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Podnews Daily - podcast industry news

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May 1, 2025 • 4min

New concept podcast earbuds

Sponsored by RedCircle. It’s not too late for Mother’s Day host-read ads! Campaign turn-around in 3 days. Get in touch. POD Pods are earbuds with a case specifically designed for podcast listeners - with hardware that includes a dedicated skip button, and a colour e-ink display. Disappointingly - they’re just a concept, from Japanese designer Lee Huang. We’d buy one. Maybe. In the UK, Bauer Media sold its stake in digital audio marketplace Octave to its joint venture partner, News UK, last month. This month, the company has announced its digital audio ad platform AudioXi will be rolled out into the market - “our long-term strategic plan”, said ad-boss Simon Kilby. Google’s NotebookLM is now being rolled-out in over fifty languages. The tool makes AI-hosted podcasts from whatever information you feed it. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereWork with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now!Grow a Loyal Podcast Audience — Advertise your podcast to engaged Pocket Casts users who will stick around for the long haul. Book via our easy-to-use site with ad options to suit every budget!Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, SALT, Steve Lack: Audio, Audiohook, RedCircle, Cohost, Simplecast, Resound, Podscribe, audioBoom, Riverside.fm, Jar Audio, Podchaser, Awesound, Libsyn, Evergreen Podcasts, Acast, Disctopia, Podpage websites, Knucklehead Media Group, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Storyboard, Gilded Audio, Podium , Truefans, SoundStack, Red Seat Ventures, The Roost, Jonekiri, Gumball, Castbox, The Podcast Haven, POW PR, Ausha, ARN's iHeartPodcast Network Aust, Huberman Lab, Frequency, Ask Ralph Christian Finance, PlayPodcast, Voxtopica, Deepcast Creator, Compliance Podcast Network, Tink Media, Geopolitics and Empire podcast a, Podcastpage, Message Heard, Health Podcast Network, Sonic Influencer Marketing, Wondery, Jam Street Media, Zvook, Rhapsody Voices, Castos, matchmaker.fm, Heartcast Media50, Ossa Collective, Transistor, Lemonada Media, Rephonic, Double Elvis Productions, Blubrry, Diversion Podcasts, Podcast Taxi, Optimal Living Daily, Oxford Road, Headliner, Podcast Partnership, Hear.Here.Singapore, Ad Results Media, Content10x, StreamGuys, She Podcasts, Cleanfeed, Revolver Podcasts, Podcast Movement, Lower Street, Podigy, School of Podcasting, Sonix, Adopter Media, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Lee Huang
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Apr 30, 2025 • 6min

Spotify shows off 10% more users in Q1/25 financials

Sponsored by Magellan AI. Heading to The Podcast Show in London? Meet with Magellan AI Spotify released its Q1/25 financial update. Making more than US$1.4bn profit in the quarter, the company saw a year-on-year growth of 10% monthly-active users to 678 million; 12% growth in premium subscribers (268 million), and 15% growth in total revenue (US $4.7bn). In the prepared comments to investors, Daniel Ek raised concerns about increased economic uncertainty in the world; and bragged that the company can now add new features to their apps six times faster. Investor Chris Peterson suggests that the results show “podcasts are leading the creator economy.” Don’t know whether to read anything into this, but the Spotify Earnings Call Replay podcast has yet to be updated. Wondery has signed a first-look deal with Lindsay Graham and his company Airship. It’s the first time Wondery has done a first-look deal directly with talent. The two collaborate on American History Tellers and American Scandal. Goalhanger is celebrating hitting one billion streams of its content. The company says it’s the biggest independent podcast producer outside the US. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereWork with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform.Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today! The New Zealand Podcasting Summit, May 10 2025 — The annual event for NZ’s podcast producers, presenters, practitioners, & providers. This is a day-long event focused on networking, sharing, upskilling, & learning. Six themed sessions over the day.Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, Steve Lack: Audio, SALT, Cohost, Audiohook, Resound, Podscribe, audioBoom, Simplecast, RedCircle, Riverside.fm, Jar Audio, Podchaser, Awesound, Evergreen Podcasts, Disctopia, Acast, Libsyn, Knucklehead Media Group, Podpage websites, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Ausha, PlayPodcast, Tink Media, Castbox, The Podcast Haven, POW PR, Deepcast Creator, Frequency, Truefans, Red Seat Ventures, Podium , SoundStack, Ask Ralph Christian Finance, Storyboard, Huberman Lab, Gumball, Compliance Podcast Network, Voxtopica, ARN's iHeartPodcast Network Aust, The Roost, Gilded Audio, Jonekiri, Geopolitics and Empire podcast a, Podcastpage, Message Heard, Health Podcast Network, Lemonada Media, Rhapsody Voices, Optimal Living Daily, Jam Street Media, Zvook, Transistor, Headliner, Wondery, Ossa Collective, Podcast Taxi, Diversion Podcasts, Double Elvis Productions, Rephonic, Sonic Influencer Marketing, matchmaker.fm, Blubrry, Oxford Road, Heartcast Media50, Castos, Hear.Here.Singapore, StreamGuys, Content10x, Ad Results Media, Podcast Partnership, Cleanfeed, She Podcasts, Adopter Media, Podcast Movement, Lower Street, Revolver Podcasts, School of Podcasting, Sonix, Podigy, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Podnews
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Apr 29, 2025 • 5min

