
Tip the Scales
Let's face it - theory learned in law school has little practical application when building a successful firm. Host Maria Monroy, President, and Co-founder of LawRank is here each week with conversations that inspire you to build a better practice and be a stronger attorney. When success lies in the balance of law and life - we're here to help you Tip the Scales.
Latest episodes

Mar 6, 2024 • 27min
71. Peter McCool - On Being a Doctor, Lawyer, and Scientist
“I’ve been in rooms where a very very good, very successful medical malpractice lawyer, just got it wrong. And the problem was you don’t know what you don’t know and that’s what makes you dangerous.”On this week’s episode Maria chats with doctor, lawyer, and scientist Peter McCool. They discuss what it’s like to go through medical and law school, the reason he changed his last name, balancing long hours with home life, and the hardest job in the world.Highlights01:01 Is that your real name?06:26 Hiring a doctor lawyer22:15 Hardest job in the worldGuest Peter McCool is a founding partner of JusticeRX. He is a board-certified emergency medicine physician and a licensed attorney. Dr. McCool has held teaching positions at various institutions, including the University of Illinois at Chicago and the University of Illinois at Chicago emergency medicine residency at Illinois Masonic Medical Center.You can get in touch with Peter at https://www.justicerxlaw.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsEmail: pmccool@justicerxlaw.comLawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

Feb 28, 2024 • 30min
70. Adam Malone - The Path to a Healthy Mind and Body
“Who ever wants to be as good as they’re gonna get? I can’t imagine how boring life would become”On this week’s episode Maria chats with medical malpractice lawyer, Adam Malone. They discuss carving your own path, the importance of physical and mental health, the power of authenticity, learning to love yoga and becoming the best version of yourself.Highlights09:36 The best version of myself14:20 Martial arts and the courtroom21:46 Ashtanga YogaGuest Adam Malone is an Atlanta medical malpractice lawyer and managing partner of Malone Law. He was instrumental in getting Georgia’s medical malpractice damage caps struck down as unconstitutional. Because of his work, victims of medical negligence in the state can now seek full compensation for their injuries.You can get in touch with Adam at https://malonelaw.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsBook: Breath by James NestorPlace: The Ashtanga InstituteLawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

Feb 21, 2024 • 27min
69. Sagi Shaked - How A Positive Mindset Impacts Success
“Life is beautiful. Why not smile?”On this week’s episode Maria chats with personal injury lawyer Sagi Shaked. They discuss how to spot the signs of a TBI, why a positive mindset helped lead to his success, negative changes to tort reform in Florida, workplace fashion and the secret to bonding with his daughter.Highlights01:45 Recognizing a TBI03:49 Workplace fashion17:14 The power of mindsetGuest Sagi Shaked is the founder of Shaked Law Personal Injury Lawyers. Sagi Shaked actively litigates cases involving catastrophic injuries and wrongful death on behalf of victims and their families. He has been named one of the Top 100 Trial Lawyers in the United States by the American Trial Lawyers Association.You can get in touch with Sagi at https://shakedlaw.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsBook: Tiny Habits by BJ FoggBook: Atomic Habits by James ClearBook: Mindset by Carol S. DweckLawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

Feb 14, 2024 • 32min
68. Ryan McKeen - How to Grow Your Law Firm With LinkedIn
“There’s a creative muse that flows through me…if I try to plan it, it doesn’t work as well.”On this week’s episode Maria chats with LinkedIn celebrity Ryan McKeen. They discuss utilizing LinkedIn to build business, the creative writing process, the importance of social media and why Ryan will never be confused for Jenn Gore.Highlights02:49 How to build a LinkedIn following08:26 Grammar doesn’t matter21:07 $100000000 VerdictGuest Ryan McKeen is a trial attorney and co-founder of Connecticut Trial Firm. Ryan has achieved jury verdicts as high as $100 million in the courtroom and the Connecticut Law Tribune named him to the Personal Injury Hall of Fame. In 2016, Ryan was included in the Hartford Business Journal’s “40 under 40”. He has published multiple books, including “Tiger Tactics: Powerful Strategies for Winning Law Firms” and “Empower Yourself: A Practical Guide to Connecticut Personal Injury Law.”You can get in touch with Ryan at https://cttrialfirm.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsBook: Tiger TacticsSoftware:TrainualSoftware: GuruCompany: Get Staffed UpLawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

