Tip the Scales

“A lot of people from Latin America, very rightly, are very suspicious of the justice system…Not just the government, but the lawyers…Being an honest operator and an ethical operator is very fulfilling to me.”On this week’s episode Maria talks with trial lawyer and President of Gutierrez Law Firm, Javier Gutierrez. They discuss unusual marketing techniques, serving the Spanish-speaking community, working with family and the importance of Google reviews.Highlights05:16 Tailgate marketing09:04 The “senior” prom17:09 Getting Google reviewsGuest Javier Gutierrez (@attorneyjavier on Instagram) is a trial lawyer and President of the Gutierrez Law Firm. He has extensive experience representing individuals and families in personal injury and wrongful death lawsuits involving motor vehicle and workplace accidents. In recognition of his accomplishments, Mr. Gutierrez has been named to The National Trial Lawyers: Top 100 and by The National Trial Lawyers every year since 2013.You can get in touch with Javier at https://gutierrezlawfirm.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsLos DefensoresTejano MusicSelena#TejanoTuesday_____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“Would I be ok with somebody trying to tell me what I was allowed to think or feel about anything? I would resist that…So, why do we think we have license to try to control how people perceive us or think about us?”On this week’s episode Maria talks with personal injury attorney and managing partner of Battle Born Injury Lawyers, Justin Watkins. They discuss getting in touch with your senses, why you shouldn’t be a liar, ways to deal with social media addiction and how best to nurture your employees.Highlights21:03 Getting in tune with your senses28:33 Social media addiction01:04:21 Nurturing employeesGuest Justin Watkins (@justinlwatkins on Instagram) is an AV preeminent rated litigator and the managing partner of Battle Born Injury Lawyers. He has handled thousands of cases involving car accidents, motorcycle accidents and truck accidents. Justin is an avid outdoorsman, having grown up hiking, hunting, fishing, camping, and recreating throughout Nevada and the West.You can get in touch with Justin at https://www.battleborninjurylawyers.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“We can point to trial after trial after trial after trial, jurisdictions across the United States where we’ve predicted what will happen and we’ve been right.”On this week’s episode Maria talks with personal injury attorney and founder of Claggett & Sykes Law Firm, Sean Claggett. They discuss the importance of big data, how it’s being used during jury selection, racism in juries, Sean’s new book and his recent health issues.Highlights15:26 $485M verdict23:22 Big data predictions55:26 Sean’s health issuesGuest Sean Claggett is an established Las Vegas personal injury attorney and founder of Claggett & Sykes Law Firm. In 2017, Sean was recognized by his fellow trial lawyers of the Nevada Justice Association as Nevada’s Trial Attorney of the Year. In 2023, Sean and his trial team in New Mexico won a record $485 million jury verdict against a national healthcare company.You can get in touch with Sean at https://www.claggettlaw.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsTip the Scales episode 37 - Sean ClaggettJury Ball SoftwareJury Ball BookFocus GraphicsLanier Trial AcademyThe Leftovers TV series_____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“It literally makes me wanna fight someone when I see missed calls on a CallRail report.”On this week’s episode Maria talks with CEO and Founder of Rankings.io, Chris Dreyer. They discuss how to get Google reviews, nearshoring, SEO exclusivity, AI, podcasting and Chris’ upcoming conference.Highlights06:19 How to get Google reviews14:05 Is SEO dead?35:59 PodcastingGuest Chris Dreyer (@chrisdreyerco on Instagram) is the founder and CEO of Rankings.io and the host of the Personal Injury Marketing Mastermind podcast. Since 2018, Rankings.io has been included on the Inc. 5000 and Chris was included in The Silicon Review’s 30 Best CEOs of the Year 2021.You can get in touch with Chris at https://rankings.io/Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsPIMCon (Sept 15-17, 2024) - Use code LawRank for an exclusive discount_____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“There’s nothing wrong with wanting to be financially successful…but don’t live like an a**hole.”On this week’s episode Maria talks with Battle Born Injury attorney and partner, Matthew Hoffmann. They discuss growing up on a farm, why everyone in Vegas has his transcript, fighting ambulance chasers and proper phone etiquette.Highlights15:02 Phone etiquette21:10 200 Resumes43:10 Ambulance ChasersGuest Matthew Hoffmann is a personal injury attorney and partner at Battle Born Injury Lawyers. Matthew was named one of the top 150 lawyers in Southern Nevada by Nevada Business Journal and was recognized by Super Lawyers as a Rising Star.You can get in touch with Matthew at https://www.battleborninjurylawyers.