Podnews Daily - podcast industry news

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Nov 3, 2025 • 5min

A magic way to remember stuff from podcasts

Discover Podcast Magic, a new tool that allows you to capture podcast moments effortlessly via email. In France, a shift in podcast measurement methods could change the industry landscape. Plus, learn about PodChapters, which uses AI to create enhanced podcast chapters. The podcasting hosting market is thriving, with Spotify leading the pack. Exciting announcements include the return of Air Check Radio Stories and a new season of Crown and Controversy focusing on Prince Andrew’s recent controversies.
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Oct 31, 2025 • 4min

A new home for Crime Junkie

Sponsored by Supporting Cast. 🎃 Happy Halloween from all of us at Supporting Cast! Don’t be tricked 👻, treat yourself 🍭 and (s)witch 🧙‍♀️ to the subscription platform trusted by the world's top podcasters. ✨ Conjure up a meeting today to discuss 🧙‍♂️💰Our podcast version today includes music by Mikhail Smusev from Pixabay. Audiochuck has signed with Red Seat Ventures for ad sales representation for Audiochuck’s podcasts. The podcasts were with SiriusXM. The deal with the Crime Junkie publisher, apparently worth $150mn, also includes a FAST channel on video streaming platforms FOX One and Tubi. Both Tubi and Red Seat Ventures are owned by FOX. Triton Digital published the Canada Podcast Ranker for September It lists participating publishers only; CBC has six shows in the top ten. YouTube is getting a reorg. No layoffs are part of the plans for now, though they are looking for voluntary buyouts. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereWork With John Wordock In 2026 — Planning for 2026? John Wordock is available to help your podcast team. Award-winner. Revenue-minded. Content leader at WSJ Podcasts and Cumulus Podcast Network. Book a confidential meeting today. AudienceLift.com = Podcast Growth 🌟 — AudienceLift.com = Podcast Growth 🌟 More listeners. More charts. More growth. The smarter way to grow your podcast starts here.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, Simplecast, SALT, audioBoom, Resound, Steve Lack: Audio, RedCircle, PAVE Studios, Podscribe, Audiohook, Cohost, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Acast, We Edit Podcasts, Disctopia, Evergreen Podcasts, Knucklehead Media GroupSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Jonekiri, Red Seat Ventures, The Podcast Haven, Ask Ralph Christian Finance, SoundStack, ARN's iHeartPodcast Network Aust, Truefans, Castbox, Gilded Audio, The Roost, Podium , Frequency, Ausha, Compliance Podcast Network, POW PR, PodAnalyst, Huberman Lab, Storyboard, Voxtopica, Tink Media, Gumball, Beamly, Message Heard, Health Podcast Network, Zvook, Sonic Influencer Marketing, Rhapsody Voices, matchmaker.fm, Oxford Road, Blubrry, Wondery, Headliner, Rephonic, Castos, Double Elvis Productions, Transistor, Heartcast Media50, Lemonada Media, Ossa Collective, Podcast Taxi, Diversion Podcasts, Optimal Living Daily, Jam Street Media, Podcast Partnership, Content10x, StreamGuys, Ad Results Media, Hear.Here.Singapore, She Podcasts, Cleanfeed, Lower Street, Adopter Media, Revolver Podcasts, School of Podcasting, Podigy, Sonix, Podcast Movement, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.
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Oct 30, 2025 • 5min

Making podcast ads easier to buy

Triton Digital introduces AdBuilder AI, streamlining ad creation for small businesses. Acast reports impressive growth, with a 58% increase in North America. New regulations in China require podcasters in health, finance, and law to prove qualifications. There are concerns over podcasting growth due to measurement challenges and a new Spotify-Netflix deal involving low-listen shows. Plus, The Bugle celebrates 18 years with live shows and Ghastly Women returns for a new season!
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Oct 29, 2025 • 5min

