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Tip the Scales

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Jan 10, 2024 • 42min

63. Joey Rafaeli - Running a Virtual Law Firm

Joey Rafaeli started a Law Firm in his childhood bedroom during the Covid lockdown and is now overseeing fifteen employees of a fully remote company. He is an experienced Florida attorney who represents individuals injured as a result of other people’s negligence. On this week’s episode, Maria speaks with Joey about running a virtual law firm, the value of money, how to grow leads with Instagram, how to build personal and professional relationships, hiring remote employees and how lavish purchases can help build your businesses.To connect with Joey, visit https://rafaelilaw.comTip The Scales WebsiteTip the Scales InstagramTip the Scales TikTokTip the Scales YoutubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank TikTokLawRank X / twitterLawRank FacebookLawRank LinkedInLawRank YouTubeRafaeli Law WebsiteRafaeli Law InstagramRafaeli Law TikTokRafaeli Law FacebookRafaeli Law LinkedInOther episodes you might enjoy:9. Grit and Determination: Creating Your Own Opportunities12. From $7 to $7 Million: Mobile Advertising and Optimism25. Social Media Breakdown: A Step-By-Step Guide to TikTok for AttorneysPrevious Guests: Chris Massaro, Kevin Kennedy, Lawrence LeBrocq, Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.
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Jan 3, 2024 • 18min

62. J.L. King - Managing Your Staff, Marketing Tips and a Surprising Verdict.

It’s hard to run a law firm. So much is asked of you, and you have only so much time to accomplish it all. Maybe you don’t always know the answers, but you’re afraid to show weakness. How do you delegate and trust people to get the job done right? J.L. King has the answers.J.L. King, II, is an experienced civil trial lawyer in Georgia. He primarily represents catastrophically injured victims and the families of individuals who have died as a result of negligence. Before he chose this focus, J.L. worked for one of the premier insurance defense firms in the southeastern United States.On this week’s episode, Maria speaks with J.L. about his small-town upbringing, how you can be a good lawyer and a good marketer, being a good delegator, why things don’t always have to be perfect, and the ins and outs of managing your staff.Key TakeawaysYou can’t be the best at everything. Recognize your limitations. Even the most successful people have things they aren’t good at. They accept it and learn where to put their focus to best benefit the company. There’s no shame in asking for help.Consider part-time employees. Staffing can be highly stressful. Hiring, firing, and questions about overstaffing and understaffing can all be overwhelming. Consider hiring someone part-time who can fill a gap or jump between departments when needed. They can be a help at the most stressful moments.Delegate. Delegate. Delegate. Hire people that complement your weaknesses. Not good at marketing? Hire a marketing manager. Not good at writing? Hire a copywriter. Trust those people with their tasks, and don’t micromanage. This kind of trust can take a lot of weight off your shoulders.To connect with J.L., visit https://kingtriallaw.comTip The Scales WebsiteTip the Scales InstagramTip the Scales TikTokTip the Scales YoutubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank TikTokLawRank X / twitterLawRank FacebookLawRank LinkedInLawRank YouTubeThe King Firm WebsiteThe King Firm FacebookThe King Firm X / twitterThe King Firm LinkedInThe King Firm YouTubeOther episodes you might enjoy:7. Hiring Systems: Find your "A" Team31. Build Your Team: Fostering a Culture of Continuous Improvement51. Why Trial Lawyers Should Advertise, and Buying and Selling a Law FirmPrevious Guests: Chris Massaro, Kevin Kennedy, Lawrence LeBrocq, Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.
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Dec 27, 2023 • 30min

