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Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short update every weekday. editor@podnews.net - visit https://podnews.net to get our free newsletter.
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Dec 19, 2025 • 4min
Video, AI and innovation: podcast predictions for 2026
Sponsored by Magellan AI. Want the latest on spend shifts and how the industry's growing? The Q3 Quarterly Benchmark Report has it all. Grab the report
Senior executives from the biggest companies in podcasting give their highlights of 2025, and their predictions for the year to come, in a special episode of the Podnews Weekly Review, published today.
Ben Cave from Apple Podcasts underscores that podcasts are open by design; and teases us that the platform will "continue to innovate with new features". Buzzsprout's Jordan Blair highlights that we'll see an "absolute brick wall of AI fatigue"; Roman Wasenmüller from Spotify focuses on what he calls the authenticity and loyalty that has shaped podcasting; Shea Simpson from Amazon says that video will continue to evolve; Ellie from Pocket Casts wants to see more podcasters adopting new Podcasting 2.0 features; and slightly worryingly, Megan Lazovick from Edison Research threatens that the Infinite Dial presentation next year might be a musical. We hope she's joking. Tell us she's joking. The full set of guests are available wherever you get your podcasts.
Netflix has signed a deal with Barstool Sports for three shows. The streamer will get exclusive access to the video from Pardon My Take, The Ryen Russillo Podcast, and Spittin’ Chiclets - the audio show continues everywhere.
As with all these deals, this effectively removes access to video versions of these shows to everywhere outside the US; Netflix's podcasts will initially be only available within the US, and the company only vaguely promises "additional markets to follow". Only 27% of Netflix subscribers are in the US.
Magellan AI's November 2025 rankings have been released. BetterHelp was the top podcast spender, spending $5.9mn. Washable Sofas was #2, increasing their spend to $5.8mn. And both Aura Frames and The Coca-Cola Company appear high on the top movers & shakers list.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereTry Audyllic - Podcast sound — Your podcast sounds great, but not like radio. That’s because it’s missing broadcast processing. Audyllic adds authentic Optimod processing automatically. Make every episode sound pro. Audyllic.comFree podcast transcript generator — Speaker-labeled, timestamped, searchable. Upload audio or paste a YouTube URL. No signup required! Just your email. See what else CastClip can automate.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, Cloud10, The Podglomerate, audioBoom, PAVE Studios, Cohost, Podscribe, Steve Lack: Audio, Resound, Simplecast, RedCircle, Magid, Audiohook, Companion Arts, SALT, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Knucklehead Media Group, Acast, Disctopia, Evergreen Podcasts, Podpage websitesSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Podium , Gumball, Gilded Audio, Jonekiri, The Podcast Haven, Storyboard, Red Seat Ventures, PodAnalyst, Frequency, ARN's iHeartPodcast Network Aust, Voxtopica, Castbox, Huberman Lab, PodVault, Compliance Podcast Network, Ausha, Truefans, SoundStack, The Roost, POW PR, Ask Ralph Christian Finance, Tink Media, Beamly, Message Heard, Health Podcast Network, matchmaker.fm, Rhapsody Voices, Diversion Podcasts, Blubrry, Podcast Taxi, Rephonic, Jam Street Media, Ossa Collective, Castos, Double Elvis Productions, Optimal Living Daily, Headliner, Wondery, Heartcast Media50, Lemonada Media, Sonic Influencer Marketing, Transistor, Zvook, Oxford Road, Ad Results Media, Content10x, Hear.Here.Singapore, Podcast Partnership, StreamGuys, Cleanfeed, She Podcasts, Sonix, Lower Street, Podigy, School of Podcasting, Podcast Movement, Revolver Podcasts, Adopter Media, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: BoliviaInteligente

Dec 18, 2025 • 4min
Study: YouTube ads work up to 25% worse than audio
Sponsored by Magellan AI. Renewal and response signals helped Boll & Branch fine-tune campaigns and lift ROI. Get the full story with Magellan AI
Why would anyone knowingly buy ads on a platform that works up to 25% worse? New research today from Oxford Road suggests that, in spite of the hype around YouTube, ads on YouTube shows are less effective than on audio-only podcasts. The data is based on more than a thousand campaigns - and shows that video comes at a heavy cost to advertisers, who might be better buying audio instead.
