“I believe you can teach someone empathy or at least to fake it or identify opportunities to be empathetic. The reason is because I think that often it’s not that someone might not have empathy, they just may not have the tools to show it.”On this week’s episode Maria chats with intake expert, Yani Smith. They discuss how to optimize your intake, when a lawyer needs to get involved, setting up a call path, showing empathy, creating a lead funnel and so much more.Highlights14:02 How to reject leads43:23 Answering the phone53:34 Why lawyers shouldn’t do intakeGuest Yani Smith (@legalintakepros on Instagram) is the founder of Legal Intake Pros. She applies her intake optimization expertise to help law firms address core issues and gain clarity in intake conversions, adding intake solutions to the agency's services. Yani and her team collaborate exclusively with personal injury law firms committed to removing growth barriers.You can get in touch with Yani at https://www.legalintakepros.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsSoftware: Lead DocketBook: Never Split The DifferencePerson: Shawn CallawayLawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“Juries do not want to root for someone who’s just feeling sorry for themselves…Juries and human beings naturally want to fight for an underdog.”On this week’s episode Maria chats with associate attorney Robbie Munoz. They discuss experiencing medical malpractice first hand, splitting time between the classroom and the courtroom, how to best present a client to a jury and Robbie’s most embarrassing moment.Highlights03:36 They operated on my wrong knee22:45 The Suzuki case37:59 Building a client’s storyGuest Robbie Munoz is an amateur boxer turned lawyer for The Simon Law Group who won his first two cases while still in law school. Robbie’s unique perspective formed by first hand experience of medical malpractice has led him to great success, including a $160 million verdict against the Suzuki Motor Corporation.You can get in touch with Robbie at https://www.thesimonlawgroup.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsVideo: How to Shape Your Identity & Goals | Huberman Lab PodcastLawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“I’ve been in rooms where a very very good, very successful medical malpractice lawyer, just got it wrong. And the problem was you don’t know what you don’t know and that’s what makes you dangerous.”On this week’s episode Maria chats with doctor, lawyer, and scientist Peter McCool. They discuss what it’s like to go through medical and law school, the reason he changed his last name, balancing long hours with home life, and the hardest job in the world.Highlights01:01 Is that your real name?06:26 Hiring a doctor lawyer22:15 Hardest job in the worldGuest Peter McCool is a founding partner of JusticeRX. He is a board-certified emergency medicine physician and a licensed attorney. Dr. McCool has held teaching positions at various institutions, including the University of Illinois at Chicago and the University of Illinois at Chicago emergency medicine residency at Illinois Masonic Medical Center.You can get in touch with Peter at https://www.justicerxlaw.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsEmail: pmccool@justicerxlaw.comLawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“Who ever wants to be as good as they’re gonna get? I can’t imagine how boring life would become”On this week’s episode Maria chats with medical malpractice lawyer, Adam Malone. They discuss carving your own path, the importance of physical and mental health, the power of authenticity, learning to love yoga and becoming the best version of yourself.Highlights09:36 The best version of myself14:20 Martial arts and the courtroom21:46 Ashtanga YogaGuest Adam Malone is an Atlanta medical malpractice lawyer and managing partner of Malone Law. He was instrumental in getting Georgia’s medical malpractice damage caps struck down as unconstitutional. Because of his work, victims of medical negligence in the state can now seek full compensation for their injuries.You can get in touch with Adam at https://malonelaw.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsBook: Breath by James NestorPlace: The Ashtanga InstituteLawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“Life is beautiful. Why not smile?”On this week’s episode Maria chats with personal injury lawyer Sagi Shaked. They discuss how to spot the signs of a TBI, why a positive mindset helped lead to his success, negative changes to tort reform in Florida, workplace fashion and the secret to bonding with his daughter.Highlights01:45 Recognizing a TBI03:49 Workplace fashion17:14 The power of mindsetGuest Sagi Shaked is the founder of Shaked Law Personal Injury Lawyers. Sagi Shaked actively litigates cases involving catastrophic injuries and wrongful death on behalf of victims and their families. He has been named one of the Top 100 Trial Lawyers in the United States by the American Trial Lawyers Association.You can get in touch with Sagi at https://shakedlaw.