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Tip the Scales

Latest episodes

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May 29, 2024 • 26min

83. Dexter Benoit - The Fight Against Human Trafficking

“There are some telltale signs that there may well be trafficking occuring at your property…There are things that you can look at…if you are doing even the slightest bit of, let me see what’s going on here.”On this week’s episode Maria talks with trial attorney and founder of Benoit Law Firm, Dexter Benoit. They discuss the fight against human trafficking, telltale signs to look for, the prevalence of trafficking in the United States and recent legislation passed in North Carolina.Highlights03:09 Fighting human trafficking08:18 Signs of human trafficking15:52 Human trafficking in the U.S.Guest Dexter Benoit (@dexbenoit on Instagram)is the founder and managing partner of Benoit Law Firm. In 2014, Dexter was named Panel Member of the Year by the Mecklenburg County Bar Association for his personal injury representation of clients in and around Charlotte. When he isn’t in the office or the courtroom, Dexter is actively involved in several organizations committed to assisting those victimized by other’s negligence.You can get in touch with Dexter at https://www.benoitlawfirm.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok
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May 22, 2024 • 1h 9min

82. Ed Ciarimboli & Jay Vaughn - Dumb Clients, Italian Cooking, and Alcohol

“Look, you’re not as exciting as you think you are. You’re not gonna just walk into a courtroom and wow people with your magnetic presence.”On this week’s special episode, Maria talks with two guests! Ed Ciarimboli and Jay Vaughn discuss their dumbest clients, why Maria doesn’t know movies, the pros and cons of animations, the fear of flying, the infamous Chef Vola’s and Ed’s famous Italian cooking. Highlights11:16 Always ask about tattoos31:36 The plane ride56:15 Chef EdGuest Ed Ciarimboli (@edciarimboli on Instagram) is an attorney and founding partner at Fellerman & Ciarimboli Law PC. Attorney Ciarimboli concentrates his practice on trucking and auto collision and medical malpractice litigation. He has been selected for inclusion in the Pennsylvania Super Lawyers® list every year since 2008.Guest Jay Vaughn (@thegingerwolverine on Instagram) is an attorney and partner at Hendy Johnson Vaughn Emery. He is one of the first attorneys to be Board Certified in Truck Accident Law by the National Board of Trial Advocacy. Since, 2020, Jay has been recognized as one of the Top 50 Kentucky Super Lawyers.You can get in touch with Ed at https://www.fellermanlaw.comYou can get in touch with Jay at https://justicestartshere.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok
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May 15, 2024 • 28min

81. Javier Gutierrez - Grassroots Marketing

“A lot of people from Latin America, very rightly, are very suspicious of the justice system…Not just the government, but the lawyers…Being an honest operator and an ethical operator is very fulfilling to me.”On this week’s episode Maria talks with trial lawyer and President of Gutierrez Law Firm, Javier Gutierrez. They discuss unusual marketing techniques, serving the Spanish-speaking community, working with family and the importance of Google reviews.Highlights05:16 Tailgate marketing09:04 The “senior” prom17:09 Getting Google reviewsGuest Javier Gutierrez (@attorneyjavier on Instagram) is a trial lawyer and President of the Gutierrez Law Firm. He has extensive experience representing individuals and families in personal injury and wrongful death lawsuits involving motor vehicle and workplace accidents. In recognition of his accomplishments, Mr. Gutierrez has been named to The National Trial Lawyers: Top 100 and by The National Trial Lawyers every year since 2013.You can get in touch with Javier at https://gutierrezlawfirm.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsLos DefensoresTejano MusicSelena#TejanoTuesday_____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok
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May 8, 2024 • 1h 12min

80. Justin Watkins - Getting in Tune With Your Senses

“Would I be ok with somebody trying to tell me what I was allowed to think or feel about anything? I would resist that…So, why do we think we have license to try to control how people perceive us or think about us?”On this week’s episode Maria talks with personal injury attorney and managing partner of Battle Born Injury Lawyers, Justin Watkins. They discuss getting in touch with your senses, why you shouldn’t be a liar, ways to deal with social media addiction and how best to nurture your employees.Highlights21:03 Getting in tune with your senses28:33 Social media addiction01:04:21 Nurturing employeesGuest Justin Watkins (@justinlwatkins on Instagram) is an AV preeminent rated litigator and the managing partner of Battle Born Injury Lawyers. He has handled thousands of cases involving car accidents, motorcycle accidents and truck accidents. Justin is an avid outdoorsman, having grown up hiking, hunting, fishing, camping, and recreating throughout Nevada and the West.You can get in touch with Justin at https://www.battleborninjurylawyers.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok
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May 1, 2024 • 1h 13min