The data is also covered in the Wall Street Journal today.
Initial Group has acquired podcast and YouTube producer Silver Tribe Media. No terms were given; the company will be called Initial Digital. Silver Tribe’s clients include Oprah Winfrey’s Harpo Studios, and Colin Cowherd’s The Volume, among others.
Now, short-form video is coming to books. Audible is adding swipeable vertical videos in its app, including trailers, author interviews, and behind-the-scenes clips, for select publishers. Here's an example of what you might see.
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🌟 For creators who want more than “good enough. Try it Now!Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, Cloud10, The Podglomerate, PAVE Studios, Resound, Cohost, RedCircle, SALT, Podscribe, audioBoom, Companion Arts, Audiohook, Simplecast, Steve Lack: Audio, Magid, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Disctopia, Podpage websites, We Edit Podcasts, Acast, Evergreen Podcasts, Knucklehead Media GroupSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Podium , PodVault, Jonekiri, POW PR, Ausha, PodAnalyst, Castbox, Gumball, Truefans, Storyboard, SoundStack, Frequency, Huberman Lab, Compliance Podcast Network, ARN's iHeartPodcast Network Aust, Voxtopica, Red Seat Ventures, The Roost, The Podcast Haven, Tink Media, Gilded Audio, Ask Ralph Christian Finance, Beamly, Message Heard, Health Podcast Network, Heartcast Media50, Diversion Podcasts, Optimal Living Daily, Blubrry, Rhapsody Voices, Double Elvis Productions, Headliner, Jam Street Media, Zvook, matchmaker.fm, Castos, Wondery, Sonic Influencer Marketing, Podcast Taxi, Lemonada Media, Transistor, Ossa Collective, Rephonic, Oxford Road, Podcast Partnership, Hear.Here.Singapore, Content10x, Ad Results Media, StreamGuys, Cleanfeed, She Podcasts, Adopter Media, Lower Street, Sonix, Podigy, School of Podcasting, Podcast Movement, Revolver Podcasts, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Oxford Rd

Dec 17, 2025 • 5min
Top iHeart shows sign with Netflix
Sponsored by Magellan AI. Boll & Branch stepped beyond their core audience and saw returns climb. See how they scaled with Magellan AI
Netflix and iHeartMedia have announced an exclusive video partnership for top iHeartPodcasts. iHeart continues to retain audio-only rights and distribution; but the 14 announced shows will be removed from YouTube.
Some of the shows that are not part of the deal include On Purpose with Jay Shetty with 16mn views over the past 30 days, but which isn't headed to Netflix. Nor is Club Shay Shay (20mn), Drink Champs (2.2mn), or Las Culturistas (3mn). One of iHeart's biggest shows is also obviously missing: Stuff You Should Know doesn't currently make video versions of its podcast. (There are more shows to be announced though.)
How big is Netflix? In 2023, Podnews built a tool using Netflix's own data to help compare the size of Netflix shows to podcasts; our own Podnews Weekly Review is bigger than 1-in-5 of all the shows on Netflix, despite only getting 26,500 downloads a month.
Good news from the UK: after a lobbying campaign by AudioUK, the UK Government has granted a seat on the Creative Industries Council to podcasting and audio, representing a significant recognition of the creative, cultural and economic value of podcasting and audio. It will allow the industry to engage directly with policymakers.
The BBC's future funding model from 2028 is the subject of a green paper and public consultation from the UK government. (In the UK, "green papers" propose policy ideas for discussion and consultation). Radiocentre, the UK commercial radio trade body, has suggested that ad funding should be ruled-out; earlier this year, after considerable industry pressure, the BBC abandoned plans to place ads in its podcasts in the UK.
