Nonprofit CourageLab

Julie Ordoñez
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8 snips
Jul 15, 2025 • 34min

Ask Julie: Donors Don’t Want To Meet?

This episode dives into the tricky world of donor relations. Discover effective strategies for dealing with donors who prefer not to engage. Learn how to communicate with an executive director who's pulled back from fundraising efforts. Julie also tackles the misconceptions surrounding board members and fundraising, offering clear ways to involve them more actively. Packed with practical advice and real-time solutions, this discussion is a treasure trove for nonprofit professionals eager to enhance their fundraising efforts.
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Jun 10, 2025 • 31min

BTS of a $810,000 Gift (What It Actually Took)

Discover the inspiring journey of a fundraiser who turned a daunting rejection into an $810,000 gift. By strengthening her 'ask muscle' and embracing emotional intelligence, she learned to take bold risks with loyal donors. Explore how self-perception plays a crucial role in fundraising success and how courage can transform a team's dynamics. This story highlights the ripple effect of major gifts and why leaders must model bravery to inspire their teams.
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Jun 3, 2025 • 37min

Big Abundance Energy in Fundraising

Explore the power of an abundance mindset in fundraising. Learn the signs that show you’re operating from a place of trust and confidence. Discover the value of referring mismatched donors to other nonprofits and how it can come back to benefit you. Understand the importance of letting go of misaligned board members and unresponsive prospects. Make audacious asks tied to your organization's vision, not past gifts. Embrace open communication and feedback to strengthen donor relationships and foster genuine connections.
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May 27, 2025 • 31min

From $500k to $700k from 20 donors in 31 minutes (Steal this pitch)

In this episode, I sit down with Patrick Dunn, Executive Director of the International Pemphigus and Pemphigoid Foundation (IPPF)  I walk you through exactly how I would pitch donors if I was looking to pick up an additional 200k in funding. What you’ll learn in this episode:Why storytelling and donor connection matter more than fancy techThe biggest pain points in donor stewardship—and how Patrick is thinking about improving itWhat Patrick believes is possible with their top donors if they had better systems and stronger asksA live role-play of a real donor conversation (yes, Patrick practices a pitch on the fly!)Messaging that moves donors into deeper giving (without pressure)I loved this conversation with Patrick because it shows the heart of what fundraising should be: human, values-driven, and impact-focused. It’s not about being perfect—it’s about making the ask and building real relationships. If you’re wondering how to inspire major gifts even without a big team or budget, this episode will give you ideas (and courage).Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training. If you're an org with at least $800k annual budget and major gifts is your top priority, but you need a better strategy and approach, get on the waitlist for the next CourageLab cohort here: https://julieordonez.kit.com/couragelab2 
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May 20, 2025 • 51min

This Development Director Needed Hope - I Solved Her Fundraising Problem in 53 Minutes

In this episode, I sit down with Maria from Soft Landing Missoula- an incredible nonprofit helping refugee and immigrant families build new lives in Montana. We talk about how they got started, how they fund their work, and the emotional reality of fundraising in a world that’s constantly shifting.Maria shares what it’s like to lead fundraising efforts at an organization where over half of their revenue comes from individual donors and what she’s hearing from those donors right now. Spoiler alert: It’s not always about money. Sometimes donors just need to process what’s happening in the world, and Maria’s learning how to hold space for that while keeping her focus.We also talk honestly about what it means to lead yourself well during tough times, how to listen without taking everything at face value, and why emotional intelligence might be your most important skill as a fundraiser.What we cover in this episode:The mission and impact of Soft Landing MissoulaWhy people in their community give and keep givingNavigating the emotional side of donor conversationsThe difference between what donors say and what they doFundraising challenges in uncertain political and economic timesWhy you should trust the data over the noiseWhat bravery looks like when you're asking for big giftsMy favorite moment? When we talk about how life is always "lifeing" for your donors—even when it’s not making headlines. It’s a powerful reminder that generosity isn’t always logical or linear, but it is resilient.Donors are still giving. The work still matters. And part of our job is managing our own mindset so we can keep showing up with passion and purpose—no matter what.Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training. If you're an org with at least $800k annual budget and major gifts is your top priority, but you need a better strategy and approach, get on the waitlist for the next CourageLab cohort here: https://julieordonez.kit.com/couragelab2 
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May 13, 2025 • 54min