Spotify adds video to Apple TV app

Sponsored by Supporting Cast. 👋 Real Humans, 🤖 Not Robots! At Supporting Cast, you can’t just click “sign up” — that’s by design. We build intentional partnerships so we can devote real energy and expertise to help you grow your subscription. Podcasting is human, and your subscription team should be too. Spotify’s app on Apple TV didn’t, astonishingly, have any access to video podcasts: an oversight that has been fixed today: the tvOS app now includes them, more than a year after video podcasts were rolled-out to creators. The app also now includes Spotify DJ, a feature which was launched in Feb 2023. The company says the app has been entirely rewritten. Amazon is to cut 14,000 corporate jobs, and has warned of further cuts next year. It’s yet another set of cuts for the company: just within podcasting, it had cut 110 jobs at Wondery in August; a “small number” at Wondery in March; and closed Wondery’s entire operations in Mexico and Brazil in February. The cuts were announced before affected employees were individually told; Amazon’s share price rose 1% on the news. Apparently AI will replace some of the roles, which will be lost across the business. First look: Ankler Media will relaunch its flagship podcast tomorrow. Ankler Agenda is to be hosted by Elaine Low, who will be joined weekly by her Ankler colleagues Sean McNulty and Natalie Jarvey, as well as expert guests. It’s part of a renewed set of podcasts from the publisher. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereFrustrated at the time taken to edit? — Save hours and scale faster. Seven Million Bikes Podcasts is the trusted production partner for creators and agencies worldwide. Reliable turnaround, pro quality, and pricing that makes sense.Check out Tequity Talk — A podcast that supports upskilling and equity for women in media, tech and entertainment. Brought to you by #GALSNGEAR.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Podscribe, Simplecast, Cohost, PAVE Studios, RedCircle, SALT, Steve Lack: Audio, Audiohook, Resound, audioBoom, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Knucklehead Media Group, Podpage websites, Evergreen Podcasts, Disctopia, AcastSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, POW PR, Podium , Ask Ralph Christian Finance, Red Seat Ventures, Castbox, Gilded Audio, ARN's iHeartPodcast Network Aust, Frequency, Tink Media, Huberman Lab, PodAnalyst, Jonekiri, The Podcast Haven, Storyboard, Gumball, Compliance Podcast Network, The Roost, Voxtopica, Truefans, Ausha, SoundStack, Beamly, Message Heard, Health Podcast Network, Lemonada Media, Jam Street Media, Blubrry, Optimal Living Daily, Heartcast Media50, Sonic Influencer Marketing, Double Elvis Productions, Diversion Podcasts, matchmaker.fm, Ossa Collective, Podcast Taxi, Wondery, Oxford Road, Rhapsody Voices, Castos, Rephonic, Headliner, Transistor, Zvook, Ad Results Media, Content10x, Hear.Here.Singapore, StreamGuys, Podcast Partnership, Cleanfeed, She Podcasts, Lower Street, Podcast Movement, Podigy, School of Podcasting, Adopter Media, Sonix, Revolver Podcasts, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Spotify
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Oct 28, 2025 • 5min

New, open podcast hosting company launches

Sponsored by Supporting Cast. 👋 Real Humans, 🤖 Not Robots! At Supporting Cast, you can’t just click “sign up” — that’s by design. We build intentional partnerships so we can devote real energy and expertise to help you grow your subscription. Podcasting is human, and your subscription team should be too. Fountain has announced the launch of Fountain for Podcasters, a new podcast hosting service. Fountain for Podcasters distributes video to supported apps (including the podcast app Fountain itself), and also supports streaming payments and paid subscriptions - using open standards to do so, including RSS, Lightning and Nostr. The company is running a webinar with a full walkthough on Oct 30. One of the US’s biggest podcasts and video creators, MrBallen has signed with SiriusXM for distribution and monetisation. The deal includes MrBallen’s YouTube channel. Steven Bartlett’s company steven.com has closed a “major eight-figure investment” at a $425mn valuation. The host of Diary of a CEO, and owner of FlightStory, FlightCast and FlightFund, says that he has an ambition to build the Disney of the creator economy. The press release tells us that this is believed to be Europe’s biggest ever creator holding company fundraising round. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast/Newsletter Content Flywheel(FREE Workshop) — This FREE 60 minute Podcasting Business School virtual workshop will teach you how to turn podcast episodes into high value newsletters and social media posts. Join us on Oct 29th or Nov 4th!Get the App → — Join Thousands Upgrading Their Podcast Game - Auditory is becoming the go-to podcast player for listeners who want more. Don’t miss out. Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, Audiohook, SALT, audioBoom, Simplecast, RedCircle, Steve Lack: Audio, Resound, Cohost, Podscribe, PAVE Studios, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Disctopia, Podpage websites, Knucklehead Media Group, We Edit Podcasts, Evergreen PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Ausha, Tink Media, PodAnalyst, Gilded Audio, ARN's iHeartPodcast Network Aust, SoundStack, Podium , Red Seat Ventures, Storyboard, Truefans, The Roost, Castbox, Ask Ralph Christian Finance, Voxtopica, Huberman Lab, Gumball, Jonekiri, POW PR, The Podcast Haven, Frequency, Compliance Podcast Network, Beamly, Message Heard, Health Podcast Network, Jam Street Media, Sonic Influencer Marketing, Transistor, Heartcast Media50, Podcast Taxi, Blubrry, Headliner, Castos, Double Elvis Productions, Lemonada Media, Rhapsody Voices, Ossa Collective, Optimal Living Daily, Diversion Podcasts, Wondery, matchmaker.fm, Zvook, Oxford Road, Rephonic, Hear.Here.Singapore, Content10x, StreamGuys, Ad Results Media, Podcast Partnership, Cleanfeed, She Podcasts, Podigy, Lower Street, Revolver Podcasts, Podcast Movement, Adopter Media, School of Podcasting, Sonix, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Dennis von Westburg
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Oct 27, 2025 • 5min