The BBC currently earns most of its funding from a $233 "licence fee" directly from UK households - which raises $5bn per year. This week, US President Donald Trump announced plans to sue the BBC for $10bn for a misleading edit of a speech in a TV program which did not air in the US.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.Free Tap-to-Share Podcast Beacon for Podfest — Headed to Podfest? Get a free event-use Podcast Beacon to instantly share your show with one tap. Try it at Podfest, then share feedback or a post to upgrade to a permanent Conntap device—free!Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Audiohook, Podscribe, Resound, Magid, RedCircle, Companion Arts, SALT, audioBoom, Cohost, Simplecast, PAVE Studios, Steve Lack: Audio, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Acast, Knucklehead Media Group, Disctopia, We Edit Podcasts, Evergreen PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Castbox, Truefans, Jonekiri, The Podcast Haven, ARN's iHeartPodcast Network Aust, Ausha, Red Seat Ventures, Storyboard, Gumball, PodAnalyst, Gilded Audio, Podium , Compliance Podcast Network, Voxtopica, PodVault, Tink Media, The Roost, POW PR, Ask Ralph Christian Finance, SoundStack, Huberman Lab, Frequency, Beamly, Message Heard, Health Podcast Network, Heartcast Media50, Jam Street Media, Optimal Living Daily, Podcast Taxi, Zvook, Castos, Ossa Collective, matchmaker.fm, Headliner, Oxford Road, Diversion Podcasts, Lemonada Media, Sonic Influencer Marketing, Rephonic, Transistor, Rhapsody Voices, Double Elvis Productions, Wondery, Blubrry, Content10x, Hear.Here.Singapore, Ad Results Media, StreamGuys, Podcast Partnership, She Podcasts, Cleanfeed, Sonix, School of Podcasting, Adopter Media, Podigy, Podcast Movement, Lower Street, Revolver Podcasts, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.

Dec 16, 2025 • 4min
Older shows perform better for advertisers
Sponsored by Magellan AI. Real spend signals helped Blue Wire close one of their biggest deals of the year. See how they did it
Some of the best performing podcasts for advertisers are tried and trusted shows that have been established for more than five years. That's according to Oxford Road's ORBIT data, which draws on $1.6bn+ in ad campaigns. Top performing shows include The Tim Ferris Show, Young and Profiting with Hala Taha, and Crime Junkie - all of whom have been podcasting since before March 2020, and out-perform newer shows.
The Washington Post knew that its AI-produced podcasts were going to be poor after internal tests but launched them anyway, reports Futurism. A piece in LAist quotes Gabriel Soto from Edison Research - 1 in 5 podcast consumers say they've listened to an AI-narrated podcast; but many prefer the human connection, he says.
The new features in Apple Podcasts makes the app "finally good again", says HowToGeek. The automated chapter feature is "really slick", according to none other than Podcasting 2.0's Dave Jones, who says that he's now using Apple Podcasts for his work-related podcasts. (You get the new features by updating your device to v26.2 - chapters and timed links are also visible on Mac using 26.2 as well).
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereTry Audyllic - Podcast sound — Your podcast sounds great, but not like radio. That’s because it’s missing broadcast processing. Audyllic adds authentic Optimod processing automatically. Make every episode sound pro. Audyllic.com🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now!Real Audience Growth for Creators — Reach More Listeners and Viewers! Grow Your Podcast with Proven Results.
