SEO or Search Engine Optimization is one of those crucial marketing tools that can take your webpage and podcast from unknown to top of the ranks; it just takes a bit of careful know-how.  Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more.  If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. In this episode of Should I Start A Podcast, we hear Ray Blakney shed some light on the importance of SEO. Ray is much more than an SEO expert, though; he’s a CEO, Edupreneur, Speaker, Podcaster, 7-figure bootstrapper & part-time swordfighter. At the start of his career, Ray worked within computer programming, writing software for multiple start-ups, Fortune 500 companies and NGOs across Silicon Valley.  Now, Ray is the CEO and co-founder of Live Lingua, an award-winning online language school that specializes in one-on-one language lessons over VOIP. Within the past few years, Ray’s entrepreneurial portfolio has continually expanded. His experience in building and operating 6 and 7-figure location-independent businesses has put him on the radar of some of the world’s top entrepreneurial magazines such as Entrepreneur, Forbes and The Boston Globe. Ray’s new podcast, The Anomalous Educator, is the perfect guide for helping teachers and entrepreneurs to make money online by diving into topics surrounding SEO, Social Media, Course Design and more. Right off the cuff, Ronsley and Ray get stuck into the ins and outs of the best practices of SEO. They explore how to rank in Google’s top ten and why you should be selling ‘Pink Flamingos’ the right way using a solid link share system. Also within this episode: How to get high ranking links and which ones are worth your time Why podcasters are notoriously bad at SEO How to find and curate the right keywords for your website Why quality podcast show notes matter H1 Tags explained How to download the ultimate SEO guide Should you start a podcast? The dollar amount on happiness Why you shouldn’t feel guilty for being paid for your talent Links: Ray Blakney: LinkedIn Anomalous Educator Podcast Live Lingua: Website Live Lingua: About Ray Beginner’s Guide To SEO – MOZ  Yoast.com Canva.com

Creating a distinguished and unique podcast may seem like an impregnable mountain to climb. What if you could just shift your mindset and implement a few simple tactics to get your content reaching the right audience in just the right way? Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more. On Tactics Tuesday, we’ll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast. If you’d like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you. This week we’re getting the podcast branding lowdown from one of Australia’s most experienced public relations and marketing communications practitioners, Trevor Young. Trevor is the founder of Digital Citizen, a content-driven leadership communications firm based in Melbourne, Australia and has been accurately hailed as one of the ‘heroes of Australian content marketing.’ As a writer, keynote speaker, consultant & advisor and personal mentor, Trevor is definitely the PR Warrior on the frontline of the communications revolution. He regularly speaks on public platforms on topics associated with PR, social media, content marketing and personal branding, which gives him the total authority to share some of his podcast branding tactics. Other valuable tactics in this episode: How to build your audience before you really need it Why you should centre your content around specific problems The steps you can take to become a thought leader Why it’s best to plan ahead with your social media The three things you need in business Why it’s okay to not be all things to all people How to ‘start with heart’ The podcasting grind and how to get over that   Links: Website: http://www.trevoryoung.me/about/ http://www.prwarrior.com

Podcasting is about telling a story. Whether your podcast is in an interview format, or any other format, the driving force behind the appeal is the story it tells. So what if you can’t find any stories you can relate to? Or hear any stories coming from people that look like you? You tell your own story. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more.  If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. In this episode of Should I Start a Podcast, Ronsely has a thoughtful conversation with  Pam Covarrubias, creator of SpreadIdeasMovePeople.com and host of the Cafe con Pam Podcast. Pam grew up knowing how to sell, thanks to the innovation of her mother, who started her own ceramics store and factory when Pam was a young girl. Even though her marketing game was naturally strong, Pam longed to do more than just sell, she wanted to share her story. After falling in love with podcasts while travelling for work, Pam realized most of the people she was listening to were white men interviewing white people. Longing for diversity and relatability, Pam realized if she wasn’t hearing stories from women of colour, she’d have to tell her own. It took three years, but after an offer of audio help from a music producer friend, Cafe con Pam was born. Even the title of her podcast encompasses her Latino roots, as it’s a play on the Spanish phrase “cafe con pan” meaning coffee with bread.  Pam and Ronsley muse over the importance of diversity in the podcast world, as well as finding the confidence to tell your own story and carve out your own niche that creates a sense of inclusivity for others who may be feeling excluded.  Also within this episode: Where Pam’s natural sense of selling comes from The difference between an artist and a creative Why it took Pam three years to start her podcast How it all started with a picture on a vision board Why thinking of her Grandmother erases Pam’s self-doubt   Links: SpreadIdeasMovePeople.com Pam on LinkedIn Pam on Twitter Pam on Instagram