61. Taylor Dordick - Fashion Tips, $2B Verdict, Being Gary Dordicks Daughter

Do you often worry if your fashion sense is appropriate for the workplace? Are you having trouble finding your one true passion? Have you ever had issues navigating the family business? If any of these questions speak to you, make sure to listen to this week’s podcast.Taylor Dordick is a personal injury attorney at Dordick Law Firm in California. She is passionate about fighting for victims of abuse and recently received a groundbreaking $2.28 billion verdict in the Jane Doe v Fitzgerald sexual abuse case. On this week’s episode, Maria speaks with Taylor about fashion in the workplace, working with her family, being a legacy, and finding her niche in fighting for victims of abuse.Key TakeawaysBe smart about fashion. Yes, it is possible to dress appropriately for the workplace and still feel confident about your looks. Taylor teaches us that you don’t have to shop high end to feel high end. Search and you can find great deals at places like Target, Nordstrom Rack, and Saks OFF Fifth. And remember, tailor, tailor, tailor.Don’t squander your privilege. Take every opportunity and leg up that life gives you. Use it to do good, and don’t throw it away. There are tons of people who would give anything to be in your position. Don’t let them down.Find your niche. Sometimes, you have to work to find your calling because it’s not immediately apparent. Taylor found her niche in fighting for victims of abuse. Don’t be afraid to try different things until you find what makes you happy.To connect with Taylor, visit https://dordicklaw.com/Tip The Scales WebsiteTip the Scales InstagramTip the Scales TikTokTip the Scales YoutubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank TikTokLawRank X / twitterLawRank FacebookLawRank LinkedInLawRank YouTubeDordick Law WebsiteDordick Law InstagramDordick Law FacebookDordick Law X / twitterDordick Law LinkedInDordick Law YouTubeOther episodes you might enjoy:16. Own Your Career: Empowering Female Trial Attorneys21. Compassion Through Crisis: Discovering Strength in Vulnerability27. Find Your Footing: Growing Confidence and Prioritizing HealthPrevious Guests: Kevin Kennedy, Lawrence LeBrocq, Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.
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Dec 20, 2023 • 43min

60. Chris Massaro - A Crash Course in Mass Torts

Are mass torts something you're interested in, but haven’t had the time to learn the ins and outs of? Maybe you’re already acquainted, but just need some advice on how to move forward. Either way you’re going to come out of this podcast with everything you need to know about mass torts.As CEO of The Search Engine Guys (TSEG), Chris Massaro oversees the company’s growth in its operations and sales, as well as managing key accounts for single-event and mass tort law firms. TSEG is a legal marketing company that has expert knowledge in mass tort advertising.On this week's episode, Maria sits down with Chris to discuss mass torts. What are they? How do you advertise? Why should you invest? How do you invest? How do you protect your money? And how do you avoid unscrupulous offers? They also discuss the unusual way Chris got into marketing and why social media hates lawyers.Key TakeawaysDon’t call out sick from Dave & Busters. If Chris Massaro had called in sick that day, he may have never found success in his current career path. You never know when fortune might strike, so try to take advantage of every opportunity presented. Most importantly, make sure to be honest about your hangover.Encourage your employees’ success. Find joy in your employees’ accomplishments. Think about how each business decision affects not only you, but also your staff. Closing that next lead means more money for the business, which allows you to pay higher salaries, which leads to an employee closing on their first home. Think twice before you decide to go home early and skip that call.Be smart about your investment. Mass torts can be profitable, but only with the right guidance. Beware of scams and people just trying to make a quick buck. Do your research, and make sure to vet the people you work with. Don’t let yourself fall victim to the wrong person.To connect with Chris, visit the TSEG website at https://www.tseg.comTip The Scales WebsiteTip the Scales InstagramTip the Scales TikTokTip the Scales YoutubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank TikTokLawRank X / TwitterLawRank FacebookLawRank LinkedInLawRank YouTubeTSEG WebsiteTSEG InstagramTSEG FacebookTSEG X / TwitterTSEG LinkedInTSEG YouTubeOther episodes you might enjoy:5. Trust and Exposure: The Secret Promise of Media Campaigns10. Punch Above Your Weight: Success On Any Budget30. Investing Masterclass: The Simple Truth About Making Smart InvestmentsPrevious Guests: Kevin Kennedy, Lawrence LeBrocq, Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.
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Dec 13, 2023 • 26min