UK audio ad growth slows

Sponsored by Magellan AI. What’s fueling podcast ad growth? Join Magellan AI live today at 12p ET for a March podcast spend breakdown. Join the webinar In the UK, the IAB says that podcast advertising grew by just 8% in 2024, to £90mn ($120mn) - a slowdown from a 23% growth last time. However, this number only accounts for audio podcast ads - the video display ad category, which includes video podcasts, grew by 20% year-on-year. (Now we know why the industry is fixated with a definition for what a podcast is - and the perils of being too narrow). Spotify says that they paid out $100mn to podcasters in Q1/25. (That’s both ad-based revenue and from the Spotify Partner Program; the company haven’t split out the two). The focus on video by Spotify has resulted in the number of active monthly video podcasts increasing by 28%, and the release says that some publishers have seen weekly consumption increase substantially after introducing video. Pocket Casts has launched automatically generated transcripts for Plus and Patron members. Transcripts will be automatically generated for “the most-followed podcasts”; the company continues to make creator-produced transcripts, using the podcast:transcript tool, available to everyone. Pocket Casts has also posted a guide to fiction podcasts for nonfiction listeners from Tal Minear. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereSimple Strategies to help podcasters make more💰 — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,300+ Pod Pals on this list.Pod Engine: 10x Faster Guest Booking — AI-superpowered podcast search, outreach & more. Trusted by top agencies. 14-day free trial.🎵 Story-driven music for podcast creators 🆕 — Music for podcasters, documentarians and those with a story to tell. Thousands of royalty-free tracks composed for narrative use, fast editing and emotive scoring. Get your free 7-day trial today.Grow a Loyal Podcast Audience — Advertise your podcast to engaged Pocket Casts users who will stick around for the long haul. Book via our easy-to-use site with ad options to suit every budget!Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, Resound, audioBoom, Cohost, RedCircle, Audiohook, SALT, Simplecast, Steve Lack: Audio, Podscribe, Riverside.fm, Jar Audio, Podchaser, Awesound, We Edit Podcasts, Evergreen Podcasts, Libsyn, Podpage websites, Acast, Disctopia, Knucklehead Media GroupSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Tink Media, SoundStack, Deepcast Creator, Huberman Lab, Red Seat Ventures, POW PR, Ausha, Geopolitics and Empire podcast a, Gilded Audio, Storyboard, Compliance Podcast Network, Podium , Truefans, Ask Ralph Christian Finance, Voxtopica, ARN's iHeartPodcast Network Aust, PlayPodcast, Jonekiri, Frequency, Gumball, The Roost, The Podcast Haven, Castbox, Podcastpage, Message Heard, Health Podcast Network, matchmaker.fm, Wondery, Ossa Collective, Oxford Road, Zvook, Heartcast Media50, Double Elvis Productions, Castos, Headliner, Blubrry, Jam Street Media, Lemonada Media, Optimal Living Daily, Diversion Podcasts, Transistor, Podcast Taxi, Sonic Influencer Marketing, Rhapsody Voices, Rephonic, Ad Results Media, Podcast Partnership, Hear.Here.Singapore, StreamGuys, Content10x, She Podcasts, Cleanfeed, Revolver Podcasts, Podcast Movement, Sonix, School of Podcasting, Lower Street, Podigy, Adopter Media, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.
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Apr 28, 2025 • 6min

Tencent to pay a mountain of cash for Ximalaya

Sponsored by Magellan AI. Planning + insight = podcast growth. See how Boll & Branch did it. Discover what worked Chinese podcasting company Ximalaya is reportedly to be acquired by Tencent Music for $2.4bn, reports Bloomberg. (Spotify bought Anchor for just $140mn). Ximalaya, which claimed more than 303mn monthly active users in 2023, spent $100mn on a US expansion in 2019 (though it may not have done); the company tried to float on the NYSE, but didn’t, and was going to float in Hong Kong, but hasn’t. Himalaya’s highest-profile employee in the US was Peter Vincer, who made the headlines in Jun 2021 (though he denied the story); now called Notorious LLC, his company hasn’t posted on socials for the last five months (one of its last posts: a picture of Vincer dressed as Superman). Spotify quietly launched a trending podcasts chart a few weeks ago: “designed to spotlight the shows that are getting people talking right now.” Available in many different countries, you can see it at the Spotify Podcast Charts website, or in JSON form. It’s quite similar in intention to the Apple Podcast chart, which is also mostly based on trending information. And for bragging rights, it’ll be much better than the standard Spotify chart , since newly-launched shows should rocket to the top. Podlibre has been launched - the project is to build an all-in-one, open-source, privacy-first desktop app to help make podcasts. Run by Benjamin Bellamy’s Ad Aures, it has funding from NLnet. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,300+ Pod Pals on this list.🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more! 🚨 Last Chance to Book Early June Podcast Ads — Only 3 days left to lock in self-serve campaigns running 6/1-6/15 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait!Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, audioBoom, Resound, Podscribe, Cohost, Steve Lack: Audio, RedCircle, Audiohook, Simplecast, SALT, Riverside.fm, Jar Audio, Podchaser, Awesound, Disctopia, Evergreen Podcasts, Libsyn, Acast, Podpage websites, We Edit Podcasts, Knucklehead Media GroupSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Ausha, Storyboard, Ask Ralph Christian Finance, Huberman Lab, Gumball, Voxtopica, Compliance Podcast Network, Truefans, SoundStack, Castbox, Geopolitics and Empire podcast a, Red Seat Ventures, Jonekiri, Frequency, ARN's iHeartPodcast Network Aust, PlayPodcast, Gilded Audio, The Roost, POW PR, Podium , Tink Media, Deepcast Creator, The Podcast Haven, Podcastpage, Message Heard, Health Podcast Network, Ossa Collective, Headliner, Double Elvis Productions, Optimal Living Daily, matchmaker.fm, Lemonada Media, Oxford Road, Diversion Podcasts, Blubrry, Jam Street Media, Rephonic, Zvook, Castos, Wondery, Heartcast Media50, Sonic Influencer Marketing, Podcast Taxi, Rhapsody Voices, Transistor, Hear.Here.Singapore, StreamGuys, Content10x, Ad Results Media, Podcast Partnership, She Podcasts, Cleanfeed, Sonix, Lower Street, School of Podcasting, Podcast Movement, Podigy, Revolver Podcasts, Adopter Media, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Simon Berger
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Apr 25, 2025 • 6min