There are so many podcasts out there to choose from. One small issue like echoey dialogue or long awkward pauses can make a potential listener click on the next option. So how do you get your podcast episodes to sound professional enough to earn credibility with your listeners? It’s easier than you think. Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more. On Tactics Tuesday, we’ll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast. If you’d like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you. This week we get some incredibly helpful tips from Robert Gerrish on how to take your podcast to the next level. Robert is known in the entrepreneurial world as a guy who helps those just starting out succeed. He is co-author of the business bestseller Flying Solo: How to Go it Alone in Business, and started his own small business community “Flying Solo” in Australia, which currently has over 100,000 members. Robert has become somewhat of an expert on podcasting, and he’s constantly stressing the importance of focusing on the little things to make a big difference in how your podcast is perceived. Robert says preparation is critical, and he shares how focusing on specific aspects of your podcast production can take your show from amateur to pro.  Other valuable tactics in this episode: Why you should have a preparation method for each guest Why you should practice interviewing constantly How to be a better listener Why sound quality is key Easy tips to improve your sound quality Why you should be as narrow as you want to be How to acknowledge your weakness and use it as a strength Links: Robert on LinkedIn Flying Solo Website Robert’s Website

Giving a great interview is more than just asking questions. Interviewing is a craft, and just like anything else, it’s essential to put time and effort into honing your craft.  Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.  If you’d like to learn more about what it takes to give a great interview on your podcast, this is the episode for you. On this episode of Should I Start a Podcast, we listen to Jordan Harbinger’s enlightening talk on interviewing podcast guests at the We Are Podcast 2016 conference. Jordan has been a podcaster for over a decade on his show The Jordan Harbinger Show Podcast.  Although Jordan doesn’t think he has a natural talent for what he does, he’s put an enormous amount of work and effort into interviewing his guests, and he’s become pretty damn awesome at it. In Jordan’s candid discussion on interviewing, he covers why preparation is so essential to making an interview work. It’s not just about asking questions, it’s about really understanding what makes your guest interesting and how to portray that to your audience.  Jordan covers several different topics on the art of interviewing as well as lessons he’s learned from mistakes he’s made in the past. Also in this episode: Why it took Jordan ten years to get the hang of interviewing Why you need guests that can deliver How to guide the conversation but make your guest think they are Why Jordan reads a guest’s entire book How to use social media to learn about your guest Why “winging it” is an amateur mindset What a “non-question” is and why they suck Why cats and kids should leave the room How to get an authentic interview Links: Jordan’s Website Jordan on LinkedIn Jordan on Twitter

Podcasts are a unique form of content, in that they can be consumed at almost any time or any place. It’s all up to the listener. So if someone is willing to give you their precious time, how are you going to stand out from the crowd to earn it? Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more. On Tactics Tuesday, we’ll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast. If you’d like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you. This week we revisit an insightful conversation with John Lee Dumas, host of the award-winning podcast, Entrepreneurs on Fire. John was the first in the game to introduce a 7-day a week podcast, and he uses that innovative approach in explaining how you too can carve out a niche for yourself in the podcasting world. John is full of actionable podcast advice, like how to format your show so your listeners know what to expect, how not to waste your listeners time, and how to be looked at as an authority in your niche. Everything you need to stand out from the crowd is in this episode. Other valuable tactics in this episode: Why Podcasts are unlike any other consumable content Why a market is never truly saturated How you can always dive deeper What’s a “UVD” and how to apply it to your podcast Why John asks his guests the same questions every episode Links:   John on LinkedIn John on Twitter Entrepreneurs on Fire

Starting your very first podcast can bring up a whirlwind of anxiety. From worrying about what equipment to use to fearing how your content will be received, the list of concerns goes on and on. But there are some easy hacks to get you on track so you can hit your launch date with ease. This week’s episode of Should I Start a Podcast gets right to the heart of why you should just hit record and go. We have on hand one of Australia’s top digital publishers, James Tuckerman, with the keynote speech he gave at We Are Podcast, 2016. If you’re thinking about starting a podcast or simply finding a better way to get your message out to your audience, then this is the podcast for you. James is an entrepreneur who has a penchant for public speaking, podcasting, business consultation and coaching.  James has been crowned one of Australia's most accomplished digital publishers and is best known for starting Anthill Magazine when he was a mere 26 years old and working out of his parent’s spare room.  In 2004 and 2005, he was named Best Small Publisher in Australia by the ABA (now Publishers Australia). As a passion project, James created Not So Freaky University, the safe space to debunk and simplify the sometimes confusing world of business.  He is also a seasoned podcaster, with his show The Not-So-Freaky Business podcast, which is aimed at business owners who want to get the most out of their business.  Unfortunately, it is no longer in production, but still holds a lot of value for any freaked out entrepreneurs out there. James’ talk covers: Best time-saving hacks  Why you shouldn’t do everything yourself Exploring the biggest challenges facing newbie podcasters How to get your podcast launched, fast! Why you shouldn’t worry about bad content How sharing your worries can get you on track Why equipment shouldn’t be your primary concern Links: James Tuckerman – LinkedInAnthill MagazineNot-So-Freaky University