59. Kevin Kennedy - Being a TikTok Sensation and an Oprah Guest

Having tons of energy can be a great thing if you know how to put it to use. Say yes to new opportunities, make light of yourself on TikTok, buy a new Rolls-Royce, or even build your own private courthouse. How are these all related? Kevin Kennedy did them, and they all, in one way or another, led to the growth of a successful law firm.Kevin Kennedy is the founder of The Kennedy Law Firm in Clarksville, Tennessee. They are a Christian law firm that provides counsel for everything from personal injury to estate planning. His family has lived in Clarksville since just after the Revolutionary War, and he has recently surpassed 1.6 million followers on TikTok.On this week's episode, Maria sits down with Kev to discuss gaining a huge TikTok following, saying yes to opportunity, hiring A players, Elvis, and being on Oprah. If you listen long enough, you also may find out what it’s like to be serenaded by Kevin.Key TakeawaysHave a core value system. Kevin Kennedy lets his Christian values guide him in his everyday life. They are reflected in his personal and business decisions. Whether it’s religion or your own personal values, have a touchstone you can go back to when you're struggling and need help.Don’t say no. Should you say no to purchasing a Rolls-Royce? Probably not. Kevin Kennedy didn’t, and that Rolls got him a case that covered his purchase in just ninety days. Maybe you don’t need a Rolls-Royce, but try taking a chance on something that may not make sense at the time, because you never know what it may lead to down the road.Don’t burn bridges. It’s never a good idea to burn a bridge, no matter how good you think it will feel. Down the line, you may run into the person you collided with in a situation where they have all the cards. Be the bigger person, and look out for your long-term success.To connect with Kevin, follow him on TikTok @kennedylawfirmTip The Scales WebsiteTip the Scales InstagramTip the Scales TikTokTip the Scales YoutubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank TikTokLawRank X / TwitterLawRank FacebookLawRank LinkedInLawRank YouTubeThe Kennedy Law Firm WebsiteThe Kennedy Law Firm InstagramThe Kennedy Law Firm TikTokThe Kennedy Law Firm FacebookThe Kennedy Law Firm X / TwitterKevin Kennedy LinkedInKevin Kennedy YouTubeOther episodes you might enjoy:2. The 2 Billion Dollar Man: Lessons from 30 Years of Law5. Trust and Exposure: The Secret Promise of Media Campaigns6. Pick a Winning Jury: Make the Emotional ConnectionPrevious Guests: Lawrence LeBrocq, Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.
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Dec 6, 2023 • 46min

58. Lawrence LeBrocq - Building Company Culture and Battling for Clients

The secret to doing it all is having a strong team. If you want to grow your business, you have to empower them to take charge. A single person can only accomplish so much. Don’t be afraid to let go. You may be surprised at what they can accomplish without you.Lawrence A. LeBrocq is a practicing attorney and managing partner at Garces, Grabler & LeBrocq. Lawrence has tried hundreds of personal injury cases that have resulted in several multi-million-dollar verdicts and settlements, recovering more than $100 million on behalf of his 2,000+ clients over the course of his career.On this week's episode, Maria sits down with Lawrence to discuss why it’s important to focus on company culture, how to deal with underperforming employees, and a few of his most memorable cases. Key TakeawaysUse positive motivation. Having trouble getting your employees to learn a new software, speed up their workflow, or ask for Google reviews? Lawrence LeBrocq uses $100 bills to motivate his staff. Try to find what works best for you. Go all out for your clients. You may have a client who suffered a horrific accident that no amount of money can fix, but money can ease their pain. Putting in the extra effort can lead to a much bigger verdict. Use old things in new ways. Lawrence uses his podcast to give clients a rundown of what to expect when working with him. Think of things you’re currently doing that could be repurposed to your benefit. To connect with Lawrence, visit him at https://www.garcesgrabler.com/Tip The Scales WebsiteTip the Scales InstagramTip the Scales TikTokTip the Scales YoutubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank TikTokLawRank X / TwitterLawRank FacebookLawRank LinkedInLawRank YouTubeGarces, Grabler & LeBrocq WebsiteGarces, Grabler & LeBrocq InstagramGarces, Grabler & LeBrocq FacebookGarces, Grabler & LeBrocq X / TwitterGarces, Grabler & LeBrocq LinkedInGarces, Grabler & LeBrocq YouTubeOther episodes you might enjoy:6. Pick a Winning Jury: Make the Emotional Connection  7. Hiring Systems: Find your "A" Team21. Compassion Through Crisis: Discovering Strength in VulnerabilityPrevious Guests: Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.
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Nov 29, 2023 • 34min

