33 Intro 00:33 NAR’s 2023 Member Profile 01:29 Listing agents are struggling for business / 90% of mortgages under 6% 02:05 76% of Realtors are confident they’ll be staying at least two more years 03:18 Realtors are struggling even though income is up. 04:42 Decline in income for agents with 16 years of experience 06:33 Forbes article: median salary by education level 11:04 Different ways to look at the income levels 16:04 Splits are the worst reason to switch teams/brokerages 17:53 Big takeaways from the NAR 2023 Member Profile 19:30 What it takes to be a top performer 20:34 The potential (for six figure income) is there, but it requires sacrifice 21:45 The Over Ask Podcast 22:31 Interested in podcasting? Sign up for tomorrow’s YouTube webinar at 3 pm ET! #realestatesales #realestatesalary #realestateagents

Byron Lazine and Nicole White discuss a report on a surfeit of agents---and marginal agents claiming a quarter of commissions in three markets---jealous home research, and what they think of Instagram's new Threads app. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://www.inman.com/2023/07/10/marginal-agents-with-fewer-sales-now-claim-quarter-of-commissions/ https://consumerfed.org/wp-content/uploads/2023/07/Real-Estate-Agent-Report-7-10-23.pdf https://nowbam.com/jealous-home-research-the-impact-of-online-home-value-checking/ https://nowbam.com/threads-for-the-real-estate-industry-my-initial-thoughts-on-metas-new-app/ Timestamps: 00:00–00:45 Intro 00:45 #1—”A Surfeit of Real Estate Agents” (CFA Report) 13:54 Byron’s and Nicole’s reactions to the report 21:18 #2–”Jealous Home Research” (BAM) 25:07 #3–Reactions to the new Threads app (BAM article by The Broke Agent) 31:37 Advice for agents on Threads #realestatecommission #realestateagent #realestatepodcast

Byron Lazine and Nicole White discuss the housing inventory crisis, videos showing how billionaires act differently (with one by Ryan Serhant), and a TikTok with real estate tips from billion dollar real estate agents. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://nowbam.com/construction-crisis-u-s-needs-4-3-million-more-homes/ https://www.instagram.com/p/Ctt4pCMMoec/ https://www.youtube.com/shorts/GsFr4yVYgMc https://www.tiktok.com/@vay.namae/video/70943res49187508194602?_op=1&_r=1&_t=8dUzWNpR1DC&social_sharing=v2 Timestamps: 00:00–00:26 Intro 00:26 #1—”Construction Crisis: The U.S. Needs 4.3 Million More Homes” (BAM) 06:35 #2—Reaction to Ryan Serhant IG Reel 09:05 Reaction to second clip 13:07 #3—Reacting to a TikTok with top tips from billion dollar agents

Byron Lazine and Nicole White discuss mortgage professionals living paycheck to paycheck, a new BAMx course by Tom Toole, how to overcome the top four seller objections, and the $10,000 incentive every agent needs to know about. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://nowbam.com/mortgage-professionals-living-paycheck-to-paycheck/ https://www.tiktok.com/@chasing_mastery/video/7206395398682889515?_op=1&_r=1&_t=8d9voDx5yDi&social_sharing=v2 https://docs.google.com/document/d/1iokntjRZtimnSSe5DCFwaOwCWmGQmyY1CDLquhhPLvU/edit Listing bonuses: http://66highst.com/ Timestamps: 00:00–00:52 Intro 00:52 #1—Mortgage pros living paycheck to paycheck 04:30 Reacting to a TikTok video on real estate agents 10:31 #2—Handling top four seller objections (BAM) and Tom Toole’s new BAMx course 12:17 Objection #1: “The timing isn’t right.” 16:16 Objection #2: “The house isn’t ready.” 18:29 Objection #3: “I don’t know where to go.” 20:26 Objection #4: “We have an off-market sale in the works.” 22:29 #3—Listing bonuses: 66 High Street (nine units left) & why we’re offering a $10,000 bonus #realestateobjections #luxurylistings #luxuryrealestate

Byron Lazine and Nicole White discuss what living the good life means to consumers, a tweet by Aleksey Chernobelskiy on starting a “cold calling journal,” and a Graham Stephenson YouTube Short saying 99% of real estate agents will fail. Get better at connecting with your past clients. Sign up for the BAM Live Cold Calling Event taking place tomorrow (Wednesday), June 14, at 4 pm ET.: https://mailchi.mp/nowbam/coldcallingpastclients Sign up for BAMx to join us at the after-party, debrief, and Q&A in the BAMx Facebook group. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://nowbam.com/what-living-the-good-life-means-to-consumers/ https://twitter.com/chernobelskiy/status/1668283672435494912?s=46&t=bt4BWeBVW68zV3-uaGcKwg https://www.youtube.com/shorts/ZmEoPR8g3LU Timestamps: 00:00–01:57 Intro 01:57 #1: What does “living the good life” mean to consumers, apart from homeownership? 14:14 #2: Tweet by Aleksey Chernobelskiy asking for advice on starting a cold calling journal 23:30 #3: Graham Stephen YouTube Short: “99% of agents will fail.” 27:39 “If you think three or even six months is giving real estate a real try, you are are mistaken.” #homeownership #homesales #realestatepodcast

Byron Lazine and Nicole White discuss a Home Depot tiny house for $43K and whether it's a viable solution for affordable housing, plus the hidden costs of homeownership, and a Walk Thru clip on what agents will do (and have done) to keep a deal alive. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://nypost.com/2023/06/02/would-you-pay-43k-for-this-home-depot-tiny-house/ https://twitter.com/thefrugalgay11/status/1663990631113412610 https://nowbam.com/hidden-costs-of-homeownership/ https://www.instagram.com/p/Cs_KBXioIIg/ Timestamps: 00:00–00:33 Intro 00:33 Topic #1: Home Depot offering a tiny home for $44K 04:38 “Is this a viable solution for affordable homes?” 09:53 Topic #2: Hidden costs of homeownership (BAM) 18:11 Topic #3: Reactions to a Walk Thru clip on keeping deals together #tinyhome #homedepot #affordablehousing

Byron Lazine and Nicole White discuss Elon Musk's questionable Tweet on the housing market, agents wondering if the market will ever return to normal, and a Tom Ferry video on AI, and its (developing) impact on the role of the real estate professional. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://twitter.com/elonmusk/status/1663238551406772245?s=46&t=FPVOkFKGsFsKaRxPA8pSVQ https://twitter.com/newslambert/status/1663369686606544898?s=12&t=FPVOkFKGsFsKaRxPA8pSVQ https://www.housingwire.com/articles/real-estate-agents-wonder-if-inventory-levels-will-ever-return-to-normal/ https://www.youtube.com/shorts/umf8f9OuRFI Timestamps: 00:00–01:23 Intro 01:23 Topic #1: Elon Musk’s questionable housing statement 03:30 “What would you consider a housing value meltdown?” 13:11 Topic #2: “Will the market ever return to normal?” 18:13 Topic #3: Tom Ferry video on AI and the role of the real estate professional #elonmusk #housingmarketforecast #homeprices