Podnews Daily - podcast industry news

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Apr 18, 2025 • 5min

Spotify’s Maya Prohovnik: “you’re going to be thrilled”

Sponsored by Magellan AI. Find out why CBC relies on Magellan AI for pod-to-pod attribution. Measure podcast growth People are spending 44% more time looking at Spotify’s app than last year. “The demand for podcast audiences for video is undeniable at this point,” says Spotify’s Maya Prohovnik in an exclusive interview with the Podnews Weekly Review today. “For almost all shows who have switched from audio to video, they're making more total revenue,” she told us; and when questioned on claims earlier in the week that creators lose features when they switch to video, she told us: “I think that's the wrong way to look at the big picture. If you are already making video content, or if you're thinking about expanding to video, you're going to be thrilled by the outcome of SPP” (the Spotify Partner program). Prohovnik also told us that Spotify is working to improve ad measurement and third-party attribution. “We acknowledge that gap, we see it, we agree with the problem and so we're working on that.” The Cut covers podcasts being made by tweens. Most shows mentioned in the piece are video only - on Cameo, Instagram, Tikok and YouTube. Congratulations to Leo Laporte and all at This Week in Tech, which celebrated its 20th anniversary on Apr 17. Originally called “Revenge of the Screen Savers”, here’s episode 1: “a 56kbps MP3Pro file weighing in at around 14MB”. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more! Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, Podscribe, PAVE Studios, audioBoom, SALT, Resound, Steve Lack: Audio, Cohost, Audiohook, RedCircle, Simplecast, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Acast, Evergreen Podcasts, Disctopia, We Edit Podcasts, Podpage websitesSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Jonekiri, Red Seat Ventures, Voxtopica, Compliance Podcast Network, The Podcast Haven, PodAnalyst, Ausha, Truefans, Ask Ralph Christian Finance, The Roost, POW PR, SoundStack, ARN's iHeartPodcast Network Aust, Gilded Audio, Storyboard, Huberman Lab, Castbox, Gumball, Tink Media, Podium , Frequency, Beamly, Message Heard, Health Podcast Network, Zvook, Rhapsody Voices, Rephonic, Ossa Collective, Double Elvis Productions, Oxford Road, Sonic Influencer Marketing, Heartcast Media50, Transistor, Jam Street Media, Castos, matchmaker.fm, Headliner, Lemonada Media, Optimal Living Daily, Blubrry, Wondery, Diversion Podcasts, Podcast Taxi, Content10x, Podcast Partnership, Hear.Here.Singapore, StreamGuys, Ad Results Media, Cleanfeed, She Podcasts, School of Podcasting, Podigy, Sonix, Revolver Podcasts, Podcast Movement, Adopter Media, Lower Street, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.
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Apr 17, 2025 • 5min