57. Jennifer Gore-Cuthbert - Leadership, Hiring, and Leveraging Social Media

The secret to doing it all is having a strong team. If you want to grow your business, you have to empower them to take charge. A single person can only accomplish so much. Don’t be afraid to let go. You may be surprised at what they can accomplish without you.“At the heart of it all, I’m a person who wants to empower others to take control of their lives and future.” Jennifer Gore-Cuthbert is the founding attorney and owner of Atlanta Personal Injury Law Group. She represents victims of vehicle collisions, drunk driving collisions, those injured in a slip-and-fall, and wrongful death cases. Jennifer’s goals of becoming an attorney and opening her own practice were shaped by her own personal injury experiences. In college, she was seriously hurt in a car accident. After going through the arduous recovery process and having to navigate her own legal case, Jennifer decided that she wanted to dedicate her professional life to helping other victims get back on track.On this week's episode, Maria sits down with Jennifer to discuss building a large following on social media, teaching leadership skills, giving your team autonomy to make decisions and Jenn secret shops her own firm.Key TakeawaysWatch out for secret shoppers. Always be on your A game. You never know who’s calling. It could be your own boss.Batch your content. Film a bunch of content at once and schedule it on your social media calendar. You don’t want to always be rushing to post at the last second.Learn to delegate. Train and trust your team to make important decisions without you. You can’t be everywhere at once.To connect with Jenn, follow her on Instagram @jenngorelawyerTip The Scales WebsiteTip the Scales InstagramTip the Scales TikTokTip the Scales YoutubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank TikTokLawRank X / TwitterLawRank FacebookLawRank LinkedInLawRank YouTubeAtlanta Personal Injury Law Group WebsiteAtlanta Personal Injury Law Group InstagramAtlanta Personal Injury Law Group TikTokAtlanta Personal Injury Law Group FacebookAtlanta Personal Injury Law Group X / TwitterAtlanta Personal Injury Law Group LinkedInAtlanta Personal Injury Law Group YouTubeOther episodes you might enjoy:8. Jennifer Gore-Cuthbert - Integrity: Hiring Automation and Living Your Values15. Jennifer Gore-Cuthbert - First Page Rankings: How to Think Like Google18. Chad Dudley - Accelerate Your Firm: Intake and Understanding RevenuePrevious Guests: James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.
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Nov 22, 2023 • 34min

56. Jefferson Fisher - Becoming a Social Media Sensation

For some, success can be a long road, and for others, it can happen overnight. The quality that both these people have in common is staying true to who they are, no matter how long it takes. Jefferson Fisher is a board-certified Texas trial lawyer and founder of Fisher Firm, which has over 6 million followers on social media. He enjoys teaching people to persuade and communicate effectively in high-conflict situations. “I help people argue less so they can talk more.”On this week's episode, Maria sits down with Jefferson to discuss gaining millions of followers overnight, tips on genuine communication, his upcoming book, running his law firm, and his love of peanut M&Ms.Key TakeawaysTake a step back. Take a pause before responding to someone else’s aggression. Maybe they’re having a bad day and it’s not about you. Don’t overthink it. Sometimes it’s better to get things done than to be a perfectionist. Don’t let it keep you from moving forward. Share your passion. Chances are someone else is passionate about the same thing you are. Put yourself out there, and you’ll probably be rewarded.To connect with Jefferson, follow him on Instagram @jefferson_fisherTip The Scales WebsiteTip the Scales InstagramTip the Scales TikTokTip the Scales YoutubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank TikTokLawRank X / TwitterLawRank FacebookLawRank LinkedInLawRank YouTubeJefferson Fisher WebsiteJefferson Fisher InstagramJefferson Fisher TikTokJefferson Fisher FacebookJefferson Fisher X / TwitterJefferson Fisher LinkedInJefferson Fisher YouTubeFisher Firm WebsiteOther episodes you might enjoy:4. Irving Pedroza - Make the Choice: Champion for Kindness11. Amanda Baggett - Outshine the Competition: Authentic Branding and Wise Spending20. Joe Fried - Courage and Intention: How Radical Honesty Creates Stronger AttorneysPrevious Guests: Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Michael Mogill, Jay Vaughn, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, David Bayer, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Dan Ambrose, Teresa Diep, Taly Goody, Sahm Manouchehri, Bibi Fell, Kenny Habetz, Jennifer Gore-Cuthbert, Ali Awad, Chava Mercado, Amanda Baggett, Muhammad Ramadan, Lena Haviland, Gary Sarner, and more.
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Nov 15, 2023 • 51min