The Daily gets two new co-hosts

Sponsored by Magellan AI. Join networks like Wondery using Magellan AI to highlight opportunities for optimizing reach across podcast shows. Reach Lift From the New York Times, The Daily, one of the most popular podcasts in the world, is to get two new co-hosts. Natalie Kitroeff and Rachel Abrams will join Michael Barbaro as co-hosts, as Sabrina Tavernise returns to a reporting role. Rachel hosts today’s episode. “Natalie and Rachel are the perfect journalists to take us into this new chapter,” said Barbaro. Today is DNA Day, and also the launch day for Gene Pool Media, a new podcast network dedicated to healthcare and genetics. The new network brings together some of the most influential voices in science to reshape how scientific stories are shared. BBC Studios has announced a partnership with The Podcast Exchange in Canada. TPX will be its exclusive third-party advertising reseller for BBC podcasts in the country. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereStrait Talk — Indo-Pacific Insights From Business and Defense Experts every week, from strike aircraft to canola oil sales.Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today! Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Steve Lack: Audio, audioBoom, Simplecast, RedCircle, Cohost, Podscribe, SALT, Audiohook, Resound, Riverside.fm, Jar Audio, Podchaser, Awesound, Knucklehead Media Group, Libsyn, Evergreen Podcasts, Disctopia, Podpage websites, We Edit Podcasts, AcastSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, The Roost, Podium , Voxtopica, Tink Media, Deepcast Creator, The Podcast Haven, POW PR, PlayPodcast, Compliance Podcast Network, Storyboard, ARN's iHeartPodcast Network Aust, Gilded Audio, Castbox, Red Seat Ventures, Huberman Lab, Geopolitics and Empire podcast a, Ausha, Truefans, Ask Ralph Christian Finance, Frequency, Gumball, Jonekiri, SoundStack, Podcastpage, Message Heard, Health Podcast Network, Castos, Podcast Taxi, Rephonic, Optimal Living Daily, Double Elvis Productions, Oxford Road, Rhapsody Voices, Wondery, Heartcast Media50, matchmaker.fm, Zvook, Lemonada Media, Jam Street Media, Blubrry, Transistor, Ossa Collective, Headliner, Sonic Influencer Marketing, Diversion Podcasts, Ad Results Media, Content10x, Hear.Here.Singapore, Podcast Partnership, StreamGuys, Cleanfeed, She Podcasts, Sonix, School of Podcasting, Revolver Podcasts, Adopter Media, Podigy, Podcast Movement, Lower Street, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: George Etheredge/NYT
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Apr 24, 2025 • 3min

YouTube is 20

Sponsored by Magellan AI. See why RedCircle uses Magellan AI attribution to measure performance and maximize results. Track ad impact YouTube is twenty years old this week (YouTube Music is ten years old this year, too). The company has posted plenty of new stats on its blog. Hamish & Andy, who present one of the biggest podcasts in Australia, have signed a renewal deal, early, with LiSTNR owners SCA. After the NASDAQ warned Cumulus Media that it might be delisted, Cumulus has announced that it will move off the stock exchange on May 2, “rather than investing time, effort, and cost into developing a plan to remain”. Its share price needed to be at least $1; its shares are down 90% over the last twelve months, and are currently trading at $0.27. Its Q1/25 results are out on May 1. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Producer, Editor & Sound Designer — Great editing & sound design isn't a luxury. It's a necessity. Work with a freelancer who just gets it.🎙️ Boost Your Podcast Audience with Player FM — Player FM’s self-serve ad portal helps increase your reach, engagement, and downloads. Tailor your campaigns to your goals and budget. Launch your campaign today!Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, Simplecast, Steve Lack: Audio, Audiohook, Podscribe, RedCircle, Cohost, SALT, Resound, audioBoom, Riverside.fm, Jar Audio, Podchaser, Awesound, Acast, Knucklehead Media Group, Libsyn, We Edit Podcasts, Podpage websites, Disctopia, Evergreen PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Deepcast Creator, Red Seat Ventures, Jonekiri, Frequency, Compliance Podcast Network, The Roost, Podium , Storyboard, Voxtopica, Tink Media, Gilded Audio, PlayPodcast, ARN's iHeartPodcast Network Aust, Truefans, POW PR, Geopolitics and Empire podcast a, Gumball, Ausha, Castbox, Ask Ralph Christian Finance, The Podcast Haven, Huberman Lab, SoundStack, Podcastpage, Message Heard, Health Podcast Network, Ossa Collective, Lemonada Media, matchmaker.fm, Podcast Taxi, Blubrry, Double Elvis Productions, Heartcast Media50, Headliner, Oxford Road, Rephonic, Transistor, Zvook, Sonic Influencer Marketing, Jam Street Media, Optimal Living Daily, Diversion Podcasts, Wondery, Rhapsody Voices, Castos, StreamGuys, Ad Results Media, Content10x, Podcast Partnership, Hear.Here.Singapore, Cleanfeed, She Podcasts, Adopter Media, Lower Street, Podcast Movement, Revolver Podcasts, Podigy, School of Podcasting, Sonix, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: YouTube
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Apr 23, 2025 • 4min