Feb 7, 2024 • 44min
67. Bill Biggs - The Three Keys to Creating a Great Company Culture
“Every organization in America should have rules about how people treat one another.”On this week’s episode Maria gets into the weeds on company culture with culture expert Bill Biggs. They discuss the three pillars of great company culture, what to do when an employee is not a good fit, the effects of remote work on culture and why you shouldn’t call your clients crazy. Highlights09:45 How to lead a great culture18:17 Why does your organization exist?30:45 Culture v Performance (Best On Video)Guest Bill Biggs is considered one of the nation’s most innovative thinkers in law firm leadership. He currently serves as Culture Architect at Vista Consulting, Chief Team & Culture Officer at Pond, Lehocky Giordano, the President of Biggs & Associates serving high value sports professionals and the founder of the Law Firm Leadership Summit.You can get in touch with Bill at https://vistact.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsBook: Multipliers by Liz WisemanBook: Atomic Habits by James ClearBook: Start With Why by Simon SinekBook: The Four Agreements by don Miguel RuizVideo: Simon Sinek - Trust vs Performance_____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

Jan 31, 2024 • 43min
66. Robert Hammers - Litigating & Investing in Mass Torts
“It’s not a perfect system of justice, but it’s a pretty effective way to hold the pharmaceutical and medical device industry accountable.”On this week’s episode Maria learns all about mass torts from mass tort trial lawyer Robert Hammers. They discuss what it’s like to litigate mass tort cases, the best way to invest your money, emerging Ozempic litigation, why the mass tort space attracts so much drama and they decide on the most boring task in the world.Highlights06:22 Litigating mass torts09:20 Mass tort drama21:06 Investing in mass tortsGuest Robert Hammers is the founding partner of Hammers Law Firm. He was named to the Top 100 and 40 under 40 for the National Trial Lawyers Association. Mr. Hammers presently serves as a leader on a number of complex consolidated mass torts as a member of the plaintiff steering committee.You can get in touch with Rob at https://hammerslawfirm.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

Jan 24, 2024 • 31min
65. Dave Thomas - How To Generate High-Value Motorcycle Cases
“If you’re playing between the lines the right way, the chains just keep moving and eventually you’re scoring touchdowns.”On this week’s episode Maria talks motorcycle accident law with Law Tiger’s Dave Thomas. They discuss why Maria should get into football (not fútbol), how Florida is a lot like Mexico, why some motorcyclists don’t wear helmets and how Law Tigers is a lot like Nike Jordans.Highlights03:03 Maria gives a hug13:21 What is Law Tigers?22:20 Dave’s Law Tiger origin storyGuest Dave Thomas serves as Vice President of Membership Sales for Law Tigers, a national association of motorcycle accident injury lawyers. He oversees and manages all aspects of business development and market expansion efforts. Fun fact: He also happens to be the first friend Maria made at a conference.Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Get in touch with Dave at https://lawtigers.comPodcast MentionsThe Motorcycle Accident Summit (Use coupon code LAWRANK for $150 off)_____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

Jan 17, 2024 • 43min
64. Joseph Camerlengo - The Ins & Outs of Truck Accident Law
“I don’t care if you’ve handled a thousand truck wrecks like a car wreck, you’re not a d*mn truck lawyer. You’re a car wreck lawyer handling trucking cases. ”On this week’s episode Maria does a deep dive into truck accident law with attorney Joseph Camerlengo. They talk about why reaching out to a board certified attorney is so important, how to recover well beyond the standard one million dollar insurance policy and Joe’s near miss with a hammerhead shark.Highlights07:42 The smartest thing you’ve ever done21:50 Trucking vs car wreck lawyer30:35 People are afraid to ask for helpGuest Joseph Camerlengo Jr. is a founding partner of The Truck Accident Law Firm specializing in the areas of serious personal injury and wrongful death caused by trucking, bus, and commercial motor vehicle crashes. He is board certified in truck accident law by the National Board of Trial Advocates and board-certified in civil trial law by both the Florida Bar and the National Board of Trial Advocates.Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Get in touch with Joe at https://truckcrashlaw.comListen to Joe’s podcast Joe Knows TrucksPodcast MentionsDopamine Nation By Anna LembkeUnfu*k Yourself By Gary John BishopLargest Wave Surfed - Guinness World Records_____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