Podcast Show London announces new speakers

Sponsored by Magellan AI. Canada's largest broadcaster trusts Magellan AI. Tap into the same analytics tools as CBC. Start measuring pod-to-pod The Podcast Show London has confirmed new partners and speakers, including Gary Lineker and Jack Davenport from Goalhanger, and Alison Lomax from YouTube UK & Ireland. Also announced as speakers are the team from FlightStory Studio: the team behind Diary of a CEO, Begin Again, and We Need to Talk - who’ll take to the stage with a session called “The Creator Economy is Dead. Welcome to the Era of Creator Entrepreneurs”. Our Editor is also speaking, and you’ll be able to watch the Podnews Weekly Review record live on-stage at the end of the event. The event has also announced many live podcasts, as part of the Podcast Show LIVE festival. Code PODNEWS10 saves money on selected passes to the Podcast Show itself. Spotify was down for over five hours yesterday. “Spotify experienced an outage today beginning around 6:20am EDT. As of 11:45am EDT, Spotify is back up and functioning normally,” a spokesperson told Techradar, which live-tweeted the incident. Patreon announced live video which will roll out in the next few months. Creators can go live through the web, or via the Patreon mobile app. Podcasters earnt $472 million on Patreon last year, the company says. You can support Podnews on Patreon. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereWork with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, Resound, PAVE Studios, Audiohook, RedCircle, Steve Lack: Audio, Simplecast, SALT, Podscribe, audioBoom, Cohost, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Evergreen Podcasts, Disctopia, Knucklehead Media Group, Acast, Podpage websitesSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Huberman Lab, ARN's iHeartPodcast Network Aust, Gumball, Jonekiri, Tink Media, Voxtopica, Ask Ralph Christian Finance, Truefans, PodAnalyst, Castbox, Red Seat Ventures, The Podcast Haven, Frequency, Storyboard, SoundStack, The Roost, Podium , POW PR, Gilded Audio, Compliance Podcast Network, Ausha, Beamly, Message Heard, Health Podcast Network, Transistor, Jam Street Media, Optimal Living Daily, Ossa Collective, Zvook, Blubrry, Sonic Influencer Marketing, Diversion Podcasts, Lemonada Media, Wondery, Podcast Taxi, matchmaker.fm, Rhapsody Voices, Rephonic, Headliner, Heartcast Media50, Oxford Road, Castos, Double Elvis Productions, Content10x, Ad Results Media, Podcast Partnership, Hear.Here.Singapore, StreamGuys, She Podcasts, Cleanfeed, Lower Street, Podigy, Sonix, School of Podcasting, Revolver Podcasts, Podcast Movement, Adopter Media, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.
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Apr 16, 2025 • 4min

Women’s podcast listenership triples

Sponsored by Magellan AI. Find the right shows fast. Magellan AI helps match your brand to the right audience. Plan smarter podcast buys Women’s podcast listenership has tripled in ten years, according to the Women’s Audio Report: Women & Podcasts released by Edison Research and SiriusXM Media. 45% of all women in the US (60mn) are monthly listeners; and 52% consume podcasts in some form (whether listening or watching). Sounds Profitable's Tom Webster is hosting a free webinar today at 2pm Eastern, examining ad-supported podcasting compared to other ad-supported media. It’s the largest cross-platform study of its kind, and is the first to isolate the audience for ad-supported podcasts - which is different to the overall podcast audience. Acast has announced an exclusive, global podcast deal with The Athletic. The Athletic is currently #8 publisher in Podtrac, and its premium sports podcasts will be monetised across audio and video. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.Monetize Smarter, Not Louder. — Your audience isn’t just numbers on a spreadsheet, and your sponsors shouldn’t be, either. BackBeat Media connects podcasters with brands that actually fit—so you stay authentic and get paid.The Advertising Landscape — Join Sounds Profitable's Tom Webster on Wed, April 16, for the first look at ad-supported podcasting compared to other ad-supported media, in the largest cross-platform study of its kind.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Podscribe, Simplecast, RedCircle, Cohost, SALT, Steve Lack: Audio, audioBoom, Audiohook, Resound, PAVE Studios, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Evergreen Podcasts, Disctopia, Knucklehead Media Group, Acast, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Frequency, Huberman Lab, Voxtopica, POW PR, SoundStack, Ausha, PodAnalyst, Storyboard, ARN's iHeartPodcast Network Aust, Castbox, Truefans, The Roost, Red Seat Ventures, Gilded Audio, Compliance Podcast Network, Gumball, The Podcast Haven, Ask Ralph Christian Finance, Podium , Jonekiri, Tink Media, Beamly, Message Heard, Health Podcast Network, Ossa Collective, Diversion Podcasts, Rephonic, Zvook, Lemonada Media, Double Elvis Productions, Podcast Taxi, Sonic Influencer Marketing, matchmaker.fm, Blubrry, Optimal Living Daily, Transistor, Jam Street Media, Headliner, Wondery, Castos, Heartcast Media50, Rhapsody Voices, Oxford Road, Podcast Partnership, Ad Results Media, Hear.Here.Singapore, Content10x, StreamGuys, She Podcasts, Cleanfeed, Podigy, Adopter Media, School of Podcasting, Podcast Movement, Lower Street, Revolver Podcasts, Sonix, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Katie Lyke
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Apr 15, 2025 • 4min