🚀 AudienceLift.com, Guaranteed Growth for Audio & Video Podcasts. Try it Now!Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, Cloud10, The Podglomerate, Cohost, Magid, Steve Lack: Audio, RedCircle, Resound, Companion Arts, Audiohook, Podscribe, PAVE Studios, audioBoom, SALT, Simplecast, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Knucklehead Media Group, Evergreen Podcasts, Disctopia, We Edit Podcasts, AcastSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, POW PR, Frequency, Huberman Lab, Gilded Audio, Red Seat Ventures, Ask Ralph Christian Finance, Truefans, Gumball, Ausha, Compliance Podcast Network, Voxtopica, Tink Media, Jonekiri, Storyboard, ARN's iHeartPodcast Network Aust, SoundStack, The Roost, Podium , PodVault, The Podcast Haven, Castbox, PodAnalyst, Beamly, Message Heard, Health Podcast Network, Zvook, Double Elvis Productions, Wondery, Diversion Podcasts, Heartcast Media50, Rephonic, Rhapsody Voices, Oxford Road, matchmaker.fm, Transistor, Castos, Ossa Collective, Jam Street Media, Headliner, Sonic Influencer Marketing, Podcast Taxi, Blubrry, Optimal Living Daily, Lemonada Media, Podcast Partnership, Ad Results Media, StreamGuys, Hear.Here.Singapore, Content10x, Cleanfeed, She Podcasts, Adopter Media, Sonix, School of Podcasting, Podcast Movement, Revolver Podcasts, Lower Street, Podigy, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: SOCIAL . CUT

Dec 15, 2025 • 6min
The top true-crime podcasts in 2025
Sponsored by Magellan AI. When buyers asked for proof, Blue Wire delivered. Audience data backed their pitches and unlocked new partnerships. Discover their strategy
2025's best true crime podcasts have been announced by the true crime review podcast Crime Writers On. The podcast has reviewed more than a thousand true-crime and crime-adjacent podcasts. We publish the full list today.
iOS podcast app Castro has blocked Inception Point AI podcasts from its app search results. In a blog post, Castro's Dustin Bluck says that Inception Point AI "seems to be keying on popular searches in order to flood search results and deceive users."
Is the accusation fair? A search in Apple Podcasts for Charlie Kirk brings up four shows from Inception Point AI in the results - Charlie Kirk Biography Flash, Charlie Kirk, Charlie Kirk Death and Charlie Kirk Manhunt. The company's CEO, Jeanine Wright - who is a former legal attorney - has been clear about the company's SEO policy, saying in an interview for the Podnews Weekly Review podcast: "When people typed Charlie Kirk into Apple and Spotify, we were three of the top five shows - even beating out the Daily Mail." Only one of those shows makes any mention of AI in the audio; another claims it has "personal interviews" and "a team of expert researchers and journalists".
As of checking today, Inception Point AI's biography channel contains 733 shows; the vast majority of which are, according to the company, not checked by humans before publishing.
Apple released iOS v26.2 at the end of last week. In Apple Podcasts, it rolls out automated chapters for every podcast, as well as "timed links", which is particularly helpful for guests, allowing links to their podcasts to appear when they're mentioned in the audio. We've updated our FAQ. The v26.2 update also includes more than 25 different security fixes, so we'd suggest you update as soon as you're able to.
To update your iPhone or iPad to v26.2, open the Settings app, choose "General" then "Software Update", and pull down the screen to check for the latest. (Do it from a fast wifi connection!)
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad here🎯Are you getting new clients from your podcast?💰 — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth & listener to client conversion strategies. Join over 4,000+ Pod Pals on this list.List of 75+ Brands Actively Buying Podcast Ads — Access 75+ handpicked brands that are currently sponsoring podcasts -- each with the email of the right contact to pitch to. Grab it for free now.Free: Podcast Marketing Playbook — Learn what the top shows do differently. Free playbook from the team behind 100M+ downloads.Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Steve Lack: Audio, Resound, SALT, audioBoom, Cohost, Podscribe, Magid, RedCircle, PAVE Studios, Audiohook, Companion Arts, Simplecast, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Evergreen Podcasts, Knucklehead Media Group, Disctopia, Podpage websites, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Frequency, Voxtopica, Gilded Audio, Storyboard, Gumball, POW PR, Castbox, Ausha, The Podcast Haven, SoundStack, Ask Ralph Christian Finance, Huberman Lab, Compliance Podcast Network, Jonekiri, Red Seat Ventures, PodVault, Truefans, ARN's iHeartPodcast Network Aust, Podium , The Roost, PodAnalyst, Tink Media, Beamly, Message Heard, Health Podcast Network, Rephonic, Jam Street Media, Zvook, matchmaker.fm, Transistor, Wondery, Oxford Road, Diversion Podcasts, Castos, Double Elvis Productions, Heartcast Media50, Rhapsody Voices, Blubrry, Lemonada Media, Podcast Taxi, Sonic Influencer Marketing, Headliner, Optimal Living Daily, Ossa Collective, Hear.Here.Singapore, Ad Results Media, Content10x, StreamGuys, Podcast Partnership, Cleanfeed, She Podcasts, Adopter Media, Revolver Podcasts, School of Podcasting, Podcast Movement, Lower Street, Podigy, Sonix, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: David von Diemar

Dec 12, 2025 • 5min
Half as many women make podcasts as men
Sponsored by Magellan AI. Competitive and ad load insight helped Mynt Agency dodge clutter and guide brands to stronger placements. Check out their strategy
In the US, there are almost twice as many men creating podcasts as women, according to The Creators 2025, a new study from Sounds Profitable into the creator ecosystem for podcasting, which became available to all yesterday. The full report is a free download.