Should you censor swear-words in your podcast?

Sponsored by Supporting Cast. 👋 Real Humans, 🤖 Not Robots! At Supporting Cast, you can’t just click “sign up” — that’s by design. We build intentional partnerships so we can devote real energy and expertise to help you grow your subscription. Podcasting is human, and your subscription team should be too. Should you censor swear-words? The Bugle, satirical news podcast and “audio newspaper for a visual world”, published its listener survey for 2025. Among the findings - the show currently bleeps out swear-words; but the survey suggests 53.3% would support removing the bleeps. British Airways has pulled a paid sponsorship of Louis Theroux’s podcasts. Theroux chose, as a guest, the frontman of Bobby Vylan, a punk duo who led anti-Israel chants at the Glastonbury music festival. The airline says it was politically sensitive. Earlier this year, Theroux released a television documentary interviewing both Palestinians living in the occupied West Bank and members of the Israeli settler movement. NPR has launched a weekly podcast recommendation newsletter. It’s called Pod Club and shares highlights from across the NPR network. The curated picks are a mix of NPR's well-known shows like This American Life and newer podcasts like KQED’s Close All Tabs. You can subscribe here or see more recommendation newsletters. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereWhat's The SECRET to a Great Podcast? — The discussion with my wife covers key topics such as the importance of audio quality, the impact of introductory content, the role of advertisements, and how listeners discover new podcasts - NiallCheck out Tequity Talk — A podcast that supports upskilling and equity for women in media, tech and entertainment. Brought to you by #GALSNGEAR. AudienceLift.com - YouTube Growth + Subs 🌟 — 🌟 AudienceLift.com – YouTube Growth + Subs Get real subscribers, more views, and lasting channel growth. Your shortcut to YouTube success. Book Now!Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, PAVE Studios, Podscribe, Simplecast, Audiohook, Resound, audioBoom, Cohost, RedCircle, SALT, Steve Lack: Audio, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Knucklehead Media Group, Acast, Evergreen Podcasts, Podpage websites, DisctopiaSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, ARN's iHeartPodcast Network Aust, Red Seat Ventures, Gumball, Ask Ralph Christian Finance, Tink Media, POW PR, Huberman Lab, Gilded Audio, SoundStack, Voxtopica, The Podcast Haven, Truefans, Frequency, Jonekiri, The Roost, Castbox, Ausha, Podium , Compliance Podcast Network, Storyboard, PodAnalyst, Beamly, Message Heard, Health Podcast Network, Transistor, matchmaker.fm, Double Elvis Productions, Rephonic, Castos, Sonic Influencer Marketing, Podcast Taxi, Rhapsody Voices, Blubrry, Jam Street Media, Optimal Living Daily, Diversion Podcasts, Lemonada Media, Wondery, Zvook, Oxford Road, Headliner, Ossa Collective, Heartcast Media50, Podcast Partnership, Content10x, Hear.Here.Singapore, Ad Results Media, StreamGuys, She Podcasts, Cleanfeed, Podigy, Podcast Movement, Adopter Media, School of Podcasting, Sonix, Revolver Podcasts, Lower Street, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Brian Wangenheim
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Oct 24, 2025 • 8min