55. Amanda Demanda - Growing Your Business by Building a Personal Brand

Creating an authentic brand around your business can have a big impact on the growth of your firm. Don’t be afraid to step out of your comfort zone.As a Miami native, attorney Amanda Demanda stands up to big insurance companies and businesses in pursuit of justice. She focuses her practice specifically on representing people injured due to the negligence or unsafe practices of others. Amanda firmly believes that products, places, and health care are made safer through lawsuits that shed light upon unsafe products and practices.On this week's episode, Maria sits down with Amanda to discuss creating a stand-out brand, not being afraid to break norms, diversifying marketing, and working with the Spanish and elder communities. Key TakeawaysYour professional brand doesn’t have to be your personal brand. Everyone associates Amanda Demanda with her pink brand, but it’s not her favorite color. She picked a color she knew would stand out in the space. What works for your brand will be different than what works for you personally. Do some market research before making a decision.Diversify your marketing efforts. Don’t just focus on one form of advertising. There are many forms of both digital and print marketing. Amanda’s Instagram was deleted through no fault of her own. If that had been her only platform, she would have been in a lot of trouble. Don’t fall into that trap.Know your demographics. Amanda Demanda knows how to cater to her large Spanish and elder community followings. Figure out your target audience and know how to best reach and represent them.To connect with Amanda, follow her on Instagram @amandademandalawTip The Scales WebsiteTip the Scales InstagramTip the Scales TikTokTip the Scales YoutubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank TikTokLawRank X / TwitterLawRank FacebookLawRank LinkedInLawRank YouTubeAmanda Demanda Injury Lawyers WebsiteAmanda Demanda Injury Lawyers InstagramAmanda Demanda Injury Lawyers TikTokAmanda Demanda Injury Lawyers FacebookAmanda Demanda Injury Lawyers X / TwitterAmanda Demanda Injury Lawyers LinkedInAmanda Demanda Injury Lawyers YouTubeOther episodes you might enjoy:3. Chad Dudley - Lead With Passion: Build On Strength5. Gary Sarner - Trust and Exposure: The Secret Promise of Media Campaigns11. Amanda Baggett - Outshine the Competition: Authentic Branding and Wise SpendingPrevious Guests: James (TopDog) Helm, Gary Dordick, Joe Volta, Michael Mogill, Jay Vaughn, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, David Bayer, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Dan Ambrose, Teresa Diep, Taly Goody, Sahm Manouchehri, Bibi Fell, Kenny Habetz, Jennifer Gore-Cuthbert, Ali Awad, Chava Mercado, Amanda Baggett, Muhammad Ramadan, Lena Haviland, Gary Sarner, and more.
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Nov 8, 2023 • 60min

54. James (TopDog) Helm - Authentic Branding and Social Media Success

Hitting rock bottom doesn’t mean the end. Things may seem bleak, but you can get through it. Reach out to loved ones around you and ask for their help. You may be surprised at how supportive others can be and how strong you actually are.James (TopDog) Helm almost ruined his life fighting a crippling pill addiction from ages 17 to 25. Now sober since 2016, James has grown TopDog Law into one of the most successful law firms in Philadelphia. “What was once my biggest liability is now my biggest asset. I’m grateful for my struggle and wouldn’t have it any other way. It allows me to connect with people on a deeper level and offer my experience, strength, and hope to those who are dealing with addiction or going through the devastation of a catastrophic injury.”On this week's episode, Maria sits down with James (TopDog) Helm as they discuss starting your own business, creating a brand, gaining clients through social media, and dealing with addiction.Key TakeawaysSet yourself apart. You don’t have to follow the norm. Follow the path that works best for you.Be authentic. People can sense when you’re being fake. Being honest can help you build a more authentic brand.Hire for the jobs you hate. Don’t force yourself to get bogged down in things you aren’t good at. Find people who excel in the areas you are weak.To connect with James, follow him on Instagram @topdoglawTip The Scales WebsiteTip the Scales InstagramTip the Scales TikTokTip the Scales YoutubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank TikTokLawRank X / TwitterLawRank FacebookLawRank LinkedInLawRank YouTubeTopDog Law WebsiteTopDog Law InstagramTopDog Law TikTokTopDog Law FacebookTopDog Law X / TwitterTopDog Law LinkedInTopDog Law YouTubePrevious Guests: Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many othersOther episodes you might enjoy:3. Lead With Passion: Build On Strength4. Make the Choice: Champion for Kindness5. Trust and Exposure: The Secret Promise of Media Campaigns

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