While there is woefully poor gender balance in podcast creation, there is growing creator participation from multicultural communities, the study suggests, with the number of Hispanic, Black and Asian creators outpacing White creators. White creators also are less likely to create video.
The data also shows that one in three podcast creators quit. That figure is higher for those aged 55+, or for those who identify LGBTQ+.
“Women aren’t quitting podcasting more than men — they’re just not starting. That’s an entry problem, not a commitment problem,” said Sounds Profitable’s Tom Webster, suggesting that there are structural barriers to entry. “We lose something when voices opt out before they ever opt in.”
Good news for fans of Nerdette - the show is to relaunch as an independent production, called Happy to Be Here. Nerdette was the casualty of cuts at WBEZ announced in April 2024; the host, Greta Johnsen, was able to use the old Nerdette feed for this new show.
The Fiction Podcast Weekly newsletter is now independent. Expect resources and news for fiction podcast makers.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereHappy Holidays from John Wordock Media — Did your podcast or network underperform this year? Make 2026 better. Consultant John Wordock lives where content strategy meets audience and revenue. So contact him today. All meetings confidential.Free Tap-to-Share Podcast Beacon for Podfest — Headed to Podfest? Get a free event-use Podcast Beacon to instantly share your show with one tap. Try it at Podfest, then share feedback or a post to upgrade to a permanent Conntap device—free!Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Magid, PAVE Studios, Steve Lack: Audio, Cohost, Resound, SALT, Audiohook, Simplecast, Podscribe, Companion Arts, audioBoom, RedCircle, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Evergreen Podcasts, Podpage websites, Disctopia, Knucklehead Media Group, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Jonekiri, The Roost, POW PR, Podium , Compliance Podcast Network, Gilded Audio, Red Seat Ventures, Voxtopica, Castbox, PodAnalyst, PodVault, Gumball, SoundStack, The Podcast Haven, Tink Media, Frequency, Ask Ralph Christian Finance, Truefans, Huberman Lab, ARN's iHeartPodcast Network Aust, Ausha, Storyboard, Beamly, Message Heard, Health Podcast Network, Heartcast Media50, Castos, Rhapsody Voices, Sonic Influencer Marketing, Diversion Podcasts, Headliner, Optimal Living Daily, Podcast Taxi, matchmaker.fm, Lemonada Media, Jam Street Media, Ossa Collective, Double Elvis Productions, Blubrry, Oxford Road, Zvook, Rephonic, Transistor, Wondery, Content10x, Hear.Here.Singapore, Podcast Partnership, Ad Results Media, StreamGuys, She Podcasts, Cleanfeed, Adopter Media, Podcast Movement, Lower Street, Sonix, School of Podcasting, Podigy, Revolver Podcasts, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Jake Nackos/Albert Dera

Dec 11, 2025 • 5min
Podcast Hall of Fame 2026 inductees announced
Sponsored by Magellan AI. Mynt Agency's shortcut to smarter podcast planning is simple: better data, not guesswork. Learn Mynt's approachReady to shape how top agencies and brands measure audio in 2026? Join the team at Magellan AI as a Measurement Success Manager.
The inductees of the 2026 Podcast Hall of Fame have been announced, recognising what the organisers call “visionary creators, innovators, and advocates whose work has shaped the modern podcasting landscape”. The Hall of Fame Ceremony is at PodFest, Jan 16 2026; the evening will be hosted by John Lee Dumas, founder and host of Entrepreneurs on Fire.