Spotify invests in international audiobooks

Sponsored by Magellan AI. Better insights, bigger deals. See how Gamut Podcast Network uses Magellan AI to drive revenue. See their strategy Spotify announced that it is investing €1 million ($1.14mn) to increase the production of audiobooks in non-English languages, starting with French and Dutch. “In France, we are continuing to bring a younger, more diverse audience to audiobooks, with nearly 60% of listeners aged 18 to 34 accounting for over half of all listening hours,” the company says. But, what is an audiobook? Some successful podcasts are reading out public domain stories, or works to which the podcaster has the rights. However, don’t think that monetising these podcasts-as-audiobooks is going to be easy: we’ve heard from one podcast network who acquired a successful story podcast only to discover that Spotify’s SPAN wouldn’t monetise it at all. The company’s monetisation policies say that earning money is restricted for content that “is a written work by authors read aloud without the addition [of] original content”. Acast has signed a former Spotify exclusive show. The Receipts Podcast, hosted by Tolani Shoneye and Audrey Indome, launched in 2016, is also releasing episodes on YouTube, and will soon “launch its own dedicated studio setup”. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereWork with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”Pod Engine: 10x Faster Guest Booking — AI-superpowered podcast search, outreach & more. Trusted by top agencies. 14-day free trial.AudienceLift: AI Podcast Growth – 12% Off Now! — AudienceLift.com: Your AI-Powered Podcast Growth Partner Trusted by industry leaders to grow audiences and build subscriber databases. Start your first campaign today with code Podnews12 for 12% off! The Advertising Landscape — Join Sounds Profitable's Tom Webster on Wed, April 16, for the first look at ad-supported podcasting compared to other ad-supported media, in the largest cross-platform study of its kind.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Resound, Cohost, SALT, audioBoom, Simplecast, PAVE Studios, RedCircle, Steve Lack: Audio, Podscribe, Audiohook, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Evergreen Podcasts, Podpage websites, We Edit Podcasts, Disctopia, AcastSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Voxtopica, Ask Ralph Christian Finance, Huberman Lab, Compliance Podcast Network, Podium , POW PR, ARN's iHeartPodcast Network Aust, Castbox, Jonekiri, Truefans, Red Seat Ventures, The Roost, Storyboard, Gilded Audio, Frequency, Ausha, Gumball, The Podcast Haven, Tink Media, PodAnalyst, SoundStack, Beamly, Message Heard, Health Podcast Network, Ossa Collective, Blubrry, Transistor, Wondery, Headliner, Double Elvis Productions, Sonic Influencer Marketing, Zvook, Diversion Podcasts, Lemonada Media, Jam Street Media, Podcast Taxi, Heartcast Media50, Rephonic, matchmaker.fm, Optimal Living Daily, Rhapsody Voices, Oxford Road, Castos, Content10x, Podcast Partnership, Hear.Here.Singapore, StreamGuys, Ad Results Media, She Podcasts, Cleanfeed, Sonix, School of Podcasting, Adopter Media, Podigy, Revolver Podcasts, Podcast Movement, Lower Street, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Spotify
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Apr 14, 2025 • 6min