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“We just want to continue to serve the community…my dad was really passionate about immigration law and as a firm, we just thought…it makes sense.”On this week’s episode Maria talks with personal injury and criminal defense attorney Orlando De Castroverde. They discuss targeting the Hispanic community, working with family, eating healthy while traveling, why you shouldn’t eat out and his brief stint as an actor.Highlights05:51 Managing 100 employees10:39 Staying fit and eating right20:02 RebrandingGuest Orlando De Castroverde (@orlandodecastroverde on Instagram) is a partner at De Castroverde Law Group, which was founded with his brother Alex in 2005. Over the last five years, he has helped the firm grow from 3 attorneys to 17, with 110 team members. Orlando is also fluent in Spanish and represents Spanish-speaking clients.You can get in touch with Orlando at https://www.dlgteam.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“There’s always that client that wants that billboard on their drive home that they can see everyday…At the end of the day, people have to remember it is about your target audience.”On this week’s episode Maria chats with legal marketing expert Rachel Fox. They discuss reaching your target audience, how long it takes to see results, running a tv ad and how often you should change your billboard.Highlights02:59 Your target audience09:40 TV advertising28:29 ROIGuest Rachel Fox is the president of Noy Media Group, a legal marketing agency. Noy Media Group has helped dozens of law firms market successfully. From producing TV commercials, radio ads, and billboards to social media and PPC.You can get in touch with Rachel at https://noymediagroup.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“Everyday I feel, honestly, very blessed with my life…nobody’s life is perfect but if you focus on everything that’s good in your life, then it feels like it can be perfect.”On this week’s episode Maria chats with lawyer and trial coach, Dan Ambrose. They discuss getting Dan riled up, the stress of running your own conference, what it’s like being one of eight, how to have grit and the worst judge in Los Angeles.Highlights06:21 Dan gets riled up19:36 The stress of running a conference30:17 The worst judge in Los AngelesGuest Dan Ambrose (@danthetrialcoach on Instagram) has tried over 150 jury trials, and has studied trial advocacy for 20 years. Through those 20 years of practice, he has found a unique method to help trial lawyers efficiently master their skills.You can get in touch with Dan at https://triallawyersuniversity.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsEvent: TLU Live Huntington Beach (June 5-8, 2024)Event: TLU Live Las Vegas (October 16-19, 2024)Event: TLU Skills BootcampLawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“I believe you can teach someone empathy or at least to fake it or identify opportunities to be empathetic. The reason is because I think that often it’s not that someone might not have empathy, they just may not have the tools to show it.”On this week’s episode Maria chats with intake expert, Yani Smith. They discuss how to optimize your intake, when a lawyer needs to get involved, setting up a call path, showing empathy, creating a lead funnel and so much more.Highlights14:02 How to reject leads43:23 Answering the phone53:34 Why lawyers shouldn’t do intakeGuest Yani Smith (@legalintakepros on Instagram) is the founder of Legal Intake Pros. She applies her intake optimization expertise to help law firms address core issues and gain clarity in intake conversions, adding intake solutions to the agency's services. Yani and her team collaborate exclusively with personal injury law firms committed to removing growth barriers.You can get in touch with Yani at https://www.legalintakepros.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsSoftware: Lead DocketBook: Never Split The DifferencePerson: Shawn CallawayLawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“Juries do not want to root for someone who’s just feeling sorry for themselves…Juries and human beings naturally want to fight for an underdog.”On this week’s episode Maria chats with associate attorney Robbie Munoz. They discuss experiencing medical malpractice first hand, splitting time between the classroom and the courtroom, how to best present a client to a jury and Robbie’s most embarrassing moment.Highlights03:36 They operated on my wrong knee22:45 The Suzuki case37:59 Building a client’s storyGuest Robbie Munoz is an amateur boxer turned lawyer for The Simon Law Group who won his first two cases while still in law school. Robbie’s unique perspective formed by first hand experience of medical malpractice has led him to great success, including a $160 million verdict against the Suzuki Motor Corporation.You can get in touch with Robbie at https://www.thesimonlawgroup.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsVideo: How to Shape Your Identity & Goals | Huberman Lab PodcastLawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok