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CNN’s deal for video podcasts with Lemonada

Jan 15, 2026
CNN teams up with Lemonada Media to introduce video podcasts on its All Access streaming service, allowing broader platform availability. In other news, Netflix announces The Pete Davidson Show as an exclusive video podcast. CreatorX launches to simplify creator-led advertising, catering to the needs of both brands and creators. The nominations for the iHeartPodcastAwards highlight industry talent, with awards set for SXSW. Explore the rising significance of video in podcasting and new developments in tools and partnerships within the audio industry.
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ANECDOTE

Video Often Equals Zoom-Era Simplicity

  • The Times of London piece mentioned by James describes many shows as "two bleary middle-aged men staring into their Zoom cameras."
  • This image illustrates how video adoption often just mirrors simple remote setups rather than high-production video.
INSIGHT

Video Is Becoming Standard For Podcasts

  • Video is rapidly becoming the default companion to podcasts, even for new launches.
  • James Cridland highlights that big podcasts now commonly include a video stream alongside audio.
INSIGHT

CreatorX Targets Creator-Ad Friction

  • A new Creator Exchange (CreatorX) aims to simplify creator-led advertising for brands and creators.
  • James Cridland explains the platform addresses measurement and non-exclusive monetization frustrations.
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