Goalhanger adds women’s football show

Sponsored by Magellan AI. Stop guessing. Start optimizing. Magellan AI attribution improves ROAS and targeting. Optimize your campaigns She shoots - she scores. Goalhanger, the largest independent podcast company in the UK is to release a new show tomorrow - The Rest Is Football: Daly Brightness, a new show hosted by England women footballers Millie Bright and Rachel Daly. Promising a deep dive into the heart of women's football, it’s the second brand extension from Goalhanger - the first, The Rest Is Politics: US, was launched a year ago. Futuro Media has launched Futuro Plus, including an expansion of the podcast company’s shows and ad-free access. The company is using Supporting Cast. The shortlist of the sixth annual Publisher Podcast Awards has been released. The winning podcasts will be decided by over fifty judges from across the world. There is also a Publisher Podcast Summit on the same day, Jun 11, in London. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now!The Advertising Landscape — Join Sounds Profitable's Tom Webster on Wed, April 16, for the first look at ad-supported podcasting compared to other ad-supported media, in the largest cross-platform study of its kind.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Podscribe, RedCircle, Audiohook, SALT, Simplecast, Steve Lack: Audio, Cohost, PAVE Studios, Resound, audioBoom, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Disctopia, Acast, Evergreen Podcasts, Podpage websites, Knucklehead Media Group, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, POW PR, Castbox, ARN's iHeartPodcast Network Aust, Ausha, Storyboard, Huberman Lab, Compliance Podcast Network, Red Seat Ventures, Jonekiri, Voxtopica, The Roost, Truefans, Gumball, Ask Ralph Christian Finance, Tink Media, The Podcast Haven, SoundStack, Gilded Audio, Frequency, Podium , PodAnalyst, Beamly, Message Heard, Health Podcast Network, Rhapsody Voices, Heartcast Media50, Double Elvis Productions, Castos, Podcast Taxi, Optimal Living Daily, Ossa Collective, Rephonic, Oxford Road, Wondery, Zvook, Transistor, Sonic Influencer Marketing, Jam Street Media, Lemonada Media, matchmaker.fm, Diversion Podcasts, Blubrry, Headliner, Content10x, Ad Results Media, Podcast Partnership, StreamGuys, Hear.Here.Singapore, Cleanfeed, She Podcasts, Adopter Media, Sonix, Revolver Podcasts, Podigy, Podcast Movement, School of Podcasting, Lower Street, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.
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Apr 11, 2025 • 5min

Video on Spotify slammed; claims rebutted

Sponsored by Magellan AI. Did you miss our presentation at Evolutions by Podcast Movement last week? Download it here “No clear audience gain ... unvetted, untested, and unproven proprietary metrics.” In a piece about video on Spotify, Sounds Profitable’s Bryan Barletta writes: “In its current state, I urge the podcast industry not to take part in Spotify Video and Streaming Audio as it stands to have a massive and long-term negative revenue and reputational impact for those involved.” Pointing us to a recent blog post from Megaphone (for whom Barletta briefly worked), Spotify said many claims were untrue and sent Podnews a long set of specific corrections when we asked for comment. The company tells us that they’re keen to help. We last spoke with Maya Prohovnik in October, and we’d be keen to speak with Spotify again to get any specific questions answered. We’re updates@podnews.net (or hit reply). Ashley Carman covers Spotify music takedowns for podcasters in her Soundbite newsletter this week. It’s long been the case that Spotify has removed any use of commercial music in podcasts, regardless of any licence that podcasters have acquired. Ashley reports a recent change in Spotify’s tools - Podnews understand that creators now get eight days to provide more information, episodes can now remain on the platform if the content is correctly licensed, and there is now an appeals process. Podnews readers get 25% off Soundbite for the first year. New service PodcastPrepper claims to “reduce podcast preparation effort by 95%”. The tool delivers AI-driven questions to ask your next guest. Great for podcast hosts who don’t really care about the guests they have on, the tool is just $4 while in beta. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereYour Podcast Deserves Better Sponsors. — You’ve built an engaged audience—now it’s time to monetize the right way. At BackBeat Media, we connect independent podcasters with sponsors that truly fit their audiences. Outsource Your Podcast Editing! — Save time and avoid podfading by taking advantage of Professional Podcast editing services! Elevate Podcast Pro is offering your first podcast edit free, for a limited time!Podcaster.community — This is a space to grow. It’s a place to grow your Practice, your Process, and your Perspective as a podcaster. If you’re podcasting alone, this is a place to find the others doing the same. Welcome!Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, audioBoom, Podscribe, PAVE Studios, RedCircle, Simplecast, Resound, Steve Lack: Audio, SALT, Audiohook, Cohost, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Knucklehead Media Group, Podpage websites, Disctopia, We Edit Podcasts, Evergreen PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Huberman Lab, Compliance Podcast Network, Tink Media, Red Seat Ventures, Truefans, Gilded Audio, Storyboard, ARN's iHeartPodcast Network Aust, Ausha, Voxtopica, POW PR, PodAnalyst, Castbox, Frequency, Gumball, Ask Ralph Christian Finance, SoundStack, The Podcast Haven, Podium , Jonekiri, The Roost, Beamly, Message Heard, Health Podcast Network, Optimal Living Daily, matchmaker.fm, Lemonada Media, Heartcast Media50, Sonic Influencer Marketing, Diversion Podcasts, Castos, Rhapsody Voices, Headliner, Podcast Taxi, Wondery, Ossa Collective, Jam Street Media, Rephonic, Blubrry, Double Elvis Productions, Zvook, Transistor, Oxford Road, Ad Results Media, Content10x, StreamGuys, Hear.Here.Singapore, Podcast Partnership, Cleanfeed, She Podcasts, Podcast Movement, Podigy, Adopter Media, Sonix, School of Podcasting, Revolver Podcasts, Lower Street, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Stephen Holdaway
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Apr 10, 2025 • 4min