Daily Mail launches premium true crime podcasts

Sponsored by Magellan AI. RedCircle partnered with Magellan AI to fuel data-driven campaigns for brands and creators. Read the full announcement DMG Media has launched a new true crime podcast subscription, The Crime Desk (“the home of arresting podcasts” - we see what they did there), which launches today from the owner of the Daily Mail. In a pre-launch period, it’s gained subscriptions “well into the thousands”; the team has eight full-time staff and another dozen freelancers. (It uses Supporting Cast). Global and iHeart Podcasts have been unveiled as headline partners of The Podcast Show London next month. Podnews is a media partner; and we’ve a full list of who’s involved - the code PODNEWS10 saves money on selected passes. Evan Davis, a BBC radio presenter, has been asked by the BBC to stop hosting The Happy Heat Pump Podcast. The BBC is a complicated beast - we’ve written a full story to explain why. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereStudy on YouTube Podcasts Seeking Participants — Participate in a research study by answering an anonymous survey about what motivates you to watch video podcasts on YouTube for a chance to win a $25 gift card. Legal U.S. residents only 18+. 🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now!Grow a Loyal Podcast Audience — Advertise your podcast to engaged Pocket Casts users who will stick around for the long haul. Book via our easy-to-use site with ad options to suit every budget!Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, audioBoom, SALT, Audiohook, Simplecast, RedCircle, Resound, Steve Lack: Audio, Cohost, Podscribe, Riverside.fm, Jar Audio, Podchaser, Awesound, Libsyn, Knucklehead Media Group, Podpage websites, Evergreen Podcasts, Disctopia, Acast, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Ausha, Deepcast Creator, Podium , Frequency, Storyboard, Huberman Lab, POW PR, Gilded Audio, Truefans, ARN's iHeartPodcast Network Aust, PlayPodcast, Gumball, Voxtopica, Ask Ralph Christian Finance, Jonekiri, Geopolitics and Empire podcast a, Compliance Podcast Network, SoundStack, Castbox, Red Seat Ventures, The Roost, Tink Media, The Podcast Haven, Podcastpage, Message Heard, Health Podcast Network, Sonic Influencer Marketing, Double Elvis Productions, Headliner, Zvook, Oxford Road, matchmaker.fm, Rhapsody Voices, Rephonic, Wondery, Ossa Collective, Lemonada Media, Podcast Taxi, Castos, Diversion Podcasts, Jam Street Media, Transistor, Blubrry, Heartcast Media50, Optimal Living Daily, StreamGuys, Podcast Partnership, Ad Results Media, Hear.Here.Singapore, Content10x, She Podcasts, Cleanfeed, Sonix, Podigy, School of Podcasting, Podcast Movement, Adopter Media, Revolver Podcasts, Lower Street, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: DMG
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Apr 22, 2025 • 4min