This year’s inductees are: \
Mark Asquith, Founder of Captivate \
Arielle Nisenblatt, founder, EarBuds Podcast Collective \
Dan Carlin, Creator, Hardcore History \
James Cridland, Editor, Podnews \
Pat Flynn, Founder, Smart Passive Income\
Julie Samuels, President/CEO Tech:NYC, Senior Staff Podcast Troll Attorney, EFF \
Veronica Belmont, CNET’s Buzz Out Loud, Sword & Laser, Mahalo Daily, co-host of Tekzilla \
Sarah van Mosel, former VP, Sponsorship at New York Public Radio, Acast, Stitcher, iHeart, SiriusXM \
Paul Colligan, President, Podcast Partnership \
Kerri Hoffman, CEO, PRX \
Dan Miller, host, 48 Days to the Work You Love, in memoriam - to be presented by Dave Ramsey
Speaking of which: Podfest’s pricing goes up on Friday. As a Podnews newsletter subscriber, you can save a further 10% over here.
Libsyn has published its new pricing on its website. Its “bare essentials” plan has been removed.
YouTube’s Neal Mohan has been named TIME’s 2025 CEO of the Year.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.List of 75+ Brands Actively Buying Podcast Ads — Access 75+ handpicked brands that are currently sponsoring podcasts -- each with the email of the right contact to pitch to. Grab it for free now.Precision Denoising with Auphonic — Select exactly where noise is removed in your recording and which model is used. Clean speech, music, and ambience differently with precision. More control. More creative freedom. Try it now!Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Cohost, SALT, Steve Lack: Audio, Magid, Simplecast, Resound, audioBoom, PAVE Studios, RedCircle, Companion Arts, Podscribe, Audiohook, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Disctopia, Podpage websites, Evergreen Podcasts, Acast, Knucklehead Media Group, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Red Seat Ventures, PodVault, ARN's iHeartPodcast Network Aust, The Roost, SoundStack, Castbox, Jonekiri, Frequency, Gilded Audio, Truefans, Ausha, Huberman Lab, Compliance Podcast Network, Ask Ralph Christian Finance, Voxtopica, Gumball, PodAnalyst, POW PR, Podium , Storyboard, The Podcast Haven, Tink Media, Beamly, Message Heard, Health Podcast Network, Lemonada Media, Oxford Road, Blubrry, Heartcast Media50, Double Elvis Productions, Optimal Living Daily, Rhapsody Voices, Transistor, Podcast Taxi, Zvook, Jam Street Media, matchmaker.fm, Ossa Collective, Rephonic, Diversion Podcasts, Castos, Wondery, Headliner, Sonic Influencer Marketing, StreamGuys, Podcast Partnership, Hear.Here.Singapore, Content10x, Ad Results Media, She Podcasts, Cleanfeed, Revolver Podcasts, Podigy, Podcast Movement, Lower Street, School of Podcasting, Sonix, Adopter Media, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Podcast Hall of Fame

Dec 10, 2025 • 3min
NYC Podcast Awards launches, aiming to recognise creators
Sponsored by Magellan AI. Ready to shape how top agencies and brands measure audio in 2026? Join the Measurement Success team at Magellan AI. Apply now
Just days after the announcement of the Golden Globes podcast nominees, the NYC Podcast Awards have been announced. The organisers say it is “launching in direct opposition to the download-first culture dominating podcasting. The Libby Awards recognize craft: sound design, writing, acting, engineering -- and the creators themselves -- as highly as audience size.” You’ve until Jan 10 to enter.
Global investment in podcasting is not matched to consumption, according to a new study today from NumberEight. The research shows that the US leads spend, while Australia, Germany and France are expansion opportunities for buyers looking for incremental reach. The data shows differences in culture and personas, and shows additional data to help buyers scale. The work was done in collaboration with Barometer, AdsWizz, and Sounds Profitable.
UK podcast company Goalhanger filed its accounts for the seven months of June-Dec 2024 (the company has changed its financial year). These are a UK legal requirement but don’t tell us much, since you don’t have to show profit and loss for this type of company. But - spoiler - it’s in profit; it ended Dec 2024 with just over £5mn (USD $6.7mn) in the bank. In May, it had £2.7mn.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereFrustrated at the time taken to edit? — Save hours and scale faster. Seven Million Bikes Podcasts is the trusted production partner for creators and agencies worldwide. Reliable turnaround, pro quality, and pricing that makes sense.🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now!The Creators 2025 — The latest study from Sounds Profitable debuts Dec 10th with new data on audio and video creators, as well as lapsed creators who are no longer making podcasts. Join Tom Webster for this free webinar!Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, The Podglomerate, Cloud10, PAVE Studios, Simplecast, Steve Lack: Audio, Companion Arts, RedCircle, SALT, Podscribe, Cohost, Magid, Audiohook, audioBoom, Resound, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Disctopia, We Edit Podcasts, Evergreen Podcasts, Podpage websites, Knucklehead Media GroupSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Jonekiri, Storyboard, Red Seat Ventures, Castbox, Compliance Podcast Network, Tink Media, Ask Ralph Christian Finance, Truefans, PodVault, The Roost, Frequency, Podium , SoundStack, Gilded Audio, Voxtopica, POW PR, ARN's iHeartPodcast Network Aust, Huberman Lab, Ausha, The Podcast Haven, PodAnalyst, Gumball, Beamly, Message Heard, Health Podcast Network, Oxford Road, Ossa Collective, Transistor, Zvook, Wondery, Double Elvis Productions, Blubrry, Jam Street Media, Optimal Living Daily, Rephonic, Headliner, Sonic Influencer Marketing, Castos, matchmaker.fm, Podcast Taxi, Lemonada Media, Heartcast Media50, Diversion Podcasts, Rhapsody Voices, Hear.Here.Singapore, Ad Results Media, Podcast Partnership, Content10x, StreamGuys, Cleanfeed, She Podcasts, Adopter Media, Lower Street, School of Podcasting, Podcast Movement, Revolver Podcasts, Sonix, Podigy, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.

Dec 9, 2025 • 4min
Golden Globes announce podcast nominations
Sponsored by Magellan AI. With clear attribution, RedCircle doubled down on top performers and cut wasted spend. Explore their results
The 2026 nominees for the Golden Globes Best Podcast were announced - the first time podcasts have been recognised. The nominees are: Armchair Expert (Wondery), Call Her Daddy (SiriusXM), Good Hang (Spotify), SmartLess (SiriusXM), The Mel Robbins Podcast (SiriusXM), and Up First (NPR). The podcast nomination announcement was made in the portion that wasn’t televised. The awards show is on Jan 11.
SiriusXM has half the nominations. “We couldn’t be prouder,” said the company’s Scott Greenstein. Additionally, Dax Shepard and Monica Padman described the nomination for Armchair Expert as “unfathomable” and “a true honor”.
Dying for Sex also got a nomination as a limited TV show, based on Wondery’s original Dying for Sex podcast.
In spite of paying significantly for promotion, including full-page ads in Variety and Times Square billboards, The Ben Shapiro Show failed to be nominated - indeed, perhaps playing safe, there were no nominations for any political shows (right or left-leaning) or for sports shows.
Podtrac released its US ranker for November 2025. All of the top ten publishers posted significantly lower numbers month-on-month (we can normally blame Thanksgiving for that); but numbers are also down year-on-year.