Merger creates UK “podcasting supergroup”

Sponsored by Magellan AI. MetaRouter partners with Magellan AI to deliver privacy-first podcast attribution. Learn more In the UK, three podcast production companies have announced a merger. Platform Media, Listen and Goldhawk - all owned by PodX - are to merge under the Platform Media name, dubbed a “podcast supergroup”. It will continue to use Listen, Goldhawk and Platform Media’s Folding Pocket brands as content labels. The company claims eight-figure revenues and 70% year-on-year growth. Acast has partnered with Supercast to offer paid subscription tools. They’ll be available to all Acast podcasters, allowing them to easily sell exclusive audio and video content, ad-free feeds, and the ability to engage with other fans. PodcastOne has seen video views “surge 218% year-over-year”. The company posts to Rumble and Substack as well as YouTube and Spotify. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.LAST CALL! Women Podcasters Awards — Submit your nomination by April 30th at 6PM PT. Voting is from May 1-31. Our mission is to elevate women's voices globally and within the podcasting industry.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, Audiohook, Simplecast, PAVE Studios, audioBoom, Resound, SALT, Steve Lack: Audio, Podscribe, Cohost, RedCircle, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Knucklehead Media Group, Podpage websites, Disctopia, Evergreen Podcasts, AcastSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, PodAnalyst, Podium , ARN's iHeartPodcast Network Aust, Gilded Audio, Jonekiri, Red Seat Ventures, Ausha, Castbox, Frequency, Compliance Podcast Network, The Podcast Haven, SoundStack, Voxtopica, Tink Media, Truefans, Ask Ralph Christian Finance, Storyboard, POW PR, The Roost, Huberman Lab, Gumball, Beamly, Message Heard, Health Podcast Network, Sonic Influencer Marketing, Optimal Living Daily, Diversion Podcasts, Podcast Taxi, Jam Street Media, matchmaker.fm, Headliner, Ossa Collective, Transistor, Zvook, Wondery, Blubrry, Lemonada Media, Heartcast Media50, Double Elvis Productions, Rhapsody Voices, Rephonic, Oxford Road, Castos, Hear.Here.Singapore, Ad Results Media, StreamGuys, Content10x, Podcast Partnership, Cleanfeed, She Podcasts, Lower Street, Podigy, Podcast Movement, Sonix, Adopter Media, School of Podcasting, Revolver Podcasts, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Tom Harrison Photography
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Apr 9, 2025 • 5min

