Nonprofit CourageLab Ask Julie: Donors Don’t Want To Meet?
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Jul 15, 2025 This episode dives into the tricky world of donor relations. Discover effective strategies for dealing with donors who prefer not to engage. Learn how to communicate with an executive director who's pulled back from fundraising efforts. Julie also tackles the misconceptions surrounding board members and fundraising, offering clear ways to involve them more actively. Packed with practical advice and real-time solutions, this discussion is a treasure trove for nonprofit professionals eager to enhance their fundraising efforts.
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Set Donor Communication Expectations
- Tell donors what your job is and set clear expectations about how often you'll communicate with them.
- Ask their preference and record it in your CRM so you respect their time while still doing your job.
Avoid Emotional Generalizations
- Don't turn a few donors' comments into a generalized emotional story that sabotages your work.
- Treat limited responses as data points, not destiny, and continue consistent outreach.
Have The Honest ED Conversation
- Have a direct, honest conversation with your ED about their reduced fundraising involvement.
- Use data and specific KPIs to clarify expectations and ask for the support you need.