Exclusive: Webby Awards podcast winners

Sponsored by Magellan AI. Mynt Agency uses Magellan AI to spot podcast ad trends and outmanoeuvre the competition. See who's spending Exclusive: Podnews lists podcast winners for the 29th Annual Webby Awards today, including awards for Dan Taberski’s Hysterical, Conan O’Brien, New Heights and SmartLess. In our list, you’ll also see hosting companies and be able to listen to the trailers. Exclusive: The podcast website tool Podpage lets anyone get a great looking website for their podcast; but today for Elite annual members, they’re announcing free podcast website design services - free design polish based on your podcast artwork, and a free live design review with the Podpage CEO for expert design advice. Podscribe released its top podcast publisher ranker for April, with Acast and iHeart showing big audience growth in the top 5; and top podcast rankings for April, with NPR News Now and On Purpose with Jay Shetty both seeing more than 20% growth. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,300+ Pod Pals on this list.Pod Engine: 10x Faster Guest Booking — AI-superpowered podcast search, outreach & more. Trusted by top agencies. 14-day free trial.Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Audiohook, audioBoom, Resound, Simplecast, RedCircle, SALT, Podscribe, Cohost, Steve Lack: Audio, Riverside.fm, Jar Audio, Podchaser, Awesound, Knucklehead Media Group, Disctopia, Podpage websites, We Edit Podcasts, Libsyn, Acast, Evergreen PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Huberman Lab, Truefans, ARN's iHeartPodcast Network Aust, Frequency, The Podcast Haven, Tink Media, Geopolitics and Empire podcast a, Ausha, Gilded Audio, Storyboard, Gumball, The Roost, POW PR, Jonekiri, Podium , Voxtopica, Compliance Podcast Network, PlayPodcast, Red Seat Ventures, Deepcast Creator, Ask Ralph Christian Finance, Castbox, SoundStack, Podcastpage, Message Heard, Health Podcast Network, Oxford Road, Sonic Influencer Marketing, Zvook, Rephonic, Podcast Taxi, Headliner, Lemonada Media, matchmaker.fm, Rhapsody Voices, Optimal Living Daily, Blubrry, Double Elvis Productions, Ossa Collective, Wondery, Castos, Jam Street Media, Transistor, Heartcast Media50, Diversion Podcasts, Content10x, Hear.Here.Singapore, StreamGuys, Podcast Partnership, Ad Results Media, Cleanfeed, She Podcasts, Podigy, Adopter Media, Lower Street, School of Podcasting, Revolver Podcasts, Podcast Movement, Sonix, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.
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Apr 21, 2025 • 5min

Podcast ad revenue smashes through $2bn

Sponsored by Magellan AI. Mynt Agency's secret to smarter podcast media buying? Better insights and faster planning. See how they did it Podcasting is now a $2bn ad industry in the US - earning a total of $2.4bn in US podcast ad revenue, in 2024. “This rebound is driven by continued expansion of podcast networks, deeper brand integrations, and advancements in audience targeting,” said the IAB / PwC Internet Ad Revenue Report. In total, internet advertising revenue hit $258.6 billion in 2024, its highest since 2021. The report is a free download. The theme music from Noiser’s Titanic - Ship of Dreams is, like all Noiser podcasts, crafted by the company’s in-house music team. Noiser has published a behind-the-scenes video of how it all worked - including a wheelbarrow, an oil heater, and some hammers. The show started to be released earlier this month, and has topped the charts in various countries. You can get ad-free listening and early access to new episodes here. Video podcasts got a mention in Netflix’s earnings call by Netflix co-CEO Ted Sarandos, says John Wordock. Here’s the clip. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereWork with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”🏆 Half of the top podcasters use Supporting Cast! — NPR, Lemonada, Wondery, SiriusXM, and more trust Supporting Cast to sell & deliver their subscription and exclusive content 📈. Get in touch!🎵 Story-driven music for podcast creators 🆕 — Music for podcasters, documentarians and those with a story to tell. Thousands of royalty-free tracks composed for narrative use, fast editing and emotive scoring. Get your free 7-day trial today.Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, audioBoom, Podscribe, RedCircle, Simplecast, Resound, Steve Lack: Audio, SALT, Cohost, Audiohook, Riverside.fm, Jar Audio, Podchaser, Awesound, Libsyn, Evergreen Podcasts, Podpage websites, Knucklehead Media Group, We Edit Podcasts, Acast, DisctopiaSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Storyboard, Deepcast Creator, Ausha, POW PR, Red Seat Ventures, SoundStack, PlayPodcast, The Roost, Voxtopica, Gumball, Podium , Frequency, Huberman Lab, Jonekiri, The Podcast Haven, Ask Ralph Christian Finance, Compliance Podcast Network, Truefans, Geopolitics and Empire podcast a, ARN's iHeartPodcast Network Aust, Tink Media, Castbox, Gilded Audio, Podcastpage, Message Heard, Health Podcast Network, Jam Street Media, Wondery, Rephonic, Transistor, Podcast Taxi, Double Elvis Productions, Zvook, Oxford Road, Ossa Collective, Headliner, Castos, Diversion Podcasts, Heartcast Media50, matchmaker.fm, Lemonada Media, Optimal Living Daily, Rhapsody Voices, Sonic Influencer Marketing, Blubrry, Ad Results Media, StreamGuys, Podcast Partnership, Hear.Here.Singapore, Content10x, Cleanfeed, She Podcasts, Lower Street, School of Podcasting, Sonix, Revolver Podcasts, Adopter Media, Podcast Movement, Podigy, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.
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Apr 18, 2025 • 5min