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsBook: Tiny Habits by BJ FoggBook: Atomic Habits by James ClearBook: Mindset by Carol S. DweckLawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“There’s a creative muse that flows through me…if I try to plan it, it doesn’t work as well.”On this week’s episode Maria chats with LinkedIn celebrity Ryan McKeen. They discuss utilizing LinkedIn to build business, the creative writing process, the importance of social media and why Ryan will never be confused for Jenn Gore.Highlights02:49 How to build a LinkedIn following08:26 Grammar doesn’t matter21:07 $100000000 VerdictGuest Ryan McKeen is a trial attorney and co-founder of Connecticut Trial Firm. Ryan has achieved jury verdicts as high as $100 million in the courtroom and the Connecticut Law Tribune named him to the Personal Injury Hall of Fame. In 2016, Ryan was included in the Hartford Business Journal’s “40 under 40”. He has published multiple books, including “Tiger Tactics: Powerful Strategies for Winning Law Firms” and “Empower Yourself: A Practical Guide to Connecticut Personal Injury Law.”You can get in touch with Ryan at https://cttrialfirm.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsBook: Tiger TacticsSoftware:TrainualSoftware: GuruCompany: Get Staffed UpLawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“Every organization in America should have rules about how people treat one another.”On this week’s episode Maria gets into the weeds on company culture with culture expert Bill Biggs. They discuss the three pillars of great company culture, what to do when an employee is not a good fit, the effects of remote work on culture and why you shouldn’t call your clients crazy. Highlights09:45 How to lead a great culture18:17 Why does your organization exist?30:45 Culture v Performance (Best On Video)Guest Bill Biggs is considered one of the nation’s most innovative thinkers in law firm leadership. He currently serves as Culture Architect at Vista Consulting, Chief Team & Culture Officer at Pond, Lehocky Giordano, the President of Biggs & Associates serving high value sports professionals and the founder of the Law Firm Leadership Summit.You can get in touch with Bill at https://vistact.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsBook: Multipliers by Liz WisemanBook: Atomic Habits by James ClearBook: Start With Why by Simon SinekBook: The Four Agreements by don Miguel RuizVideo: Simon Sinek - Trust vs Performance_____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“It’s not a perfect system of justice, but it’s a pretty effective way to hold the pharmaceutical and medical device industry accountable.”On this week’s episode Maria learns all about mass torts from mass tort trial lawyer Robert Hammers. They discuss what it’s like to litigate mass tort cases, the best way to invest your money, emerging Ozempic litigation, why the mass tort space attracts so much drama and they decide on the most boring task in the world.Highlights06:22 Litigating mass torts09:20 Mass tort drama21:06 Investing in mass tortsGuest Robert Hammers is the founding partner of Hammers Law Firm. He was named to the Top 100 and 40 under 40 for the National Trial Lawyers Association. Mr. Hammers presently serves as a leader on a number of complex consolidated mass torts as a member of the plaintiff steering committee.You can get in touch with Rob at https://hammerslawfirm.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“If you’re playing between the lines the right way, the chains just keep moving and eventually you’re scoring touchdowns.”On this week’s episode Maria talks motorcycle accident law with Law Tiger’s Dave Thomas. They discuss why Maria should get into football (not fútbol), how Florida is a lot like Mexico, why some motorcyclists don’t wear helmets and how Law Tigers is a lot like Nike Jordans.Highlights03:03 Maria gives a hug13:21 What is Law Tigers?22:20 Dave’s Law Tiger origin storyGuest Dave Thomas serves as Vice President of Membership Sales for Law Tigers, a national association of motorcycle accident injury lawyers. He oversees and manages all aspects of business development and market expansion efforts. Fun fact: He also happens to be the first friend Maria made at a conference.Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Get in touch with Dave at https://lawtigers.comPodcast MentionsThe Motorcycle Accident Summit (Use coupon code LAWRANK for $150 off)_____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

“I don’t care if you’ve handled a thousand truck wrecks like a car wreck, you’re not a d*mn truck lawyer. You’re a car wreck lawyer handling trucking cases. ”On this week’s episode Maria does a deep dive into truck accident law with attorney Joseph Camerlengo. They talk about why reaching out to a board certified attorney is so important, how to recover well beyond the standard one million dollar insurance policy and Joe’s near miss with a hammerhead shark.Highlights07:42 The smartest thing you’ve ever done21:50 Trucking vs car wreck lawyer30:35 People are afraid to ask for helpGuest Joseph Camerlengo Jr. is a founding partner of The Truck Accident Law Firm specializing in the areas of serious personal injury and wrongful death caused by trucking, bus, and commercial motor vehicle crashes. He is board certified in truck accident law by the National Board of Trial Advocates and board-certified in civil trial law by both the Florida Bar and the National Board of Trial Advocates.Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Get in touch with Joe at https://truckcrashlaw.comListen to Joe’s podcast Joe Knows TrucksPodcast MentionsDopamine Nation By Anna LembkeUnfu*k Yourself By Gary John BishopLargest Wave Surfed - Guinness World Records_____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok