Podnews Daily - podcast industry news

Sponsored by Lean & Loaf. Joining a gym is hard. Hiring Lean & Loaf is easy. They edit video for your podcasts while you loaf. See for yourself. In the UK, Global have acquired a majority stake in The Overlap, one of the world's most popular football and sports destinations with more than 38 million monthly views on YouTube. The Overlap was founded by footballer Gary Neville, and recently acquired broadcasting rights for the German Bundesliga. The news comes in a World Cup year, after the launch of Global Studios and Sport by Global last October, and Global's acquisition of The Fellas Studios. No terms were given. Exclusive: Imagine a podcast containing lots of deeply unimportant things. The 1922 Western Softwood Lumber Grading Rules, for example. Or, one containing the 1954 Singer Sewing Machine Manual. Deeply Unimportant has launched today from Dallas Kachan, a former Canadian national news anchor who now wants you to pay no attention at all to what he's talking about - to stop your brain from focusing on everything else that's happened today. The latest episode goes into 45 minutes of boring and unimportant detail about the CSC 1972 International Convention for Safe Containers - and long, all-night episodes, are available for premium subscribers. The Nigerian Podcast Index has been announced - a definitive, independent record of Nigerian podcasts, according to the founder, Tony Doe. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.Audiencelift - YouTube Channel Growth for Podcasts — Ready to grow your podcast on YouTube? With targeted strategies, you can increase visibility, attract listeners, and turn views into subscribers. Start growing your YouTube Channel Today!🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now!Say Anything’s Lloyd Dobler: Queue for 2026 — The Tao of Lloyd reimagines Lloyd Dobler as a Gen X mixtape philosopher. Sharp cultural critique, Tao Te Ching wisdom, and sorta-kinda meditations for people who can't sit still. ~10 minute episodesGold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Podscribe, Magid, Simplecast, Steve Lack: Audio, audioBoom, PAVE Studios, RedCircle, Cohost, Resound, SALT, Audiohook, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Podpage websites, We Edit Podcasts, Disctopia, Acast, Evergreen PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Companion Arts, Jonekiri, Voxtopica, The Roost, PodAnalyst, Ausha, Storyboard, Tink Media, Red Seat Ventures, Gilded Audio, ARN's iHeartPodcast Network Aust, The Podcast Haven, Locked On Podcast Network, Gumball, Podium , Truefans, Huberman Lab, Castbox, Ask Ralph Christian Finance, Compliance Podcast Network, Frequency, POW PR, SoundStack, Beamly, Message Heard, Health Podcast Network, Zvook, Headliner, Jam Street Media, Sonic Influencer Marketing, Heartcast Media50, Double Elvis Productions, Blubrry, Ossa Collective, Podcast Taxi, Lemonada Media, Optimal Living Daily, matchmaker.fm, Oxford Road, Wondery, Rephonic, Diversion Podcasts, Transistor, Rhapsody Voices, Castos, Hear.Here.Singapore, Content10x, Ad Results Media, Podcast Partnership, StreamGuys, She Podcasts, Cleanfeed, Podigy, Sonix, Adopter Media, Revolver Podcasts, Lower Street, Podcast Movement, School of Podcasting, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Global

Sponsored by Lean & Loaf. Your New Year’s Resolutions: lose weight, grow your podcast, hire the best video podcast partner in the industry. Lean & Loaf can help with two of these. Exclusive: A website called PodcastAdBlock is using AI to copy popular podcasts and resell them without the ads. Shows from publishers like Spotify, NPR, the New York Times, Slate, iHeart, and New York Magazine are all promoted on the website. We've taken a full look at the product, and how much it might be costing us. In India, The Economic Times discovers that some guests pay a fee between US $15,000 and $30,000 to be interviewed on "some of India's most-watched podcasts", and these paid appearances are rarely disclosed to audiences. That's against the law in India (and against FTC rules in the US). Podscribe published its rankers for December 2025. Amazon was the biggest advertiser; Audacy has returned as a top ten publisher; and the top five podcasts remain unchanged. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereHistory Shorts Podcast — Daily bite-sized history stories and conversations with leading voices in history today - perfect for commutes, coffee breaks, or quick brain boosts. Subscribe now and make history your daily habit!🎉New Year - Get New Listeners with AudienceLift — AudienceLift - The only trusted source for real podcast growth. All traffic monitored by Cloudflare! Start Growing in 2026 with 12% off! Use code `Podnews12`Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, Cloud10, The Podglomerate, RedCircle, SALT, Cohost, Magid, Resound, audioBoom, Audiohook, Steve Lack: Audio, PAVE Studios, Podscribe, Simplecast, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Podpage websites, Evergreen Podcasts, Disctopia, Acast, Knucklehead Media GroupSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Gilded Audio, Huberman Lab, PodAnalyst, Ausha, Frequency, Truefans, Companion Arts, Jonekiri, Red Seat Ventures, SoundStack, Compliance Podcast Network, Podium , Gumball, POW PR, Voxtopica, Locked On Podcast Network, ARN's iHeartPodcast Network Aust, The Roost, Tink Media, The Podcast Haven, Castbox, Storyboard, Ask Ralph Christian Finance, Beamly, Message Heard, Health Podcast Network, Headliner, Jam Street Media, Rhapsody Voices, Podcast Taxi, Double Elvis Productions, Zvook, Heartcast Media50, Castos, Transistor, Lemonada Media, Oxford Road, Blubrry, matchmaker.fm, Wondery, Sonic Influencer Marketing, Optimal Living Daily, Ossa Collective, Rephonic, Diversion Podcasts, Content10x, Hear.Here.Singapore, Ad Results Media, StreamGuys, Podcast Partnership, Cleanfeed, She Podcasts, Podcast Movement, Podigy, Lower Street, School of Podcasting, Revolver Podcasts, Sonix, Adopter Media, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: James Cridland

Sponsored by Lean & Loaf. Your New Year’s Resolutions: lose weight, grow your podcast, hire the best video podcast partner in the industry. Lean & Loaf can help with two of these. Listen Notes says that there were 198,488 new podcasts published in 2025. That figure was 198,280 in 2024, so is ever so slightly up year-on-year. The number of new podcast launches are actually much higher than that - the data refers to new podcast feeds rather than new podcasts: many new launches re-use existing feeds from older shows. And, Livewire says there were 13.2% more podcast episodes published last month than in the month of November. The data also shows Triton Digital's Omny Studio, an enterprise podcast host, has leapt from #9 to #6. StrawberryData is a new "MVP for podcast and media intelligence that I built to solve a personal curiosity: what are these shows actually saying?". Using semantic analysis, this new analytics engine shows what sort of things podcasts talk about; their ad loads; their words-per-minute, how many times they say the word "um" or "er", and even how many times they swear. Here's the page for Call Her Daddy as one example. It's an interesting tool looking for your feedback. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereTry Audyllic - Podcast sound — Your podcast sounds great, but not like radio. That’s because it’s missing broadcast processing. Audyllic adds authentic Optimod processing automatically. Make every episode sound pro. Audyllic.com🎉New Year - Get New Listeners with AudienceLift — AudienceLift - The only trusted source for real podcast growth. All traffic monitored by Cloudflare! Start Growing in 2026 with 12% off! Use code `Podnews12`Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Magid, Steve Lack: Audio, audioBoom, SALT, PAVE Studios, Simplecast, Audiohook, Resound, RedCircle, Cohost, Podscribe, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Evergreen Podcasts, Acast, Disctopia, We Edit Podcasts, Knucklehead Media GroupSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, PodAnalyst, Truefans, Companion Arts, The Podcast Haven, Tink Media, Huberman Lab, Castbox, Voxtopica, Frequency, Ask Ralph Christian Finance, POW PR, Compliance Podcast Network, SoundStack, Ausha, Red Seat Ventures, Gilded Audio, Jonekiri, ARN's iHeartPodcast Network Aust, The Roost, Locked On Podcast Network, Gumball, Podium , Storyboard, Beamly, Message Heard, Health Podcast Network, Optimal Living Daily, matchmaker.fm, Ossa Collective, Zvook, Blubrry, Rhapsody Voices, Jam Street Media, Transistor, Lemonada Media, Oxford Road, Double Elvis Productions, Heartcast Media50, Sonic Influencer Marketing, Wondery, Castos, Headliner, Podcast Taxi, Diversion Podcasts, Rephonic, StreamGuys, Podcast Partnership, Hear.Here.Singapore, Ad Results Media, Content10x, Cleanfeed, She Podcasts, Lower Street, Revolver Podcasts, Podcast Movement, Podigy, Sonix, School of Podcasting, Adopter Media, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Iyan Kurnia

Sponsored by Lean & Loaf. Your New Year’s Resolutions: lose weight, grow your podcast, hire the best video podcast partner in the industry. Lean & Loaf can help with two of these. Happy New Year! Take a note to update your podcast feed's copyright notice to say "2026" rather than "2025" when you next publish an episode. (You don't have to use a date, but if it's there, you probably want it to be correct, and in our experience, most people forget it's there in the first place.) In November, Third Coast, which organises a podcast festival and competition, announced that it had transitioned to being a voluntary organisation, after financial pressure. It sent out an update yesterday, confirming that the competition will take place in 2026, and that the archive will be maintained. As you might expect, Podnews can't afford a Getty account for images. Nor, it seems, can Spotify - which published an episode of The Louis Theroux Podcast with a watermarked image from the Getty Images website. Spotify has since found the $375 for the picture they wanted. The company made US $1.5bn profit in Q3/25 alone. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereAudyllic.com Video + Audio Radio Quality — Why does radio sound different? Broadcast processing. Your podcast is missing that layer—even if perfectly produced. Audyllic adds Orban Optimod processing automatically. audyllic.comGold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, Cloud10, The Podglomerate, Cohost, RedCircle, Magid, Audiohook, Podscribe, SALT, Resound, audioBoom, Steve Lack: Audio, Simplecast, PAVE Studios, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Podpage websites, We Edit Podcasts, Disctopia, Knucklehead Media Group, Evergreen PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Locked On Podcast Network, The Roost, Ausha, Tink Media, Truefans, Ask Ralph Christian Finance, POW PR, Compliance Podcast Network, Huberman Lab, Podium , ARN's iHeartPodcast Network Aust, Voxtopica, Jonekiri, The Podcast Haven, SoundStack, Gilded Audio, Gumball, Companion Arts, Frequency, Storyboard, PodAnalyst, Castbox, Red Seat Ventures, Beamly, Message Heard, Health Podcast Network, Double Elvis Productions, Transistor, Blubrry, Wondery, Rephonic, Sonic Influencer Marketing, Rhapsody Voices, Heartcast Media50, matchmaker.fm, Oxford Road, Podcast Taxi, Headliner, Ossa Collective, Optimal Living Daily, Castos, Diversion Podcasts, Zvook, Jam Street Media, Lemonada Media, Content10x, Hear.Here.Singapore, Podcast Partnership, Ad Results Media, StreamGuys, Cleanfeed, She Podcasts, Lower Street, Podcast Movement, Adopter Media, Revolver Podcasts, Podigy, Sonix, School of Podcasting, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Maggie Hung

Sponsored by Magellan AI. Podcast and streaming audiences don't fully overlap. See the full analysis Where do Americans listen to audio the most? Not the car - but at home, with a sharp increase in at-home listening since the pandemic, says Edison Research. The company suggests a "new normal" of around 55% of all audio being consumed at home. Entries for the Women Podcasters Awards go up in price from tomorrow.  Fees for nominations and sponsorships for the international people’s choice awards event will go to regular pricing. The Age of Audio podcast documentary movie is showing at Podfest on Jan 16; and in the AFS Cinema in Austin TX on Jan 18, complete with a Q&A with the director. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad here🎯Are you getting new clients from your podcast?💰 — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth & listener to client conversion strategies. Join over 4,000+ Pod Pals on this list.Build your podcast website in 5 minutes — Podpage is the leading website platform for podcasters and insanely easy to use. Get a beautiful website that shows up on Google in about 5 minutes. It stays up to date automatically.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, Cloud10, The Podglomerate, audioBoom, RedCircle, Cohost, Steve Lack: Audio, SALT, PAVE Studios, Podscribe, Resound, Simplecast, Audiohook, Magid, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Evergreen Podcasts, Podpage websites, Disctopia, Acast, Knucklehead Media GroupSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Companion Arts, Jonekiri, SoundStack, Ausha, Tink Media, Storyboard, Compliance Podcast Network, Gilded Audio, Gumball, Ask Ralph Christian Finance, Frequency, Locked On Podcast Network, Huberman Lab, The Podcast Haven, Podium , Castbox, Red Seat Ventures, Truefans, Voxtopica, ARN's iHeartPodcast Network Aust, PodAnalyst, The Roost, POW PR, Beamly, Message Heard, Health Podcast Network, Blubrry, Lemonada Media, Optimal Living Daily, Podcast Taxi, Rhapsody Voices, Heartcast Media50, Rephonic, Transistor, Headliner, Castos, Double Elvis Productions, matchmaker.fm, Diversion Podcasts, Sonic Influencer Marketing, Oxford Road, Wondery, Zvook, Ossa Collective, Jam Street Media, StreamGuys, Hear.Here.Singapore, Content10x, Ad Results Media, Podcast Partnership, Cleanfeed, She Podcasts, Podigy, Revolver Podcasts, Podcast Movement, Sonix, School of Podcasting, Lower Street, Adopter Media, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Rhamely

Sponsored by Magellan AI. How much did streaming and podcast audiences overlap in Q3? Explore the data Video podcasts have always been available via RSS, and right now there are at least 113,000 podcasts using video in this way. But how many podcast players actually play video podcasts? A new study from Podnews today shows that only 9% of downloads for a typical video podcast would actually show you the video on-screen when you hit play: and some large podcast apps just simply don't support video at all. Particularly, in our tests, we discovered that by default, video playback in Apple Podcasts is less than a tenth of an inch high on a large iPhone. Talks .co, a platform that connects podcasters and guests, has launched a new advanced search feature which makes it easier to uncover shows - including whether that show was recently updated or how long they've been podcasting. John Wordock publishes "26 questions about podcasting in 2026". He'll be at Podfest talking about how to build a YouTube channel. (Psst: if you're a Podnews newsletter subscriber, get money off Podfest tickets) > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereBuild your 2026 strategy on actual engagement — Stop planning based on downloads. See which episodes and moments kept people engaged. Retention analytics across major platforms show what's working. Free forever for podcasts under 1k listeners/mo.Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, Cloud10, The Podglomerate, RedCircle, Steve Lack: Audio, Cohost, Magid, audioBoom, SALT, Podscribe, Resound, Audiohook, Simplecast, PAVE Studios, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Podpage websites, Disctopia, Acast, We Edit Podcasts, Evergreen PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Locked On Podcast Network, Ask Ralph Christian Finance, Podium , Jonekiri, PodAnalyst, Huberman Lab, Gilded Audio, Red Seat Ventures, Gumball, Castbox, Storyboard, SoundStack, The Roost, Truefans, Voxtopica, Companion Arts, The Podcast Haven, Frequency, POW PR, Compliance Podcast Network, ARN's iHeartPodcast Network Aust, Tink Media, Ausha, Beamly, Message Heard, Health Podcast Network, Blubrry, Sonic Influencer Marketing, Jam Street Media, matchmaker.fm, Optimal Living Daily, Ossa Collective, Heartcast Media50, Transistor, Zvook, Headliner, Podcast Taxi, Lemonada Media, Oxford Road, Wondery, Rephonic, Rhapsody Voices, Diversion Podcasts, Double Elvis Productions, Castos, Ad Results Media, Podcast Partnership, StreamGuys, Content10x, Hear.Here.Singapore, She Podcasts, Cleanfeed, Adopter Media, Sonix, Podigy, Revolver Podcasts, School of Podcasting, Podcast Movement, Lower Street, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Yle archives

Sponsored by Magellan AI. Where is podcast ad spend heading next? Join our quarterly spend webinar to see what’s changing. Sign up Fiona Sturges, writing for The Guardian, writes about "how podcasts’ rush to video is turning them into dreadful listens" - highlighting recent podcasts that contain content that only works in video, while producers "seemingly forget about their listeners". Roman Mars is among those who shared the piece on social media, commenting "I just think it’s so much cooler and more interesting to try to be the best audio show rather than the shittiest television show". Plenty of debate around this in the /r/podcasting subreddit. How long have you left it between seasons? How about 21 years? Back in early 2004 - even before Apple got involved in podcasts - My Pods Forecast was born - but sadly was also one of the first to podfade, even making it as an example of podfading in a book - Tricks of the Podcasting Masters, by Rob Walch and Mur Lafferty, in 2006. An excerpt from that book also highlights the, er, slightly unusual nature of the how this prediction show does the predictions. The good news is that the pods are unharmed, and My Pods Forecast returned over the weekend. The host of the show tells us: “So little about what podcasting means is the same as the early 00s; it feels like the culture has wilted. So many corporate partners and metrics to hit. I really want to do this as punk as possible. I think I’m 89 pence (US $1.20) invested so far, for the domain name. I want the internet to be fun again and somewhere you can have a dumb idea and make it happen.” Driving while listening to a podcast? That's fine, says science. Phone calls? Not so much. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.Audiencelift - YouTube Channel Growth for Podcasts — Ready to grow your podcast on YouTube? With targeted strategies, you can increase visibility, attract listeners, and turn views into subscribers. Start growing your YouTube Channel Today!Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, Cloud10, The Podglomerate, RedCircle, audioBoom, Steve Lack: Audio, Magid, Cohost, Simplecast, Resound, Podscribe, Audiohook, SALT, PAVE Studios, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Evergreen Podcasts, Podpage websites, Acast, We Edit Podcasts, DisctopiaSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Truefans, Companion Arts, Gumball, Gilded Audio, Frequency, Storyboard, Voxtopica, Locked On Podcast Network, Huberman Lab, The Podcast Haven, Compliance Podcast Network, Castbox, PodAnalyst, ARN's iHeartPodcast Network Aust, Podium , Tink Media, Ausha, SoundStack, Red Seat Ventures, Jonekiri, The Roost, POW PR, Ask Ralph Christian Finance, Beamly, Message Heard, Health Podcast Network, Jam Street Media, Rhapsody Voices, Ossa Collective, Double Elvis Productions, Zvook, Transistor, Castos, Heartcast Media50, Oxford Road, Headliner, matchmaker.fm, Optimal Living Daily, Rephonic, Wondery, Lemonada Media, Sonic Influencer Marketing, Blubrry, Podcast Taxi, Diversion Podcasts, Content10x, StreamGuys, Ad Results Media, Podcast Partnership, Hear.Here.Singapore, She Podcasts, Cleanfeed, Lower Street, School of Podcasting, Podcast Movement, Sonix, Adopter Media, Podigy, Revolver Podcasts, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Lekan Ridwan