I Helped This ED Find $200k In Her Donor Base

In this episode, I had the absolute pleasure of chatting with Heather Beam, founder of Practical Education Network (PEN), a nonprofit that’s transforming the way science and math are taught in Africa. Heather shares the story of how building a wind turbine with students in Ghana sparked her mission to make hands-on, project-based learning the new normal across the continent. We talk about her big vision, the current impact of PEN, and the realities of fundraising for such an ambitious goal. If you're passionate about education, innovation, or nonprofit leadership, this conversation will inspire you.What We Cover in This Episode:Heather’s Origin Story: How her experience in mechanical engineering—and a life-changing classroom project—led to starting PEN in Ghana.The Big Vision for PEN: Why Heather wants to make hands-on STEM education the norm across all of Africa, and what that really means in terms of scale and impact.Current Impact & Reach: Over 9,000 teachers trained since 2016, with programs expanding from Ghana to Rwanda and Liberia.The Challenge of Fundraising: How PEN funds its work through a mix of individual donors, foundations, corporate partnerships, and NGOs—and why individual giving is a key focus area for growth.The Power of Donor Relationships: We dive into why Heather’s most loyal donors give, how the 80/20 principle applies to fundraising, and how to personalize asks to inspire bigger gifts.Heather’s Next-Level Goals: Her plan to double individual giving and create sustainable funding that covers PEN’s operational needs.I loved Heather’s passion for problem-solving and her belief that every student should leave school with the skills to tackle real-world challenges. Her story of building a wind turbine from a plastic bucket and scrap computer parts was such a powerful example of what’s possible with creativity and resourcefulness. And as a fundraiser myself, our discussion about donor motivation and making personalized asks really hit home.Heather’s mission is bold, but so necessary. Education is the foundation for change, and Practical Education Network is doing the work to ensure students are equipped not just with knowledge, but with the confidence and skills to innovate and solve problems in their own communities. If you’re inspired by this conversation, I encourage you to learn more about PEN and consider supporting their work.Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training. If you're an org with at least $800k annual budget and major gifts is your top priority, but you need a better strategy and approach, get on the waitlist for the next CourageLab cohort here: https://julieordonez.kit.com/couragelab2 
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Apr 29, 2025 • 28min

Part 2: How I Raise $2.5M With No Gala and a Whole Lotta Boundaries

In this episode, I’m walking you through exactly how I build quarterly engagement plans for donors- even the ones who haven’t given a dollar yet. Whether you’re working with major donors, connectors, or board members, I’m sharing the strategy behind how I map out touchpoints, meeting goals, and creative ways to bring people closer to the mission.I’m also talking about one of my favorite things: “big swings”. That’s the list of dream donors I revisit regularly with playful, intentional outreach. You’ll hear a couple of my favorite stories about how I got the attention of folks who ignored me for months- and how one woman’s love for golden doodles helped me land a meeting after total silence for nine months. What I cover in this episode:- How I create custom engagement plans for every key relationship in my portfolio- The exact tools I use to stay organized and track donor engagement- How I split my time between current donors and new prospects- Why protecting your focus is everything (and how I do it with calendar blocks)- The “big swings” strategy I use to reach dream donors and companies- Creative low-cost ideas for getting a donor’s attention when they’re MIA- How I use leverage from my team and board to make connections easier- Real-life examples of donor outreach that actually workedYou don’t need a massive donor file or a million-dollar budget to build strong relationships- you just need a system, some creativity, and the discipline to follow through. The biggest wins often come from the boldest (and most playful) outreach. Think about who’s on your big swings list right now, and what small move you could make today to reconnect.Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training. If you're an org with at least $800k annual budget and major gifts is your top priority, but you need a better strategy and approach, get on the waitlist for the next CourageLab cohort here: https://julieordonez.kit.com/couragelab2 
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Apr 22, 2025 • 43min

Part 1: How I Raise $2.5M With No Gala and a Whole Lotta Boundaries

Last week, I hosted a 3-day intensive here in sunny Los Angeles with seven of my amazing clients, and let me tell you—it was powerful. Teaching for three full days was both exhausting and energizing in the best way, and I knew I had to bring a piece of it to the podcast. In today’s episode, I’m sharing the very first session I taught on Day 1 of the intensive. It’s all about the exact roadmap I’ve followed to raise $2.5 million—multiple times. This isn’t theory. This is what I actually do: how I think, how I plan, how I build relationships with donors, and how I stay consistent when things get hard.We get into the real-life habits that fuel this work. The mindset I use. The calendar strategy. Even how I start my day (spoiler: intention-setting and gratitude are non-negotiables for me).If you’re building a donor portfolio, raising money, or leading a fundraising team—you’re gonna want to take notes.What I cover in this episode:- The 3 words I choose every morning to set the tone for my day  - Why intentional energy matters in high-stakes fundraising  - How I build long-term relationships with donors like “Bob”  - The exact outreach strategy that opened the door to a whole new donor network  - The donor profile I write all my content for (and how I built it)  - How I structure my weekly calendar to stay focused on my North Star  - Why gratitude, follow-up, and *actually caring* are game-changers in this workLet’s be real...Fundraising is not easy. There’s pressure. There’s rejection. There’s a lot we can’t control. But what *is* in your control is how you show up. How you build trust. How you become someone donors remember—in good times *and* hard times.If you want to know what it really takes to raise millions while staying grounded, intentional, and human… this episode is for you.Hit play and let’s dive in.Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training. If you're an org with at least $800k annual budget and major gifts is your top priority, but you need a better strategy and approach, get on the waitlist for the next CourageLab cohort here: https://julieordonez.kit.com/couragelab2 
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Apr 15, 2025 • 45min