Acast Studios New York opens

Sponsored by Supporting Cast. Supporting Cast is a 🇨🇭 Swiss army knife for podcast subscriptions. Publish blog posts and videos, send newsletters, build a members-only community, and deliver exclusive audio — all in one place. Acast Studios New York have officially opened. The first person to use them: one of the best-selling music artists of all time, Ariana Grande, who is on today’s episode of Shut up Evan with Evan Ross Katz. The facility - in the heart of SoHo - is a fully multimedia space with the highest-quality audio and video capabilities, plus bespoke branding opportunities, and is available for Acast creators. We spoke with CEO Greg Glenday on the Podnews Weekly Review in September. The Golden Globes eligibility list, announced at the beginning of this month, was actually the second top 25 list put together by Luminate, after the first one didn’t contain some of the biggest shows. That’s according to a scoop from the Like and Subscribe newsletter. Some of those eligible, the piece says, aren’t even bothering to enter. The piece also contains screenshots of the $75,000 “Variety Creative Impact Award in Podcasting”, built to promote a podcast to judges in a “For Your Consideration” event. (Pensky Media owns Variety, Luminate, and the Golden Globes). Joe Budden, who is not on the eligibility list, is to highlight the Golden Globes on his podcast over the weekend - making the point that industry awards “continue to overlook successful, independent Black creators”. He’ll also take out some billboards in West Hollywood, with Patreon, to highlight the issue. Triton Digital released its US podcast ranker for September. It shows a dramatic rise for The Charlie Kirk Show in the month, up to #3. The list measures participating publishers only. Edison Research digs a little deeper into The Charlie Kirk Show’s audience growth, noting that much of the growth occurred after Kirk’s death on Sep 10. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereAudyllic.com Video + Audio Radio Quality — Smart watch folder meets radio sound—for audio AND video. Audyllic auto-applies Orban Optimod broadcast mastering. Noise removal, -16 LUFS. WAV + MP3. Professional broadcast quality.Crew Collective: Space + Storytelling — A podcast about the wild, weird, and deeply human side of cosmic storytelling. Available now.Own the Charts w/ AudienceLift.com ✅ — More Listeners. More Charts. More Growth. 🚀 Grow your podcast with targeted campaigns that deliver results. Visit AudienceLift.com today!Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, RedCircle, audioBoom, Resound, SALT, Cohost, Steve Lack: Audio, Simplecast, Podscribe, Audiohook, PAVE Studios, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Acast, Evergreen Podcasts, We Edit Podcasts, Podpage websites, DisctopiaSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, ARN's iHeartPodcast Network Aust, Frequency, The Roost, Voxtopica, SoundStack, Truefans, Podium , Huberman Lab, Castbox, The Podcast Haven, Storyboard, Compliance Podcast Network, Ask Ralph Christian Finance, Tink Media, Jonekiri, Red Seat Ventures, Ausha, Gumball, PodAnalyst, POW PR, Gilded Audio, Beamly, Message Heard, Health Podcast Network, Zvook, Podcast Taxi, Transistor, Diversion Podcasts, Heartcast Media50, Jam Street Media, Sonic Influencer Marketing, Blubrry, Wondery, matchmaker.fm, Rephonic, Double Elvis Productions, Rhapsody Voices, Optimal Living Daily, Castos, Headliner, Lemonada Media, Oxford Road, Ossa Collective, Hear.Here.Singapore, Podcast Partnership, Content10x, Ad Results Media, StreamGuys, She Podcasts, Cleanfeed, Adopter Media, Podcast Movement, Sonix, Podigy, Revolver Podcasts, Lower Street, School of Podcasting, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Acast
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Oct 23, 2025 • 5min

Where to promote movies for the ears?

