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Podcast ad recall: totally balanced

May 28, 2025
Discover the fascinating world of podcast advertising, where female and male listeners recall ads equally, unlike traditional media. This unique gender parity highlights the medium's effectiveness. Additionally, the winners of the 2025 Quill Podcast Awards are unveiled, with a nod to 'Well, I Laughed' as Podcast of the Year. Plus, find out about PodSummit YYC 2025, featuring top speakers and live shows. Tune in for these insights and more from the ever-evolving podcast industry!
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INSIGHT

Podcast Ad Recall Is Gender Balanced

  • Podcast advertising recall is equally strong among female and male listeners.
  • This gender parity is unique compared to TV, radio, and Reddit, where recall favors males.
INSIGHT

Well I Laughed Wins Podcast Award

  • The 2025 Quill Podcast Awards named "Well I Laughed" Podcast of the Year.
  • The podcast targets listeners seeking laughs and unusual party stories.
INSIGHT

PodSummit YYC 2025 Highlights

  • PodSummit YYC 2025 will be in Calgary this September, featuring speakers Jesse Lipscombe and James Cridland.
  • It includes live shows from Sickboy and CBC's Crime Story.
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