Sponsored by Magellan AI. 15 brands made big moves in podcast advertising this quarter. See Magellan AI's movers & shakers Spotify's video deal with Netflix will include a live version of The Bill Simmons Podcast, says The Hollywood Reporter. The Sunday episodes will be live starting Jan 11 - the show will stream live at 11.30pm ET (in the US only). The show has previously been live on YouTube, where it gets around 100,000 views per episode - Podscribe suggests the audio podcast gets almost three times as many downloads. It won't be available on YouTube in full from next year; the Netflix deal is exclusive. Live video podcasts are also available on open RSS. The feature is supported by a number of podcast hosts, and podcast players. Everything Everywhere Daily will hit episode 2,000 tomorrow. The daily podcast, which was launched in July 2020, has had over 55 million downloads (and more than 1.3mn in the last thirty days) and has remained a one-person operation, hosted by Gary Arndt, since its inception. On Dec 24, we covered Deloitte's study suggesting that podcasting is becoming more video-centric. "A familiar mistake is being made", says Doug Downs in a blog post response. "The data does not say that video is replacing audio. What they describe instead is an expansion of formats, not a substitution," he says, adding that we may be misreading what visibility and attention actually signal about long-term listening behavior, habits and memory. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereA resolution you'll keep — Way easier than 5am workouts. Get retention and unique listener data that shows real listener behavior across Apple and Spotify. Fresh data daily. Free forever for podcasts under 1k listeners/mo. Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Cohost, PAVE Studios, Podscribe, Resound, RedCircle, Steve Lack: Audio, Audiohook, Magid, Simplecast, audioBoom, SALT, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Evergreen Podcasts, Disctopia, Knucklehead Media Group, We Edit Podcasts, AcastSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Podium , Frequency, Gilded Audio, Castbox, Storyboard, Locked On Podcast Network, PodAnalyst, Tink Media, The Roost, POW PR, Ausha, Truefans, Voxtopica, Gumball, Red Seat Ventures, Jonekiri, Huberman Lab, Compliance Podcast Network, Ask Ralph Christian Finance, The Podcast Haven, Companion Arts, ARN's iHeartPodcast Network Aust, SoundStack, Beamly, Message Heard, Health Podcast Network, Heartcast Media50, Sonic Influencer Marketing, Ossa Collective, Optimal Living Daily, Headliner, Oxford Road, Jam Street Media, Rephonic, Double Elvis Productions, Diversion Podcasts, matchmaker.fm, Blubrry, Lemonada Media, Rhapsody Voices, Wondery, Transistor, Podcast Taxi, Zvook, Castos, Content10x, Hear.Here.Singapore, StreamGuys, Ad Results Media, Podcast Partnership, Cleanfeed, She Podcasts, School of Podcasting, Lower Street, Revolver Podcasts, Adopter Media, Podigy, Sonix, Podcast Movement, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.

Sponsored by Magellan AI. Happy holidays from the team at Magellan AI In Germany, Hypecast - which makes software for corporate podcasts - looked back at its year, noting in an email that the company started 2025 saying "we will have to be laser-focused to not get distracted from all the things happening around us" - advice perhaps we could all gain from for next year. The company opened a podcast studio in Berlin in 2025, will expand to video next year, and gave us the present nobody else did: a decent picture for the top of today's newsletter! Fröhliche Weihnachten! Amplifi Media's Steven Goldstein suggests that 2026 is a new era in podcasting - the year of liquid content, "defined by how audiences behave—not by how the industry wishes they would". USA Today covers "how to find your next favorite podcast". "Look at the charts," try the recommendations", and "ask AI" are in their list; the example app used is Spotify. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereYour setup's better. Your data should be too. — You invested in quality gear. Add quality analytics that show real listener engagement across Apple & Spotify. Second-by-second. Free for podcasts under 1k listeners/mo.Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Simplecast, audioBoom, PAVE Studios, Steve Lack: Audio, RedCircle, Magid, Audiohook, Podscribe, SALT, Cohost, Resound, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Knucklehead Media Group, Disctopia, Podpage websites, Evergreen Podcasts, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Truefans, Locked On Podcast Network, Companion Arts, Compliance Podcast Network, Podium , The Roost, Jonekiri, Gilded Audio, Ask Ralph Christian Finance, Ausha, Gumball, Castbox, Frequency, Tink Media, Red Seat Ventures, Huberman Lab, Voxtopica, PodAnalyst, The Podcast Haven, SoundStack, POW PR, ARN's iHeartPodcast Network Aust, Storyboard, Beamly, Message Heard, Health Podcast Network, Blubrry, Optimal Living Daily, Sonic Influencer Marketing, Jam Street Media, Double Elvis Productions, Lemonada Media, Rephonic, Headliner, Zvook, Wondery, Rhapsody Voices, Oxford Road, Diversion Podcasts, Transistor, Heartcast Media50, Castos, matchmaker.fm, Podcast Taxi, Ossa Collective, StreamGuys, Hear.Here.Singapore, Podcast Partnership, Ad Results Media, Content10x, She Podcasts, Cleanfeed, Sonix, Revolver Podcasts, Podcast Movement, Lower Street, Adopter Media, Podigy, School of Podcasting, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Hypecast

Sponsored by Magellan AI. Who's setting the pace in podcast ad spend? Get the full list and sign up for our webinar Deloitte suggests that global ad revenue for "podcasts and vodcasts" will reach $5bn in 2026, up 20% year-on-year. The report suggests that consumers will also gravitate towards video - suggesting that users who watch vodcasts consume 1.5x more content than those who just listen to podcasts. The benefit of "something for your ears when your eyes are busy" is perhaps a disadvantage for advertisers - 44% of vodcast watchers say they don't multitask when watching, compared with 29% of podcast listeners. The report came out last month, but was reported again yesterday. Hernan Lopez, the former CEO of Wondery, has had all charges against him dropped by the US DoJ, which is to dismiss a long-running bribery case against him. He has written about the legal process, which has taken six years. He has also spoken with Variety. The BBC posted year-end figures for its proprietary podcast and radio app, BBC Sounds. Podcast plays on the platform, which is only available in the UK, grew by 15%. The most listened-to podcast (based on plays) was Newscast. The corporation hasn't broken out any play numbers for its podcasts. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereTry Audyllic - Podcast sound — Your podcast sounds great, but not like radio. That’s because it’s missing broadcast processing. Audyllic adds authentic Optimod processing automatically. Make every episode sound pro. Audyllic.comGot a new podcast? — Visit the "New Podcasts" website, and tell us about it! We'll add it to our new podcasts feed, get your show into Podnews, and get you more listeners - all free! Get started now!Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, Cloud10, The Podglomerate, RedCircle, Magid, Cohost, audioBoom, Steve Lack: Audio, Resound, SALT, PAVE Studios, Audiohook, Podscribe, Simplecast, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Disctopia, Acast, We Edit Podcasts, Evergreen Podcasts, Podpage websites, Knucklehead Media GroupSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Ausha, The Podcast Haven, Jonekiri, Truefans, Huberman Lab, ARN's iHeartPodcast Network Aust, SoundStack, The Roost, Storyboard, Companion Arts, Ask Ralph Christian Finance, Castbox, Voxtopica, PodAnalyst, POW PR, Red Seat Ventures, Gumball, Gilded Audio, Podium , Tink Media, Compliance Podcast Network, Locked On Podcast Network, Frequency, Beamly, Message Heard, Health Podcast Network, Rhapsody Voices, Podcast Taxi, Heartcast Media50, Optimal Living Daily, Castos, Lemonada Media, Wondery, matchmaker.fm, Jam Street Media, Zvook, Ossa Collective, Oxford Road, Transistor, Diversion Podcasts, Sonic Influencer Marketing, Rephonic, Headliner, Double Elvis Productions, Blubrry, Content10x, Ad Results Media, Podcast Partnership, StreamGuys, Hear.Here.Singapore, Cleanfeed, She Podcasts, Adopter Media, Lower Street, Revolver Podcasts, Podcast Movement, School of Podcasting, Sonix, Podigy, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Giorgio Trovato