Wouldn’t it be great to be the leader of the pack, to have those that surround you perceive you as the best at what you do? There is a lot of power in customer perception, so how do we utilize that to achieve podcasting success? Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more.  If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you On this episode of Should I Start a Podcast we bring you one of the exciting keynote deliveries from We Are Podcast 2016 with Franziska Iseli.  Franziska is not only an intriguing amalgamation of Swiss-born Aussie but she’s also an internationally renowned speaker, entrepreneur, adventurer and ocean advocate.  She is known for pushing boundaries, her thought leadership and breaking away from the usual entrepreneurial mould. She is the founder of Basic Bananas, Australia’s largest provider of marketing education, as well as host of the hugely successful podcast of the same name. In 2013, she was awarded the Young Entrepreneur of the Year award that recognised her work and philanthropic involvement. Franziska is also a regular feature in multiple publications including The Huffington Post, The Sydney Morning Herald, The Age, Channel 9, BRW, 2UE and The Daily Telegraph. When she’s not being a total boss at Marketing, you can find her fulfilling her passions either surfing the waves or playing in her band, Salty Lips.  In this episode, Franziska hones in on brand perception and takes us through some tangible steps to get us all there. Also in this episode: How a Dolly Parton look-alike contest proves perception is key Why podcasts need consistency Why going with your gut can build the perfect brand image Don’t try too hard, take something and make it your own How to build trust using a simple image guide Why you need to value your core values How to reflect your brand when communicating with your audience Links: Franziska Iseli: Website Franziska Iseli: LinkedIn Franziska Iseli: Twitter  Basic Bananas: Website Franziska Iseli: Instagram  Basic Bananas: Instagram  SaltyLipsBand: Website Book: https://www.basicbananas.com/perception/

Are you a procrastinator? 20% of adults claim to be prone to procrastination, and I suspect that percentage is even higher among creatives and entrepreneurs. What if you could work around your procrastination and get some simple things done that could pay off forever? Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.  If you have a podcast and are looking for some practical ways to broaden your audience, make your marketing more effective and diversify your streams of income, then this is the episode for you. On this episode of Should I Start a Podcast, we revisit Darren Rowse’s amazing talk from We Are Podcast 2016. Darren is the founder of ProBlogger.com, a fantastic resource website for online bloggers, and is one of the first professional bloggers in the world.  Darren has found incredible success with his online blogs and businesses over the last 15+ years despite the fact that he is an admitted procrastinator. In his incredibly useful talk, Darren broke down seven things that he does or has done in the past, that has catapulted his ideas into successful business ventures.  They are simple concepts that anyone, procrastinators and non-procrastinators, can implement in their podcasts and business to see fast results. Also in this episode: Why Darren is a notebook addict Why it took him five years to finally start his podcast Why being a procrastinator leads to a “someday list” What is the natural enemy of the procrastinator Hoe putting off writing one blog post potentially cost him thousands of dollars How inaction breeds doubt and fear How to diversify your income streams Links: ProBlogger.com Darren on LinkedIn Email Darren at darren@problogger.com Darren on Twitter

Knowing your niche when developing and marketing your podcast can go a long way to making all your hard work pay off. But how do you identify your niche? Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.  If you have a podcast that caters to a specialty market, are in the beginning stages of developing one, or would just like to learn more about identifying your particular niche, this is the episode for you. On this episode of Should I Start a Podcast, we are treated to an informative talk by Clint Salter, the CEO and founder of the Dance Studio Owners Association and the host of the Transform My Dance Studio podcast.  Clint has been around dance for 21 years and started his own studio at 16, which he later sold a few years later. Clint is the perfect example of identifying a niche and dominating it. He uses all his dance studio knowledge to help others in the same field grow and expand their businesses. Clint stresses the importance of finding your niche in the podcast world so that you can market to your specific audience and reach the type of people that can benefit from your message the most. Also in this episode: Clint’s unique journey into the dance studio business The biggest mistakes businesses make when marketing How to identify your niche and dominate it The three ways to use your niche How a podcast helps grow your business Why you should always be curious as a podcast host Why you should write down your goals How knowing your strengths can help define your goals How to get to know your market How to build relationships and why it’s crucial for a podcast Links: Clint on LinkedIn Dance Studio Owners Association Website