Spotify’s Maya Prohovnik: “you’re going to be thrilled”

Sponsored by Magellan AI. Find out why CBC relies on Magellan AI for pod-to-pod attribution. Measure podcast growth People are spending 44% more time looking at Spotify’s app than last year. “The demand for podcast audiences for video is undeniable at this point,” says Spotify’s Maya Prohovnik in an exclusive interview with the Podnews Weekly Review today. “For almost all shows who have switched from audio to video, they're making more total revenue,” she told us; and when questioned on claims earlier in the week that creators lose features when they switch to video, she told us: “I think that's the wrong way to look at the big picture. If you are already making video content, or if you're thinking about expanding to video, you're going to be thrilled by the outcome of SPP” (the Spotify Partner program). Prohovnik also told us that Spotify is working to improve ad measurement and third-party attribution. “We acknowledge that gap, we see it, we agree with the problem and so we're working on that.” The Cut covers podcasts being made by tweens. Most shows mentioned in the piece are video only - on Cameo, Instagram, Tikok and YouTube. Congratulations to Leo Laporte and all at This Week in Tech, which celebrated its 20th anniversary on Apr 17. Originally called “Revenge of the Screen Savers”, here’s episode 1: “a 56kbps MP3Pro file weighing in at around 14MB”. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,300+ Pod Pals on this list.🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more! Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, Resound, SALT, audioBoom, Steve Lack: Audio, RedCircle, Audiohook, Simplecast, Podscribe, Cohost, Riverside.fm, Jar Audio, Podchaser, Awesound, Podpage websites, Disctopia, Libsyn, Acast, Knucklehead Media Group, Evergreen Podcasts, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Jonekiri, Deepcast Creator, Castbox, Geopolitics and Empire podcast a, PlayPodcast, Huberman Lab, Tink Media, Compliance Podcast Network, Red Seat Ventures, Gumball, The Roost, Voxtopica, SoundStack, Ask Ralph Christian Finance, Podium , Gilded Audio, POW PR, ARN's iHeartPodcast Network Aust, Frequency, Storyboard, The Podcast Haven, Ausha, Truefans, Podcastpage, Message Heard, Health Podcast Network, Ossa Collective, Oxford Road, Podcast Taxi, Diversion Podcasts, Blubrry, Wondery, Castos, matchmaker.fm, Rhapsody Voices, Optimal Living Daily, Sonic Influencer Marketing, Heartcast Media50, Lemonada Media, Double Elvis Productions, Headliner, Zvook, Jam Street Media, Rephonic, Transistor, Content10x, StreamGuys, Podcast Partnership, Ad Results Media, Hear.Here.Singapore, She Podcasts, Cleanfeed, Podcast Movement, Lower Street, Revolver Podcasts, School of Podcasting, Podigy, Adopter Media, Sonix, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.

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