Taking the show on the road

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• The Fracture to Flourish podcast, a podcast focusing on foster youth aging out of the system, is taking its show on the road, literally, with a wrapped trailer journeying 1,800 miles across the US. We’ve more pictures from along Route 66, including Nashville, and the road to Amarillo.
• Sounds Profitable released its latest research into the advertising landscape, focusing on attention and trust. The report shows that podcasts top the charts for audience trust in both content and advertising, with listeners more likely to view them as accurate, credible, and free from misleading claims. And, nearly half of podcast listeners say the advertising they hear feels authentic and natural — a key differentiator from social media and traditional spots. The study is a free download.
• African Business write about what they call The unrelenting rise of video podcasts in Kenya, which contains analysis of some of the biggest shows in the country.

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