Piers Morgan Uncensored is to launch a spin-off series, History Uncensored. The show will be hosted by Bianca Nobilo - on YouTube “and as a podcast”. It’s the first of a number of shows to use the Uncensored brand.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereFollow the Pointless Global News Podcast — Tad Flakey and Lilibet Flakey bring you the most pointlessly weird and funny news from around the world. Follow us wherever you get your podcasts.The Creators 2025 — The latest study from Sounds Profitable debuts Dec 10th with new data on audio and video creators, as well as lapsed creators who are no longer making podcasts. Join Tom Webster for this free webinar!Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Podscribe, Magid, Cohost, Simplecast, Resound, audioBoom, Companion Arts, Audiohook, SALT, PAVE Studios, RedCircle, Steve Lack: Audio, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Acast, Knucklehead Media Group, Disctopia, We Edit Podcasts, Evergreen PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Storyboard, The Roost, Gumball, POW PR, Frequency, Gilded Audio, Compliance Podcast Network, Huberman Lab, Ask Ralph Christian Finance, Jonekiri, The Podcast Haven, Voxtopica, Truefans, Red Seat Ventures, Podium , ARN's iHeartPodcast Network Aust, SoundStack, Tink Media, Ausha, Castbox, PodAnalyst, PodVault, Beamly, Message Heard, Health Podcast Network, Podcast Taxi, Lemonada Media, Transistor, Double Elvis Productions, Heartcast Media50, Oxford Road, matchmaker.fm, Blubrry, Wondery, Diversion Podcasts, Sonic Influencer Marketing, Castos, Jam Street Media, Rephonic, Rhapsody Voices, Optimal Living Daily, Zvook, Ossa Collective, Headliner, StreamGuys, Ad Results Media, Hear.Here.Singapore, Podcast Partnership, Content10x, She Podcasts, Cleanfeed, Lower Street, Revolver Podcasts, Podigy, Podcast Movement, Adopter Media, Sonix, School of Podcasting, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Golden Globes/YouTube

Dec 8, 2025 • 6min
Laura Mayer has joined Talkhouse
Sponsored by Magellan AI. Half the CPA, higher conversion rates, stronger sales momentum. RedCircle's results speak for themselves. See how they proved performance
Laura Mayer has joined Talkhouse as Head of Podcasts. She was the Executive Producer of Podcast Programming at ABC News; and made Shameless Acquisition Target, a podcast acquired by Gilded Audio in Jan 2023.
The first inductees for the Podcast Hall of Fame 2026 have been announced. They are: Dan Carlin, the host of Hardcore History; podcasting’s Arielle Nissenblatt, and CEO of Captivate, Mark Asquith. Tickets for the Hall of Fame induction ceremony are available now.
Netflix is to acquire Warner Bros. The acquisition, which is likely to conclude in Q3/26, is worth $82.7bn. Hollywood has not reacted well to the news. The company is currently buying exclusive video rights to shows from podcast publishers.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad here🎯Are you getting new clients from your podcast?💰 — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth & listener to client conversion strategies. Join over 4,000+ Pod Pals on this list.The Creators 2025 — The latest study from Sounds Profitable debuts Dec 10th with new data on audio and video creators, as well as lapsed creators who are no longer making podcasts. Join Tom Webster for this free webinar!Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, The Podglomerate, Cloud10, RedCircle, Cohost, audioBoom, Audiohook, Magid, Resound, Podscribe, Simplecast, Companion Arts, SALT, Steve Lack: Audio, PAVE Studios, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Knucklehead Media Group, Podpage websites, We Edit Podcasts, Disctopia, Evergreen PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Frequency, Compliance Podcast Network, Truefans, Tink Media, Castbox, Gilded Audio, PodVault, SoundStack, Voxtopica, Podium , PodAnalyst, Red Seat Ventures, Ask Ralph Christian Finance, The Roost, Ausha, Storyboard, Gumball, POW PR, The Podcast Haven, Huberman Lab, ARN's iHeartPodcast Network Aust, Jonekiri, Beamly, Message Heard, Health Podcast Network, Transistor, Ossa Collective, Castos, Sonic Influencer Marketing, Zvook, Rephonic, Rhapsody Voices, Jam Street Media, matchmaker.fm, Podcast Taxi, Oxford Road, Wondery, Optimal Living Daily, Lemonada Media, Diversion Podcasts, Heartcast Media50, Double Elvis Productions, Headliner, Blubrry, Ad Results Media, Hear.Here.Singapore, Content10x, StreamGuys, Podcast Partnership, Cleanfeed, She Podcasts, Podcast Movement, Revolver Podcasts, Adopter Media, Lower Street, School of Podcasting, Sonix, Podigy, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Mindy Tucker