79. Sean Claggett - How Big Data Leads to Big Verdicts

“We can point to trial after trial after trial after trial, jurisdictions across the United States where we’ve predicted what will happen and we’ve been right.”On this week’s episode Maria talks with personal injury attorney and founder of Claggett & Sykes Law Firm, Sean Claggett. They discuss the importance of big data, how it’s being used during jury selection, racism in juries, Sean’s new book and his recent health issues.Highlights15:26 $485M verdict23:22 Big data predictions55:26 Sean’s health issuesGuest Sean Claggett is an established Las Vegas personal injury attorney and founder of Claggett & Sykes Law Firm. In 2017, Sean was recognized by his fellow trial lawyers of the Nevada Justice Association as Nevada’s Trial Attorney of the Year. In 2023, Sean and his trial team in New Mexico won a record $485 million jury verdict against a national healthcare company.You can get in touch with Sean at https://www.claggettlaw.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsTip the Scales episode 37 - Sean ClaggettJury Ball SoftwareJury Ball BookFocus GraphicsLanier Trial AcademyThe Leftovers TV series_____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok
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Apr 24, 2024 • 42min

78. Chris Dreyer - Is SEO Dead? Reviews, Exclusivity, and AI

“It literally makes me wanna fight someone when I see missed calls on a CallRail report.”On this week’s episode Maria talks with CEO and Founder of Rankings.io, Chris Dreyer. They discuss how to get Google reviews, nearshoring, SEO exclusivity, AI, podcasting and Chris’ upcoming conference.Highlights06:19 How to get Google reviews14:05 Is SEO dead?35:59 PodcastingGuest Chris Dreyer (@chrisdreyerco on Instagram) is the founder and CEO of Rankings.io and the host of the Personal Injury Marketing Mastermind podcast. Since 2018, Rankings.io has been included on the Inc. 5000 and Chris was included in The Silicon Review’s 30 Best CEOs of the Year 2021.You can get in touch with Chris at https://rankings.io/Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsPIMCon (Sept 15-17, 2024) - Use code LawRank for an exclusive discount_____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok
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Apr 17, 2024 • 1h 3min

77. Matthew Hoffmann - From 0.00 GPA to Over $100 Million Recovered

“There’s nothing wrong with wanting to be financially successful…but don’t live like an a**hole.”On this week’s episode Maria talks with Battle Born Injury attorney and partner, Matthew Hoffmann. They discuss growing up on a farm, why everyone in Vegas has his transcript, fighting ambulance chasers and proper phone etiquette.Highlights15:02 Phone etiquette21:10 200 Resumes43:10 Ambulance ChasersGuest Matthew Hoffmann is a personal injury attorney and partner at Battle Born Injury Lawyers. Matthew was named one of the top 150 lawyers in Southern Nevada by Nevada Business Journal and was recognized by Super Lawyers as a Rising Star.You can get in touch with Matthew at https://www.battleborninjurylawyers.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok
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Apr 10, 2024 • 39min

76. Orlando De Castroverde - Targeting the Hispanic Community

“We just want to continue to serve the community…my dad was really passionate about immigration law and as a firm, we just thought…it makes sense.”On this week’s episode Maria talks with personal injury and criminal defense attorney Orlando De Castroverde. They discuss targeting the Hispanic community, working with family, eating healthy while traveling, why you shouldn’t eat out and his brief stint as an actor.Highlights05:51 Managing 100 employees10:39 Staying fit and eating right20:02 RebrandingGuest Orlando De Castroverde (@orlandodecastroverde on Instagram) is a partner at De Castroverde Law Group, which was founded with his brother Alex in 2005. Over the last five years, he has helped the firm grow from 3 attorneys to 17, with 110 team members. Orlando is also fluent in Spanish and represents Spanish-speaking clients.You can get in touch with Orlando at https://www.dlgteam.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok
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Apr 3, 2024 • 39min

75. Rachel Fox - Generating Leads with Traditional Media

“There’s always that client that wants that billboard on their drive home that they can see everyday…At the end of the day, people have to remember it is about your target audience.”On this week’s episode Maria chats with legal marketing expert Rachel Fox. They discuss reaching your target audience, how long it takes to see results, running a tv ad and how often you should change your billboard.Highlights02:59 Your target audience09:40 TV advertising28:29 ROIGuest Rachel Fox is the president of Noy Media Group, a legal marketing agency. Noy Media Group has helped dozens of law firms market successfully. From producing TV commercials, radio ads, and billboards to social media and PPC.You can get in touch with Rachel at https://noymediagroup.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok
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Mar 27, 2024 • 38min

74. Shooting the Sh*t with Dan Ambrose

“Everyday I feel, honestly, very blessed with my life…nobody’s life is perfect but if you focus on everything that’s good in your life, then it feels like it can be perfect.”On this week’s episode Maria chats with lawyer and trial coach, Dan Ambrose. They discuss getting Dan riled up, the stress of running your own conference, what it’s like being one of eight, how to have grit and the worst judge in Los Angeles.Highlights06:21 Dan gets riled up19:36 The stress of running a conference30:17 The worst judge in Los AngelesGuest Dan Ambrose (@danthetrialcoach on Instagram) has tried over 150 jury trials, and has studied trial advocacy for 20 years. Through those 20 years of practice, he has found a unique method to help trial lawyers efficiently master their skills.You can get in touch with Dan at https://triallawyersuniversity.comHost Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Podcast MentionsEvent: TLU Live Huntington Beach (June 5-8, 2024)Event: TLU Live Las Vegas (October 16-19, 2024)Event: TLU Skills BootcampLawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

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