The Big Lie Blocking BIG Gifts

Last year, I worked with a client who was outwardly successful- they had just wrapped a major capital campaign and were bringing in over $2 million annually. But behind the scenes, they were working around the clock, checking emails late into the evening, and spending weekends catching up on work. When we started coaching together, their biggest desire wasn’t another big win,it was a different way to work.In this episode, I talk about what it means to raise more by doing less, why growth often comes through subtraction, and how our internal beliefs about worthiness can either fuel or completely block our success. This is a deeply personal, honest conversation about why so many of us in the nonprofit space tie our worth to our output and how that mindset is costing us.What we cover in this episode:The story of a client who looked successful on the outside—but felt unworthy insideWhy doing more isn’t the key to raising more moneyHow to identify your “Big Asks” and apply the 80/20 principleThe difference between working from worthiness vs working for worthinessWhy we often overwork, avoid asking for help, and tolerate misaligned donorsHow our subconscious beliefs about money, success, and worth can block major giftsThe silent damage of perfectionism, people-pleasing, and proving ourselvesWhy judgment of wealthy donors might be sabotaging your fundraisingAn invitation to reflect on your worth—and what it would mean to truly accept itThis episode is raw, real, and reflective. If you’ve ever felt like your work, your results, or your impact are what make you worthy- this is your reminder that you already are. Your worth is not up for debate. Not based on your to-do list, your revenue goals, or how many people you help. I hope this conversation gives you the courage to lead, fundraise, and live from a place of truth and worthiness not exhaustion and overcompensation.If this resonated with you, I’d love to hear from you. Take a moment to reflect and maybe even share this episode with someone who needs to hear it too.Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training. If you're an org with at least $800k annual budget and major gifts is your top priority, but you need a better strategy and approach, get on the waitlist for the next CourageLab cohort here: https://julieordonez.kit.com/couragelab2 
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Apr 8, 2025 • 21min

Become Unstoppable and Raise Millions-No Matter What's Happening

Hey friend — today's episode is one of those real talk moments we all need. If you're a leader or a fundraiser trying to navigate this wild moment in time, I want you to know: you're not imagining things. Things are changing. Funders are pulling back. DEI efforts are being defunded. And the economic and political climate is shaky at best.But here's the truth: in uncertain times, you can still be unstoppable.In this episode, I'm sharing what it takes to lead boldly, raise major gifts, and build crisis-proof relationships — no matter what’s happening around you. I’ve seen firsthand what happens when leaders double down on growth, strategy, and self-leadership. And I’ve also seen what happens when we freeze and play small. We can’t afford to do that anymore.What we cover in this episode:Why the old strategies won't work anymore (and what to do instead)How to build funding relationships that actually lastWhat it means to become truly self-led as a fundraiser and leaderThe power of iteration and how I learned to fundraise in the middle of the Great RecessionThe mindset shift you must make if you want to raise more with less stressWhy being bold attracts bold donors — and how to stop playing smallA reminder that you don’t have to do this alone (and in fact, you shouldn’t)This episode is your invitation to step into the next level of your leadership. If you've been tuning in week after week, soaking up the pep talks — amazing. But the truth is, that’s not enough anymore.If you’re ready to:Get real supportUplevel your skillsStop spinning your wheels and start seeing resultsThen now is the time to take action. Join Courage Lab or get inside Get Real Coaching. You already know the free stuff is powerful — just imagine what’s possible when we actually work together.No more waiting. No more hoping things will get better. Bold leadership starts with you.Until next time — see ya.Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training. If you're an org with at least $800k annual budget and major gifts is your top priority, but you need a better strategy and approach, get on the waitlist for the next CourageLab cohort here: https://julieordonez.kit.com/couragelab2 

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