Testing ad effectiveness before it runs

Sponsored by Magellan AI. Host-read, programmatic, or run-of-network? See how top advertisers allocate podcast budgets with Magellan AI’s spend analysis. Track competitive spend Audion has launched Sense, an AI-powered tool that is designed to give pre-campaign analysis of ad creative, helping advertisers achieve more effective digital audio advertising spots, before they run. It’s been trained with more than 3,000 audio campaigns. Audioboom published its Q1/25 financial results. EBITDA profit is up 10x year-on-year; the company says its on pace to deliver record revenue of $80mn this year. Steven Goldstein published his writeup of his View from the Top panel at Evolutions in Chicago. Podcasting isn’t breaking, he says, it’s bending. The word ‘video’ is mentioned seventeen times. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Producer, Editor & Sound Designer — Great editing & sound design isn't a luxury. It's a necessity. Work with a freelancer who just gets it.Pod Engine: 10x Faster Guest Booking — AI-superpowered podcast search, outreach & more. Trusted by top agencies. 14-day free trial.🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more! Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, PAVE Studios, Cohost, RedCircle, Podscribe, Resound, Steve Lack: Audio, SALT, Simplecast, audioBoom, Audiohook, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Evergreen Podcasts, Podpage websites, Knucklehead Media Group, Disctopia, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Ask Ralph Christian Finance, Castbox, The Roost, Jonekiri, Voxtopica, Huberman Lab, Truefans, Red Seat Ventures, Podium , Ausha, ARN's iHeartPodcast Network Aust, The Podcast Haven, Gumball, POW PR, Tink Media, SoundStack, Compliance Podcast Network, PodAnalyst, Gilded Audio, Storyboard, Frequency, Beamly, Message Heard, Health Podcast Network, Castos, Wondery, Zvook, matchmaker.fm, Lemonada Media, Sonic Influencer Marketing, Heartcast Media50, Oxford Road, Rephonic, Optimal Living Daily, Diversion Podcasts, Headliner, Transistor, Rhapsody Voices, Podcast Taxi, Blubrry, Double Elvis Productions, Ossa Collective, Jam Street Media, Ad Results Media, StreamGuys, Content10x, Podcast Partnership, Hear.Here.Singapore, She Podcasts, Cleanfeed, School of Podcasting, Lower Street, Adopter Media, Revolver Podcasts, Podcast Movement, Podigy, Sonix, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Robb Miller
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Apr 8, 2025 • 3min

The podcast from a crowded elevator

Sponsored by Magellan AI. Ads that run too early, too late - or not at all? Magellan AI checks every ad read so you don't have to. Verify every ad Um. In a show titled Anything Can Be A Podcast (fittingly, only on YouTube), host Taylor Cartago talks us through the hit musical Hamilton, while standing in a crowded elevator. For an hour. Someone’s told him that he’s gonna rise up, while others enter the room where it happens just to get down to the lobby. Acast held a “Capital Markets Day” for investors, setting updated financial targets for the company. You’ll find the presentation and the full webcast on Acast’s website. Kast Media, still in bankruptcy, released its monthly operating report for March. The company made $25,211 in ad sales; and a further $5,130 in premium paid subscriptions. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereOutsource Your Podcast Editing to a Pro! — Get full-service podcast post production support: expert audio and video editing, show notes, social media snippets, and seamless uploading and scheduling. Just record and outsource the rest!Your Podcast Deserves Better Sponsors. — You’ve built an engaged audience—now it’s time to monetize the right way. At BackBeat Media, we connect independent podcasters with sponsors that truly fit their audiences. Try STREAMr today — Boost audience reach with STREAMr! Convert your video/audio content to share on YouTube, Apple, Spotify, & more in 3 easy steps 🎙️🔁🎥 Try it free today & stream your content on all major platforms!Grow Your Podcast Ad-Free [Free Event] — We’re talking real strategies that bring in your target listeners: PR strategies, leveraging your existing channels, discoverability tips for SEO, distribution tactics & more. Join April 9 at 12pm ESTGold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, RedCircle, audioBoom, Audiohook, Simplecast, Cohost, Steve Lack: Audio, PAVE Studios, Resound, SALT, Podscribe, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Podpage websites, Evergreen Podcasts, Knucklehead Media Group, Disctopia, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Podium , SoundStack, Ask Ralph Christian Finance, Huberman Lab, Gumball, Ausha, The Roost, Storyboard, Red Seat Ventures, ARN's iHeartPodcast Network Aust, Castbox, PodAnalyst, Tink Media, Compliance Podcast Network, Gilded Audio, Jonekiri, The Podcast Haven, POW PR, Frequency, Voxtopica, Truefans, Beamly, Message Heard, Health Podcast Network, Rhapsody Voices, Jam Street Media, Castos, Transistor, Rephonic, Podcast Taxi, Double Elvis Productions, Wondery, Heartcast Media50, Optimal Living Daily, Headliner, Blubrry, Lemonada Media, Oxford Road, matchmaker.fm, Sonic Influencer Marketing, Diversion Podcasts, Ossa Collective, Zvook, Content10x, Podcast Partnership, Ad Results Media, StreamGuys, Hear.Here.Singapore, Cleanfeed, She Podcasts, Revolver Podcasts, School of Podcasting, Lower Street, Podcast Movement, Podigy, Sonix, Adopter Media, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.
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Apr 7, 2025 • 6min