Jan 10, 2024 • 42min
63. Joey Rafaeli - Running a Virtual Law Firm
Joey Rafaeli started a Law Firm in his childhood bedroom during the Covid lockdown and is now overseeing fifteen employees of a fully remote company. He is an experienced Florida attorney who represents individuals injured as a result of other people’s negligence. On this week’s episode, Maria speaks with Joey about running a virtual law firm, the value of money, how to grow leads with Instagram, how to build personal and professional relationships, hiring remote employees and how lavish purchases can help build your businesses.To connect with Joey, visit https://rafaelilaw.comTip The Scales WebsiteTip the Scales InstagramTip the Scales TikTokTip the Scales YoutubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank TikTokLawRank X / twitterLawRank FacebookLawRank LinkedInLawRank YouTubeRafaeli Law WebsiteRafaeli Law InstagramRafaeli Law TikTokRafaeli Law FacebookRafaeli Law LinkedInOther episodes you might enjoy:9. Grit and Determination: Creating Your Own Opportunities12. From $7 to $7 Million: Mobile Advertising and Optimism25. Social Media Breakdown: A Step-By-Step Guide to TikTok for AttorneysPrevious Guests: Chris Massaro, Kevin Kennedy, Lawrence LeBrocq, Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.

Jan 3, 2024 • 18min
62. J.L. King - Managing Your Staff, Marketing Tips and a Surprising Verdict.
It’s hard to run a law firm. So much is asked of you, and you have only so much time to accomplish it all. Maybe you don’t always know the answers, but you’re afraid to show weakness. How do you delegate and trust people to get the job done right? J.L. King has the answers.J.L. King, II, is an experienced civil trial lawyer in Georgia. He primarily represents catastrophically injured victims and the families of individuals who have died as a result of negligence. Before he chose this focus, J.L. worked for one of the premier insurance defense firms in the southeastern United States.On this week’s episode, Maria speaks with J.L. about his small-town upbringing, how you can be a good lawyer and a good marketer, being a good delegator, why things don’t always have to be perfect, and the ins and outs of managing your staff.Key TakeawaysYou can’t be the best at everything. Recognize your limitations. Even the most successful people have things they aren’t good at. They accept it and learn where to put their focus to best benefit the company. There’s no shame in asking for help.Consider part-time employees. Staffing can be highly stressful. Hiring, firing, and questions about overstaffing and understaffing can all be overwhelming. Consider hiring someone part-time who can fill a gap or jump between departments when needed. They can be a help at the most stressful moments.Delegate. Delegate. Delegate. Hire people that complement your weaknesses. Not good at marketing? Hire a marketing manager. Not good at writing? Hire a copywriter. Trust those people with their tasks, and don’t micromanage. This kind of trust can take a lot of weight off your shoulders.To connect with J.L., visit https://kingtriallaw.comTip The Scales WebsiteTip the Scales InstagramTip the Scales TikTokTip the Scales YoutubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank TikTokLawRank X / twitterLawRank FacebookLawRank LinkedInLawRank YouTubeThe King Firm WebsiteThe King Firm FacebookThe King Firm X / twitterThe King Firm LinkedInThe King Firm YouTubeOther episodes you might enjoy:7. Hiring Systems: Find your "A" Team31. Build Your Team: Fostering a Culture of Continuous Improvement51. Why Trial Lawyers Should Advertise, and Buying and Selling a Law FirmPrevious Guests: Chris Massaro, Kevin Kennedy, Lawrence LeBrocq, Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.