Sponsored by Supporting Cast. Supporting Cast is a 🇨🇭 Swiss army knife for podcast subscriptions. Publish blog posts and videos, send newsletters, build a members-only community, and deliver exclusive audio — all in one place. Podcasts can be movies for the ears - so CurtCo promoted their sci-fi series Solar to movie-goers in the cinema for much of last month. There were trailers played on the big screen - and movie posters in the lobby - at all locations of Maya Cinemas. Luxurist magazine, an up-market magazine in the UK, has placed six South Asian podcasters on the front cover of its latest issue. Veena Nayyar, Preeti, Smita Joshi, Resham Ahdan, Angelee Sidhar and Sangeeta Pillai are featured: “British South Asian women are seizing the mic, not to shout over the noise but to create meaningful conversation.” In the UK, France, Belgium, Québec and Sweden the International Podcast Alliance has been launched - an industry body “uniting professional organisations representing podcast and audio producers, businesses and publishers globally.” The initiative will respond to common challenges including legal recognition, fair platform practices, access to public funding, and a fragmented ecosystem. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereFrustrated at the time taken to edit? — Save hours and scale faster. Seven Million Bikes Podcasts is the trusted production partner for creators and agencies worldwide. Reliable turnaround, pro quality, and pricing that makes sense.The Podcast Player You Didn’t Know You Needed → — Discover podcasts like never before – beautifully organized and lightning-fast.Crew Collective: Space + Storytelling — A podcast about the wild, weird, and deeply human side of cosmic storytelling. Available now.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, SALT, PAVE Studios, audioBoom, Steve Lack: Audio, Resound, RedCircle, Podscribe, Simplecast, Audiohook, Cohost, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Evergreen Podcasts, Knucklehead Media Group, Disctopia, Podpage websites, Acast, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Huberman Lab, Red Seat Ventures, Frequency, Tink Media, Gilded Audio, Castbox, Podium , Jonekiri, The Roost, POW PR, SoundStack, The Podcast Haven, Voxtopica, PodAnalyst, ARN's iHeartPodcast Network Aust, Compliance Podcast Network, Ask Ralph Christian Finance, Ausha, Truefans, Storyboard, Gumball, Beamly, Message Heard, Health Podcast Network, Optimal Living Daily, Wondery, Rhapsody Voices, Ossa Collective, Heartcast Media50, Podcast Taxi, Oxford Road, Lemonada Media, matchmaker.fm, Transistor, Sonic Influencer Marketing, Diversion Podcasts, Blubrry, Rephonic, Castos, Headliner, Zvook, Double Elvis Productions, Jam Street Media, StreamGuys, Podcast Partnership, Ad Results Media, Content10x, Hear.Here.Singapore, She Podcasts, Cleanfeed, Adopter Media, Lower Street, Podcast Movement, Sonix, School of Podcasting, Revolver Podcasts, Podigy, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Pylz Works
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Oct 22, 2025 • 6min

New multi-track recorder from Zoom

Sponsored by Supporting Cast. Supporting Cast is a 🇨🇭 Swiss army knife for podcast subscriptions. Publish blog posts and videos, send newsletters, build a members-only community, and deliver exclusive audio — all in one place. Just in time for Christmas, Zoom (the audio equipment manufacturer) is to launch the Zoom PodTrak P4next, a portable XLR multitrack recorder with “AI noise reduction”, compression and tone shaping. Here’s a demo video. It’s marked as “coming soon” on B&H for $179.99. We’ve not had a press release for it, but it appears to have been announced yesterday. Already got a nice recorder, but want your studio to be less echoey? GIK Acoustics have released a new set of acoustic treatment panels for studios, including bass traps and corner traps. The panels have new patterns and a choice of material colours. Don’t need acoustic panels? Don’t want a recorder? Still keen on spending some money somehow? Consider becoming a Podnews supporter and paying for everyone to access Podnews. In the UK, Global ran its first-ever Audio & Entertainment Upfronts, highlighting the arrival of Global Studios, the launch of a new sports entertainment division, and a new podcast from Emily Maitlis. The company also launched Global:IQ, a data and effectiveness platform to “bring together first-party data, advanced analytics, and AI-driven creative optimisation tools”. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereTry Audyllic - Professional Radio Sound Quality — Audyllic.com applies the final finish radio stations use so audiences can hear clearly everywhere. AI won't do this - only legendary Optimod broadcast processing delivers true professional radio sound🎙️ Boost Your Podcast Audience with Player FM — Player FM’s self-serve ad portal helps increase your reach, engagement, and downloads. Tailor your campaigns to your goals and budget. Launch your campaign today!Crew Collective: Space + Storytelling — A podcast about the wild, weird, and deeply human side of cosmic storytelling. Available now.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, Cohost, Simplecast, Podscribe, audioBoom, Audiohook, SALT, RedCircle, Steve Lack: Audio, PAVE Studios, Resound, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Podpage websites, Acast, Disctopia, Evergreen Podcasts, Knucklehead Media GroupSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Red Seat Ventures, SoundStack, Tink Media, Gumball, Huberman Lab, Ask Ralph Christian Finance, Ausha, The Roost, The Podcast Haven, Voxtopica, PodAnalyst, Compliance Podcast Network, Castbox, Podium , Jonekiri, ARN's iHeartPodcast Network Aust, Gilded Audio, Truefans, Storyboard, POW PR, Frequency, Beamly, Message Heard, Health Podcast Network, Rephonic, Podcast Taxi, Transistor, Wondery, matchmaker.fm, Ossa Collective, Jam Street Media, Heartcast Media50, Zvook, Blubrry, Optimal Living Daily, Oxford Road, Headliner, Rhapsody Voices, Diversion Podcasts, Double Elvis Productions, Lemonada Media, Sonic Influencer Marketing, Castos, Hear.Here.Singapore, StreamGuys, Podcast Partnership, Content10x, Ad Results Media, Cleanfeed, She Podcasts, Podigy, Revolver Podcasts, Sonix, Adopter Media, Podcast Movement, School of Podcasting, Lower Street, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Zoom
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Oct 21, 2025 • 5min

The first ranker for podcasts where the ads really work

Sponsored by Supporting Cast. Supporting Cast is a 🇨🇭 Swiss army knife for podcast subscriptions. Publish blog posts and videos, send newsletters, build a members-only community, and deliver exclusive audio — all in one place. Advertisers aren’t (just?) looking for big audiences and big download numbers. Oxford Road suggests that they’re actually looking for advertising that works: and have published ORBIT: the first podcast ranker measured by ad performance, based on $1.6bn of advertising spend. CEO Dan Granger: “For 15 years, marketers have been making decisions without this data. That changes today.” Interestingly, only one show appears in both ORBIT and the Edison Top 50 US podcasts: SiriusXM’s Megyn Kelly Show. Want to win a Golden Globe award for your podcast? It’ll cost you. In a report behind a registration wall, Status has got hold of a deck from Penske Media, which it claims promotes a “Variety Creative Impact Award” for sale at $75,000 to help get your name in front of the judges; or just $35,000 will reportedly get you a glowing interview in Variety and “social amplification”. Both Variety and the Golden Globes are owned by Penske Media; the eligibility list, including Joe Rogan, Megyn Kelly, Ben Shapiro and Tucker Carlson, is seemingly based on audience reach. A significant failure on Amazon Web Services led to fifteen hours of disruption to a number of services hosted at us-east-1, including some podcast hosting companies. Amazon systems deliver 63% of all podcast episodes. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast/Newsletter Content Flywheel(FREE Workshop) — This FREE 60 minute Podcasting Business School virtual workshop will teach you how to turn podcast episodes into high value newsletters and social media posts. Join us on Oct 29th or Nov 4th!Clunky Podcast Apps? Not Anymore → — Meet Auditory – clean design, smart recommendations, zero clutter. Listening, solved. Download for free today. Crew Collective: Space + Storytelling — A podcast about the wild, weird, and deeply human side of cosmic storytelling. Available now.Smarter Video Strategies for Brands [Free Event] — Carly Baker from HubSpot joins us to share how to build a video strategy that drives maximum return — focusing on impact, distribution, and real results, not just views. Join us on October 29 at 12pm.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Podscribe, Resound, RedCircle, PAVE Studios, Simplecast, Steve Lack: Audio, audioBoom, Audiohook, Cohost, SALT, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Disctopia, Acast, Evergreen Podcasts, Knucklehead Media Group, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Red Seat Ventures, Podium , The Roost, Castbox, PodAnalyst, Compliance Podcast Network, Truefans, POW PR, SoundStack, Frequency, Ask Ralph Christian Finance, Storyboard, Huberman Lab, The Podcast Haven, ARN's iHeartPodcast Network Aust, Jonekiri, Voxtopica, Gilded Audio, Ausha, Tink Media, Gumball, Beamly, Message Heard, Health Podcast Network, Rephonic, Jam Street Media, Ossa Collective, Heartcast Media50, Transistor, Blubrry, Double Elvis Productions, Diversion Podcasts, Lemonada Media, Rhapsody Voices, Oxford Road, Optimal Living Daily, Wondery, Sonic Influencer Marketing, Zvook, matchmaker.fm, Headliner, Castos, Podcast Taxi, Podcast Partnership, Hear.Here.Singapore, Ad Results Media, Content10x, StreamGuys, Cleanfeed, She Podcasts, Revolver Podcasts, Sonix, Adopter Media, Podigy, School of Podcasting, Lower Street, Podcast Movement, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Alexander Mils

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