Google’s podcast download spike

Sponsored by Magellan AI. Public radio meets performance data: American Public Media has teamed up with Magellan AI for next-gen ad measurement. Read the full story Google appears to be driving hundreds of thousands of podcast downloads every week, that we don’t think are being listened-to. The Google Audio News product on mobile phones and smart speakers is driving significant extra traffic - and, we can reveal today, we’re not the only company who has noticed. Podtrac released its March US podcast rankings. Among the most popular podcasts, NPR News Now has overtaken The Daily; and VINCE has debuted into the chart at #7 - the show is by Vince Coglianese, and has taken over Dan Bongino’s feed. Livewire published the top podcast hosting companies for February, based on released episodes. Spotify for Creators posted a ten-month high; #2 Spreaker posted a record number of new episodes, and Buzzsprout remains on a two-year high at #3. Libsyn posted another all-time low. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.The New Zealand Podcasting Summit, May 10 2025 — The annual event for NZ’s podcast producers, presenters, practitioners, & providers. This is a day-long event focused on networking, sharing, upskilling, & learning. Six themed sessions over the day.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, audioBoom, Steve Lack: Audio, RedCircle, Cohost, Podscribe, Simplecast, Audiohook, SALT, PAVE Studios, Resound, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Disctopia, Evergreen Podcasts, Knucklehead Media Group, We Edit Podcasts, Acast, Podpage websitesSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Gumball, Truefans, Compliance Podcast Network, Jonekiri, Storyboard, PodAnalyst, ARN's iHeartPodcast Network Aust, The Roost, Ausha, The Podcast Haven, Huberman Lab, Gilded Audio, Red Seat Ventures, SoundStack, Ask Ralph Christian Finance, Tink Media, Frequency, Voxtopica, Podium , Castbox, POW PR, Beamly, Message Heard, Health Podcast Network, Diversion Podcasts, Rhapsody Voices, Double Elvis Productions, Jam Street Media, Lemonada Media, Headliner, Sonic Influencer Marketing, Oxford Road, Blubrry, matchmaker.fm, Optimal Living Daily, Castos, Podcast Taxi, Wondery, Transistor, Rephonic, Heartcast Media50, Zvook, Ossa Collective, Ad Results Media, Content10x, StreamGuys, Podcast Partnership, Hear.Here.Singapore, She Podcasts, Cleanfeed, Podcast Movement, Lower Street, Adopter Media, Revolver Podcasts, Podigy, Sonix, School of Podcasting, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Adarsh Chauhan

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